Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

A prospect can find a solution or be presented with something he or she likes, right in the convenience and comfort of a social media platform. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets.

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

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Content Marketing: How do you know if it???s working?

Writing on the Web

Phone calls and lead generations. ” When you write content that is designed to market your business, make sure you keep your goals in mind and present a clear call to action. So what should you pay attention to when it comes to measuring your content marketing efforts? Is it: Sales. Comments and email responses. Subscriptions.

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6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

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Memory + Emotional Attention = Content Marketing

Writing on the Web

You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. In a previous post, I wrote about Content Marketing Biases and suggested you take the Implicit Associations Test , the IAT presented by Harvard on the Project Implicit site. All brains are alike.