Marketing Interactions

JUNE 23, 2017

In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. Examples: Automate processes to speed time to market by removing inefficient workflows. As applied to the three examples above, they might look like: Inefficient workflows make our products late to market, costing us market share.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. I’m also talking about generational growth, pandemics, and changing customer preferences. This is an indication that marketers are not telling the right stories. This change may be in degrees.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

APRIL 21, 2017

And – 94% of respondents gave the most credence to peer reviews and user-generated content. And – 68% of respondents gave more credence to peer reviews and user-generated content, but 87% of buyers give more credence to industry influencer content. B2B Buyers Will Change if Marketers Don’t. Provide more benchmarking data.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

FEBRUARY 7, 2020

We must generate MQLs faster than that! This type of thinking has a few flaws, not the least of which is that marketers aren’t in charge of the buying process—their customers are. What if marketers were to take a “microlearning” approach to content? appeared first on Marketing Interactions. The campaign mentality.

B2B 114

B2B Content B2B Marketing Trust Marketing 114

Marketing Interactions

DECEMBER 26, 2016

With such a high level of agreement, you’d think that B2B marketers would be moving swiftly to impact and own that 57%—more than half—of the buying process. Only 24% say they’ve shifted the way they’re driving conversations in their demand generation and sales enablement content strategies in response. But that’s just not the reality.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

JANUARY 9, 2022

Think about the Marketing Technology Landscape compiled each year by Scott Brinker – now up to 8,000 solutions. Solution saturation makes marketing and selling even more challenging. Which of our SMEs can help us generate new ideas we can use to approach target markets? appeared first on Marketing Interactions.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. The Opportunity for Marketers and Sales Teams. Samantha Stone , Founder, Marketing Advisory Network adds: “Never think of content as a way to generate a lead.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. Get rid of the sales pitch and marketing fluff. B2B Marketers say: Our personalization efforts are mostly ineffective.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

NOVEMBER 2, 2021

But, for marketers, questions are one key to B2B buyer enablement. But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. Most marketers still struggle to understand what’s relevant to their buyers and customers.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

JULY 25, 2019

But you also must convince HR, Product, Sales, Marketing, Service and the CFO that this is the solution they each need to ensure their departments are contributing to company growth objectives. Product needs regional teams to work better together to get products to market faster. Let’s take an example.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Marketing Interactions

MAY 23, 2018

Let’s take the subject of highest priority marketing strategies from the report: As pointed out in the report, “unfortunately, not everything can be a high priority.”. Marketers are making the highest priority goals the ones that require they complete the lower-priority goals first to get there. But it goes beyond that.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

Marketing Interactions

MAY 23, 2018

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. I’ve been a marketer for a very long time. Some of these may sound familiar.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118