SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Convince & Convert

SEPTEMBER 19, 2013

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines.

Advertising Agencies 139

Advertising Agencies Social Media Communities Paper 139

Top Rank Marketing

AUGUST 4, 2023

Ars Technica “We are releasing three more foundation models, for music and audio. It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S.

B2B Marketing 93

B2B Marketing Budget Programs ROI B2B 93

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

OCTOBER 5, 2020

But what really makes the bubble experiment stand out is its athletes, and NBA players with YouTube channels like JaVale McGee and Troy Daniels are keeping fans entertained both on and off the court. On the other hand, Laker’s center JaVale McGee’s YouTube channel shows all the signs of a first-time vlogger. link] via @YouTube.

Generation 114

Generation Content Youtube User-Generated Content 114

Top Rank Marketing

SEPTEMBER 22, 2023

.” — @Mike_Allton of @Agorapulse Click To Tweet Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences 48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, (..)

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Just look at the hype that was generated around the teasers for each season of Game of Thrones before it started.

Planning 100

Planning Content Marketing Generation Content 100

Spiralytics

JUNE 11, 2023

The Current State of AI Voice Cloning Just as with chat-based and photo-generating AI, people worldwide are still figuring out how to use clone voice AI tools best. Below is a general overview of how people and businesses use AI voice cloning. Additionally, courts must still determine who owns the rights to an AI-generated voice.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Martech

AUGUST 22, 2023

Promising forecast for YouTube. The Google-owned platform generated $1.4 The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly known as HBOMax), Roku and YouTube. In this environment, CTV allows advertisers to reach audiences where they are. The report.

Spending 96

Spending Paid Search Agency Allocation Ads 96

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Bannerflow

JUNE 1, 2023

Despite its novelty, TikTok is treading cautiously due to previous issues encountered with other generative AI tools. Consequently, TikTok does not plan to release Tako to younger users and has a warning screen in the app to alert users. The future of social media and generative AI remains intriguing yet uncertain.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox. Always be release-ready The first handheld mobile phone was made in 1973, weighing 4.4 LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Webbiquity

MARCH 2, 2021

So how can you generate a higher return on the money spent creating event-related content? Unlike a presentation at an event, a really solid blog post or article can generate interest and results for years after it is produced. Both can help you reach new buyers, educate them about your solutions, and generate leads.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. No additional details on the program have been released. I nsights page updates.

Google 119

Google Lead Ranking Paid Search Agency Planning 119

NuSpark Consulting

MARCH 3, 2016

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Online News Release. Now you can relax. Not so fast.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 111

Paid Content B2B Marketing B2B Planning 111

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Unlike AI tools that are designed to scour the web for existing, relevant content and repurpose it to generate a response to user queries. What is Generative AI?

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. And you can also set up reusable email automations to generate leads and convert sales around the clock. They might not land on your website but they could see your videos on the YouTube platform.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Yes, Apple positions its launch events as product releases. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. And the truck is not even launched yet!

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. That means leveraging your social networking channels to learn about and cater to the needs of a new breed of customer – the Net Generation.

Generation 100

Generation Peer-to-peer Business Social Networks 100

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. Must be a new Furby. The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

chiefmartech

JANUARY 1, 2024

When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. Generative AI user interfaces turn the tide Generative AI is the first major innovation in the history of marketing technology with the power to fundamentally reduce UX complexity.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Martech

JUNE 9, 2022

There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S. If these three major goal lines are moved, I think we will be seeing a lot more people flock to Google/YouTube ads, TikTok ads and Apple’s new ad platform,” Maly said. “I The initial response.

Facebook 104

Facebook Planning Paid Search Agency Ads 104

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He reminds us why the role of Customer Marketing is critical and how the great divide between demand generation and driving revenue growth from existing customers proves the SaaS model to be problematic. Want to hear more from renowned B2B marketing leaders?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Optinmonster

MAY 16, 2023

It includes different techniques and strategies to build your online reputation, generate quality backlinks, and boost your brand’s presence across the web. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 79

SEO Lead Ranking Lead Scoring Link Building 79

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn released Stories at the perfect time. . Stories are great for demand generation and hype. Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Even though we can’t travel freely to meet people or attend events, we still crave real-time human connections. .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Oktopost is proud to introduce the solution to this challenge with the release of its new feature, Social Signals.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124