• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Generation, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. world.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Generation, Linkedin] New Marketing Automation Options for Small Business in the VEST Report
    CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Generation, Linkedin] 5 Tips for Developing Strong Buyer Personas
    'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns , you start with buyer personas. Without deep buyer(People) personas, you simply cannot be great at demand generation or lead generation at all.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Generation, Linkedin] The State of Marketing Technology in Asia
    They also increasingly use the marketing technologies and platforms that can automate many of their processes, and engage customers and prospects efficiently and effectively at scale. That requires more than just signing up for some software – it requires a comprehensive look at your people, processes, content and technologies.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Generation, Linkedin] 5 Lead Generating B2B Website Trends
    In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. lead generating website uses effective calls-to-action to convert visitors into leads. On Google+ or LinkedIn? 4) Pop Up Offers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Generation, Linkedin] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. They have a clear and customer-centric process that uncovers pains and process. They Find New Customers is a B2B lead generation company in the Tampa/St.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Generation, Linkedin] 28 (of the) Best LinkedIn Marketing Guides of 2014
    'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Generation, Linkedin] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    Others have grown up with the belief that face-to-face networking was the only useful strategy for generating new business and everything else was just a waste of time and resources. Fortunately, the wealth of research and success stories available online can make this process a lot easier. On Google+ or LinkedIn? The result?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 19, 2015
    [Generation, Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
    Hire great processes. Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs and we are partnered with Likeable Local, Social Media Marketing Software to make YOU more Successful. ” Amen, Dr. King. We are all human beings.”
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Generation, Linkedin] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    By re-purposing the full capacity of your blog content on social media, and not just the headline, you generate a stream of diverse content that your audience can easily re-share. Here is a post on how to generate click-to-tweet links for your content. Step-by-Step processes. Quite the opposite. 1) Email Newsletters. Bonus Tip.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Generation, Linkedin] 4 Killer Tips to Boost Social Content Sharing
    One good place to begin the process of sales and marketing alignment is in social selling. Sales leaders and reps, you could be generating customized leads from your content writing and sharing efforts. This level of visibility is needed if you’re serious about getting sales more involved in the social sharing process.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Generation, Linkedin] Recapping 2014 in Content Marketing
    History has shown us that few content teams are successful without a smart content marketing strategy - read: tied to business goals - and the process and tools to execute it. Low effort is usually more user generated content - it may not be perfect, may need a little polish, but it is authentic. Content marketing had a huge year!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Generation, Linkedin] How To Plan And Build A Successful Content Marketing Strategy
    The Content Marketing “Rule of Thirds” And I talked about the budgeting process for your overall budget and for your content budget. One-third of your budget on User Generated Content (UGC) or co-created content with employees, influencers, customers. 'Did you know that every day on the internet: There are 4.75 There are 1.8
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Generation, Linkedin] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    In most cases, “somewhere” is the top of the funnel with lead generation. There are countless ways content marketing is used to generate leads. How to use content marketing to generate leads. Whether you focus on organic search, paid search, or a combination, the principles for generating top-of-funnel leads are the same.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Generation, Linkedin] 15 Important Ways to Use Case Studies in Your Marketing
    Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. Get Inspired: Want to generate more leads with SlideShare, but not sure how to get started?
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Generation, Linkedin] How I Easily Got 25% More Views on My LinkedIn Profile
    Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., But who''s searching for awards on LinkedIn?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Generation, Linkedin] 10 of the Most Successful B2B Blog Post Themes
    These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. 'Read, write, review. To stay educated, you read. Enjoy!
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Generation, Linkedin] 19 More Outstanding Social Media Marketing Guides
    How can different networks be used most effectively for lead generation? Michael Brenner examines findings from Adobe regarding the top social networks for business in the view of CMOs, based on their value for SEO, brand awareness, customer communication, and traffic generation. Image credit: KISSmetrics. Thank goodness!).”
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Generation, Linkedin] Hedge Fund Marketing: From Oxymoron to Best Practices
    Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Any firm that operates without a formal plan (which should be simple, and not require a lengthy process to create), eventually becomes a victim of “trust me it’s working” marketing.
  • AVITAGE  |  WEDNESDAY, JANUARY 7, 2015
    [Generation, Linkedin] Continuum and Process vs. Event, Project or Campaign Thinking
    It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. While I haven’t yet read it, this morning LinkedIn delivered an interview-based article that introduces a key theme of the book. 'The consensus is clear.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Generation, Linkedin] There Is No One Size Fits All B2B SEO Program
    Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn. Lead generation will always be a top priority for B2B marketers. Preliminary SEO Analysis. Competitive assessment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Generation, Linkedin] What will replace Facebook? Six considerations
    think it is possible to remain relevant generation to generation. Without changing the product, it has remained vital across the generations for 120 years! The investment Facebook has spent billions of dollars on software development and the extraordinarily complex processes that make it work. What will replace Facebook?
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Generation, Linkedin] The Top 10 Benefits of Using Social Media Marketing for Business
    In the professional services world, LinkedIn Groups are one of the most common places to find social media communities and conversations around your industry. That’s not surprising: today, social media (and LinkedIn in particular) is essential to building visibility in the marketplace. On Twitter or LinkedIn? Social Medi
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Generation, Linkedin] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ). They’re getting old.
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Generation, Linkedin] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation. 1, 2015. 22, 2014. 15, 2014.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Generation, Linkedin] 56 Reasons Why Content Marketing Works
    The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% Where Are We Coming From?
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Generation, Linkedin] The Road to Revenue, Part 3: The Content Marketing Toolbox
    But to be truly successful — to effectively generate leads — they should all be deployed as part of a comprehensive content marketing strategy. The challenge here, of course, is that for the content marketing process to work as I’ve described it above, business development and marketing will need to coordinate closely.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Generation, Linkedin] Exciting new tools for B2B prospecting
    Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing? 
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Generation, Linkedin] 5 New Year’s Resolutions for Marketers
    It’s not an easy process, but the results can be amazing, not only in sales and revenue but also in team morale. In order to continually generate demand, we need to create the right kind of content for every stage of the customer lifecycle. 'There’s something very optimistic about the people who make New Year’s resolutions every year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Generation, Linkedin] Our Favorite Online Marketing Blog Posts and Articles of 2014
    You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. Content Promotion is a crucial part of the online marketing process. You can see more of the posts, articles, and information Ryan likes on Twitter ,  LinkedIn , and read his blog posts here.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Generation, Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. Content can be linked to a social media publishing process that can release it immediately, schedule it for the future, or add it to a “buffer” of materials that are released at predefined intervals.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Generation, Linkedin] 3 Important Sales Trends & Predictions for 2015
    And LinkedIn blogging went from sharp and provocative to “look at me” noisy in less than a year. We get maximum leverage in our customer acquisition process when we use technology for what it’s good for, then pair that with humans doing emotion-based jobs, like interacting with qualified leads. TREND #1: Content Fatigue / Focus.
  • BIZNOLOGY  |  MONDAY, DECEMBER 22, 2014
    [Generation, Linkedin] 37 facts on the future of Social Selling vs. Cold Calling
    98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 80% of introductions generate a sale (source: DSWA ). 61% of US marketers use social media for lead generation (source: IBM).
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Linkedin] 7 Ways to Get Non-Marketing Employees to Blog
    To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. ways to overcome this: Show data that content marketing works and helps generates leads that will turn into more business. So what can be done?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Generation, Linkedin] The Top 5 Business Challenges for Accounting & Financial Services Firms
    In many market segments, it’s growing more and more challenging to generate new clients. SEE ALSO: 4 Steps to Successful Website Lead Generation for Professional Service Firms 2. We’ve already touched on it briefly above: generational change and cyclical labor shortage. On Google+ or LinkedIn?
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation, Linkedin] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. You’ll see a much higher participation rate, and a more multidimensional process from start to finish. Marketing
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Generation, Linkedin] Interesting Infographics: Who Do People Buy From?
    We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to people that know their stuff, who generate trust and help them make informed decisions throughout the process. What resonates best with a B2B buyer? Becoming Thought Leaders.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation, Linkedin] The 19 Best Content Marketing Blogs From 2014
    In this post, Neil provides a simple framework for generating that ultimate list of customer questions and marketing stories that you should be writing about. This video was just published last week and already has generated 28,000 shares on the site and more than 15 million views on YouTube. 'Yep that’s right! 28-39 characters.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Generation, Linkedin] Top Trends in A/E/C Marketing for 2015
    You can imagine why such a process is important. Ongoing Generational Shift. The Reuters Institute Digital Report finds that people are consuming media in dramatically new ways: online media is overtaking traditional media as the primary source of information in younger generations. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Generation, Linkedin] 7 Ideas to keep pace with the furious pace of social media change
    This whole bit about processing rapid change does not come naturally, does it? Even two generations ago, our ancestors lived in a world that was pretty close to the one they grew up in. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. '“I give up,” she said. I’m leaving the business.”
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Generation, Linkedin] 20 Social Media Terms for Non-Digital Natives
    Your score (1-100) is determined by how much interest you generate when you post on various social media outlets. This is the process of listening for certain words and phrases on social media, and categorizing them by sentiment (i.e. When someone mentions “reach” do you think of toothbrushes? It’s okay, I’ve got your back. Big Data.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Generation, Linkedin] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    Images are a key play for garnering engagement on your social pages, and data shows they help generate more likes, shares, and comments. For example, posting images on LinkedIn results in a 98% higher comment rate. Although LinkedIn''s photo dimensions ask for a small image, the COS should resize it automatically.) LinkedIn.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Generation, Linkedin] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. 8% use LinkedIn. LinkedIn Marketing Stats.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Generation, Linkedin] The Road to Revenue, Part 2: Selling Expertise
    Think about the areas of expertise involved in providing that service: interpreting RRPs, responding to RFPs, word processing, government regulations and schedules, contractors, proposals, proposal creation process, document version control, approval process, binding…the list goes on. On Twitter or LinkedIn?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Generation, Linkedin] LinkedIn Networking Tips: How to Increase Connections and Engagement
    'LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. Remember that LinkedIn is a professional network. On LinkedIn?
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Linkedin] A Beginner's Guide to Retargeting Campaigns
    Same end result, but the process is a little more convoluted. So marketers need to be prepared to help their buyers through that convoluted process. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information. People pop over to your website then leave.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Generation, Linkedin] 4 Metrics to Track ROI in B2B Online Marketing
    Lead generation through content. Our research shows that 77% of professional firms generate new business leads online. And firms that generate at least 40% of their leads online are positioned to become two times more profitable than those who don’t. How many impressions do your LinkedIn updates have?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation, Linkedin] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    " An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal. Adoption process. Another way of saying "the buying process." Buying Process/Cycle. Data Entry/Processing. "Always Be Closing."
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Generation, Linkedin] 14 Key Takeaways from the B2B Content Marketing Report
    As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there. Current customers may be under-valued.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Generation, Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs. Almost no one looks for that – when they post sales management jobs on LinkedIn. 'This is a great lesson for hiring mangers. What you think will work often does not.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Generation, Linkedin] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Throughout the process everything is measured, analyzed, iterated and refined to improve the results. One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation, Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. LinkedIn. Content Creation Lead Generation 1) Title.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Generation, Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Generation, Linkedin] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline. After all, the concept of inbound - aligning sales and marketing with the buyer’s intent and process, attracting them to you rather than pushing yourself on them - works. But wait!
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Linkedin] Who Are Your B2B Buyers?
    These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. Maybe not even LinkedIn…so don’t assume they are. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Generation, Linkedin] The Big List of Inside Sales Messaging Statistics
    The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Want that toolkit? Tweet this stat.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Generation, Linkedin] How to Make it Rain: Part 2
    It goes without saying that generating a lot of money from event sponsorship requires reaching out to a big pipeline of partners. You can also leverage LinkedIn Groups or your internal community platform. It’s important to get a head start on this process because it can be time consuming to set up. 2)    Offer a Discount.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Generation, Linkedin] How To Break Through The Noise With The 3 Vs Of Content Marketing
    For some brands that may include common marketing objectives like brand awareness and lead generation. And your brand can begin the process of breaking through the noise on a consistent basis. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Make the customer the hero.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Generation, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    Rather than training them in features and benefits of your company offerings, you need to teach them to read a 10-K report and bios on LinkedIn, for instance, so they can discuss the profit changes possible and competitive advantages with your company offerings. In addition, special financial goals need to be set for your process.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Linkedin] Should Salespeople Prospect Anymore?
    Several of the salespeople blamed marketing for not generating enough quality leads (ever hear that before?) What is your sales process? LinkedIn: read my blog on Acumen Power Networking or ask me for it: Ken@AcumenMgmt.com. This process is repeated each week. 'Should Salespeople Prospect Anymore? First, it depends.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Linkedin] 27 surprising facts about salespeople who are Social Selling
    It’s a real way for generating revenue and results. 98% of sales reps with 5000+ LinkedIn connections achieve quota (source:  Sales Benchmark Index ). 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 61% of US marketers use social media for lead generation (source: IBM).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation, Linkedin] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    What better way to increase your brand awareness and generate new leads? Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. Blogging is a collaborative process. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation, Linkedin] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    What better way to increase your brand awareness and generate new leads? Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. Blogging is a collaborative process. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Generation, Linkedin] Is Content Marketing A Sustainable Marketing Strategy?
    The post was shared thousands of times, generated hundreds of comments, and follow-up posts (you can now add this one). And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Always has.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Generation, Linkedin] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. Other companies (such as Act-On) have enriched the marketing discipline with automation and tools for lead generation, lead nurturing , and lead scoring. 'What in the world is data science? 
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Generation, Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
    We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Image Credit: LinkedIn.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Generation, Linkedin] The Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  For instance, 2 Yes’s would generate just 40 points. 'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here. link]. 20 points). 20 points). 20 points).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation, Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
    lead generation, lead conversion, etc.). you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help. Not to worry.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Generation, Linkedin] Step 3: What you do when a visitor to your website is NOT ready to buy?
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! To get a nice education on the whole process, go to Find New Customers and download the FREE white paper, How to Find New Customers. Buyer Personas – good understanding of the buying process is critical to marketing. Hey Tampa/St.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Generation, Linkedin] Your Leads Are Annoyed With You: Here's Why [Data]
    'When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Generation, Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! And we were in the process of finding paying show sponsors when I was badly hurt and in the hospital for 4 1/2 months. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Generation, Linkedin] How To Chop Up Your Webinar Content
    They can generate hundreds of high-quality leads, foster valuable partnerships, and do it at a low cost. But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. And she loves helping them do it. Before the Webinar.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Generation, Linkedin] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    We’ve processed all that data below to give you a better idea which platforms are driving the best results, which publications are receiving the lion''s share of social traffic, and what types of content perform the best. LinkedIn. LinkedIn. LinkedIn. That''s why we''ve put together the following post. Pinterest.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Generation, Linkedin] How Did That Banner Ad Get To Your Website?
    When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. This process takes place in milliseconds as a user’s computer loads a webpage. see below). Programmatic Advertising.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Generation, Linkedin] 5 Marketing Lessons Learned from marketing Find New Customers
    As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them. Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations. Marketing is an Ongoing Process – It Never Stops. Stop Selling. Face it.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Generation, Linkedin] A Brief History of Marketing Technology (and Social Media Marketing)
    The Industrial Revolution brought with it new technologies to automate various processes, just as the digital revolution brought with it new software, including what’s now known as marketing automation. These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. Technology often brings change. Source: Wikipedia).
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Generation, Linkedin] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). b)  We consider what types of content will have the biggest visual impact to generate social shares. 2)  How do you keep your content process organized/streamlined? Have fun! d)  All of the above. d)  All of the above. Glitchska.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Generation, Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    'While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Generation, Linkedin] How to Streamline Your Video Content Marketing Operation
    Ensure everyone involved in the video process can see it, and that there’s some buffer time built in for feedback before a video goes live. Social promo images (for Twitter, Facebook, LinkedIn, and retargeting ads, etc.). lead generation, brand awareness, etc.). But how do you create great videos time and time again?
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Generation, Linkedin] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    And once you''ve read the LinkedIn post, think about which weird endorsements you can endorse your friends for on LinkedIn. 20 Skills You Won''t Believe You Can Endorse People for on LinkedIn. You can endorse people for "snacks" on LinkedIn? 'This week''s most popular content covered a wide range of subjects. Tweet.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Generation, Linkedin] The Role of Webinars in the Sales and Marketing Process
    As illustrated below, the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and nurturing to cross-selling and upselling. Move prospects and opportunities faster in the purchase process. Enhance marketers’ lead scoring and nurturing process.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Generation, Linkedin] Intermediate Techniques to Build a Better Email Marketing Campaign
    Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. You may also want to measure the total revenue you’ve generated from email marketing. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Offer strategies.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Generation, Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
    To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and industry. What are some of the primary tactics used for lead generation today? Who are some of your top competitors?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Generation, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    Rather than training them in features and benefits of your company offerings, you need to teach them to read a 10-K report and bios on LinkedIn, for instance, so they can discuss the profit changes possible and competitive advantages with your company offerings. In addition, special financial goals need to be set for your process.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Generation, Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation, however, is more than just a branding concept or early funnel marketing tactic. ” Don’t worry.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Generation, Linkedin] Marketing Automation: How to Choose the Right Software for Your Firm
    ​ " Increase lead generation by 30% in six months" is an example of a goal with metrics that can be tracked and measured with marketing automation to ensure you are meeting them. What is the on-boarding process? On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Let’s get started.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Generation, Linkedin] Lead Generation: It’s all about building relationships
    'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. They are looking at, “How do we generate revenue now and meet the immediate needs?” Steve: That’s crazy!
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Generation, Linkedin] How to Create Compelling Technology Client Case Stories
    Those are the basics, but if you’re looking for examples to guide your thought process, check out a few real life case stories presented by Hinge by clicking here. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. And this is more than speculation on our part. Show what you can do. Approach them.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Generation, Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. While there are B2B companies that have large followings on Facebook and have generated traffic and leads, if you are struggling to build an audience there, you may be chasing shadows. At any point during this evaluation process, you can ask select customers or prospects about the value of your content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Generation, Linkedin] Sales and Marketing Alignment Equals More Revenue
    However, in order to create an effective lead generation process, the two departments must be on the same page from the very beginning. Make lead scoring a collaborative process: A lead scoring model is very flexible; therefore it should be consistently tested to make sure that it is accurately sending over the best MQLS.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Generation, Linkedin] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Market research also gives you insight into how your processes are performing. Create a lead generation website. To use your website as a lead generation tool, you need to provide your visitors with value that encourages them to advance your relationship. And of those 60%, 70% use LinkedIn. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation, Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Content mapping is a process that helps you identify the holes in your content. Calls-to-action (CTAs) are the keys to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. 'So, you''ve decided to become an inbound marketer. Woohoo! Let''s do it. Timely.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Generation, Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Lead Generation. On Google+ or LinkedIn?
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Generation, Linkedin] B2B Demand Generation Experts—A Call to Arms
    When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Sales teams that demand continuous generation of new content. Google?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Generation, Linkedin] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Generation, Linkedin] Seven Ways to Get The Most Out of Industry Events
    'Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Connect with them on LinkedIn in advance of the show. Awesome!
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Generation, Linkedin] What You Should Expect From Your Marketing Department
    Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. Without accurate measurement of results, it is very easy to lose sight of progress through the process. On Twitter or LinkedIn? This is truly a tragedy.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Generation, Linkedin] Optimize Your Content for Inbound Marketing: Part 2
    This is because specialized (long) search queries tend to be from individuals who are further along in their decision-making process and, by extension, farther down the sales funnel. This is a pretty prescriptive edict, but if lead generation is your goal, it’s hard to beat the response rates from a free guide. Thankfully, no. BUT ….
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Generation, Linkedin] 60 Marketing Acronyms Every Industry Pro Should Know
    Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. See SaaS.). Find out why.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Generation, Linkedin] Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference
    In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. ” Already, Pariveda was a business with a difference. More specifically, they put an uncommon focus on their employees.
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