Vision Edge Marketing

APRIL 4, 2019

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. These reports only answer the questions “Was there activity?

Marketing Report 185

Marketing Report Lead Scoring Lead Ranking Marketing Qualified Leads 185

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Just 31% of the best-in-class marketers consider their existing strategy for generating leads that convert to be “very successful.”

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Only 20% have an omnichannel-specific budget.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. This is all despite the fact that the majority of marketers (64%) stated that they have a specific plan for generating leads from social media in place.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

APRIL 6, 2022

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Marketing Insider Group

DECEMBER 4, 2023

How Do You Define “AI Generated Content”? AI-Generated Content This is content created by ChatGPT-3.5 , with minimal human intervention. Hybrid Content This category involved a blend of AI-generated content and human expertise. Can AI-Generated Content Rank on Google? Initially, ChatGPT-3.5

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. Salesforce stock fell Monday following the Informatica reports. Fuel for your marketing strategy.

Acquisitions 76

Acquisitions Marketing Management CRM Paid Search Agency 76

KoMarketing Associates

JULY 27, 2022

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

KoMarketing Associates

MARCH 31, 2021

SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The Generational Shift If your brand is not thinking bigger than your physical offerings, it’s time to start.

Buy 130

Buy Generation Peer-to-peer B2B 130

KoMarketing Associates

APRIL 20, 2022

The CMO Council teamed up with Cvent to conduct the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that most marketers (64%) were only moderately effective or not effective at executing valuable virtual events.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

APRIL 6, 2021

Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%).

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

OCTOBER 26, 2021

The most widely replaced solutions surely reflect the intensified need for digital engagement we’ve witnessed over the past year to 15 months,” wrote the authors of the report. However, just 33% are “completely satisfied” with their ability to generate more relevant experiences with customer data.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

KoMarketing Associates

JULY 21, 2020

Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. There are several benefits associated with utilizing social media across the board, according to the report. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) cities for live events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

KoMarketing Associates

AUGUST 17, 2022

Insightly recently published “The State of CRM” report, and statistics indicated that most respondents (62%) were only “somewhat satisfied” with their existing CRM platform, and 15% were “somewhat unsatisfied” altogether. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

CMSWire

JANUARY 23, 2024

How generative AI is reshaping digital customer experience in 2024 and other key trends and strategies from the CMSWire report. Continue reading.

Trends 132

Trends Generation 132

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Read the report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

KoMarketing Associates

DECEMBER 15, 2021

Designit conducted its “When Upheaval Leads to Elevation” report, and data showed that 81% of marketing and customer experience leaders now believe personalization and ease for the customer at digital touchpoints will become critical in the next few years.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. The Difficulties of Leveraging Marketing Data.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

SEPTEMBER 14, 2022

Qualtrics XM Institute recently published its “2022 State of CX Management” report, and statistics suggested that 46% of respondents make CX a significant priority, while 23% consider it to be a critical priority. However, marketers are still facing numerous obstacles when it comes to achieving success with CX.

Marketing Report 192

Marketing Report Optimization Enterprise Management Advertising Agencies 192

KoMarketing Associates

DECEMBER 8, 2021

MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5 times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

NOVEMBER 17, 2021

Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. In regards to engagement, webinars (53%) have yielded the best results for B2B marketers focused on generating qualified leads.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

KoMarketing Associates

NOVEMBER 24, 2020

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

The Point

MARCH 8, 2018

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. via @spearmktg. Click To Tweet.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). ” That trend is independent of generative AI. The post Generative AI use explodes for RevOps appeared first on MarTech. More key findings. of all processes in 2023.

Marketing AI 112

Marketing AI Generation Automation Advertising Mediums 112

Marketing Insider Group

MARCH 1, 2023

While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, there’s some anxiety that using generative AI without human intervention could lead to unintended consequences. Why Humanizing the Output from Generative AI is Necessary?

Marketing AI 296

Marketing AI Generation Content Classified Ads 296

Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple. Lead Generation The difference between demand generation and lead generation is simple.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Sixty-two percent report having guidelines to address transparency, data security and privacy. Generative AI is going to have impact across a full range of businesses.

Marketing AI 84

Marketing AI Generation Guidelines Ideal Customer Profiles 84

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140