Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Remember, this isn’t direct mail, and your cost of trying something new is basically zero. Facebook pages and apps offer easy ways to collect e-mail addresses.

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Facebook Tips Digital Asset Management Business 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Sounds simple but it ain’t necessarily so. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 18, 2012

This makes LinkedIn a compelling new tool for professional networking and lead generation. It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail.

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Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MARCH 17, 2013

’s Mail , but the criticism in both forums centers on Gates’ implied criticism of capitalism, which made him one of the richest people on earth. For one thing, Gates didn’t trash capitalism in general. Gates’ answer surprised me.

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Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Cisco is also terrific a generating discussion. SAP plays inline videos. Conversation Equation. million likes*.

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Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 29, 2010

For example, it can analyze content that generates a lot of views or clicks and deliver more source material just like it to the curator. If you want to hear more, e-mail curious@cithread.com or visit the website. There’s intelligence on the front end, too. All of these factors can be weighted and varied via a dashboard.

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Curation Enterprise Management Web 2.0 Work Management 50