Kaon

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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Kaon

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

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Generating the Spark for Memorable Virtual Experiences

Kaon

More now than ever marketers are competing for the eyes of their customers. I like to refer to this sustained engagement goal as “generating the spark” — creating an experience for a user that will ignite a lasting memory. B2B buyers want to be entertained in the same way they are by consumer-focused marketing.

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Marketing Moves to Center Stage

Kaon

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success. CFOs Expect Financial Returns From Marketing.

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Kaon

While many marketers see these changes as incremental; requiring only minor tactical adjustments, the truth is that succeeding in B2B marketing depends on how well and how rapidly companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. The marketing challenge of a new generation.

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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space. We want to tell our story everywhere our buyers are, and Kaon’s platform affords us the ability to do that.

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New rules of customer engagement for Millennials

Kaon

5 tips companies must start thinking about when marketing and selling to Millennials. By these numbers alone, it is imperative that companies realize that this generation has become the catalyst for the accelerated growth of technology in the world. somewhere between the 1980s and 2000s. Mobile is the Movement. Brief is Beautiful.

Rules 100
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Hubspot Inbound Conference 6 of 9

Kaon

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Meet with sales and marketing every week to discuss results and new ideas. Meet with sales and marketing every week to discuss results and new ideas. What is marketings contribution to revenue?

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