B2B Marketing Traction

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5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. Here are 5 ways to systematize the process of planning, writing and producing your newsletter. Make a template for newsletter content. Create some standards for what you will publish in each newsletter issue.

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Read this post to find out how to increase the return on your investment in time and money on your newsletter. You can achieve many different objectives with an email newsletter. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need.

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. Contact New Incite today.

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B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

Generate leads? When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Generate Leads on Facebook: 1-2 hours per week. Create brand awareness?

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Is It Time for a B2B Marketing Audit?

B2B Marketing Traction

A business creates a website, and then begins a separate effort to send out email newsletters to customers. We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. Here are some of the things we’ve found in marketing audits: No marketing integration. The wrong results.

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What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

How do you get web site visitors to convert to customers and generate sales? Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By Where do they go?

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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.