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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Video is one of Act-On’s most popular assets – and turning those videos into lead generation tools was a big win for West and her team. “Our video hub is the primary source for our lead generation, so we have a ton of our videos available to watch in one single, branded place. Everyone Loves to Choose Their Own Adventure.

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

You have to generate hype. ” In the same way, at home I’m pretty confident that most voice searches at home are limited to, “Find me this video on YouTube. Actually when I started the YouTube channel for Ahrefs, the video series that I was putting out every week were literally called Oversimplified SEO.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I’ve seen a number of pieces of research about Gen Z, the pivotal generation. P2P Interview with Jonathan Verstegen. Relationships Through Video. Step Brothers.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I’ve seen a number of pieces of research about Gen Z, the pivotal generation. P2P Interview with Jonathan Verstegen. Relationships Through Video. Step Brothers.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. I’ve heard it described as P2P, people to people. You have YouTube. You have Instagram. You have video.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. For B2B companies, getting found is just the beginning. I need to implement them.