What Works - What Doesn't

JANUARY 16, 2023

ChatGPT (Generative Pre-trained Transformer creates clear, well-written prose that includes human-sounding insights and real-world examples. But can it do technically oriented marketing collateral and thought leadership? This is a clear time saver and a good start to writing a marketing piece – but only a start.

Thought Leadership 65

Thought Leadership Work Management Lead Ranking Correlation 65

What Works - What Doesn't

MAY 18, 2023

Whether and how to control the fast-growing abilities of generative AI was another hot topic. Beyond the AI Hype Amid all the talk about the possibly wonderful or horrific uses of generative AI, several attendees described practical benefits they’re seeing right now. Alex Singla, senior partner at McKinsey & Co.,

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

What Works - What Doesn't

NOVEMBER 8, 2021

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. What I instead often see are lead-snagging “bots” that pop up and ask me if I’d like a demo (“No.”) That means reaching out to IT vendors for their take on industry trends or customer references.

Contacts 65

Contacts Media Press PR 65