Biznology

DECEMBER 22, 2014

80% of introductions generate a sale (source: DSWA ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey). 61% of US marketers use social media for lead generation (source: IBM). 80% of introductions generate a sale (source: DSWA ). In fact, it’s the opposite.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

JULY 30, 2021

” The Surprising Power of Peer Coaching. “The process of small-group coaching can generate leadership development impacts that exceed what’s possible in one-on-one coaching. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Biznology

MAY 29, 2013

Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. So don’t squander the opportunity to turn your website into a lead generation tool. Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

DECEMBER 18, 2013

This month’s post discusses the inevitable clash of cultures between the s0-called digital natives and digital immigrants when rolling out a social business platform in a large organization, and how to approach it. This is a 90-9-1 adoption world anyway, isn’t it?

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Biznology

MAY 21, 2015

As David Aaker wrote in his book in 1991, “Managing Brand Equity,” aggressive marketing is needed to generate awareness, create a positive perception of key brand qualities, and grow loyalty. The key issue with advertising for this Generation Y is trust and credibility. The concept of brand equity (i.e.

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Biznology

NOVEMBER 4, 2015

brought them together at a CIO conference earlier this month to offer insights into the impact that the Internet, cloud computing, and social media have had on the next generation of American workers. The four speakers ranged in age from 17 to 23, and each was already running a company. REX recently raised $1.25 Cisco Systems Inc.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

SEPTEMBER 23, 2015

Buyers are increasingly looking to their peers for direction in making purchasing decisions. I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. Many of us are witnessing a paradigm shift in the selling of products or services.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

Biznology

NOVEMBER 18, 2013

Generating social signals needs to be a key objective for Vodafone. Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. They wanted to increase social signals and make them stronger.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

NOVEMBER 11, 2013

I am a co-author along with eight other peers. Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

SEPTEMBER 13, 2021

With the growing, and continued evolution of employee-generated content, communicators’ roles inside organizations may well become closer to an orchestrator than a craftsperson of content. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Biznology

FEBRUARY 10, 2020

The developer had his inspiration from an web meme and wished to create a coin out of it. Upon its launch, hypothesis and robust assist from the community Binance drove the value. The project didn’t have any use case to start with, and there was not a whitepaper either. What will happen when litecoin halves? Once a block is mined (i.e.

Peer-to-peer 104

Peer-to-peer Ad Exchange Privacy Policies Digital Asset Management 104

Biznology

AUGUST 14, 2020

“High-performing organizations that leverage coaching in varied modalities across their teams are more successful at navigating change compared to their peers. .” “High-performing organizations that leverage coaching in varied modalities across their teams are more successful at navigating change compared to their peers.

Practices 104

Practices Peer-to-peer Work Management Intent 104

Biznology

JUNE 6, 2013

Following suit, many of us tend to associate work life and career paths at large organizations with the proverbial corporate greed stereotype: cut-throat pursuit of personal gain with a complete disregard for others, for the environment, and for future generations.

Social Networks 80

Social Networks Peer-to-peer Internet Marketing Network Marketing 80

Biznology

FEBRUARY 20, 2015

The generators of leads. We have to be proactive and reach out to peers in different departments to see if we can help. In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. The builders of the brand. Life was good. Wow, have things changed.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

NOVEMBER 8, 2010

Well, one can argue that elections and politics can generate passionate discussions that rival or even surpass those by soccer fans, and last much longer than the 30 days of the popular tournament. Naturally, politics is a hot topic, and not one that I'm particularly keen in discussing in this blog.

Twitter 80

Twitter Peer-to-peer Curation Social Media 80

Biznology

FEBRUARY 18, 2016

Surveys on the reasons for this strong preference among Millennials mirror typical values of this younger generation – trust and integrity. According to the latest 2015 Edelman Trust barometer, the general population in the U.S. The Millennials now represent the largest voting bloc in the U.S.,

Brand Identity 80

Brand Identity Branding Peer-to-peer Trust Marketing 80