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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

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MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Martech

Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. According to John Francis, Demand Generation Director at Perkuto, “Learning what is influencing AI predictions is another layer of insights marketers can use to adjust their approach.”. Next-generation Experience. Sales Insight.

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History of Marketo and Salesforce Lightning

SmartBug Media

But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance. October 2015: Marketo Sales Insights (MSI) is a Salesforce-based tool for sales reps.

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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.

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Key Trick for a Successful Webinar with Marketo and GoToWebinar

SmartBug Media

Here are a few tips for designing a successful webinar, plus instructions for how to put it all together with GoToWebinar and Marketo. Technical Considerations for GoToWebinar and Marketo. If you’re using GoToWebinar and Marketo, you will handle registration through Marketo. Just use Marketo’s setup instructions.

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Marketing Attribution Advice From the Marketo Champion of the Year

Adobe Experience Cloud Blog

So I sat down (virtually) with Ajay Sarpal, 2020 Marketo Champion of the Year, to discuss the challenges of marketing attribution and how he’s tackled them throughout his 20 years of experience. Sarpal is a marketer with experience both in-house and as a consultant. What are the top challenges with marketing attribution?

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A Guide to Attribution Reports with Marketo

SmartBug Media

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity. Attribution Reporting in Marketo. Setting Yourself Up for Success.

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