Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

The Point

FEBRUARY 28, 2023

For some, it may be the hassle of navigating an onerous MDF approval process. Whatever the process, partners should invest the time in planning and preparation to ensure those sales or marketing dollars reap the greatest reward. Or an ad on LinkedIn. Why are channel partners leaving so much money on the table? Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Guess what?

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Webbiquity

AUGUST 1, 2023

But organizations typically seek to accelerate this process as much as possible. To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Lead generation. LinkedIn lead generation is a mystery for a lot of companies.

Lead Generation 95

Lead Generation Linkedin Paid Content Generation 95

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation Paper Generation 120

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. Here, we’re going to share with you the secret behind creating a great lead generation website and everything you need to think about. Having processes in place to help you monitor success are therefore a must.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Zoominfo

APRIL 18, 2019

Here are six ways you can generate more logistics leads today: 1. With access to on-demand email addresses and direct-dial phone numbers, not only will you have the ability to reach leads faster, you won’t have to search for bits and pieces of information on Google, LinkedIn, and other sites. Identify Your Target Market.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Vision Edge Marketing

DECEMBER 15, 2020

This trend has certainly added more twists and turns to the buying process. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ? Peer Influence and its Effects on the B2B Buying Process. Several findings are worth noting: ?

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Online Lead Generation Techniques that Work. 3) Lead Generating Website.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So how can we do both?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Martech

DECEMBER 5, 2023

Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. Word for word from my LinkedIn bio ** A version of this copy is on my website. Harvesting names and contact info from websites or LinkedIn isn’t a best practice for anybody.

Marketing AI 110

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 110

BOP Design

JANUARY 7, 2022

No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. This is often a combination of inbound and outbound tactics, with inbound being much more effective early in the process. Ready to discuss generating more leads for your B2B firm?

B2B Thought Leadership 116

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 116

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Understanding their journey is where B2B customer insights come in.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

APRIL 18, 2019

6 ways you can generate more logistics leads today: 1. With access to on-demand email addresses and direct-dial phone numbers , not only will you have the ability to reach leads faster, you won’t have to search for bits and pieces of information on Google, LinkedIn, and other sites.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. How much can you spend to generate a qualified lead and convert that lead to a customer?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Start with our Lead Generation Quick Start Guide for MSPs. This is a pretty hard-and-fast rule.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

MARCH 31, 2022

Your launch is just the beginning of an ongoing process of continual improvement. And because ABM is so highly targeted, it also aligns your own internal processes better. Augmented reality can generate more B2B leads. You can connect with him via LinkedIn and Twitter. The concept of augmented reality is fairly simple.

Marketing Budget 287

Marketing Budget Enterprise Management Work Management Sales Management 287

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, they’re clueless when it comes to generating leads via their website. This is a very successful company. the ones not necessarily looking for a job) is the holy grail.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Tomorrow People

APRIL 10, 2018

With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads. This means taking a new approach to how leads are managed, scored and measured and to the steps taken to move prospects along the sales funnel.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

PureB2B

JULY 18, 2018

Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. The Pillars of Lead Generation.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 79

Mailmunch

MAY 20, 2021

When it comes to lead generation, it is crucial to use and employ different platforms and techniques. billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

PureB2B

JULY 17, 2018

Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. The Pillars of Lead Generation.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Hinge Marketing

DECEMBER 11, 2015

But once they understand that content is among the most effective marketing tools for generating leads, marketers perk up. Where do they get their content (LinkedIn, industry blogs or print publications)? Develop Content Aimed at Generating Leads. Personas are mini profiles of your different types of buyers. Industries?

Lead Generation 48

Lead Generation Work Management Lead Scoring Lead Ranking 48

Hinge Marketing

FEBRUARY 22, 2024

They are researching answers to their organization’s problems very early in process—often months or years before they are ready to buy. Educational content such as blog posts, executive guides, white paper and ebooks address this need. LinkedIn is their top recruiting tool, which High Growth firms use 33% more often.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. How much can you spend to generate a qualified lead and convert that lead to a customer?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

The Marketing Blender

MARCH 2, 2022

This sales mapping process also highlights areas where new marketing deliverables should be created. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Lead generation. How to optimize your B2B LinkedIn profile. Podcasting.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. LinkedIn and Twitter Accounts…check / check. The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” Some tactics can be measured in terms of direct business outcomes, such as lead generation. Blog…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? Paid Media.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Oktopost

APRIL 14, 2023

Post Wizard: AI-powered text editing for social media posts Writing, editing, and tailoring social media posts to multiple networks is time-consuming, and writers often get stuck in the creative process. Advocates were provided with a pre-written message to share on social media, but it was not generating enough engagement.

Social Media 62

Social Media Work Management Tools Media 62