Chris Koch

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3 factors in winning the social media horse race

Chris Koch

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow.

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3 factors in winning the social media horse race

Chris Koch

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow.

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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100
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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100
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Why bother with thought leadership? Five questions and answers.

Chris Koch

Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group. Is it only focused in knowledge intensive industries?

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. But it’s nice to have them all in one place.

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6 Freaky, Funny, and Scary Abilities of Computer Organisms

Chris Koch

Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts. We all have opinions about whether killer drones are right or wrong. Support life for lower robotic organisms. One of the problems with tiny computers is that there’s no room to store a lot of power.