B2B Memes

JUNE 13, 2011

Commercial, for-profit publishing is really a process of generating one form of currency—attention—and converting it into another—money—via advertising or subscriptions. Editorial that generates attention, therefore, generates profits. Among the many challenges publishers face today, the first is getting and keeping attention.

Advertisements 100

Advertisements Advertising B2B Sales Cost 100

B2B Memes

NOVEMBER 24, 2011

But for traditional journalists and marketers alike, the notion of giving up editorial control can be challenging. To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it. Today’s principle is closely related.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

JULY 3, 2012

The authors’ four criteria for highly digital companies are pretty straightforward: The company generates a high percentage of revenues digitally. You generate your work on your own, with little need for assistance, using a variety of digital tools. Its leadership has deep digital experience.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

MAY 2, 2012

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. This distinction, which should seem obvious, is a key to way to score points in marketing presentations involving competitive match-ups. Of the eight common factors I’ve identified , three in particular stand out: 1.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

SEPTEMBER 22, 2010

“To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. My working life is now completely consumed by content marketing. Paul Conley: The seasons, they go round and round. “My

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But in a content-marketing setting, staff and stakeholders new to the publishing ethos may be less understanding. Don’t let that stop you.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

APRIL 14, 2010

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). By applying them to their own writing, content marketers can keep the B2B publishing flame burning brightly.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100