B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Create a tactical marketing plan to create awareness and generate leads. What can an Outsource Chief Marketing Officer (CMO) do for your startup?

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? I’ve also used SmartDraw and MS Visio to generate web site diagrams. How will we accomplish these goals and objectives?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook is part of our culture, especially for younger generations. The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising. Facebook offers some of the most targeted advertising on the Internet. Think about it.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 1, 2013

As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Don’t get me wrong.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100