Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Brightedge

JULY 22, 2022

Someone tracking the big stories of the day may turn to Twitter, while someone looking for instruction may rely on YouTube. It’s not uncommon for a search to generate local listings, image and video results, quick answers and people also ask results, news stories, product/shopping results and more.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

BenchmarkONE

NOVEMBER 3, 2021

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. You can also take to YouTube or Instagram to create engaging video content for your audience.

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Hinge Marketing

MARCH 12, 2020

Download The Lead Generating Website Guide 2nd Edition. A new generation of leadership will drive significant change – A younger generation of leaders is entering the C-suite and board rooms. At the same time, this process will have to be counterbalanced with adequate privacy protections.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convert

MARCH 21, 2023

Confetti Confetti is a type of heatmap that shows referral sources and the number of clicks they generate. Predictive, algorithmic heatmaps are cheaper for a reason Predictive eye-tracking tools (sometimes marketed as AI-generated heatmap tools) estimate where users focus their attention on a snapshot of your design. How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

AUGUST 7, 2023

Purpose : Mobile advertising focuses on displaying advertisements to generate awareness or drive sales, while mobile marketing may also include engagement, customer service, brand building, and other objectives. Common examples include fake installs, bots, hijacking, device farms, and general bad actors.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52