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B2B Marketing Department Structure: Finding the Right Approach

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You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Do you rely on a sales team to handhold prospects through a lengthy buying process? It can be separated into its own function, but if not, it usually falls under Brand.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. Attribution describes the process of identifying which specific marketing efforts led to a conversion. What is GDPR (General Data Protection Regulation)?