WINDMILL NETWORKING | FRIDAY, APRIL 13, 2012
[Generation, Manticore] Help! I Need a Marketing Automation Vendor with Social Media Savvy
According to The Annuitas Group, a demand generation consulting firm, there are more than 100 vendors , and their features vary significantly. Passionate about product marketing, lead generation and marketing automation, Deborah has over 10 years, experience in communications and program management. Where Do I Start? dynamics.
FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
[Generation, Manticore] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
B2B Demand Generation | Lead nurturing and scoring. Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. right? WRONG! Content marketing is not software.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 11, 2011
[Generation, Manticore] B2B Marketing Automation Growth Slowed In First Half of 2011
The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. like irony as much as anyone, but if the demand generation industry failed to generate demand for its own product, no one would be laughing. _ *As best we can tell.
FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011
[Generation, Manticore] Can Find New Customers help my business?
B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
SAVVY B2B MARKETING | TUESDAY, MARCH 29, 2011
[Generation, Manticore] Savvy Toolkit - The Lead Nurturing Cookbook
Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer. Talk about Inspirational Ideas and Practical Strategies - this is a menu for success serving up the following dishes: Delectable Demand Generation with Seasonal Fresh Leads.
CLIENT BRIDGE | WEDNESDAY, MARCH 23, 2011
[Generation, Manticore] Lead Nurturing Cookbook
Manticore is providing a free download of The Lead Nurturing Cookbook on its Funnel Focus blog. Recipes: Demand Generation. The eBook provides seven "recipes" for creating effective lead nurturing programs. Inbound Lead Qualification. Extended Lead Nurturing. Sales-Driven Lead Nurturing. Tradeshow Lead Follow-up. Customer Education.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 8, 2011
[Generation, Manticore] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. hubspot demand generation marketing automation inbound marketingintended to extend Google’s own business).
WEBBIQUITY | THURSDAY, JANUARY 27, 2011
[Generation, Manticore] Is Salesforce.com a Player in Marketing Automation Software?
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 11, 2011
[Generation, Manticore] Another Estimate of B2B Marketing Automation Revenue
b2b marketing automation revenues industry size demand generationSummary: Here's a closer look at revenue per employee and marketing automation revenue in general. I get the same answers as before but now have more detail to back it up. Indeed, the figure for the three slowest-growing companies (Unica, Aprimo and Alterian) comes to $194,000.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 27, 2010
[Generation, Manticore] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. vendor rankings demand generation marketing automation software selectionThe result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. The key is that the weights must add to 100%.
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 19, 2010
[Generation, Manticore] Continue Learning with these B2B Social Media Posts
Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. Tags: Communications Facebook Jay Baer Ketchum Manticore Marketing Automation toprank from TopRank Blog.
B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
[Generation, Manticore] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and Jill Konrath. reviewed all of the sections. Sign up. Or Does It? 5.
SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 20, 2010
[Generation, Manticore] Demand Gen Cloud: Funnels and Pipelines are Old School
Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
CLIENT BRIDGE | MONDAY, SEPTEMBER 20, 2010
[Generation, Manticore] Software Tools for Inbound Marketing
Email marketing - email is still a critical tool in the lead generation arsenal. This is important not only for lead generation opportunities but for brand management. Analytics - in order to turn your website into a lead generation machine, you need to be able to measure and track what is going on.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 16, 2010
[Generation, Manticore] 150+ Questions for Your Marketing Automation RFP
Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.
CLIENT BRIDGE | THURSDAY, SEPTEMBER 16, 2010
[Generation, Manticore] 5 Steps to Getting Started with Lead Nurturing
But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. Write down those steps and number them in sequence. Register for a Demo. View the demo.
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Generation, Manticore] Top 37 B2B Marketing Posts and Hot Topics August 2010
Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. Here are some highlights from this excellent report: 1.
LEADSLOTH | WEDNESDAY, AUGUST 25, 2010
[Generation, Manticore] Finding Untapped Revenue in Your Marketing Database
In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Sue Hay & Cari Baldwin : Supercharge Your Demand Generation with Marketing Automation. Tags: lead management marketing automation manticore technology Have Conversations.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 28, 2010
[Generation, Manticore] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
[Generation, Manticore] Marketing Automation Acceleration Package – our exciting new service
Congratulations on your purchase of marketing automation , such as Eloqua , Marketo , SilverPop , Manticore , or Genius.com. Is it working or is it merely collecting dust? But remarkable content and lead generation processes are fuel and a driver for that Ferrari. From $5,995 to $18,995 plus expenses. It’s an engine.
MARKETING GENIUS BLOG | THURSDAY, APRIL 1, 2010
[Generation, Manticore] Harvesting Leads with the Sales Cornucopia
The new Cornucopia takes a hard look at demand generation to acknowledge that marketing accounts for less than 50% of generated demand but is greatly influenced by the reverberation of social media throughout Silicon Valley and beyond where Gobbledygook is unexpectedly expanding marketing’s ability to nurture prospects. Tweet This!
THE EFFECTIVE MARKETER | WEDNESDAY, MARCH 17, 2010
[Generation, Manticore] B2B Email Design – Gallery 2 « The Effective Marketer
Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot of the buyer’s guide being offered. Is good to see what’s out there, what is working and what is not. Short copy.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Generation, Manticore] Manticore VII Marketing Automation and Lead Generation Released
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Digg this!
WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010
[Generation, Manticore] Book Review: eMarketing Strategies for the Complex Sale
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
LEADSLOTH | TUESDAY, JANUARY 12, 2010
[Generation, Manticore] Marketing Automation Trends for 2010
Christoper Doran , CMO, Manticore Technology. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Demand Generation?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 5, 2010
[Generation, Manticore] Marketing Automation System Trends: What We Found in the Raab Guide
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. Here’s a quick look at what I found.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
[Generation, Manticore] My List of Demand Generation Vendors, and Who They Sell To
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. also promised a blog post on the topic. Here it is.
WEBMARKETCENTRAL | TUESDAY, NOVEMBER 17, 2009
[Generation, Manticore] Marketing Automation Update: Manticore VII Released
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
LEADSLOTH | SUNDAY, OCTOBER 4, 2009
[Generation, Manticore] MarketingSherpa B2B Marketing Summit Boston
Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Manticore Technology (booth 2). Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management.
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[Generation, Manticore] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[Generation, Manticore] Demandbase: A New Twist In The Lead Management Automation Market
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Would love to get your $.02.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 8, 2009
[Generation, Manticore] Demand Generation Vendor Traffic Rankings
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. How about it guys?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2009
[Generation, Manticore] Multi-Step Campaign Interfaces: A Quick Vendor Survey
If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. My own opinion is quite firm: flow charts don't work.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
[Generation, Manticore] Demand Generation Usability Scores - Part 4
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 9.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 4, 2009
[Generation, Manticore] Demand Generation Usability Scores - Part 3
This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 3, 2009
[Generation, Manticore] Demand Generation Usability Scores - Part 2
Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Every system scored here meets this requirement in one way or another, but some other demand generation products do not.
WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009
[Generation, Manticore] Marketo Releases Marketo Lead Management 3.0
Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2009
[Generation, Manticore] Demand Generation Usability Scores - Part 1
To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails. (note: this is a slightly revised version of the original post, reflecting vendor feedback.)
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009
[Generation, Manticore] Getting Closer to My Usability Ratings
This makes sense, since marketers with sophisticated programs will want precise control over this routing. (In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. Sorry.) Sorry about the parentheses.)
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009
[Generation, Manticore] How Demand Generation Systems Handle Company Data: Diving into the Details
Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. For example, you might want to let a demand generation user add data to a blank field, but not overwrite data where it exists.)
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 4, 2009
[Generation, Manticore] Low Cost Systems for Demand Generation
But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. It shouldn't be hard to figure out which one suits you better.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 3, 2008
[Generation, Manticore] Pardot Offers Refined Demand Generation at a Small Business Price
My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems. Back to Pardot.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 19, 2008
[Generation, Manticore] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead. How to choose?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 1, 2008
[Generation, Manticore] New Guide is Ready
I've been distracted this week by an unrelated client deadline, but the new Raab Guide to Demand Generation Systems is indeed complete. Tags: marketing software marketing automation lead management demand generation
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 3, 2008
[Generation, Manticore] LucidEra Takes a Shot at On-Demand Analytics
Campaign analysis in demand generation systems. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) Tags: hosted software software as a service business intelligence software on-demand software analysis systems demand generation Problem(s) solved, eh?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 15, 2008
[Generation, Manticore] Demand Generation Systems Shift Focus to Tracking Behavior
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But I suppose it’s not a real privacy violation.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 23, 2007
[Generation, Manticore] Online Marketing Systems Are Still Very Fragmented
My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. The results were a surprise.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 18, 2007
[Generation, Manticore] Manticore Offers A Lower Cost Alternative For Online Lead Generation
Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. Manticore itself is pretty interesting. As the recommendations suggest, it provides a hosted system for integrated lead generation and management.