Industrial Marketing Today

MAY 25, 2022

Job #1 of industrial marketing for manufacturers is to generate leads. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Trade Show Content Marketing Content Course 139

Industrial Marketing Today

SEPTEMBER 26, 2011

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. How to generate quality leads using email marketing.

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

OCTOBER 29, 2013

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

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Lead Generation Marketing Automation Automation BtoB 60

Industrial Marketing Today

AUGUST 24, 2022

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. 51% of manufacturing.

Lead Generation 30

Lead Generation Generation Leads Lead 30

Industrial Marketing Today

JANUARY 14, 2016

I understand and accept the fact that the main goal of industrial marketing is to generate leads. That […] The post In Industrial Lead Generation, a Lead is a Lead, Right? by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Sales Qualified Leads 60

Sales Qualified Leads Lead Generation Marketing Qualified Leads Lead Ranking 60

Industrial Marketing Today

APRIL 28, 2014

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Industrial Marketing' [ This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

JUNE 18, 2015

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Process Campaigns Paid Search Agency 60

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Visit my website for more content on industrial marketing.].

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

JULY 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012.

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Industrial Marketing Today

JULY 23, 2013

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Marketing Leads Generation Leads 60

Industrial Marketing Today

DECEMBER 12, 2010

Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. SAL aligns sales and marketing.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

FEBRUARY 24, 2012

However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. Google sales and marketing disconnect and you will find thousands of articles written on this topic. Recently, a manufacturing client retained me to help them improve their industrial lead generation program.

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

Industrial Marketing Today

MAY 22, 2019

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. This is only a content summary.

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

NOVEMBER 30, 2018

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion.

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Hubspot Marketing Automation Automation Paid Search Agency 60

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Visit my website for more content on industrial marketing.]. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

JUNE 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important?

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Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

JANUARY 30, 2011

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. Do you use marketing automation software or create them manually?

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

JUNE 16, 2022

They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America. Visit my website for more content on industrial marketing.]. Industrial website goals and usage. This is only a content summary. Please click on the headline to read the full article.

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Marketing Websites Conversion Generation Leads 154

Industrial Marketing Today

APRIL 15, 2011

For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. That in turn helps manufacturers get in early in the industrial sales cycle and generate more sales opportunities. I have written about the benefits of creating an online CAD library in several of my posts in the past.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. While researching the problem, I found that there was a real need for easy integration of web analytics with email marketing.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary.

Sales Qualified Leads 64

Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

FEBRUARY 17, 2020

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines.

Content Marketing 104

Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

DECEMBER 3, 2014

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]

Planning 60

Planning Marketing Strategy Marketing & Strategy Lead Generation 60

Industrial Marketing Today

MAY 13, 2016

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Marketing Lead Generation Marketing Websites 60

Industrial Marketing Today

JULY 7, 2014

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content Inbound Marketing Lead Generation 60

Industrial Marketing Today

DECEMBER 10, 2013

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.

ROI 60

ROI Inbound Marketing Marketing & Strategy Paid Search Agency 60

Industrial Marketing Today

AUGUST 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article.

Storytelling 60

Storytelling Content Marketing Content Inbound Marketing 60

Industrial Marketing Today

NOVEMBER 4, 2013

I can assure you this is not another post about sales and marketing alignment. Visit my website for more content on industrial marketing.]. Plenty has been written on that topic already. I am sure you’ve read many articles about [.]. This is only a content summary. Please click on the headline to read the full article.

Sales Qualified Leads 60

Sales Qualified Leads Lead Ranking High Quality Lead Inbound Marketing 60

Industrial Marketing Today

SEPTEMBER 12, 2013

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Visit my website for more content on industrial marketing.]. Then why [.]. This is only a content summary.

Marketing Automation 60

Marketing Automation Marketing Qualified Leads Lead Ranking ROI 60

Industrial Marketing Today

AUGUST 16, 2013

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. Visit my website for more content on industrial marketing.]. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary.

Email Marketing 60

Email Marketing Marketo Lead Nurturing Lead Generation 60

Industrial Marketing Today

FEBRUARY 19, 2016

They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. Visit my website for more content on industrial marketing.].

Sales Qualified Leads 60

Sales Qualified Leads Telemarketing Content Marketing Content 60