Launch Marketing
MARCH 6, 2024
While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Understanding the diverse spectrum of personalities is essential.
Webbiquity
JUNE 13, 2023
A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.
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SalesGrape
NOVEMBER 5, 2023
Introduction: The Growing Importance of Chatbots in Lead Generation In today’s digital age, lead generation has become a crucial aspect of any successful business. This scalability allows companies to generate leads efficiently even during peak periods when demand is high.
CMSWire
JANUARY 29, 2024
Generative AI has changed ecommerce personalization forever. The key to capitalizing on that change is harnessing real-time customer and product data. Continue reading.
Advertiser: ZoomInfo
In demand generation, data is essential for knowing who you should target and how. Personalizing messages to your priority accounts. Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. Ready to impress your boss with killer results?
Oktopost
OCTOBER 20, 2021
One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. This isn’t up for debate among marketers: 90% insist that personalization is a major factor in keeping their businesses profitable.
SmartBug Media
APRIL 3, 2023
Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
Advertiser: ZoomInfo
Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). Discover your customers' core emotional motivators (so you can increase personalized connections). Here’s the thing: we have more channels, content, and technology to reach potential customers.
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. Curious to learn more?
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. The most effective way to accomplish this is through direct hyper-personalized touchpoints.
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.
Speaker: Paul Slack, Vende Digital CEO
Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Are you struggling with a stagnant pipeline? Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation. Simple steps every company can take to protect what GDPR considers “personal data”.
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