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Traackr partners with Snap to boost influencer relationships

Martech

Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. Snapchat has been in a close race with TikTok to secure the attention of that generation. Traackr, the international influencer marketing platform, is partnering with Snap Inc. Why we care.

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. . #1

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business?

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HubSpot and TikTok announce lead gen CRM integration

Martech

This is TikTok’s first CRM lead generation collaboration. more likely to know about products and trends before their peers. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. While this is currently only available in the U.S.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. But, marketers can take a more active approach to generate positive buzz.

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Let’s steal from Spotify Wrapped

Velocity Partners

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. Comparing yourself to peers is a deeply ingrained human instinct. There are hundreds of posts about how Spotify Wrapped has nailed personalization. In a post-cookie world, brands are looking for new ways to learn more about their customers.