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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

RFP 120
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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.