Webbiquity
DECEMBER 10, 2013
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Another study found the three biggest challenges for content marketing to be limited budgets (27%), limited staff (25%), and generating new content (21%). 71% of B2B marketers use content primarily to generate leads.
Webbiquity
FEBRUARY 14, 2010
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available. Seed this on Newsvine.
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Webbiquity
OCTOBER 4, 2013
Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Social media sites (e.g., YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Online forums and discussion boards.
Webbiquity
OCTOBER 4, 2013
Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Social media sites (e.g., YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Online forums and discussion boards.
Webbiquity
JULY 25, 2011
Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Microsites are advisable only if they don’t dilute the search authority of the main business website. If you’re not there, searchers aren’t finding you there. Where do I start with web presence optimization?
Webbiquity
JULY 25, 2011
Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Microsites are advisable only if they don’t dilute the search authority of the main business website. If you’re not there, searchers aren’t finding you there. Where do I start with web presence optimization?
Webbiquity
FEBRUARY 13, 2010
The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! Share this on del.icio.us.
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