Anything Goes Marketing

MARCH 24, 2007

or the YouTube generation - whatever - people expect more from the web and they expect more from your website. In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. back to the microsite. Call it web 2.0 A new campaign that I've found by Lexus is an ingenious one.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. Bob is one of those crazy co-workers that has a few screws loose. You can thank me later Kraft).

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

FEBRUARY 12, 2007

The first site is a microsite called Experience Old Spice (a nice play on words). The message is one that uses humour to make the visitor (which is target ting males in their 20's I assume) take heed of the older generation for their wisdom and experience. How are they doing it? What do you see when you first get there?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100