• SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Generation, Linkedin] Sales and Marketing Alignment Equals More Revenue
    However, in order to create an effective lead generation process, the two departments must be on the same page from the very beginning. Make lead scoring a collaborative process: A lead scoring model is very flexible; therefore it should be consistently tested to make sure that it is accurately sending over the best MQLS.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Generation, Linkedin] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Market research also gives you insight into how your processes are performing. Create a lead generation website. To use your website as a lead generation tool, you need to provide your visitors with value that encourages them to advance your relationship. And of those 60%, 70% use LinkedIn. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation, Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Content mapping is a process that helps you identify the holes in your content. Calls-to-action (CTAs) are the keys to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. 'So, you''ve decided to become an inbound marketer. Woohoo! Let''s do it. Timely.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Generation, Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Lead Generation. On Google+ or LinkedIn?
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Generation, Linkedin] B2B Demand Generation Experts—A Call to Arms
    When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Sales teams that demand continuous generation of new content. Google?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Generation, Linkedin] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Generation, Linkedin] Seven Ways to Get The Most Out of Industry Events
    'Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Connect with them on LinkedIn in advance of the show. Awesome!
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Generation, Linkedin] What You Should Expect From Your Marketing Department
    Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. Without accurate measurement of results, it is very easy to lose sight of progress through the process. On Twitter or LinkedIn? This is truly a tragedy.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Generation, Linkedin] Optimize Your Content for Inbound Marketing: Part 2
    This is because specialized (long) search queries tend to be from individuals who are further along in their decision-making process and, by extension, farther down the sales funnel. This is a pretty prescriptive edict, but if lead generation is your goal, it’s hard to beat the response rates from a free guide. Thankfully, no. BUT ….
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Generation, Linkedin] 60 Marketing Acronyms Every Industry Pro Should Know
    Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. See SaaS.). Find out why.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Generation, Linkedin] Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference
    In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. ” Already, Pariveda was a business with a difference. More specifically, they put an uncommon focus on their employees.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Generation, Linkedin] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you are trying to generate leads through your email marketing, for example, you will probably want to use content that''s gated by a form. 4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. How do I speed up this process? It isn''t easy, is it?
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Generation, Linkedin] Study: How Marketers Optimize Their Social Content
    Of the marketers who took our survey, the vast majority (84 percent) said they actively posted content on at least three or more social networks—most likely including Facebook, Twitter and/or LinkedIn. Taken as a whole, the data demonstrates that many marketers have an established plan for consistently generating and posting content.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Generation, Linkedin] Visible Expert Profile: Jay Baer
    ” The process “helped me see that fear is just a state of mind,” Jay says. According to Jay, books “amplify everything else I’m doing,” generating bigger and better clients and speaking opportunities. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Teamwork.
  • HINGE MARKETING  |  MONDAY, JUNE 9, 2014
    [Generation, Linkedin] New Research Report: How Experts Build Their Brand
    Becoming a Visible Expert℠ From lead generation and billing rates to brand development and partnering, these high visibility experts have an unparalleled impact on the fortunes of their firms. Experts were selected using a multiple step screening process to insure that their status was legitimate. The best example is LinkedIn.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Generation, Linkedin] 6 Jobs the Best Social Media Managers Actually Do
    That includes macro data -- like overall reach, leads generated, leads nurtured, customer cases supported -- all the way down to micro data, like individual experiments around content positioning. They need to share content that generate leads, and run new campaigns to find the best ways to do lead generation via social media.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Generation, Linkedin] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. The Business Model is a critical component to creating a successful Demand Generation Program. 
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Generation, Linkedin] A Go-To Guide to Screwing Up Your Landing Pages
    'Landing pages are the core of the conversion process. To get people to convert on your website, the conversion process needs to be a) easy, and b) enjoyable. Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages.
  • HINGE MARKETING  |  MONDAY, JUNE 2, 2014
    [Generation, Linkedin] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
    The most frequent concern is around how to generate the content. The one thing that is very clear is that simply asking practice leaders or subject matter experts to generate engaging content has not been yielding great results. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Generation, Linkedin] What the World Would Be Like If B2B Marketing Didn’t Exist?
    While it may take more time and attention, the efforts to forge a genuine personal connection through unique emails , thank you cards, or even LinkedIn requests can go a long way, especially because it makes you stand out over everyone else that is throwing their marketing emails out into the mailing list wilderness and hoping they catch something.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Generation, Linkedin] How to Hire a Content Strategist
    For example, Little Bird , a company I advise, can quickly generate a list of hundreds of “insiders” on the subject of “content strategy.” LinkedIn is, obviously, the go-to starting point for sourcing candidates, but avoid focusing only on scanning profiles. 1) Focus on Skills, Not Title. 2) Follow the Leaders.
  • HINGE MARKETING  |  MONDAY, MAY 26, 2014
    [Generation, Linkedin] What Every Managing Partner Needs To Know About Branding Professional Services
    On the flip side, a powerful brand will generate new business and attract talented employees regardless of the specifics of the clients or staff. In the absence of a systematic and dedicated process the market will continue to see you as it always has. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • SALES CHALLENGER  |  MONDAY, MAY 19, 2014
    [Generation, Linkedin] Social Selling: What Sales Leaders Need to Know
    Begin with one or a couple of social media outlets (like Twitter and LinkedIn) and do those well. Do things like embed social media initiatives into the onboarding process, talk about it around the office, and remind your team that it’s actually something that you as an organization are promoting. Start simple and take small steps.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Generation, Linkedin] The Essential Ebook Creation Methodology for New Inbound Marketers
    No time is this more common than when businesses set out to create their first lead generation ebook. When your machine is chugging along more smoothly and you start to see results, you can repeat this process and even amp it up with other resource investments. The Methodology That''ll Get You Your First Lead Generation Ebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Generation, Linkedin] Five important lessons on the economics of social media
    The process of writing the book with Stan was one of the most pleasurable creative experiences of my career. Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? The process of writing the book with Stan was one of the most pleasurable creative experiences of my career. was blown away.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 15, 2014
    [Generation, Linkedin] Better Demand Generation Marries Data And Content
    They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation. Data quality process. Demand Generation
  • 3D2B  |  TUESDAY, MAY 13, 2014
    [Generation, Linkedin] Account Profiling: The Key to Building a Valuable B2B Marketing List
    'Even the best tele-services agency cannot generate leads from a bad marketing list. You need to understand as much as possible about the prospect’s decision-making process and who is involved so you can move forward with your marketing outreach in an intelligent way. . The Complex Web of Decision Making. Creating an Account Profile.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Generation, Linkedin] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    'You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g. No doubt that finding the right, qualified people is a challenging task. Citation.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Linkedin] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Content marketing is the process of producing informative and valuable content to help your target audience educate themselves. It requires the frequent generation of educational content that your target audience will find interesting and engaging—that’s a tall order. On Twitter or LinkedIn? Online marketers.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Linkedin] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    PT) -- executives from Facebook, LinkedIn, and Twitter will distill the good advice from the bad. For the particular campaign below, the overall engagement rate was 2.50%, but as the chart shows, not all the followers from the usernames that we targeted generated the same amount of engagement. ET (11 a.m. Want to tune in? ET/ 11 a.m.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Linkedin] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Lose the complication and make the buying process simple. Make the conversion process simple (or as simple as possible). Choosing the best technology, communicating effectively, and simplifying the buying process will always be part of a successful business plan. Follow Ve Interactive on Twitter Follow Beth on Linkedin
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Linkedin] 7 Unglamorous, Unpopular Truths About Content Marketing
    Creating a content asset is only the very beginning of the process. Three ways we try to get in front of new audiences are: Writing for LinkedIn, Huffington Post, Forbes, and other business publications, or getting them to syndicate articles that we already published on our blog. So, that''s what I did. So, h ow do we do it? Now what?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Generation, Linkedin] The Critical Ingredients Of Effective Demand Generation
    'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Rob Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Generation, Linkedin] 13 Solutions to Your Most Common Landing Page Problems
    If you''re looking to generate traffic to your landing pages through your blog, here are some more tips for you. Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. Let''s say you''re using a landing page to generate leads. 'On the surface, landing pages seem simple, right? right?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Generation, Linkedin] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    80% of the average salesperson’s day is spent on non-revenue generating activities, including not knowing where to find good prospects or recognizing them once they find them. The next time you review your lead metrics, remember that the root cause for dips in performance can often be traced back to process and focus. Productivity.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Generation, Linkedin] 83 Exceptional Social Media and Marketing Statistics for 2014
    What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Generation, Linkedin] How Can Content Marketing Generate Leads?
    With new Google updates such as Panda and Penguin, the  linkbuilding process has had to evolve to avoid penalties. Links, simply put, equal lead generation by bringing more visitors to your site. Externally placement generates leads by putting your brand into another sphere of consumers. Some How Does Content Marketing Work?
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Generation, Linkedin] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    But current high school students are more connected online than any other generation, ever. If you''re sharing your content on your Facebook Page, LinkedIn, Twitter, and even Instagram, you have a much bigger chance of getting those students to visit your website, download your content, and provide you with their contact information.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Generation, Linkedin] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Choosing which sessions to attend on Tuesday was a painful process for many – not only was there something for everybody, there were multiple somethings for everybody. Even outside of your company, find other people like you through local user groups, LinkedIn, volunteer opportunities, and technology conferences like Summit.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation, Linkedin] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation, Linkedin] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Generation, Linkedin] Tweet Less and Talk More
    The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. 'Toss the technology.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Generation, Linkedin] 30 Killer Resources to Learn Content Marketing
    From idea generation to strategy and more, here are the best of the best: 1. CMI Content Process Roundtable. LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. 'Image credit Adobe. Content Marketing Made Easy.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Generation, Linkedin] A Small Biz Guide to Digital Marketing Acronyms
    Ex: Grab their attention, hold their interest, invoke desire (by talking about benefits, or solving a problem), and generate a call to action to influence your readers to do what you want them to do. It’s the amount of profit you’ll get based on the revenue generated less the money you spent on an advertising activity.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Generation, Linkedin] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed. Always Be Influencing.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Generation, Linkedin] Webinar Recap: How to Develop a Successful Content Marketing Program
    helpful hint: we found in our research that firms that generate at least 40% of their leads online through a content marketing strategy grow 4 times faster than firms who don’t. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Fast forward to today, and it IS the marketing approach of choice.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Linkedin] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    'A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. Thus, attaining a successful funnel is not about how many contacts or names you generate, it’s about what converts to revenue at the bottom of the funnel. But it is now.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Linkedin] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. This process really helps you build out your content strategy because most likely, what''s working for them will work for you as well. Segment Based on Sales Cycle Stage.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Generation, Linkedin] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. 'Though the format is sometimes misused (i.e., Use graphics.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Generation, Linkedin] The 2014 Digital Marketing Ecosystem
    'Originally posted on LinkedIn by Cody Ward. If a company can add value to the buying process, they’re much more likely to continue the relationship and make the sale. ” “To launch campaigns, the team can obtain contacts from Data.com and generate content with WriterAccess. Basic questions.:
  • HINGE MARKETING  |  FRIDAY, MARCH 14, 2014
    [Generation, Linkedin] 3 Ways to Get the Most Out of LinkedIn Groups
    'LinkedIn’s active user base grew to over 250 million by the end of 2013. Many of us joined LinkedIn when it wasn’t much more than an online business card. The next step is taking advantage of LinkedIn as an awareness too l and business development resource. On Twitter or LinkedIn? Look at the current posts.
  • 3D2B  |  FRIDAY, MARCH 14, 2014
    [Generation, Linkedin] How to Quit Hitting the Snooze Button On Database Cleanup
    But it’s also a critically important part of the lead generation and sales lead qualification process because people change positions quite often and contact data gets stale. You’ll find a treasure trove of data when you dig into LinkedIn, company websites, email validation sites, online searches, press releases and more.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 10, 2014
    [Generation, Linkedin] 5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)
    On the flip side, IT’s typically methodical processes are slow enough to dry out the revenue stream. 3 – B2B Salespeople Need More Thank LinkedIn To Be Successful. Barbara Giamanco is a top LinkedIn user, and gives a lot of credit to the platform. '#1 – Reducing Tension in Sales Greatly Affects ROI. The end result?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Generation, Linkedin] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Generation, Linkedin] Who Is Your B2B Customer & How Do They Find You?
    Creating accurate buyer personas is not only effective for lead generation , but it can also assist in creating useful and compelling content. Picking up on trends in this process can influence your marketing team to create valuable assets that satisfy your potential buyers and potentially find their way into search results. Video.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Generation, Linkedin] You’ve Heard Of Big Data But What Is Big Content?
    In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Generation, Linkedin] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Generation, Linkedin] 11 tips and tools to jump-start your SEO
    Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO? So what are you waiting for?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Generation, Linkedin] 3 Tips for Selecting Blog Topics
    Learn three easy tips to help guide your selection process as you build out your blog schedule. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Deciding what topics and issues to include in your blog can be a challenge.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Linkedin] 57 Notable and Unique Content Marketing Ideas
    posts created in real-time, using a collaborative process. The step-by-step guides your customer service representatives give over the phone to new customers every day could actually make a pretty awesome content offer to generate leads. LinkedIn and Google+ Communities. Let that statistic just sink in for a minute. Co-Creation.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Linkedin] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    'Are your salespeople actively engaged in social media as part of their lead generation efforts? Generate content your sales team can use. Keep an active LinkedIn presence. For sales of B2B products and services, LinkedIn is probably the most significant platform for your sales team’s activities. Promote sales blogging.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Generation, Linkedin] New Research Study: How Professional Services Buyers Check You Out
    This research fills in an important gap in the professional services business development process. Understanding how the evaluation process works will obviously allow you to develop a more effective business development strategy. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Why This Study?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Generation, Linkedin] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    But the much more common reasons apply to people with no marketing automation in place: improve lead management, automate processes, and get more/better features than current [non-marketing automation] tools. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Here’s how I see things.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation, Linkedin] How To Protect Your B2B Marketing Budget
    'In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? For example, if you can generate more leads at less cost, why wouldn’t the company take advantage of your efficiency?
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Generation, Linkedin] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    'In an effort to expand our content marketing and lead gen efforts, we''ve starting putting some cash into LinkedIn Sponsored Updates. Our budget isn''t terribly large, but it''s big enough to generate some useful data. The best thing about LinkedIn Sponsored Updates is that you can be VERY targeted with your audience.
  • LEADERSHIP  |  MONDAY, FEBRUARY 10, 2014
    [Generation, Linkedin] B2B Leads—5 Tips to (Super) Bowl Them Over with Social Media
    Having said that, I am strongly of the opinion that, if used the right way, social media can be a very effective tool in your B2B lead generation toolkit. Social Media Strategies That Deliver Results For B2B Lead Generation. LinkedIn continues to lead the pack when it comes to social networks that deliver visible results for B2B.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 10, 2014
    [Generation, Linkedin] To B2B or not to B2B, is that the question?
    It’s fair to say that the days of lead generation being “if you cold-call them, they will buy” have more or less been superseded. But it’s wrong to discount emotional reactions, delivered in a variety of media, in this process. 'Recently, B2B marketing has been suffering from an existential crisis.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 5, 2014
    [Generation, Linkedin] Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters
    The best case scenario to ensure consistency in your sales process is to mandate that all virtual sales reps use the same system, ideally one with a central data repository that will provide easy access to data and management dashboards. And other features designed for lead generation and prospecting. For Workers. Software Selection.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Generation, Linkedin] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). The site has also made strides as a content hub, becoming in the process a valuable tool for lead generation and an essential for recruitment.
  • EMAGAZINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Generation, Linkedin] The B2B Online Marketing Quick Checklist for 2014
    For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. LinkedIn. Facebook.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Generation, Linkedin] Why Did You Lose the Sale? How to Gain Big from Lost Sale Research
    We’ll explore how you can determine which prospects to contact, what to ask, and what you’ll learn in the process. It’s easy to sweep missed opportunities under the rug of our hottest leads and bids in process, but that would be a costly mistake. On Twitter or LinkedIn? 'Why did you lose the sale? Value.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Generation, Linkedin] 14 B2B Blogging Best Practices from Creation to Promotion
    Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.  . While going overboard isn’t necessary (and could have negative effects), make sure to do something unique with the headline to generate more clicks.
  • MARKETING ACTION  |  THURSDAY, JANUARY 9, 2014
    [Generation, Linkedin] How to Win (Social) Friends & Influencers
    'As third-party review sites like Quora and Yelp come to play outsized roles in the brand-building process, and reviews figure into Google+, LinkedIn and other forums, it’s well worth marketers’ time to consider the influence today’s buyers wield online. How can you make this more than serendipity? Keep your advances subtle. license.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Generation, Linkedin] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Case studies are a great way to show your company’s performance and allow potential customers to see processes you have taken to solve the challenges of other customers. Check out these 7 ways manufacturers can make the most of Linkedin. The ultimate goal with marketing is to generate more revenue. 1.)    Blog Post.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Generation, Linkedin] 3 Steps to Establish Thought Leadership with Your B2B Blog
    My mind rapidly processes my comfort level and confidence in the host, his or her passion (or lack of it) about the food, the overall ambiance of the place and how engaged I feel in the dining experience even before the food has arrived. B2B buyers process their experience with a seller in much the same way. 'HAPPY NEW YEAR EVERYONE!
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Generation, Linkedin] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    Sharing your content generates buzz about your firm. If you pinpoint a range of target audiences in a variety of stages in the buying process, you’ll have a larger pool of potential leads. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'By Jessie Biele. You Can Show What You Know. How so?
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Generation, Linkedin] Marketing Resolutions for 2014
    Perhaps you are in the process of setting your personal resolutions for 2014: lose a few pounds, run a marathon, learn to speak a new language, and so forth. While sending out my end of year message to  LinkedIn contacts, I estimated that less than half of the company names are indicative of what the company actually does.
  • HINGE MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Generation, Linkedin] Top 10 Professional Services Marketing Blog Posts For 2013
    However, the two go hand-in-hand and when they work in tandem, the sales process and actually closing the sale can become much simpler. This post draws from Hinge’s research and breaks down the 5 things professional services marketers should know to generate more business and make the sales process both easier and more effective.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation, Linkedin] Building a Brand Through Differentiation: How to Stand Out from Your Competition
    Building a brand is a process of narrowing your focus and building a reputation for serving your clients well—and of making that reputation visible. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. The Value of Design in Brand Differentiation 5 Ways to Generate Leads through Partnership Marketin
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation, Linkedin] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. Visual content is processed by the brain 60,000 times faster than text. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Infographics
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Generation, Linkedin] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    Technology, data, and attribution -- Having technologies, systems, and processes in place that allow for better communication, closed-loop marketing, and sales insights. Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Generation, Linkedin] The 25 Best Slideshare Presentations Of 2013
    493,000 pageciews for this presentation which tells the unique process for ho you too can gain publicity by trading up the news chain. This rant from Bruce Kasanoff has generated more than 366,000 pageviews as it hits a chord with many of us. Did I miss any of your favorites? Let me know what you think in the comments below.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation, Linkedin] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    So how does one boil this down to a manageable process? We''ll help explain how you can develop a kicking lead generation campaign around a simple, effective piece of content. Creating a cornerstone piece of content first makes the process of building out ebooks, blog posts, emails, and social updates incredibly easy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation, Linkedin] What Did I Learn About Social Selling to Prepare for 2014?
    They use Facebook at home, but haven''t correlated using LinkedIn as anything more than a resume. thought Social Selling would be easier for sales reps to adopt without a prescribed training process … but it’s not. They want to see not only $’s, but the activity it takes to generate the $’s (so they can scale and replicate).
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Generation, Linkedin] 4 Key Steps to Socialize Data in the REAL B2B World
    'My piece last week generated some valuable feedback about Big Data and how it is, for many B2B marketers, a scary beast. There needs to be a clearly defined process for mapping social behavioural data with existing data points in your CRM. Jumpstart your B2B demand generation using these tried and tested best practices.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Generation, Linkedin] 10 Essential Reports and Research for B2B Marketers
    While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Pardot’s The State of Demand Generation. Moz’s 2013 Search Engine Ranking Factors.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Generation, Linkedin] The 2014 Content Marketing Imperative
    It may even hurt us in the buying process. Content marketing is the process of creating content that our customers actually want or need. There are more potential buyers in the middle of the buying process than in the latest stages. It’s really a question of whether resources are aligned to the buying process.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Generation, Linkedin] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    'LinkedIn has revolutionized the way over 259 million business people connect with one another, making it an incredibly valuable resource for B2B companies. As LinkedIn’s strategic account executive Brian Tietje explains: The biggest mistake salespeople make is using LinkedIn like a database. Step 2: Position yourself.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Generation, Linkedin] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    'LinkedIn has revolutionized the way over 259 million business people connect with one another, making it an incredibly valuable resource for B2B companies. As LinkedIn’s strategic account executive Brian Tietje explains: The biggest mistake salespeople make is using LinkedIn like a database. Step 2: Position yourself.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 4, 2013
    [Generation, Linkedin] B2B Experts: Content Marketing Will Not Replace Social Media
    Content marketing solutions will converge with either demand generation systems or social media management systems, depending on where content finds its “center of gravity” in large organizations. Senior Manager, Content Marketing, Marketing Solutions at LinkedIn. This question was part of my original line of thinking.
  • WWW.BRAINSHARK.COM  |  TUESDAY, DECEMBER 3, 2013
    [Generation, Linkedin] 4 Types of Videos Every Content Marketing Strategy Should Have
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Last month, social media and marketing guru Lisa Barone shared eight video types that can be used to “increase awareness, build lead generation, and establish trust with customers.” Demand Generation. Ideas Blog.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Generation, Linkedin] 9 Ways To Get More Prospects To Discover Your B2B Blog
    For your blog to be effective, you need to do a few things to make it a lead generation machine. The human brain processes images infinitely faster than words. Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. These nine tactics will get your blog discovered by more readers. Everything revolves around it.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 26, 2013
    [Generation, Linkedin] Why Do So Many Marketers Fail at Content Marketing?
    Every marketer is hastily adding details about content marketing expertise to their LinkedIn profile. Most marketers either aren''t actually doing content marketing or they aren''t generating anything useful from their content marketing. How will you generate leads from your content marketing? seconds. I''m sick of reading them.
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Generation, Linkedin] 3 Social Media Tools That Make Experts Happy
    Whether you are in the process of developing a brand new social media strategy or are looking to improve the current state of things, Social Inbox is beyond helpful, as it delivers real social media ROI. It also simplifies the process of social media monitoring. Image Credit: PhotoPin. Social Inbox by HubSpot. SocialBro. Hootsuite.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Generation, Linkedin] Interesting Infographics: How B2B Sales Has Changed
    According to an infographic designed by the Maximize Social Media team, we need to view the internet as a “trade show”  About 54% of B2B buyers start their purchasing process with informal research, especially research that surrounds their business obstacles. LinkedIn (57%). The outbound approach is too assertive.
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Generation, Linkedin] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. They’re ideal advocates because they’re already familiar with your sales process and have helped you close deals. Here are the key takeaways from our conversation.
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Generation, Linkedin] Nevermind the Fear, Law Firms Need to Get Social
    The figures for LinkedIn are more promising and fit with the perception of it being a more professional social networking site: 37% of law firms and 62% of individual lawyers have a presence on LinkedIn. 'This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Generation, Linkedin] A 13-step crash course in digital marketing
    WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website? When the purpose is defined, the focus and energy behind the digital effort changes whether the purpose is: 1) Establish expertise, 2) generate leads, 3) secure sales, 4) be found or 5) customer service. magazines, newspapers)? And it’s not stopping. Before
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Generation, Linkedin] 2013 State of the Sales Rep Report: Content Strategies Drive Sales Effectiveness
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. 61% of sales reps are sometimes, rarely or never part of the content development process ( Click to tweet ). Demand Generation. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Disqus.
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Generation, Linkedin] Sales Survey: 44% of Reps Prep for Meetings in the Parking Lot [Infographic]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. In a recent survey, Brainshark asked over 400 sales reps and managers about processes and challenges they face preparing for meetings, presenting to prospects and following up afterward. Demand Generation. Demand generation.
<< 1 2 3 ... 12 13 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1