B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. Can you keep up with your planned frequency? Your strategic plan identified how many followers and how much engagement. Check your strategy as you go along and target a regular in-depth review of your blog strategy when your review and plan your marketing as a whole.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

FEBRUARY 23, 2015

I hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Contact New Incite today.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

FEBRUARY 9, 2012

With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Does the science end here? Not exactly. Now comes the hard part.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Marketing Planning b2b email marketing marketing social media twitter'

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 25, 2012

Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.), Strategic Planning. Leave the trees (marketing execution) to others, and focus on strategic analysis, marketing strategy and planning. analytics is more critical than ever.

Work Management 100

Work Management Marketing Management Planning Paid Search Agency 100

B2B Marketing Traction

OCTOBER 24, 2014

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. Contact New Incite today.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

JANUARY 19, 2015

I know Terry from my work on the board of the Association for Strategic Planning. Here are 5 ways to systematize the process of planning, writing and producing your newsletter. In general , people don’t read much today. He’s smart and creative, and I enjoy reading his news.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. This was your TOFU, or your activity generating leads at the top of the buying funnel. For help in planning and creating your TOFU and MOFU marketing so you get to BOFU faster, contact us at New Incite today!

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 28, 2012

Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. Conversions?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 27, 2011

Without a plan to integrate the look, feel and messaging of all marketing tactics, you cannot reap the proven benefits of integrated marketing programs. We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. Bad strategy. The wrong results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 9, 2014

More and more audiences (especially younger generations like the Millennials) want it. We provide strategic planning, consulting and digital marketing execution. The evidence exists. So, what are you waiting for? Do you need digital marketing expertise? Contact New Incite today.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

DECEMBER 6, 2011

For more information about identifying business assets to leverage for results, see my previous blog post, Be a Strategic Planning Hero with Microstrategies.). Second, you need to create an action plan to leverage at least one asset. Choose the asset(s) that can produce the best results to meet your business objectives.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Marketing departments plan to spend $135 billion on online content in 2014. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You don’t have a plan or strategy for your online and social media presence. You have bad content on your website.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. We provide marketing plans and marketing execution to drive more brand recognition, customer loyalty, and revenue generation. Do you need to improve your customer marketing?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 11, 2015

New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. If you have a favorite promotional item idea, please share it below. Do you need to get your customers’ or prospects’ attention? Contact us today for more information. Photo on Flickr by Paul Cunningham.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

APRIL 19, 2013

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! The key to handling the bright shiny object marketer is to work from a written plan and manage to objectives. 3 Marketing Personalities You Need to Manage.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

AUGUST 23, 2010

Part of the solution is to have a plan in place that maps out goals and a schedule for online content. Another part of the solution to make content generation easier is to re-purpose. It takes time to create all this content. How many videos will you produce? When will you produce them?

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

NOVEMBER 24, 2014

We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. So, what are you waiting for? Do you have more questions about Twitter? Contact Jennifer Beever at New Incite today. Photo from Flickr by FindYourSearch , Some rights reserved.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JANUARY 10, 2010

Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020. The city plans to replicate the Clean Trucks program at the Ports of Long Beach and L.A. He talked about the City of L.A.’s

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

JUNE 4, 2015

Video one of your planning meetings. It’s a popular way everyone is learning about products, and it’s especially popular with generations that grew up with video gaming. We create marketing content and provide strategic marketing plans and training for your staff. Is your company innovative? Contact New Incite today.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 16, 2015

We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. We’ve helped hundreds of companies get results from their marketing through strategic planning, systematic implementation and results tracking.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

DECEMBER 13, 2012

When you write your marketing plan for next year, keep in mind that much has changed. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. People like videos (younger generations grew up with them) and either don’t want to or don’t have time to read.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 13, 2011

Just like in the book The Perfect Storm , in which author Sebastian Junger describes the confluence of three critical weather factors: warm air from a low-pressure system coming from one direction, a flow of cool and dry air generated by a high-pressure from another direction, and tropical moisture provided by Hurricane Grace , so too is there a perfect (..)

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook is part of our culture, especially for younger generations. You need to have a presence where your potential and existing customers and clients are and where they are connected to hundreds, maybe thousands others who will see your information as it streams onto their contact’s news feeds.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

DECEMBER 3, 2012

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. The biggest B2B content marketing challenge sited by survey respondents was creating enough content to generate results. If so, what tactics do you have planned?

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JULY 8, 2015

How to generate results from LinkedIn Groups. Once you have generated a discussion and get others’ input, then re-purpose that information into a blog post. ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. ” in a discussion group.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JUNE 16, 2015

You wrote the plan. This is a big change from older generations who value justice, integrity, family, practicality, and duty. Millennials use technology differently than other generations. If you need a plan to more effectively reach your buyers, including millennials, contact New Incite today. You did the research.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

MARCH 1, 2013

Older generations value online privacy, and younger generations are learning to – and both are creeped out by Facebook’s increased focus on advertising. Contact us today for information about our social media strategic planning, implementation and training services. Interested in social media for your business?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

NOVEMBER 13, 2013

Here are four key things you need to focus on your customers in your marketing plan for next year. Today’s buyer and customer – especially the millennial generation – want interesting, not boring. What’s in your marketing plan for next year? Know your customer. Find out what makes them tick.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

MAY 21, 2014

I recommend creating a strategic plan and schedule for execution. It helps to set up structure to your content marketing schedule, and don’t deviate from your plan. We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Know your audience.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100