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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied.

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To Generate Pristine Data, Lock Down Your Buying Group

InsightSquared

You need someone with “ops” in their title to lock that down in the CRM because otherwise, it throws off the whole organization’s forecasts and worse—it skews your perception of who actually buys. The post To Generate Pristine Data, Lock Down Your Buying Group appeared first on InsightSquared. These tips are mini, but mighty.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI.

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6 Ways to Generate More Leads at Trade Shows

Lead Liaison

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. The kiosk can be locked so attendees don’t get lost in the lead capture app or start messing with your tablet settings.

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How to make revenue generation a company-wide effort

Martech

B2B marketers are expected to generate sales pipeline and customer revenue. Today, revenue and customer generation must be a team sport. This article tackles frequently discussed revenue strategies and what marketing leaders can do to work with colleagues to generate customer revenue more efficiently and effectively.

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Content Marketing-driven Lead Generation Ideas

Scoop.it

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Consider hosting free webinars. Offer downloadable digital content.

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Customer Revenge Is Soaring — Generative AI Can Help Fix Those Relationships

Salesforce Marketing Cloud

But generative AI promises to change everything about how brands interact with customers. This is hard to achieve when customer interactions are not personalized and customer data is locked in many different systems. What the difference looks like 84% of IT leaders believe generative AI will help them serve customers better.