B2B Marketing Traction

FEBRUARY 23, 2015

I hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. Do you need help getting a email newsletter or other marketing started the right way? Contact New Incite today. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Can you keep up with your planned frequency? Your strategic plan identified how many followers and how much engagement. Blogging b2b blog content marketing strategy'

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

OCTOBER 25, 2012

When it comes to your marketing, let’s face it. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? Strategic Planning. Last I heard, the blog abandonment rate was 95%.)

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. That has big benefits.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

JANUARY 19, 2015

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. I know Terry from my work on the board of the Association for Strategic Planning. I know Terry from my work on the board of the Association for Strategic Planning. In general , people don’t read much today.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. This was your TOFU, or your activity generating leads at the top of the buying funnel. B2B marketers need to invest more in MOFU, or middle of the funnel marketing activities.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JULY 9, 2014

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Do you need digital marketing expertise?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! We’re experts at online marketing.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. — Archimedes of Syracuse.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. Generate leads?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You don’t have a plan or strategy for your online and social media presence. You have bad content on your website.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. Content marketing helps attract new customers, but it can also be used to educate and engage existing customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 19, 2013

Effective marketing is not about winning design awards. Effective marketing is about getting results. Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results. Kudos to the award winners.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

MAY 11, 2015

Here are three thoughtful promotional campaign ideas to make your marketing stand out. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 1, 2013

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

NOVEMBER 24, 2014

In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JANUARY 10, 2010

I attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020. He talked about the City of L.A.’s

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

JUNE 4, 2015

Here are 30 creative ideas for your B2B video marketing. Video one of your planning meetings. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution! Do you need help creating videos for your digital marketing? Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is not about graphic design. Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. The authors provide five pieces of advice for marketers: 1. Marketing has to be iterative, flexible, and responsive to new client needs.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

DECEMBER 13, 2012

Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.) Watch trends in mobile marketing. What are you doing?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. Marketing Technology. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook is part of our culture, especially for younger generations. Businesses spend millions on email, web sites, search engine optimization and traditional marketing. You can add photos, links, videos and other content as you go to keep content fresh, either from your computer, a smartphone, or directly from your video camera.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

DECEMBER 3, 2012

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. What is changing in B2B Content Marketing from 2012 to 2013? I wonder if this new distinction is because marketers are responding to the 2012 Google Panda and Penguin algorithm changes?

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JULY 8, 2015

I would be very cautious about using a LinkedIn Group as a critical marketing activity, because of the very thing that happened in March – LinkedIn changed the way groups worked, taking away features that some managers relied upon. How to generate results from LinkedIn Groups. ” in a discussion group. Can it be done?

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JUNE 16, 2015

You wrote the plan. That means you need a different marketing approach. This is a big change from older generations who value justice, integrity, family, practicality, and duty. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. You did the research. Not so fast.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

MARCH 1, 2013

As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. It seems like a marketer’s dream. Contact us today for information about our social media strategic planning, implementation and training services.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Write a creative marketing persona that describes each type of customer that buys your product or service. Know your customer.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

MAY 21, 2014

Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. As with all marketing, first you need to understand your audience. Know your audience. Know your audience.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100