Industrial Marketing Today

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.

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Industrial Email Marketing is NOT Dead

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs).

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Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Still not convinced?

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

From Marketo : Lead Scoring Success Kit. Tags: B2B Lead Generation Industrial Marketing Automation B2B lead scoring lead scoring marketing automation. Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. I hope you find these resources helpful. Lead Scoring Cheat Sheet.

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Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

These steps take time, at least six months for all the moving parts to mesh together like a finely tuned engine that will drive lead generation and generate sales. The great thing about inbound marketing is that it will continue to generate sales that are exponentially larger than the cost of the consultant’s initial retainer.

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. How then do you generate leads if you set your content free?