Marketing Interactions

FEBRUARY 7, 2020

We must generate MQLs faster than that! The idea that if we cram everything into a 3-week campaign, we can force our prospects into speaking with our sales reps and buying. How will we prove value when the end of each month or quarter comes? The campaign mentality. The problem with the campaign mentality is that we think BIG.

B2B 114

B2B Content B2B Marketing Trust Marketing 114

Marketing Interactions

MAY 23, 2018

Take the top priority: Generating New Leads. Your prospects and customers won’t think, “Oh, that was Joe in Department X. That brand awareness you worked so hard for will be tarnished as prospects and customers find you less credible. But it goes beyond that. He and Sally in Department Y don’t talk much.”.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

Marketing Interactions

AUGUST 1, 2021

If you’re doing demand generation from a buyer-first perspective, I’d wager that it also serves as brand marketing. Swirl brand and demand together for a more compelling, consistent, and relevant story that covers the bases—at whatever stage buyers, prospective buyers, and customers find themselves. This confuses me. Brand – interest.

Demand 69

Demand B2B Marketing Branding Brand Identity 69

Marketing Interactions

SEPTEMBER 30, 2018

It’s beyond time for B2B marketers to buckle down and do the work needed to become and stay relevant with their prospects and customers. From a marketing perspective, context is the set of facts, meaning or circumstances that define a prospect or customer’s intentions or needs in relation to an interaction or experience.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

SEPTEMBER 20, 2018

What content, tools, or resources can you provide to generate excitement and anticipation for using your solution? One of the biggest challenges marketers face is understanding their prospects and buyers and breaking through the noise to engage them. Sending a welcome email is great, but nowhere near enough.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

JUNE 23, 2017

Seeing both sides of a pain point is helpful when generating content to address a buyer persona’s needs. If a prospect doesn’t fall within your set parameters, you don’t need to spend resources on them. Our legacy on-premise ERP system has prohibitively costly inefficiencies, which keep us two steps behind our competition. Orientation.

Buyer Personas 64

Buyer Personas Marketing & Strategy Marketing Strategy B2B Marketing 64

Marketing Interactions

MAY 23, 2018

I’ve often found marketing teams that are really an order desk for the content that sales teams request—often on a whim or for what a sales rep thinks will sway a specific prospect. It takes more than a form completion to generate a lead. We’re told that our job is to support the sales team. Real Qualification. Key Takeaways.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118