Digital B2B Marketing

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Content Syndication Options for B2B Lead Generation

Digital B2B Marketing

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. As demand for B2B lead generation programs increases, new providers are springing up, sporting slick new websites, massive email databases, lower costs and brand new approaches.

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The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

Yet this is exactly how most B2B marketers approach lead generation today! The Lead Generation Opportunity Gap. However, if they already know and respect your company, they are far more likely to give you the courtesy of a couple minutes and information that may be valuable down the road, even if they are not ready to purchase today.

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Selling your Lead Generation Content

Digital B2B Marketing

If you did, would the content you purchased live up to your expectations? Filed under: Content , Demand Generation. Go to one of your registration pages. If your form included a $39.99 offer to download the paper and required a credit card, would you pull out your wallet? Most marketers fail this test.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

If you are talking about leads and lead generation, setting the definition is critical. Demand Generation At many companies, demand generation has become synonymous with lead generation. At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). They are not a traditional media company with an editorial focus.

Lead Gen 100
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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Lead generation.

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B2B Marketing Has a Perception Problem

Digital B2B Marketing

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn.