• FUNNEL FOCUS  |  TUESDAY, FEBRUARY 5, 2013
    [Generation, Manticore] Big Data, the Next Big King?
    Even here at Sales Engine, we—our corporate marketing team—depend on the same program managers who coordinate and run demand generation efforts for our clients. Furthermore, without our marketing automation platform (formerly Manticore Technology) we would not have the ability to track and obtain the data we need to make valuable decisions.
  • FUNNEL FOCUS  |  TUESDAY, OCTOBER 2, 2012
    [Generation, Manticore] Turning Two Into One
    Back on June 12 th , we announced our merger with leading marketing automation provider, Manticore Technology and now, together WE are Sales Engine International. Meanwhile, we were still business as usual supporting customers, developing our software, and generating opportunities for our sales team. Sales Engine's New Logo.
  • FUNNEL FOCUS  |  TUESDAY, OCTOBER 2, 2012
    [Generation, Manticore] Turning Two Into One
    Meanwhile, we were still business as usual supporting customers, developing our software, and generating opportunities for our sales team. Looking forward, we are currently making plans to merge the Manticore blog and the Sales Engine blog into one thought leadership publication. Sales Engine's New Logo. Remodeling the Lobby- Before.
  • FUNNEL FOCUS  |  TUESDAY, OCTOBER 2, 2012
    [Generation, Manticore] Turning Two Into One
    Meanwhile, we were still business as usual supporting customers, developing our software, and generating opportunities for our sales team. Looking forward, we are currently making plans to merge the Manticore blog and the Sales Engine blog into one thought leadership publication. Sales Engine's New Logo. Remodeling the Lobby- Before.
  • FUNNEL FOCUS  |  TUESDAY, JUNE 12, 2012
    [Generation, Manticore] A Match Made in the Cloud!
    Effective May 31, 2012, Manticore Technology and Sales Engine merged to form a new company that will operate as Sales Engine International! News and Product Development b2b marketing Manticore marketing Marketing Automation Marketing Automation Solutions marketing strategies sales engineHave you heard our   BIG NEWS ?
  • FUNNEL FOCUS  |  TUESDAY, JUNE 12, 2012
    [Generation, Manticore] A Match Made in the Cloud!
    Effective May 31, 2012, Manticore Technology and Sales Engine merged to form a new company that will operate as Sales Engine International! News and Product Development b2b marketing Manticore marketing Marketing Automation Marketing Automation Solutions marketing strategies sales engineHave you heard our   BIG NEWS ?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Generation, Manticore] Help! I Need a Marketing Automation Vendor with Social Media Savvy
    According to The Annuitas Group, a demand generation consulting firm, there are more than 100 vendors , and their features vary significantly. Passionate about product marketing, lead generation and marketing automation, Deborah has over 10 years, experience in communications and program management. Where Do I Start? dynamics.
  • FUNNEL FOCUS  |  MONDAY, MARCH 26, 2012
    [Generation, Manticore] 5 Tips for Impactful Lead Nurturing Programs
    At Manticore , we spend a great deal of time measuring and tuning our lead nurturing efforts to ensure that we are delivering the highest quality leads to our sales team. Creating effective lead nurturing  programs is a significant challenge for many marketing organizations. Lead nurturing is critical to an efficient marketing/sales process.
  • FUNNEL FOCUS  |  MONDAY, MARCH 26, 2012
    [Generation, Manticore] 5 Tips for Impactful Lead Nurturing Programs
    At Manticore , we spend a great deal of time measuring and tuning our lead nurturing efforts to ensure that we are delivering the highest quality leads to our sales team. Creating effective lead nurturing  programs is a significant challenge for many marketing organizations. Lead nurturing is critical to an efficient marketing/sales process.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Generation, Manticore] Content Creation & Social Media: Jobs for the Entire Company
    At Manticore  , we are big believers in recording, transcribing and then editing in order to create relevant, compelling content for use in our overall content marketing effort.  For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges. 
  • FUNNEL FOCUS  |  TUESDAY, JANUARY 17, 2012
    [Generation, Manticore] A Busy January
    Manticore Winter 2012 is slated for full availability in mid-February.  Host Will Crist and I discussed a number of topics, including key prerequisites to implementing marketing automation and the role of content in demand generation and lead nurturing.  Is it still OK to say "Happy New Year" when it is already January 17th? 
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 17, 2011
    [Generation, Manticore] A Content Marketing Retreat on the Puget Sound
    I was so impressed with Russell and his vision for the event that I am pleased to announce that Manticore Technology has become a sponsor for the 2 nd Annual Content Marketing Retreat , to be held on January 26 th and 27 th , 2012. Box Media. 
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Generation, Manticore] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    B2B Demand Generation | Lead nurturing and scoring. Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. right? WRONG! Content marketing is not software.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Generation, Manticore] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    There are tools available to help you complete a content audit for all your online pieces, such as iGooMap , which scans your website and generates an XML sitemap. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. The Preparation.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Generation, Manticore] B2B Marketing Automation Growth Slowed In First Half of 2011
    The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. like irony as much as anyone, but if the demand generation industry failed to generate demand for its own product, no one would be laughing. _ *As best we can tell.
  • FUNNEL FOCUS  |  FRIDAY, JULY 8, 2011
    [Generation, Manticore] Webinar: 5 Ways to Improve Marketing Performance with the Human Touch
    Join us and demand generation company Winn Technology Group on Thursday, July 14th as we reveal 5 ways to integrate the human touch into lead nurturing programs and  improve your marketing performance. B2B Marketing Demand Generation Marketing Performance b2b marketing Lead NurturingLearn how to maximize its effectiveness.
  • FUNNEL FOCUS  |  TUESDAY, JULY 5, 2011
    [Generation, Manticore] Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story
    DemandGen Report announced the winners of their third annual Sales and Marketing Alignment Awards profiling 10 companies that have successfully adopted technology to drive an influx of top-funnel lead generation, maximize campaign development and response, and cut internal costs. They shared their success story with us in a recent case study.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Generation, Manticore] Can Find New Customers help my business?
    B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FUNNEL FOCUS  |  THURSDAY, MAY 26, 2011
    [Generation, Manticore] Interview: Jeff Erramouspe Discusses the Difference Between Drip Marketing and Lead Nurturing
    In the Lead Nurturing Cookbook , Jeff Erramouspe, President here at Manticore Technology and frequent contributor to our blog, participated as a “Guest Chef,” offering marketers advice on how to successfully execute nurturing programs using their marketing automation platform. asked Jeff to expand on the concepts he discusses in the Cookbook.
  • FUNNEL FOCUS  |  THURSDAY, MAY 12, 2011
    [Generation, Manticore] Complimentary Webinar: Winning B2B Buyers with your Content Marketing Mix
    About the Speakers: Jeff Erramouspe, President, Manticore Technology - Jeff has over 20 years of marketing and management experience in both entrepreneurial and Fortune 500 technology companies. Under Mike's leadership, Ceridian upgraded their marketing automation platform and significantly increased lead generation programs.
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 11, 2011
    [Generation, Manticore] Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
    From there, leads can be guided through a nurturing process where the ultimate benefit is a shortened sales cycle and accelerated revenue generation. Marketing automation solutions like Manticore enable the entire process of serving this content to the right people at the right time. like Rules of 3 when tackling an opportunity.
  • FUNNEL FOCUS  |  TUESDAY, APRIL 26, 2011
    [Generation, Manticore] Webinar: 3 Pillars of Marketing Automation Success: Find, Connect, Engage
    Under Mike's leadership, Ceridian upgraded their marketing automation platform and significantly increased lead generation programs. Emily Mayfield, Director of Marketing, Manticore Technology - Emily is responsible for marketing programs, social media and public relations for Manticore Technology.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 25, 2011
    [Generation, Manticore] How often to send B2B lead acquisition efforts? Find your Uncle Harry.
    Several months ago, a prospective B2B client called me for messaging help on her company’s sales-generation email program. Because her Web service is available for a low monthly fee, she doesn’t need to nurture leads but seeks, instead, to generate ready buyers. let out a small gasp when I first heard this. Who’s he?
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 29, 2011
    [Generation, Manticore] Savvy Toolkit - The Lead Nurturing Cookbook
    Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer. Talk about Inspirational Ideas and Practical Strategies - this is a menu for success serving up the following dishes: Delectable Demand Generation with Seasonal Fresh Leads.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 24, 2011
    [Generation, Manticore] 7 Recipes for Lead Nurturing - The B2B Cookbook
    The Lead Nurturing Cookbook , published and produced by Manticore Technology combined entertainment with expertise and recipes for creating lead nurturing programs which will be useful to marketers with or without marketing automation systems. I have to tell you that this is one of the freshest projects I've worked on in a while.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 23, 2011
    [Generation, Manticore] Lead Nurturing Cookbook
    Manticore is providing a free download of The Lead Nurturing Cookbook on its Funnel Focus blog. Recipes: Demand Generation. The eBook provides seven "recipes" for creating effective lead nurturing programs. Inbound Lead Qualification. Extended Lead Nurturing. Sales-Driven Lead Nurturing. Tradeshow Lead Follow-up. Customer Education.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Generation, Manticore] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. hubspot demand generation marketing automation inbound marketingintended to extend Google’s own business).
  • FUNNEL FOCUS  |  TUESDAY, FEBRUARY 1, 2011
    [Generation, Manticore] New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process
    In two weeks, marketing automation provider Manticore Technology teams up with sales 2.0 lead generation expert Sales Engine International to reveal how Marketing can help accelerate the buying process with 3 powerful, sales-driven lead nurturing programs. Prior to joining Manticore in 2008, she was Director of Marketing at AHR, Inc.,
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Generation, Manticore] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [Generation, Manticore] Another Estimate of B2B Marketing Automation Revenue
    The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. b2b marketing automation revenues industry size demand generation
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [Generation, Manticore] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. vendor rankings demand generation marketing automation software selectionSummary: The first of three posts describing my new scoring system for B2B marketing automation vendors. The key is that the weights must add to 100%.
  • FUNNEL FOCUS  |  MONDAY, NOVEMBER 22, 2010
    [Generation, Manticore] Email Marketing – How Many Touches are Enough?
    Over the last several months Manticore Technology has been marketing our Quintessential Marketing Automation Guidebook to a wide array of B2B marketers.  We also used this latest demand generation effort as a chance to test out a couple of marketing hypotheses.  you should have seen it by now).  RESULTS. What do you think? 
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 19, 2010
    [Generation, Manticore] Continue Learning with these B2B Social Media Posts
    Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. Tags: Communications Facebook Jay Baer Ketchum Manticore Marketing Automation toprank from TopRank Blog.
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 18, 2010
    [Generation, Manticore] Q&A Excerpt: Driving Leads with Social Media
    Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. In each section, we embedded a link to a Manticore Technology prospect page (our term for landing page).
  • FUNNEL FOCUS  |  TUESDAY, NOVEMBER 2, 2010
    [Generation, Manticore] Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively
    To gain some insight on how organizations can get the most out of their solutions, I asked Manticore partner Zephyr 47’s Brian Hansford to answer 6 questions about how to plan for and use marketing automation effectively. Demand generation without collaboration with the sales team will lead to failure. How can these be avoided?
  • FUNNEL FOCUS  |  FRIDAY, OCTOBER 29, 2010
    [Generation, Manticore] Webinar: Social Media Integration into Marketing Campaigns – Does it Drive Leads?
    But when it comes to using it for demand generation, there are only a few things that are really important: Does it drive leads? Featured Speaker: Emily Mayfield, Marketing Manager, Manticore Technology. In Funnel Focus , Emily explores best practices in demand generation, lead nurturing, and online marketing. Prior
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Generation, Manticore] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. reviewed all of the sections. Sign up. Or Does It?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Generation, Manticore] Demand Gen Cloud: Funnels and Pipelines are Old School
    Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Generation, Manticore] Software Tools for Inbound Marketing
    Email marketing - email is still a critical tool in the lead generation arsenal. This is important not only for lead generation opportunities but for brand management. Analytics - in order to turn your website into a lead generation machine, you need to be able to measure and track what is going on.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 16, 2010
    [Generation, Manticore] 150+ Questions for Your Marketing Automation RFP
    Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. So bring it on.
  • CLIENT BRIDGE  |  THURSDAY, SEPTEMBER 16, 2010
    [Generation, Manticore] 5 Steps to Getting Started with Lead Nurturing
    But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. Write down those steps and number them in sequence. Register for a Demo. View the demo.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Generation, Manticore] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. Here are some highlights from this excellent report: 1.
  • FUNNEL FOCUS  |  TUESDAY, SEPTEMBER 7, 2010
    [Generation, Manticore] The Business Case for Marketing Automation
    CSO Insights’ 2010 Lead Generation Optimization study found that only 37% of marketers using a lead generation management system say their efforts need improvement. DemandGen Report conducted research that identified a 20% increase in sales opportunities generated from leads that were nurtured in comparison to leads that were not.
  • LEADSLOTH  |  WEDNESDAY, AUGUST 25, 2010
    [Generation, Manticore] Finding Untapped Revenue in Your Marketing Database
    In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Sue Hay & Cari Baldwin : Supercharge Your Demand Generation with Marketing Automation. Tags: lead management marketing automation manticore technology Have Conversations.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 28, 2010
    [Generation, Manticore] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
    Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.
  • FUNNEL FOCUS  |  WEDNESDAY, JULY 28, 2010
    [Generation, Manticore] Marketing Automation + CRM = Higher Customer Acquisition
    Several of our latest enhancements to Manticore Technology VII involve improvements to the way the system interacts with Salesforce.com. Integrating marketing automation with CRM serves to connect both sides of the marketing-to-sales cycle. Today’s B2B prospects don’t have a lot of patience for irrelevant dialogue.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 28, 2010
    [Generation, Manticore] Manticore Technology VII Enhancements Boost Marketing Performance Management
    Manticore Technology is rolling out over 40 enhancements and features to their marketing automation platform to improve usability, accelerate lead flow and more closely align marketing with sales. Their research found: Over 49% of marketers report that 25% or less of the deals closed resulted from marketing-generated leads.
  • FUNNEL FOCUS  |  MONDAY, JULY 12, 2010
    [Generation, Manticore] Manticore Technology is Pleased to Release The Quintessential Marketing Automation Guidebook
    Eight tips to fit marketing automation to your demand generation process. We all know that the Internet has given buyers the ability to hold vendors at arm’s length until they’re ready to engage. This change has necessitated that marketing’s responsibility must reach farther than the top of the marketing funnel. There just isn’t.”.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 21, 2010
    [Generation, Manticore] Marketing Automation Must Support a Business Process
    Manticore Technology and Bulldog Solutions have released a new white paper that addresses some misconceptions that B2B marketers may have about marketing automation. More sales and revenues. As we're hearing more and more - companies who implement marketing automation successfully can achieve stellar results.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 9, 2010
    [Generation, Manticore] Marketing Automation Acceleration Package – our exciting new service
    Congratulations on your purchase of marketing automation , such as Eloqua , Marketo , SilverPop , Manticore , or Genius.com. But remarkable content and lead generation processes are fuel and a driver for that Ferrari. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. It’s an engine.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Generation, Manticore] Webinar Q&A: Content is Marketing Currency
    can say fantastic things about Genius.com, Manticore Technology, Marketo, Eloqua, Silverpop, Neolane and even smaller players like LeadLife and Genoo - to mention a few. Today, I'd like to address some of the other questions that were asked during the Content is Marketing Currency Webinar sponsored by GoToWebinar. And it's paying off.
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 19, 2010
    [Generation, Manticore] Q&A: Making the Case for Taking the Plunge with Marketing Automation
    In this Part 2 Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to justify investing in a marketing automation plaform. View the entire Webinar.
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Generation, Manticore] Q&A: Finding & Implementing the Right Marketing Automation Platform
    In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.
  • FUNNEL FOCUS  |  SUNDAY, MAY 2, 2010
    [Generation, Manticore] Webinar: Six Truths About Marketing Automation (and How to Face Them)
    Join us for this interactive Webinar where Christopher Doran, Vice President of Marketing for Manticore Technology and Amy Bills, Director of Field Marketing for demand-generation agency Bulldog Solutions will review six "truths" about marketing automation, and how to address them head-on. Date: Tuesday, May 11, 2010. Time: 2 p.m.
  • FUNNEL FOCUS  |  FRIDAY, APRIL 16, 2010
    [Generation, Manticore] A Tactical Approach to Targeted Lead Nurturing Webinar Q & A
    A few examples from the Manticore Resource Center are Marketing Automation: Lessons from the Trenches, Advanced Lead Nurturing Tactics with Ardath Albee , and Recessionary Marketing: How Best-in-Class Companies are Weathering the Storm.  What are some lead generation ideas for organizations with smaller budgets?  .
  • FUNNEL FOCUS  |  THURSDAY, APRIL 1, 2010
    [Generation, Manticore] Lead Nurturing Webinar Q&A
    As discussed in the webinar, the nurture should be dependent on where the lead is at in the demand generation waterfall. To get a true ROI on your efforts, track these MQLs all the way through the sales pipeline to determine an incremental amount of revenue generated by lead nurturing.  Here at Manticore Technology we don’t. 
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 1, 2010
    [Generation, Manticore] Harvesting Leads with the Sales Cornucopia
    The new Cornucopia takes a hard look at demand generation to acknowledge that marketing accounts for less than 50% of generated demand but is greatly influenced by the reverberation of social media throughout Silicon Valley and beyond where Gobbledygook is unexpectedly expanding marketing’s ability to nurture prospects. Tweet This!
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Generation, Manticore] B2B Email Design – Gallery 2 « The Effective Marketer
    Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Is good to see what’s out there, what is working and what is not. Short copy.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Generation, Manticore] Manticore VII Marketing Automation and Lead Generation Released
    Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Digg this!
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Generation, Manticore] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Generation, Manticore] Marketing Automation Trends for 2010
    Christoper Doran , CMO, Manticore Technology. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Demand Generation?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 6, 2010
    [Generation, Manticore] Advanced Lead Nurturing Tactics - Webinar
    Marketers are often challenged to grapple with the yin and yang of quantity vs. quality produced from their demand generation efforts. B2B companies with complex sales spend a lot of money to generate leads. The problem is that it's hard to focus on both simultaneously. How buying stages apply to lead progression. Join us
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2010
    [Generation, Manticore] Marketing Automation System Trends: What We Found in the Raab Guide
    Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. Here’s a quick look at what I found.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 29, 2009
    [Generation, Manticore] 27 Benefits from B2B Lead Nurturing
    Conversation generation (online and off). Companies like Genius.com , Marketo , Manticore Technology , Silverpop , Eloqua — and others — are the engines behind nurturing programs. Many B2B marketers will tell you they have a nurturing program. Increased credibility (propensity to opt in). Thought leadership recognition (higher trust).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Generation, Manticore] My List of Demand Generation Vendors, and Who They Sell To
    One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. also promised a blog post on the topic. Here it is.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 17, 2009
    [Generation, Manticore] Marketing Automation Update: Manticore VII Released
    Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
  • LEADSLOTH  |  SUNDAY, OCTOBER 4, 2009
    [Generation, Manticore] MarketingSherpa B2B Marketing Summit Boston
    Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Manticore Technology (booth 2). Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management.
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 6, 2009
    [Generation, Manticore] Lessons Learned from Using Marketing Automation
    There's a new report out from Demand Gen Report, sponsored by Manticore Technology, that reveals the reflections of 53 marketing executives who are using marketing automation systems. Even better, the systems can help you generate online dialogue and interactions valuable to both your prospects and your company. Well done!
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Generation, Manticore] B2B Lead Management Market Heats Up
    Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Generation, Manticore] Demandbase: A New Twist In The Lead Management Automation Market
    B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [Generation, Manticore] Demand Generation Vendor Traffic Rankings
    Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. How about it guys?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2009
    [Generation, Manticore] Multi-Step Campaign Interfaces: A Quick Vendor Survey
    you know that I see a lot of demand generation systems. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. If you read this blog regularly (and who doesn't?), My own opinion is quite firm: flow charts don't work.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 5, 2009
    [Generation, Manticore] Demand Generation Usability Scores - Part 4
    I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. 9 Now what? 0 0 0.5
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 4, 2009
    [Generation, Manticore] Demand Generation Usability Scores - Part 3
    This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 0 1 0.5 Complex 5 2.5
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 3, 2009
    [Generation, Manticore] Demand Generation Usability Scores - Part 2
    Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5 Simple 2 4 4 6 6 2.5
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Generation, Manticore] Marketo Releases Marketo Lead Management 3.0
    Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2009
    [Generation, Manticore] Demand Generation Usability Scores - Part 1
    To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails. (note: this is a slightly revised version of the original post, reflecting vendor feedback.)
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 26, 2009
    [Generation, Manticore] Getting Closer to My Usability Ratings
    In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. Tags: software usability measurement marketing automation lead management demand generation But it turns out that those posts served a purpose beyond procrastination.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 13, 2009
    [Generation, Manticore] How Demand Generation Systems Handle Company Data: Diving into the Details
    Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. For example, you might want to let a demand generation user add data to a blank field, but not overwrite data where it exists.)
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [Generation, Manticore] Low Cost Systems for Demand Generation
    But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. It shouldn't be hard to figure out which one suits you better.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 3, 2008
    [Generation, Manticore] Pardot Offers Refined Demand Generation at a Small Business Price
    My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems. Back to Pardot.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 19, 2008
    [Generation, Manticore] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
    As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead. How to choose?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2008
    [Generation, Manticore] New Guide is Ready
    I've been distracted this week by an unrelated client deadline, but the new Raab Guide to Demand Generation Systems is indeed complete. Tags: marketing software marketing automation lead management demand generation to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 20, 2008
    [Generation, Manticore] Content Design for Nurturing Insights - Marketing Interactions
    Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! In fact, youve got data coming out the wazoo!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2008
    [Generation, Manticore] LucidEra Takes a Shot at On-Demand Analytics
    Campaign analysis in demand generation systems. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) Tags: hosted software software as a service business intelligence software on-demand software analysis systems demand generation Problem(s) solved, eh?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 15, 2008
    [Generation, Manticore] Demand Generation Systems Shift Focus to Tracking Behavior
    Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But I suppose it’s not a real privacy violation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 23, 2007
    [Generation, Manticore] Online Marketing Systems Are Still Very Fragmented
    My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. The results were a surprise.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 18, 2007
    [Generation, Manticore] Manticore Offers A Lower Cost Alternative For Online Lead Generation
    Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. Manticore itself is pretty interesting. As the recommendations suggest, it provides a hosted system for integrated lead generation and management.
 

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