7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)
ViewPoint
MAY 10, 2016
Sales measures itself on revenue generated (and sometimes margin). Nuture leads until they’re ready to turn over to sales. Whether you are the CEO, or aspire to be, there’s some chance that in your opinion marketing and/or the sales organizations in your company are far from operating efficiently or effectively.
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