Why B2B Marketers are Critical to Revenue Operations
Marketing Interactions
OCTOBER 15, 2021
83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). Predictable revenue through closed-won deals (Sales).
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