Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t know how to generate positive coverage. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . This is another must-listen podcast for anyone who is interested in how content can drive more meaningful outcomes via content.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Embrace AI for tasks like brainstorming, early research, generating headlines and checking grammar. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So how can we do both?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. Source: ON24. 4 Tips to Drive Revenue with Webinar Marketing.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Get started today–and generate more traffic and leads for your business.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

MAY 3, 2021

Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. Image: Shopify.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

B2B Marketing Directions

JANUARY 7, 2024

They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. Without question, 2023 was the year of generative artificial intelligence in business and marketing. So, I'll be writing about generative AI this year, but my approach will be a little different than most.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Get MarTech!

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Webbiquity

SEPTEMBER 19, 2017

Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

The Point

AUGUST 25, 2015

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”. I’m following up to learn: 1.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

SmartBug Media

MAY 8, 2023

Here are some considerations to keep in mind when generating video content: Does it solve a problem or answer a question? It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Is it relatable, funny, or engaging? Can you get the message across in a minute?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

seo.co

MARCH 28, 2021

By learning how to generate and manage these leads, you can accelerate your results. You probably have a pretty decent idea of what actually constitutes a lead, but before we dig into lead generation too deeply, let’s clear the air. 5 Tips for Generating Top-of-Funnel Leads. Create a Podcast or YouTube Channel.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Don’t be surprised if you discover that preferences have changed. How to move forward.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Lead generation. Podcasting. Check out our additional fractional CMO resources, subscribe to our B2B marketing podcast , or take a look at our fractional CMO services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. A weekly or monthly podcast to discuss industry topics or interview experts. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Perhaps the most important benefit is the role premium content can play in generating higher quality business opportunities. White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. Only 40% share webcasts.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Industrial Marketer

OCTOBER 26, 2021

Is account based marketing a way out of how uncomfortable lead generation has become? Let’s face it: We all know when we are being marked as a lead.

Account Based Marketing 98

Account Based Marketing Paper Lead Generation Order 98

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? Paid Media.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. You can learn more about Dan and his work at his website , listen to his awesome podcast Experience This! ,

Analysis 229

Analysis Budget Programs B2B Work Management 229

Content Standard

FEBRUARY 19, 2021

Customers have a similarly high standard for convenience in consuming content—that may mean only listening to a podcast if it matches the length of their morning routine, downloading a PDF they’re sure they can access on a mobile device, or hunting down a video that provides clear step-by-step instructions.

Top of Funnel 126

Top of Funnel Content Lead Ranking Advertising Funnels 126

Varicent

MAY 17, 2018

on lead generation with social influencers. Leads generated from influencer marketing move down the funnel quicker than others because they've been educated about who you are from someone they know and trust.". Now, clients want them to download a white paper, sign up for a trial, or participate in a survey.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Video and podcast lengths can be as long as necessary. For successful lead generation content, here’s what marketers need to keep in mind: Remarkable Content Is Solution, Not Product Based. So how do you get a handle on it?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

The ABM Agency

AUGUST 30, 2020

Your webinar takes effort to produce; don’t let the amazing content generated in real-time die out. Use them in a blog post, email, programmatic, white paper, or e-book. Embed graphics into a blog post, white paper, or e-book for added effect and clarification of points. Start with a podcast ?

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Tune in to her podcasts of established leaders’ interviews.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. This stage requires various tactics to generate brand awareness and make it easy for potential leads to find your website. The first stage is all about attracting potential leads to your brand.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So looking at more experimental AD channels, looking at more things like partnerships and events, and how to use white papers and webinars and that sort of thing to scale conversions.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

PathFactory

FEBRUARY 8, 2021

Content that wouldn’t have been used again can be repurposed to generate a higher return on investment (ROI), offering benefits to both you and your audience. Whether it’s an in-depth video from a speaker or a white paper ask yourself: will my audience want to submit their email address to get it? Turn it into a podcast.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast. Wait… only one in five?

Distribution 118

Distribution Promotion Research Webinar Metrics 118