Anything Goes Marketing

APRIL 20, 2006

, take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

DECEMBER 15, 2008

Promoting Events in Your Newsletters Another issue that you may deal with is the mix of newsletters, promo offers and event invite emails that you need to send. For example, you can include a column on your newsletter that promotes upcoming events. Tags: email marketing B2B lead generation enewsletter.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. Reuse your live presentations. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above? Sign up for our monthly newsletter! You've just added an additional lead generation weapon!

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

DECEMBER 21, 2008

Consider adding a link in the email footer to items such as your event invitations or email newsletters. This tip is especially important for any resource or newsletter autoresponder subscription emails. I've found that the autoresponder email from BreakingPoint does this quite well (and has an excellent newsletter!).

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 27, 2006

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. Thanks again to Larry Chase and I encourage everyone to sign up for his newsletter.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." This is really easy to do and is a great lead generation tool. Tags: business blog lead generation blogging. You may be saying to yourself, what should I blog about today? Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

MARCH 24, 2009

These marketers are not focusing on programs that are strictly lead generation campaigns but rather geared to existing clients and deals in the pipeline. This can be in the form of a newsletter, webcast, blog or podcast. Marketing needs to involve sales as much as possible in their marketing efforts.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JULY 18, 2007

If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. Chad H Tags: direct mail for lead generation. Tags: lead generation direct mail integrated marketing lead qualification Marketing Sherpa. I like to read a white paper on actual paper!

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

SEPTEMBER 20, 2006

If you're looking for a good resource on how to align your expertise with your potential clients, sign up for the weekly newsletter on Rain Today. They have some great articles such as " How To Communicate The Value Of Your Services ".

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. One of the themes for marketers in 2009 is “doing more with less”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 18, 2007

Therefore a phone number may not be needed if someone is registering to receive your newsletter. Tags: lead generation lead conversion lead qualification. All that may be needed is an email address. The other item to keep in mind is to look at leads as if you were applying for a job. What does that mean? Is it automated?

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

APRIL 7, 2010

Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters. This issue tends to generate even more hysterics in larger organizations. This tried and true communication piece will work as long as the content is good (i.e.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). The good news is that your efforts should pay off as you should start to see higher sales and/or greater lead generation from the new web traffic you're getting. What can you do?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. They used a combination of in-house and purchased lists.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

OCTOBER 29, 2006

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. Someone signs up to receive your blog feed or email updates from you - what do you do?

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5. Email Autoresponder 1.5

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100