Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. In return, you’ll feature them on those channels.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes. Is it optimized for experience?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Just be sure to do this in an above-board, permission-based way that doesn’t cross the line into being creepy.) What Exactly is Email Personalization?

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Check out the No Lift Install System YouTube channel to browse their full library of videos.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

chiefmartech

JANUARY 1, 2024

When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. Generative AI user interfaces turn the tide Generative AI is the first major innovation in the history of marketing technology with the power to fundamentally reduce UX complexity.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Content Marketing Institute

OCTOBER 3, 2018

One brand’s permission doesn’t mean everyone can use it. It didn’t seek permission or credit the photographer. Perhaps the media outlet thought it was OK to repost the image without permission because it was a marketing image. Images from or about the news and celebrity images are frequently reposted without permission.

Social Media 108

Social Media Copyright Brand Identity Branding 108

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Oktopost

JULY 4, 2022

As a B2B marketer, you need to be able to tie your social efforts to revenue generation. Role Permissions: Social is a collaborative space, but that doesn’t mean you want each and every person in your organization to have the keys to the kingdom. Integration with your key social channels. But B2B companies need to go deeper.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Now what? How do you promote it? Nurture existing leads.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

seo.co

JANUARY 1, 2023

There are plenty of ways to get free backlinks manually (and not necessarily through a spammy free backlink generator). Often, instead of money, “payment” for these submissions involves permission to include a link back to your site in the content. Here are 15 methods for acquiring free backlinks! Repurpose Content. Help Reporters.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Leading Results Rambings

OCTOBER 2, 2013

What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads. If your client already gave you the permission to use their name and company in a testimonial, there should not be an issue telling their story in a blog post. What was their problem. Why did they buy from you.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58

Hubspot

AUGUST 4, 2011

Surprisingly, this advertising approach shares some elements of “permission-based” marketing. It seems as if traditional outbound marketing efforts have been striving to be subtler in their ways, trying to gain more permission from their consumers to hear out their message. The lines have certainly been a bit more blurred.

Examples 28

Examples Paid Search Agency Internet Marketing Marketing & Strategy 28

Contently

MAY 2, 2018

My goal is to generate 10,000 sales by the end of launch week. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. I don’t have any YouTube subscribers, but I can still create owned content for YouTube. Subscribers / followers (and reach-to-subscription rate).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Oktopost

APRIL 30, 2020

With your permission, attendees can send out event invites to their own LinkedIn connections. In addition to creating and describing the event, the organizer can adjust the event’s privacy settings, send out invitations, provide permission for other attendees to send invites, rescind invitations, and remove attendees.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Navigate the Channel

MAY 24, 2023

Always get your beta testers’ permission to use their comments.) Testimonials from beta testers or early customers can be valuable in generating positive word of mouth about your product. Incentives provide an extra push for generating buzz and expanding the reach of your product launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

B2B Marketing Exchange

MARCH 2, 2023

Tanner’s Heather Martin and nCino’s Jaime Punishill Key Takeaway: If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it.

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Biznology

NOVEMBER 4, 2015

The youngest speaker, 17-year-old Zach Latta , tested out of high school and moved to San Francisco with his parent’s permission to make his fortune. For a generation that has grown up with information at its fingertips, traditional routes to success are too slow. An app he developed called Yo briefly became a viral phenomenon in 2014.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Optinmonster

DECEMBER 22, 2020

You Don’t Have Permission to Email Subscribers. The #1 rule of email marketing is to get permission to email first. To get permission, you’ll need an optin form on your site that makes it perfectly clear that your visitors are subscribing to your email list. Let’s be clear on this: Don’t do that.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

KoMarketing Associates

APRIL 10, 2018

Many email providers also allow marketers to embed videos into their emails by including the YouTube link. Many businesses automatically roll their email subscribers into their regular newsletter list after they complete a drip campaign or sale, but it’s important to get users’ permission for this when they sign up. Final Thoughts.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. How to Use Facebook Live to Generate Leads 1.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

markempa

SEPTEMBER 22, 2009

I was somewhat shocked to find out that my 14-year-old daughter had searched YouTube recently for any mention of her dear old dad. She stumbled across a video that included a recent mention of my book, Lead Generation for the Complex Sale. It’s something that my generation will never quite adjust to.) On the ball.

Cold Calling 120

Cold Calling Lead Ranking Lead Generation Youtube 120

Convince & Convert

JANUARY 6, 2016

User-Generated Content. Whether your client sells surfboards or custom crystal jewelry, they could definitely take advantage of user-generated content to showcase merchandise without looking promotional. When it comes to niche products and services, you will need customized marketing strategies. Make ‘em or break ‘em!

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Hubspot

MAY 11, 2021

There are a few major benefits to using podcast as a brand awareness or lead generation strategy. A Nielsen report found podcast ads generate 4.4X A Twitch streamer takes the best moments of their live stream and packages it up for their YouTube channel.". 49% of U.S. 49% of U.S. Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. It can be considered “permission based”, because the process is done at the pace and behest of the target. A youtube video might go over all the information of the product.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Valasys

MAY 24, 2021

A huge amount of common digital marketing resources are available today to brands of all sizes and they can choose according to their requirements and permissible budget. SEO helps in generating organic traffic for our website with a very small investment. Also, there are video ads that you might see on YouTube.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. G+ is touted as something new, but it’s really a combination of two elements that I’ve talked about here before: Permission-based and viral-based relationships.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. G+ is touted as something new, but it’s really a combination of two elements that I’ve talked about here before: Permission-based and viral-based relationships.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Top Rank Marketing

AUGUST 21, 2023

What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? ” All that stuff aside, email is still the most important channel because that is your first party data, and Twitter or X, TikTok, or YouTube can’t take that away from you. It doesn’t matter, but they’re already there.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Biznology

SEPTEMBER 23, 2013

The CEO apologized on YouTube with an equally snarky but appropriate response. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. See for yourself.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Optinmonster

JUNE 1, 2022

Then send a link to a YouTube video or some other mobile-friendly video platform. Always Get Permission. So they’re more likely to see a resource sent by text than email. You can offer a free video training as an optin for your text marketing list. Another option is to offer a quick course on your area of expertise.

SMS 98

SMS Mobile Marketing Opt-out Opt-in 98

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. You can also upload it to YouTube.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Hubspot

APRIL 2, 2021

With the upcoming release, Apple will be asking all of its users for permission to track when they open an app, and big ad networks like Facebook won't be exempt," said Gelb. The marketing team may want to advertise on YouTube videos with vegan-friendly content, fitness and nutrition websites, or even cooking and recipe pages.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

seo.co

JUNE 16, 2021

Often, instead of money, “payment” for these submissions involves permission to include a link back to your site in the content. However, the amount of time it takes to continuously generate new content can be more time than you have. Many digital publications and blogs in your niche may accept guest submissions. Repurpose Content.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59