Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Sounds simple but it ain’t necessarily so. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 16, 2012

“It’s not just about demand generation but incorporating social it into all aspects of your business.” ” In a separate release, IBM said it is partnering with San Jose State University to “help students turn their social networking savvy into business ready skills to prepare for the jobs of the future.”

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JUNE 4, 2010

The Web is rolling sets of instantaneous, always changing fragmented networks. These networks may be transient or last a lifetime. Network sociality is more like a party than a phone call. The social media generation now expects important information to find them. Telephones are interruptive; the Internet is distractive.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

OCTOBER 7, 2010

Like most people, I keep my network of truly trusted advisers small and communicate with them largely outside of the public eye. I also often seek advice from people who aren’t part of my social network. The fact that I’m connected to people has little to do with their influence over my decisions.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 9, 2010

The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 17, 2010

Those sales are generated by the affinity that the staff has developed with these key corporate customers. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

DECEMBER 18, 2011

All you need to submit is your first name, general location, and a picture of the gift you’re sending, and the site will generate a random address. Make someone’s day brighter with this site that allows you to send a lucky person a gift of your choosing. Wantful.com.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

NOVEMBER 28, 2011

As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. companies block social networks completely and 51% limit access to business purposes only. Same Old Song and Dance. In fact, that’s exactly what they did.

Lead Ranking 50

Lead Ranking Business BtoB Enterprise Management 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel. This is what I call really actionable information.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Now, thanks to the Internet, we know this is not true. Berkeley professor Robert Wilensky uttered that memorable quote in 1996.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 15, 2014

And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. As social networks have grown, so has the amount of noise they generate. A couple of years ago we thought it was cool to consult our social network for advice on where to book a hotel.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50