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How Much Leads Cost

ViewPoint

see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25. per gross lead).

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What's it take to generate leads that fuel your forecast?

ViewPoint

Which means those “leads” land in a black hole, and the money spent to generate them is wasted. What’s it take to generate a volume of real leads, the ones you really need? PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. At PointClear, our average associate is 50.

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Who We Serve. Why it Matters.

ViewPoint

I’m often asked what kind of companies PointClear serves. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales. Software to optimize the insurance business through predictive analytics.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

ViewPoint

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. As an example, PointClear targets two contacts within each account location. He landed a huge lead for our client (with a $1 billion company).

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How Not to Buy Leads

ViewPoint

Here, in my opinion, is what is wrong with this approach to lead generation: Lower-level workers are 2.5 During another PointClear prospect call, the contact stated that his source of leads, appointment setting, ended up with just four out of every 10 leads delivered being qualified. The cost of an appointment was $900.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. The challenge is that lead generators with happy ears don’t ask the questions that might effectively disqualify an account. I practice it every day in my role as lead salesperson for the company. (We We are not the low-price leader.) You just have to ask the right questions.

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What Should the Sales Close Rate Be?

ViewPoint

One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Why don’t they follow-up?