Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here is a clip I found on Youtube. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?) You can check it out at www.whohiredbob.com.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 24, 2007

or the YouTube generation - whatever - people expect more from the web and they expect more from your website. In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. back to the microsite. Call it web 2.0 A new campaign that I've found by Lexus is an ingenious one.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

TrustRadius Marketing

OCTOBER 25, 2018

The affiliate generates a “passive income.”. And finally, in March 2017, Amazon gave the trend a boost by expanding the rates at which affiliate marketers can be compensated for generating sales. Hence the notion that affiliates can generate revenue while they’re counting sheep. . Whereas creators previously earned 4-8.5%

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. By Hannah Beacham. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. These Old Spice bits regularly accumulate millions of views on YouTube, some videos in the tens of millions. Create curiosity with innovative ideas, and embrace the power of user-generated content. People savor straightforwardness.

Personalization 40

Personalization Content Marketing Content Microsite 40

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Ranking Lead Scoring 20

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. YouTube video rank tracking (monitor keyword rank for your videos, too).

Paid Content 212

Paid Content CMS Development Design Optimization 212

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Marketing Programs / Lead Generation. Program ROI Analytics This is the ability to measure and compare revenue performance by channel or program along metrics like revenue, pipeline, investment, ROI, prospects generated, etc.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. Educate your customers on how to interact with a new feature without them having to look up a third-party tutorial on Youtube.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

LEADership

FEBRUARY 19, 2016

But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content. 65% of them consider user-generated content to be more honest and valuable. I’m on-board with encouraging user-generated content. Look at the numbers. Grow trust.

User-Generated Content 40

User-Generated Content Relevance Generation Microsite 40

Outgrow

MAY 21, 2020

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? Skyword generated 9,000 social and blog posts. The film generated over 5 million views. Moreover, it is a specialist that helped define YouTube as a premier destination for gaming content. It also saw 8.3

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Albacross

JANUARY 17, 2020

For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool. Although generating outbound leads is not the most fun activity, Get Prospect has helped with managing that task. There are SO many tools out there, but what are some of the best when it comes to generating more leads and sales?

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Biznology

FEBRUARY 23, 2015

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. FISHER TANK : Makes giant, above-ground welded steel tanks.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. I believe inconsistent company content undermines consumer trust in the company.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

APRIL 13, 2017

You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Believe it or not, the following interactive microsite is a B2B example. Vidyard example 1: Video tour of Vidyard’s platform. . . Morgan Stanley.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

JULY 24, 2017

You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Influitive will then provide a solution recommendation to help companies better leverage referral marketing as a primary source of lead generation. .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. Since then, a microsite has been dedicated to the partnership. Past Winner of Note: "When You Move," by Digital Radish. For more categories, deadlines, and details, click here.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. YouTube to host videos.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Webbiquity

FEBRUARY 21, 2017

Create and source user-generated content fast with simultaneous collaboration. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Share the latest content in your industry, generate backlinks, and avoid copyright issues.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

SnapApp

FEBRUARY 5, 2016

Then we’ll dive in a little deeper to demonstrate how adding interactive content to your campaigns can really amplify the power of those stories to generate real engagement and demand gen results. “My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

ClearVoice

JULY 12, 2022

Marketing in video games continues to grow and progress—especially thanks to platforms like YouTube and Twitch where gamers can spend significant amounts of time watching others play video games. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

FEBRUARY 4, 2016

Then we’ll dive in a little deeper to demonstrate how adding interactive content to your campaigns can really amplify the power of those stories to generate real engagement and demand gen results. My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud. “We

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

SnapApp

MAY 18, 2017

They asked their fans to create a short Snapchat story and upload it to a contest microsite. HomeAway launched a YouTube video featuring Kid President that ran alongside their Kids Rule vacation photo contest , which then drove to a neatly designed, kid-focused landing page. . . The brilliant part? HomeAway. . . Content loading.

Creativity 89

Creativity Campaigns Examples Microsite 89

Webbiquity

FEBRUARY 24, 2015

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. through integrating your YouTube channel with your Google+ account. Is it optimized for lead generation and conversions? Note this post generated nearly 700 comments.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

SnapApp

JULY 7, 2017

How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? Interactive content. David Hoos.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

MAY 18, 2017

They asked their fans to create a short Snapchat story and upload it to a contest microsite. HomeAway launched a YouTube video featuring Kid President that ran alongside their Kids Rule vacation photo contest , which then drove to a neatly designed, kid-focused landing page. . . The brilliant part? HomeAway. .

Creativity 48

Creativity Paid Search Agency Campaigns Examples 48

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Ebooks are a common type of content that many marketers use, often to help generate leads. It does not, however, do your taxes. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. Using popular video-distribution platforms like YouTube can help get your video in front of a larger audience. Click To Tweet. Click To Tweet. Click To Tweet.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

DivvyHQ

NOVEMBER 22, 2017

When you have thousands of words to produce on a weekly basis, you’re gonna need a few extra tools to streamline idea generation, team collaboration, checking character counts, and all the other pesky small stuff that can turn into death by a thousand cuts. To avoid that, here are a few tools to help you create killer text-based content.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40