Convince & Convert

OCTOBER 21, 2014

But with Generation Z — consumers born after 1990 — making up 25.9 Meeting Generation Z With Video. Gen Zers have an entirely different set of online habits than previous generations , and they spend money in new ways. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Martech

APRIL 18, 2024

For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Capabilities : ChatGPT 3.5 Learn more : OpenAI pricing 2.

Marketing AI 99

Marketing AI Paid Search Agency Generation Enterprise Management 99

Sprout Social

NOVEMBER 12, 2020

This is why adding subtitles to videos is such an important step when publishing your content on YouTube. Keep reading to understand why you should incorporate this into your YouTube strategy and how to add subtitles to a video. Why are YouTube subtitles important. How to add YouTube subtitles to your video.

Youtube 141

Youtube Video Marketing Budget Programs Keywords 141

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. The power of understanding your ICP’s career plan and how to use it to bolster your pipeline.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? But despite how competitive YouTube is, there’s plenty of attention to go around. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there. Translation?

Youtube 104

Youtube Tools Social Media Keywords 104

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet. Photo by Behnam Norouzi on Unsplash.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 71

Youtube Features Social Media Ad Exchange 71

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. But Facebook veteran Curt Maly of Black Box Social Media , who is aware of Meta’s plans, said it’s interesting to think how a basic product with no targeting and no objectives would be beneficial. . Why we care.

Facebook 100

Facebook Planning Paid Search Agency Ads 100

Oktopost

JUNE 24, 2021

Julia Polisuk, Demand Generation Manager at Cato Networks takes the hot seat today. Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. At the core of every marketing plan is a demand generation strategy.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Outreach

SEPTEMBER 9, 2021

But with time and attention, sellers can generate more revenue by working closely with existing customers after the initial sale has taken place. Here, we’ll review how account planning helps foster close customer relationships, how to surmount common obstacles to account planning, and how to build an effective account plan.

Planning 98

Planning Bandwidth Verticals B2B Sales 98

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Navigate the Channel

JULY 6, 2021

However, one of the most useful and often overlooked facets of lead generation is YouTube. Keep reading to learn how you can use video content on YouTube to help create brand awareness within the building materials industry. Create a content calendar with specific videos and when you plan on launching them. Keep It Short.

Youtube 65

Youtube Ad Building Marketing & Strategy Tips 65

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. Generative AI is a specific type of AI tool that creates or generates stuff.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

DAGMAR Marketing

AUGUST 18, 2023

If you currently aren’t using any AI image generators, we’ve gathered some of the best AI image generators for business to make your decision even easier. Why Use AI Image Generators? Midjourney is an AI image generator that can turn a simple text prompt into the image of your dreams. million AI images and counting.

Generation 52

Generation Budget Programs Best Practices Business 52

Brightedge

MAY 20, 2021

Generally, as marketers and SEO professionals, when we think about organic search optimization, we tend to think about Google primarily, followed closely by other traditional search engines as the best sources for search traffic and trend data. What can we Learn from YouTube Search Trends? Plan new video content.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Establish a Plan. It is difficult to create videos without a detailed plan. If on YouTube, what is the ratio of thumbs-up vs. thumbs-down clicks? Know Your Audience.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Navigate the Channel

NOVEMBER 21, 2023

Like other paid media, building a budget for paid social media can depend on a number of factors and, with careful consideration and alignment with your overall communication plan, social media can be an effective channel in your overall paid media mix. The good news is, paid social advertising can be very targeted.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Like any content development plan, you first need to define what your customer’s pain points are before scripting your video. The statistics are evident; B2B usage is on the rise.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. You’ll also want to consider your distribution plan when it comes to making your video inclusive. Start with a plan and purpose.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Over 500 hours of content are uploaded to YouTube every minute. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Only B2B

NOVEMBER 9, 2020

In the B2B market, the (quality) lead generation is the kingpin, if you want to stand distinctively you must know the latest trends to generate B2B quality leads. We are here to help you with the super popular trends industries are using to generate quality leads. #1. The video marketing is crushing the lead generation methods!

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. This online design platform helps creative teams design, plan, prototype, and collaborate on designs. The Deal: New users: 40% off a 6- or 12-month plan. OptinMonster.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? How Is Lead Generation Different from SaaS?

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Valasys

FEBRUARY 20, 2023

You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. They are the outcome of a lead generating engine that generates random leads that might not actually be interested in your product because it doesn’t apply precise criteria to segment and pre-qualify leads.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Bannerflow

JUNE 1, 2023

The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. Despite its novelty, TikTok is treading cautiously due to previous issues encountered with other generative AI tools. Visually, AI offers exciting opportunities.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Weber generated over $1.5 Still from a user generated video – provided by Weber.

User-Generated Content 116

User-Generated Content Video Marketing Generation Marketing Management 116

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Have a plan. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148