Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Share this on Technorati. Tweet This!

Tips 100

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Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Guest post by Cassie Phillips : Cassie is a tech blogger who specializes in marketing.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

NOVEMBER 8, 2010

Something’s wrong with the way marketers are trying to reach people over 65. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening. The 44 million baby boomers are maturing rapidly, and represent the richest generational cohort in history.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

SEPTEMBER 30, 2015

This builds a marketing database of people interested enough to leave their email with you. Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Always write with your readers’ needs in mind.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

DECEMBER 31, 2014

This builds a marketing database of people interested enough to leave their email with you. Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. This builds a marketing database of people interested enough to leave their email with you. These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

AUGUST 7, 2013

Of course, allowing sponsored posts or writing them yourself will generate revenue for your blog. But if you choose the right sponsored posts, your business blog can generate some income while bringing new and interesting content to your readers, as well! Pros: Money! Photo Source).

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. Aim your energies at quality blogs. Image Source.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

NOVEMBER 15, 2011

Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Ask questions that resonate with your target market and have quality content that closely reflects your offline content. 4 Time-Saving Tips for Social Media Marketing.

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Social Media Media Blogger Acquisitions 100

Writing on the Web

SEPTEMBER 19, 2016

Smartphones and email contact databases are a great place to start, but they don’t do much beyond generating a list and allowing for calls, texts or emails. Add this to your list – software (including email marketing software), third party vendors, Apps, etc. Who will manage the database?

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

OCTOBER 14, 2015

Establish yourself as a subject matter expert in a very specific niche market and acquire a loyal group of followers who will click on the advertisements on your blog pages. In my next post, I’ll cover indirect methods of generating income from your business blog. The key with this is to either: a.) I’d love to help!

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Cost Per Click Merchandising Cost per Acquisition CPC 100

Writing on the Web

DECEMBER 12, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. How to Write a Content Marketing Blog Post. Not convinced? Consider these four arguments.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

JULY 16, 2015

Although, I see many comments on product pages that seem just a little too perfect, making me wonder if a paid marketer wrote the comment, capturing all the product benefits.) This generates general comments, but in the absence of a specific testimonial, could also work. I’m not saying a phony testimonial is made up or false.

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Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

FEBRUARY 26, 2016

But even if you don’t have a store front (or your ideal client base is much broader geographically) local directories and trade directories can generate awareness, traffic and clicks, which search engines love. For most of my clients who travel nationally and internationally, local directories are often forgotten.

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Google Business SEO Keywords 100

Writing on the Web

APRIL 27, 2016

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Referrals indicate quality content and authority. Are you using SEO tools? Where do you rank on search engine returns? Invest your resources accordingly. Leads/Rates/Bounces.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. How to Write a Content Marketing Blog Post. Not convinced? Consider these four arguments.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

SEPTEMBER 26, 2012

After you do so, every email that you send will be a marketing message that could bring you another reader. How will this generate traffic? Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts. Hint : check out WiseStamp !). Enable subscriptions.

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Traffic Blogger RSS Opinions 100

Writing on the Web

MAY 27, 2015

2015 Next Generation Indie Book Awards : a “finalist” award (like silver) for Accountability Leadership in the Business Book Category and The Personal Accountability Code in the Motivational Category. Not everyone should publish and market their own book. Two separate activities…. Not everyone should write their own book.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 29, 2012

Group discussions will generate some of the best ideas out there, ideas that wouldn’t be possible without the collaboration that LI Groups offers. Generate a following that grows as rapidly as LI itself. Within Groups, you also have the opportunity to interact with members of the industry community in new and targeted ways.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

FEBRUARY 21, 2011

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Share this on Technorati. Tweet This!

Linkedin 100

Linkedin Twitter Digg RSS 100

Writing on the Web

JUNE 29, 2012

Okay, maybe not as brilliantly, and granted, maybe they have bigger marketing budgets than you, but the thing is, those search engine robots don’t care who’s big or small or even who is a qualified professional doing great things. Related posts: Blog Marketing: How Readers Find Your Business. Call me: 858-224-5886.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

SEPTEMBER 6, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. It’s easy to see how your content can be improved, without being an expert in search marketing.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

JUNE 29, 2010

Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. To do marketing? To build an email marketing list? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JULY 22, 2011

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for other things you write for the web.). Attention is generally done more effectively by negative content. But negative stories generate worry and anxiety, as well as caution. Neuman attitude, “What?

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

OCTOBER 18, 2010

The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action. Content Marketing to a Caveman’s Brain.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

SEPTEMBER 7, 2010

Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results. Marketing you and your services is simply about educating your target audience about how you can solve their problems. Has that ever happened to you? Blog this on Blogger.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

AUGUST 10, 2010

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content. But negative stories generate worry and anxiety, as well as caution. That’s because negative stories wake us up.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 7, 2010

A perfect example can be seen on Internet marketing gurus sites. They are notorious for having testimonials from all their friends, you know, those ’same old faces’ you see at all the Internet marketing conferences and product launches. This generates general comments, but in the absence of specific one, could also work.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

SEPTEMBER 8, 2010

And the range of viewership is startlingly diverse–even my mother, a woman hailing from a different country, culture, and generation–is obsessed. But I’ll be darned if they aren’t mind-bogglingly popular. Blog Content: Are you personal… or all business? The Brain Science of Online Persuasion.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

MAY 25, 2011

Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” These are my three keys to blogging when you are happy!

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

MAY 15, 2013

BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. Who’s your target market or audience?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

SEPTEMBER 18, 2013

Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids. Content marketing with visuals makes your piece clearer, and more compelling to the readers. Not real ones, but the kind you can do in Microsoft Word docs.

Content Marketing 100

Content Marketing Planning Content Amazon 100

Writing on the Web

SEPTEMBER 19, 2012

So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? What to Share. Inspire your followers!

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

JUNE 18, 2014

You may offer great solutions and services for your clients, but if you don’t simplify your blog writing tasks and publish frequent, compelling content, you won’t get great content marketing results. Generate ideas for blog posts to help you simplify the process. Blogs are still the best darn marketing tool on the planet!The

Marketing Management 100

Marketing Management Blogger Content Marketing Relevance 100