Content Marketing Institute

APRIL 10, 2018

Are those stereotypes or personas? presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. And lucky for you, we’re giving our readers the scoop on creating video content that generates conversions. Spending less on production means maximizing your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

AUGUST 12, 2020

Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. Don’t stop there.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Over 500 hours of content are uploaded to YouTube every minute. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Content Marketing Institute

AUGUST 31, 2023

But generative AI hits differently and closer to home. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. Generative AI doesn’t make those things skippable.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. And on Spotify.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Did you know that YouTube is the second largest search engine in the world?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

Marketing Insider Group

MARCH 31, 2021

Build Local Buyer Personas. Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. The more details, the more your buyer persona will “come alive” to your content team. Get started today – and generate more traffic and leads for your business.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Outbrain

JANUARY 2, 2022

In these precarious conditions, generating leads, which has always been a challenge for B2B companies , has become even more complicated. To stay on board, B2B decision-makers need to keep up with the latest trends and adapt their business to the COVID-19 reality, taking advantage of the new lead generation strategies out there.

Lead Generation 58

Lead Generation Sales Qualified Leads Ideal Customer Profiles Generation 58

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 105

Social Media Advertisements Advertising Tools 105

Martech

FEBRUARY 16, 2024

The opportunity is that this adds to the data which can be used for creating personas and personalization. More than half of first-generation Black Americans say they’re following a Black creator based outside of the U.S. general population. Where they’re from. How has it been for you? Backing the Black. among the U.S.

Demand 104

Demand Customer Surveys Paid Search Agency Communities 104

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. Fintech brands are smart to ask themselves whether their content could be improved. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. All companies working in B2B sales can benefit from hosting events to generate more leads. All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Contently

APRIL 4, 2023

You can do more with less by refining your core customer personas and identifying the messaging that produces the most conversions. Here are a few steps you can take to get started now: Understand your core persona’s pain points and what drives them to seek a solution.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

AUGUST 10, 2023

But with magic, you enter this new persona or character, this alter-ego. A: Yes, YouTube is the place where I spend most of my time and get content from. I won’t tell you how much time I spend on YouTube because it’s an embarrassing amount. But I also launched on YouTube this year and I’m telling all my clients to get on there.

Web 2.0 87

Web 2.0 Work Management Mobile Advertising Youtube 87

Binary Demand

MARCH 11, 2024

Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. This is particularly evident in the stark contrast between individual consumers and businesses.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Key aspects of your audiences that will help develop your social media personas include: Age. Pain points.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

SocialPilot

MARCH 11, 2024

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. AI influencers are virtual influencers created using artificial intelligence and computer-generated imagery. What are virtual influencers, you ask?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine audience: target the key buyer or influencer; speak the buyer’s language when targeting your personas. The statistics are evident; B2B usage is on the rise. Other Tips.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month. Use personas to identify and illustrate your target audience. Add more researchable information.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Binary Demand

MARCH 11, 2024

Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. This is particularly evident in the stark contrast between individual consumers and businesses.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Varicent

MAY 17, 2018

on lead generation with social influencers. If you onboard an influencer and they have a fantastic YouTube channel and they're producing shows weekly, it makes sense to include them in some sort of video marketing rather than force them into a whitepaper or a medium that might not be their strength. I'm a huge advocate for personas.

Lead Generation 75

Lead Generation Generation Lead Ranking Lead Scoring 75

NuSpark Consulting

MARCH 3, 2016

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Now you can relax. Not so fast. You’re only half way there.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

LeadSquared

DECEMBER 2, 2020

After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies. There could be multiple reasons behind this.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Can you generate leads with content marketing? The best way to generate leads with content?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. What Employee Personas are there? What are the main influencer personas? Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. The following strategies would tactfully guide you on How to Generate B2B Leads Using Facebook in 2020: 1. B2B advertising world is dynamic & multi-channel.

Facebook 55

Facebook Generation Lead Ranking Lead Scoring 55

Scoop.it

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. See an example below from YouTube. See the image below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Are your videos appearing on your website as well as on YouTube? Determine Your Goal. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale. Typically, marketers create a customer journey map for each of their buyer personas. With a robust digital engagement strategy, you can build customer relationships that last.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

ActiveDEMAND

NOVEMBER 15, 2021

Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. For the buyer persona, determine which outbound prospecting channels you’re going to use (phone calls, emails, LinkedIn messages, etc). Making a list, checking it twice.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Sprout Social

OCTOBER 6, 2022

Or do you want to generate conversions? One way to understand your target audience is to create social media personas and an empathy map. Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. You also need to know why you want your video to go viral. Start with a brief. Horizontally?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128