Industrial Marketing Today

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Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Even though “Generate demand/leads” is at #4, generating high quality leads is. Even though “Generate demand/leads” is at #4, generating high quality leads is. This is only a content summary.

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. They want to know how much revenue was generated from all that marketing activity.

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Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Industrial Marketing Today

Industrial Lead Generation Industrial Marketing Automation industrial lead generation marketing automation MQL SQL' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts. Inside Sales Manager – “Lead generation is outbound telemarketing and appointment setting for my sales people.”. The s**t hit the fan!).

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Can Digital Marketing Make the Phone Ring for Industrial Companies?

Industrial Marketing Today

Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. Truth be told, lead generation is a catchall for “We want our phones to ring.”. Share your challenges and successes using digital marketing for lead generation and increasing sales.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. This one caught me by surprise. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. To most C-level execs that really means answering the question, “How much revenue did it generate?” Or do we need to show a verifiable ROI?