[Generation, Linkedin] A Simple Guide to Creating an Expert Roundup Post
    It is, well, as long as you have the right process. Luckily, I've successfully applied this approach multiple times -- and I've learned a thing or two about how to drive the most traffic, shares, and engagement in the process. Do Expert Roundups Actually Generate Results? Sounds easy, right? Have I piqued your interest yet?
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
    [Generation, Linkedin] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. As part of this process, I became more interested in how sales and marketing were becoming more closely integrated. He is a fantastic speaker and worth connecting with on LinkedIn. Over This is easy.
    [Generation, Linkedin] 20 Content Marketing Tools to Rely on From Start to Finish
    Tools for Topic Generation. When generating new content ideas, I typically start the process with Google. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. Portent’s Content Idea Generator. Pocket.
    [Generation, Linkedin] B2B Marketers Lose with Inbound Only Strategies
    encourage you to read this post to make sure you’re not losing lead generation opportunities. Create lead generation forms capture the traffic. Top tools for content syndication only campaigns that do not include lead generation: Outbrain , Taboola , LinkedIn. WHAT’S AN INBOUND STRATEGY? WHAT IS CONTENT SYNDICATION?
    [Generation, Linkedin] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. And by integrating an SRP with a sophisticated marketing automation platform, like  Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns. What’s next? Start with listening.
    [Generation, Linkedin] Shared Content Optimization: What It Is & Why You Need to Care
    Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales. For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram. Automating the sharing process will increase productivity for marketers of every level.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Linkedin] How to Write a Job Ad That Excites Candidates
    And if it’s not formatted using big, bold, clear, and concise subheads to make the scanning process effortless, they’ll move on. Your goal will be to drive thousands of people to subscribe to our newsletter and follow us on LinkedIn. That said, responsibilities can also generate excitement and promise in a passionate candidate.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Generation, Linkedin] What is a Marketing-Qualified Lead? What MQL Really Means
    Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Marketing teams are judged by the numbers of MQLs they generate. The good news is, it works and generates ROI. Defining an SQO from an SAL can be a simple process.
    [Generation, Linkedin] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    But beyond the standard DMP function of generating advertising audiences, Krux gives Salesforce a solid customer data foundation to support all kinds of marketing management. billion for LinkedIn. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend.
    [Generation, Linkedin] The Secret Ingredient to Effective B2B Content Marketing Performance
    For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. LinkedIn Group Participation. What successes or obstacles in the content marketing process have you encountered? B2B Content Marketing & SEO. Final Thoughts.
    [Generation, Linkedin] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This year it was all about ABM and the tactics and tools to make this new and exciting process impact how we think about and track interaction with our prospects at key accounts. Super exciting stuff!
    [Generation, Linkedin] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. This is so true.
    [Generation, Linkedin] What is Account-Based Marketing? Everything You Need to Know
    Companies with aligned sales and marketing teams are 67% better at closing deals and generate 208% more revenue from marketing efforts, according to Marketo and MarketingProfs respectively. ABM on LinkedIn. All of these attributes can be used to target ideal contacts on LinkedIn. This post is for you. Program. Company Emails.
    [Generation, Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    With the right approach, your site can generate job orders and placements day in and day out! So when we sit down I use Analytics to look at ok how much traffic came from LinkedIn this month? It’s a very critical part to the website copy of that process. Want to turn your website into a staffing ATM? Video Transcript.
    [Generation, Linkedin] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.) Yet at the time of me taking that screenshot, eight people had Retweeted Molly.
    [Generation, Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
    [Generation, Linkedin] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    It was in this vacuum that Anthem Blue Cross Blue Shield saw an opportunity to cement itself in a uniquely visible position within its industry, while also helping millions of Americans in the process. To date, The Benefits Guide has generated more than two million page views and has a healthy returning audience of over 14 percent.
    [Generation, Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. These are often your best leads.
    [Generation, Linkedin] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. In the B2B buying process, it can take many months for a prospect to go from first touch to closed-won. You can read more about calculating paid media ROI here.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation, Linkedin] 7 Ways to Create More Interesting Content for Your Blog
    Here are seven strategies for generating more engaging and effective content. 1. The blog post captured large amounts of attention and generated high engagement, with 248 comments. You can apply the same process – discovery of what people really care about – to other issues you can create content around. Old topic … new spin.
    [Generation, Linkedin] Multi-Touch Attribution, A Full User Debrief
    The models, methods, data, reporting, strategy, and results are all part of the process. Single-touch attribution (first touch modeling above) overestimates the number of leads generated by the organic search channel. Also, single-touch modeling underestimates the opportunities and revenue generated from the referral/direct channel.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Generation, Linkedin] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Not to mention, employees are able to generate 8 times more engagement than all of their company’s social accounts combined. But this race gets very tiring. What is Employee Advocacy? Why is Employee Advocacy Important?
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Generation, Linkedin] See What Content Marketing Success Truly Looks Like
    ARC Magazine is a lifestyle magazine with an editorial mission of creating a deeper affinity for the art and craft of welding and metal fabrication and making it accessible and attractive to a new generation of craftsmen. Average LinkedIn click-through rates and engagement rates nearly tripled industry benchmarks. nsfavourites.
    [Generation, Linkedin] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Your marketing and sales teams should be operating on social—the measurable benefits are undeniable. But Web 2.0 Marketing Social Media
    [Generation, Linkedin] Remember to market to your own influencer network
    So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually  and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Generation, Linkedin] Marketing Jobs: The Outlook is (Still) Bright
    Salespeople often use tools created by marketing; they may find themselves gravitating towards creating those tools themselves, and fascinated by the process that converts customers behind the scenes. LinkedIn’s Take. Statistics and references have been updated. We’re celebrating Labor Day by turning the lens on our own industry.
    [Generation, Linkedin] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Performance and Lead Generation. So What Exactly is Digital Marketing?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Generation, Linkedin] How to Tie Your Content Marketing into Your Account-Based Marketing
    To help you take the first steps toward an account-based approach, or to refine the processes you’ve started, we wanted to explore how content marketing fits within this new strategy. Your sales team members are the ideal vetters of any computer-generated list – they know the landscape better than anybody. It’s not hard to see why.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Generation, Linkedin] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    If you’ve transitioned to a revenue-focused mindset, then multi-touch attribution will help inform your strategy with down-funnel insights -- such as which keywords, ebooks, articles, and emails generate the most opportunities and customer conversions. -- -- -- -- -- --. 2. Paid social (LinkedIn, Facebook, Twitter, etc.). Organic.
    [Generation, Linkedin] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. High-growth firms understand that the first step to generating leads is simply being visible. High-growth firms understand that blogging is an effective lead generation tactic.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Generation, Linkedin] How To Measure Paid Media ROI (ROAS)
    Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. And second, are the leads that you are generating converting into customers? How much revenue was generated by the amount invested?
    [Generation, Linkedin] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    To get ahead of the competition, learn why SEO is one of your greatest strengths and how it can yield low hanging fruit you may be overlooking: 61% of B2B decision-makers start the decision-making process with a web search. 2. Dynamic In fact, research shows that less than 1% of leads turn into revenue generating customers. They key?
    [Generation, Linkedin] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    B2B brands see 20 times more engagement on Instagram than on LinkedIn. The product and service Birchbox offers simplifies the process of shopping for beauty products, while its Instagram handle offers consistent tips and tricks for simplifying your beauty/grooming routine. ” The report revealed that 24.6 Patagonia. Birchbox.
    [Generation, Linkedin] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. What are the five ways you can immediately improve your account based marketing (ABM) and selling? Break].
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Generation, Linkedin] How to Hire the Perfect Person to Run Your SEO
    LinkedIn ads have served me well for several years. Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. Ask them to write responses and send them back to you before continuing on in the interview process. What is your process for remedying a penalization? link].
    [Generation, Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.  My recent LinkedIn marketing study shows this.
    [Generation, Linkedin] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    It’s a multi-faceted process that spans months to years of a buyer’s journey. Marketers also add lead generation metrics to their web-activity reports, and they mainly report on lead volume. Marketing automation has exceptional power to increase content marketing efficiency and generate nurture campaigns. Where are you?
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Generation, Linkedin] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    For example if the CMO has a $1M demand generation budget, there are technologies that can help identify the right market mix model (% spend on various channels email vs. display vs. SEO vs. events, etc.) Then, Anne goes to LinkedIn to follow this company. When it comes to marketing technology Bala Kudaravalli thrives on simplicity.
    [Generation, Linkedin] 62 Experts Share Their #1 Actionable SEO Technique
    If you’re just starting a blog – this process will lay the foundation. For revising your content, I recommend sorting the data by page, and then clicking on your top pages to view the queries generating impressions for each page. Look for keyword variants and phrases that are generating impressions but few clicks. Zac Johnson.
    [Generation, Linkedin] The Top 10 Free Content Analytics Tools
    You can find out not only how many people are going through the process of making a purchase, but also how many are abandoning it at a certain stage. reports how many clicks each link generated and when people clicked, down to the hour. And here’s the kicker: You don’t want to use up half your budget for such a service.
    [Generation, Linkedin] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry leaders now rely on Vidyard ’s integration with Oracle Eloqua to connect with more buyers and generate new insights on their true levels of engagement. Today’s buyers expect video to be part of the learning process,” said Vidyard co-founder and CEO Michael Litt.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Generation, Linkedin] Metrics to Help You Track Brand, Demand, and Expand
    The post below generated over 800 likes and helped to build more brand awareness. The company set out to create thought leadership, and they generated enough exposure to win the “Killer Content Award” for Best Influencer Campaign from Demand Gen Report. Here are a few examples of companies that used content to generate leads.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Generation, Linkedin] All About Those Leads: Crafting Content for Conversion
    Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer. eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. Happy reading! promise!
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Linkedin] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Many companies set up their lead management process such that any lead that is converted is left with a residual lead status of “SQL” or “Converted.”
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Generation, Linkedin] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    Full funnel marketing, often called pipeline marketing on the Bizible blog, is the process of Marketing having a role at every stage of the funnel, not just lead generation. Full funnel marketing means engaging at every stage of the buying process, far deeper than marketers traditionally focus. With MQLs? Is that enough?
    [Generation, Linkedin] How to Use Trigger Events for More and Better Leads
    This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Lead Generation
    [Generation, Linkedin] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Buyers are often eager to view their order confirmation because it provides reassurance that their purchase was processed and gives them information on when they’ll receive their order. For example, LinkedIn sends a CTA email when you receive a new LinkedIn invitation that is personalized and prompts the user to confirm the invitation.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Linkedin] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. It’s a simple process where intentionality is the most important factor. 6 months ago, I didn't care a hoot about augmented reality games. So what? Be that guy!
    [Generation, Linkedin] Interactive Content Marketing Weekly Roundup: July 11-15
    And when your sales team begins to rely on that content as a major part of the sales process with each customer, that is when you can track actual revenue generation. We’re smack dab in the middle of the summer months. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content?
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [Generation, Linkedin] No I Do Not Want To See Your Demo
    The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. The understanding today is that the buyers buying process trumps the sales process. ”   .
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Generation, Linkedin] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. At the very least their personal social profiles like LinkedIn should be fully optimized. There is still some work to be done on that mind-set issue. Who Can Nurture B2B Leads?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Generation, Linkedin] How to Design an Employee Mentorship Program That Doesn’t Suck
    This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career. entees earn more money and experience more satisfaction in their work. Creating a Mentorship Program.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Generation, Linkedin] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    It does not do marketing and lead generation for you, but rather assists with scaling already successful actions. 2) Building marketing messages around the real, live person at the end of the campaigns, i.e. building personalized, relevant content. With this, sales can engage leads from any source: LinkedIn, your CRM, a website, etc.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Generation, Linkedin] 14 Hacks for Improving Your B2B Paid Social Campaigns
    In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Odds are, you already understand the many benefits of paid social advertising and the role it plays in the B2B content marketing process. Lead Generation Cards > Promoted Tweets. LinkedIn. Twitter. Source: Social Media Examiner. Facebook.
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Generation, Linkedin] 7 Killer Tips to Boost Your Infographic Performance
    Maps that show best practices and processes. For B2B marketers, this is likely to be LinkedIn and Twitter. For example, maybe your audience would follow you on Twitter if you asked them, or download a gated eBook on the same topic offering more information (generating leads with clear interests). Start with the right topic.
    [Generation, Linkedin] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    This process begins with the subject line. The soft scientists we call “copywriters” have been perfecting this process for years. We’re going to discuss, in-depth, the entire process of crafting emails that just refuse to stay unread. #1 Subject Line. – Your LinkedIn profile. worthy of clicking on.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Generation, Linkedin] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work. With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach. The idea of inbound marketing seemed outrageous. Control for Change.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Generation, Linkedin] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Removing all ambiguity and simplifying the engagement process for readers is essential. #5 Personalize It. – Your LinkedIn profile. – Sales generated – typically, this is higher than the open or response rates. Why are you so frustrated by sending cold outreach emails? “Because ”, you protest.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Generation, Linkedin] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. Use Advanced Targeting on LinkedIn. Optimize the Process with Attribution. Are Facebook, LinkedIn or Twitter ads driving clicks that turn into customers?
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Generation, Linkedin] Why You Should Never Email a Proposal
    Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? Rather, the problem begins during the sales process. How to Define the Sales Process. In addition, you should see the client's interest and trust in your abilities increase during the process.
    [Generation, Linkedin] Top 10 Advantages of Online Marketing for Professional Services
    As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn. Figure 1.
    [Generation, Linkedin] How to Find Influencers for B2B Online Marketing Campaigns
    To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. B2B marketers can use this tool to examine influencers that write about a topic to build highly targeted marketing campaigns and a quicker influencer discovery process.
    [Generation, Linkedin] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. The site’s news block struggled to generate sustained interest. Ask a CMO.
    [Generation, Linkedin] Get Your Blog On: 4 Steps to Blogging Success
    Fueling demand generation. Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Objections: Objections you anticipate from them during the sales process. Role in decision-making process. Author: Elaine Ip To blog or not to blog, there is no question. Topic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Generation, Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As a first check, use a word cloud generator to extract the terms that are used most in the job description. Instead, move this process to the top of your job search to-do list. According to a study by Bright.com , applicants that apply on a Monday are most likely to advance in the hiring process. Trying to Find a Job?
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Generation, Linkedin] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Double-counting due to isolated attribution processes. If you engage with these leads through other marketing channels, like LinkedIn or email, their impact is not considered by AdWords. From there, you can say that an ad generated X amount of leads and each lead is worth $X. What is Google’s new Salesforce integration product?
    [Generation, Linkedin] Is Anyone Leading Lead Management?
    Sales Lead Management is a complicated process. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. Telemarketing Outbound (qualification and lead generation). Digital Agencies.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Generation, Linkedin] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Microsoft’s acquisition of LinkedIn could mean we see sponsored ads inside Outlook. With LinkedIn Lead Accelerator, Microsoft enters the retargeting game. But what about Outlook?
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Generation, Linkedin] 5 Ways B2B Marketers Can Learn to Love Facebook
    And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. They’re focusing on lead generation. Third?
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Generation, Linkedin] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. With LinkedIn, Microsoft has the customer master that is constantly updated and refreshed by 433 million professionals. Featured B2B Marketing acquisition linkedin microsoft
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Generation, Linkedin] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    Making the decision to invest in new technology is a long, arduous process. With some cross-departmental coordination between customer support/success teams, sales, and marketing, you can win the loyalty of your customers, turn them into brand advocates, and unlock a lucrative lead generation and revenue channel. What do you do?
    [Generation, Linkedin] Should your content generate leads or relationships?
    His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. ” I asked.
    [Generation, Linkedin] B2B Marketing to Millennials
    Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. This purchase process presents a lot of opportunities for an integrated B2B marketing plan to reach out to them. LinkedIn. 7%. Census Bureau. million, surpassing the 74.9 Step Two. Step Three.
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Generation, Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. You can’t! Like this post?
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Generation, Linkedin] How to Recruit Top Talent Using an Inbound Framework
    We've seen fire hand exactly how effective this formula is for improving recruiting, which is why we're sharing our process with you below. You’re probably starting to think that this process sounds a lot like the way companies used to compete for potential customers. Are you using LinkedIn? The same applies to recruiting.
    [Generation, Linkedin] 10 Metrics Every Marketing Team Should Track
    So, tracking social media followers by platform (LinkedIn or Twitter followers, for example) is a powerful way to gauge the breadth of your visibility and how prospects are checking you out. 3) Email. Or are your leads falling off too early in the engagement process? That is because visibility is the key to referrals and new business.
    [Generation, Linkedin] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. But direct mail doesn’t have to be a “batch” process.
    [Generation, Linkedin] 5 Ways to Get More LinkedIn Leads : Social Media Examiner
    Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile. While getting.
    [Generation, Linkedin] 5 Ways to Get More LinkedIn Leads : Social Media Examiner
    Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile. While getting.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Generation, Linkedin] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation. And lead generation is very dependent on brand awareness, so the strategies and tactics did look very similar for B2B and B2C. It’s not a forsaking of traditional lead generation, but rather an expansion of it.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Linkedin] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Linkedin] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.
    [Generation, Linkedin] The Death of Rolodex Marketing
    In the pre-internet world, personal relationships, referrals and endorsements played a significant role in the decision-making process. For generations, human interaction served as the primary validation process in decision-making. The excuses we hear from them most often include: “We’re in a relationship business.”.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Generation, Linkedin] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0).
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Generation, Linkedin] How to Generate More Engagement (Without Creating More Content)
    On the quality side, your content will only be valuable enough to generate engagement, subscribers, backlinks, leads, etc. Here are a few ideas for how to generate engagement without having to create more content. Ever feel like your content team is stuck in creation mode? The quality vs. quantity content debate is ongoing.
    [Generation, Linkedin] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    Don't rush the process. We found that verbs generate more shares on Twitter than nouns and adjectives -- the same can be true for Instagram. While serious, jargon-heavy copy may work well on LinkedIn, for example, that same copy won't work as well on Instagram. At the end of the day, Instagram is all about the visuals. FRIYAY.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Generation, Linkedin] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. This kind of customer intelligence helps organizations understand markets and the quality of channels in terms of customer generation. Welcome back to our final lesson on marketing operations success.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Generation, Linkedin] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Expert Insights on Lead Generation.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Generation, Linkedin] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Expert Insights on Lead Generation.
    [Generation, Linkedin] B2B Social Media: An Underutilized Method for Improving SEO Performance
    At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. From Facebook to LinkedIn, every generation is socially active. Link Building.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation, Linkedin] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.
    [Generation, Linkedin] 10 Online Lead Generation Techniques for Professional Services
    Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Online Lead Generation Techniques that Work. Any Industry Lead Generation
    [Generation, Linkedin] Optimizing Your Content for Account-Based Marketing
    Traditional content marketing uses this model: Finding a problem Understand the problem Address the problem (create content) Unfortunately, there is such an overwhelming amount of content available out there which can make the traditional content generation model less effective. This is where Account-Based Marketing can come into play.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Generation, Linkedin] The 14 Best Content Planning and Research Tools
    With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. It works by using a large store of expert-level knowledge and algorithms to automatically answer questions, perform analysis, and generate reports.
    [Generation, Linkedin] Mi6 Agency’s Top Charts for May 2016
    Is it key contacts created or sales opportunities generated? The slide deck for a webinar or an event is content, the graphics being used to illustrate something in a proposal is content and the discussion post taking place in a LinkedIn group is content. LinkedIn, 24 May 2016. Week of May 2nd. Also, one needs to define ROI.
    [Generation, Linkedin] Top B2B Website Metrics to Monitor Using Google Analytics
    Another example would be a technology firm that creates custom business applications and publishes blog posts in their resources section about how to improve business processes and overall efficiency. Channels are the paths or processes that led a visitor to your site. Why is this metric important? Anything over 2.00 Don’t panic.
    [Generation, Linkedin] Haley Marketing to Present at CSP
    Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool…IF you know what to do! In this session, David and Brad will show you the science behind social media, and how you can use it for direct sales and inbound lead generation.  Or are they playing Candy Crush?
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