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How to decide which generative AI tools fit your organization

Martech

Evaluating which generative AI tools are right for your company isn’t easy. Every job will be impacted in some way by large language models and generative AI,” said Penn. Every job will be impacted in some way by large language models and generative AI,” said Penn. Why we care. 2×2 matrix. GenAI two-by-two matrix.

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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. It may seem impossible to gain traction through organic ranking with so much competition.

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11 Proven Ways to Generate Organic Leads and Increase Traffic

Optinmonster

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. Audience Research.

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What the Heck Are Organic LinkedIn Lead Generation Forms?

Envy

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form. What is an organic LinkedIn lead generation form?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Event organizers base KPIs on the goals they’re aiming to achieve. Lead generation – Increased lead generation for event sponsors. Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase. Increased ROI – Maximizing ROI from the event.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. How to influence organization-wide lead generation strategy change. A shift is occurring for B2B Marketers. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Keys to executing organic and paid tactics that create demand and grow pipeline. This webinar will cover: Why social media is a critical go-to-market channel in 2022. How other B2Bs are crushing their digital marketing goals with social media. Which plays are working the best at each stage of the buyer's journey.

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9 Award-Winning Customer Advocacy Success Stories

In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Prepare your organization for automation with AI. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

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Roadblocks to Delivering a Competitive Buying Experience

Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. Our research uncovered five key insights into what you can do today.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

That’s staggering, but what does that mean for us as organizations? Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. So the question is: Will you choose to be an educator in your industry?