B2B Memes

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5 Keys to Effective B2B Content

B2B Memes

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). You can’t generate that with a straw man. Give opposing points of view fair consideration.

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Three Stock Photography Pitfalls to Avoid

B2B Memes

The controversy in the last week over the use—or misuse—of stock photographs by VegNews magazine suggests that a deeper examination of the pitfalls of stock photography is in order. The magazine has evidently been in the habit of taking stock shots of meat-based meals and using them to illustrate articles about vegan dishes.

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