Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. I’m also talking about generational growth, pandemics, and changing customer preferences. A Few Reasons an Update to Buyer Personas is Wise. How to Refresh Your Buyer Personas. This change may be in degrees.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. With the wealth of information gained during the process of determining buyer personas, you can now create the nine components for each persona.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

NOVEMBER 2, 2021

But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. In the customer interviews you conduct to build personas. Or these questions are in the framework for another persona. I admit this seems basic. Really elementary.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Why B2B Marketers are Well Placed to Play a Pivotal Role.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

APRIL 21, 2017

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. When I think back to what I hear a lot from customers during persona project interviews, there are a lot of cultural references. For context, this is a B2B SaaS product. It plays a key role in a complex workflow.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

JANUARY 9, 2022

Which of our SMEs can help us generate new ideas we can use to approach target markets? This is one approach where having well-done personas is a criterion for success. This is one approach where having well-done personas is a criterion for success. What stake in the ground can we commit to for the long haul?

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Marketing Interactions

AUGUST 1, 2021

If you’re doing demand generation from a buyer-first perspective, I’d wager that it also serves as brand marketing. They may not fit your persona today, but it’s likely they may in four years when the next cycle comes around. I’ll make a plea that you start with personas and then tie what they want back into what your brand stands for.

Demand 69

Demand B2B Marketing Brand Identity Branding 69