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Buzz Marketing for Technology

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. How did they do it?

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If I had a dollar.

Buzz Marketing for Technology

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. Tags: Branding Strategy Lead Generation Lead Nurturing Content Marketing.

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Sharing is how you build a Brand

Buzz Marketing for Technology

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. One that delivers content that is topical, interesting and relevant.

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Social Media is better for the Consideration Phase

Buzz Marketing for Technology

Don’t think this next podcast is going to drive our awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver. But these are long term goals and take many years of work.

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Going from Me 1.0 to Me 2.0

Buzz Marketing for Technology

In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Also check out my podcast with Dan Schawbel for some of the inside secrets to building a personal brand. on Amazon.com.

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

Dale’s company EchoQuote handles this type of request for companies that already have lead nurturing and need to super charge their efforts – its simple, its measureable and it gets results – check out our podcast as Dale presents the system to me. Tags: Lead Generation Lead Nurturing. EchoQuote was born.

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Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.