B2B Memes
JUNE 13, 2011
Commercial, for-profit publishing is really a process of generating one form of currency—attention—and converting it into another—money—via advertising or subscriptions. Editorial that generates attention, therefore, generates profits. They’re pretty good at that. At the second, however—converting it into money—they suck.
B2B Memes
MARCH 29, 2011
The process will help you better understand your topic, and can highlight unsuspected gaps in your data. Though you could easily overuse them, flow charts can often clarify written descriptions of processes. Another, which I used to generate the flowchart here, is Gliffy. You don’t need much graphic skill or expensive software.
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B2B Memes
AUGUST 9, 2012
The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Joel’s take on this is that “content creation can be a humiliating process.” In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded.
B2B Memes
AUGUST 9, 2012
The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Joel’s take on this is that “content creation can be a humiliating process.” In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded.
B2B Memes
SEPTEMBER 22, 2010
“‘You can take something that is thought of as a creative process and turn it into a manufacturing process.’”. To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. Can Robots Run the News? “To
B2B Memes
MAY 6, 2011
And their attention to detail matters not just at the end, when you’re proofing copy, but from the very beginning of the process. If your goal is just to generate copy, you’ll never need to ask any irritating questions. Proofreaders as a dedicated job function are well-nigh extinct, but the activity is just as important as ever.
B2B Memes
SEPTEMBER 9, 2010
Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. They know the world has changed but it is often a difficult and time-consuming process to adjust. New entrants don’t have to deal with most of this legacy.
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