Writing on the Web

SEPTEMBER 6, 2010

In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. Blog Marketing: How Readers Find Your Business. All I have to do is make a few corrections and usually I can get a 100% score on the 2nd try.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

APRIL 16, 2011

If these marketing tools were people, would you give them a raise … or fire their butts? I’ve been working with some really great clients who understand good content marketing. I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 8, 2010

The 44 million baby boomers are maturing rapidly, and represent the richest generational cohort in history. Content Marketing to a Caveman’s Brain. Not only that, but we’ve got more of the money, honey. Let’s just take the young seniors, those Baby Boomers who are just coming of age now.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

JUNE 29, 2010

What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. lead generation. Are all these changes on the Web, new tools, making your business better? thought leadership status. building trust with customers. joint venture opportunities.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

OCTOBER 13, 2010

Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages. You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. Online Persuasion: Seeing Through the Eyes of Your Customers. All brains are alike.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 18, 2010

Thus, the chosen behavior in turn will generate environmental responses with survival consequences (such as the spouse’s loving appreciation). Content Marketing to a Caveman’s Brain. These energized signals are then relayed to motor centers that control the muscles and other bodily parts.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 10, 2010

But negative stories generate worry and anxiety, as well as caution. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. You may be one of those cool dudes with an Alfred E. Neuman attitude, but don’t worry, even cool dudes feel the fear subconsciously.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 7, 2010

Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results. Learn to use social networking sites for your own business… 4 Time-Saving Tips for Social Media Marketing. Social Networking Online: How to find out what you need to know.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

APRIL 27, 2016

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Referrals indicate quality content and authority. Are you using SEO tools? Where do you rank on search engine returns? Invest your resources accordingly. Leads/Rates/Bounces.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

FEBRUARY 26, 2016

But even if you don’t have a store front (or your ideal client base is much broader geographically) local directories and trade directories can generate awareness, traffic and clicks, which search engines love. For most of my clients who travel nationally and internationally, local directories are often forgotten.

Google 100

Google Business SEO Keywords 100

Writing on the Web

JULY 7, 2010

This generates general comments, but in the absence of specific one, could also work. Use Client Comments in Your Content Marketing. (Same is true of video testimonials, even more so.). Ask people on social media sites if they need such a product, or if this product seems like a good idea to them.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

OCTOBER 14, 2015

In my next post, I’ll cover indirect methods of generating income from your business blog. And I advise clients to n ever promote something simply because you get a nice affiliate commission, and always let people know you do: if you promote something on your blog, you must reveal if you are getting any financial benefits.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

FEBRUARY 29, 2012

Group discussions will generate some of the best ideas out there, ideas that wouldn’t be possible without the collaboration that LI Groups offers. Generate a following that grows as rapidly as LI itself. Within Groups, you also have the opportunity to interact with members of the industry community in new and targeted ways.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

SEPTEMBER 26, 2012

How will this generate traffic? People love to express their opinions, and one easy way to let them do that is to conduct surveys on any topics relevant to your blog. You can either utilize a polling widget or plug-in, or just ask for responses in your blog’s comments section. Create your own graphics, photos, etc.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

JUNE 29, 2012

Now that you know a few tips for your business blog, you’re ready to start posting and generating lots of search engine love without worrying. While not necessary, you can always get help for the parts of blogging you don’t like or understand well. Soon, you’ll be getting comments and leads and it’ll start paying off.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. And you have a special report PDF you can use in multiple ways on different occasions.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

DECEMBER 7, 2010

But trust me, it illustrates that even small stories can generate emotions. We can all learn to use more emotion in our content marketing. As for selling more widgets through emotional story-telling, that’s the art and craft of content marketing, isn’t it? Without it, we can’t expect to be remembered.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

JULY 22, 2011

But negative stories generate worry and anxiety, as well as caution. For example, a reader might jolt up in their chair and think, “Oh dear, this could happen to me…&# Like watching a car accident, we’re drawn into a story that is full of danger or fear. You may be one of those cool dudes with an Alfred E. Me Worry?!&#

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

APRIL 4, 2011

Microsites are also powerful lead generation tools. These chats are valuable tools for sharing information, finding out what potential buyers are interested in, and building relationships.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

FEBRUARY 1, 2012

You can generate a lot of user feedback by letting blog visitors speak their minds. About the author: Chris Peterson is a copywriter for Straight North, a provider of integrated marketing Chicago services. Straight North provides a full range of online marketing services related to Web design and Search Engine Optimization.

Opinions 100

Opinions Marketing Analytics Tools Click Rate Copywriting 100

Writing on the Web

SEPTEMBER 19, 2012

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Not only can you generate impressions, you’ll be able to stay up to date on trends in your industry.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

SEPTEMBER 12, 2012

The truth is that there is actually a lot to be gleaned from the younger generation. Here are a few tips savvy social marketers can take away from teens: Don’t take life (or your business) too seriously. They are, after all, the next generation of consumers and decision-makers.

Social Media 100

Social Media Media Business Ideal Customer Profiles 100