• WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Generation, Linkedin] 83 Exceptional Social Media and Marketing Statistics for 2014
    What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Generation, Linkedin] How Can Content Marketing Generate Leads?
    With new Google updates such as Panda and Penguin, the  linkbuilding process has had to evolve to avoid penalties. Links, simply put, equal lead generation by bringing more visitors to your site. Externally placement generates leads by putting your brand into another sphere of consumers. Some How Does Content Marketing Work?
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Generation, Linkedin] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    But current high school students are more connected online than any other generation, ever. If you''re sharing your content on your Facebook Page, LinkedIn, Twitter, and even Instagram, you have a much bigger chance of getting those students to visit your website, download your content, and provide you with their contact information.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Generation, Linkedin] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Choosing which sessions to attend on Tuesday was a painful process for many – not only was there something for everybody, there were multiple somethings for everybody. Even outside of your company, find other people like you through local user groups, LinkedIn, volunteer opportunities, and technology conferences like Summit.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation, Linkedin] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation, Linkedin] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Generation, Linkedin] Tweet Less and Talk More
    The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. 'Toss the technology.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Generation, Linkedin] 30 Killer Resources to Learn Content Marketing
    From idea generation to strategy and more, here are the best of the best: 1. CMI Content Process Roundtable. LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. 'Image credit Adobe. Content Marketing Made Easy.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Generation, Linkedin] A Small Biz Guide to Digital Marketing Acronyms
    Ex: Grab their attention, hold their interest, invoke desire (by talking about benefits, or solving a problem), and generate a call to action to influence your readers to do what you want them to do. It’s the amount of profit you’ll get based on the revenue generated less the money you spent on an advertising activity.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Generation, Linkedin] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed. Always Be Influencing.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Generation, Linkedin] Webinar Recap: How to Develop a Successful Content Marketing Program
    helpful hint: we found in our research that firms that generate at least 40% of their leads online through a content marketing strategy grow 4 times faster than firms who don’t. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Fast forward to today, and it IS the marketing approach of choice.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Linkedin] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    'A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. Thus, attaining a successful funnel is not about how many contacts or names you generate, it’s about what converts to revenue at the bottom of the funnel. But it is now.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Linkedin] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. This process really helps you build out your content strategy because most likely, what''s working for them will work for you as well. Segment Based on Sales Cycle Stage.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Generation, Linkedin] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. 'Though the format is sometimes misused (i.e., Use graphics.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Generation, Linkedin] The 2014 Digital Marketing Ecosystem
    'Originally posted on LinkedIn by Cody Ward. If a company can add value to the buying process, they’re much more likely to continue the relationship and make the sale. ” “To launch campaigns, the team can obtain contacts from Data.com and generate content with WriterAccess. Basic questions.:
  • HINGE MARKETING  |  FRIDAY, MARCH 14, 2014
    [Generation, Linkedin] 3 Ways to Get the Most Out of LinkedIn Groups
    'LinkedIn’s active user base grew to over 250 million by the end of 2013. Many of us joined LinkedIn when it wasn’t much more than an online business card. The next step is taking advantage of LinkedIn as an awareness too l and business development resource. On Twitter or LinkedIn? Look at the current posts.
  • 3D2B  |  FRIDAY, MARCH 14, 2014
    [Generation, Linkedin] How to Quit Hitting the Snooze Button On Database Cleanup
    But it’s also a critically important part of the lead generation and sales lead qualification process because people change positions quite often and contact data gets stale. You’ll find a treasure trove of data when you dig into LinkedIn, company websites, email validation sites, online searches, press releases and more.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 10, 2014
    [Generation, Linkedin] 5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)
    On the flip side, IT’s typically methodical processes are slow enough to dry out the revenue stream. 3 – B2B Salespeople Need More Thank LinkedIn To Be Successful. Barbara Giamanco is a top LinkedIn user, and gives a lot of credit to the platform. '#1 – Reducing Tension in Sales Greatly Affects ROI. The end result?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Generation, Linkedin] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Generation, Linkedin] Who Is Your B2B Customer & How Do They Find You?
    Creating accurate buyer personas is not only effective for lead generation , but it can also assist in creating useful and compelling content. Picking up on trends in this process can influence your marketing team to create valuable assets that satisfy your potential buyers and potentially find their way into search results. Video.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Generation, Linkedin] You’ve Heard Of Big Data But What Is Big Content?
    In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Generation, Linkedin] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Generation, Linkedin] 11 tips and tools to jump-start your SEO
    Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO? So what are you waiting for?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Generation, Linkedin] 3 Tips for Selecting Blog Topics
    Learn three easy tips to help guide your selection process as you build out your blog schedule. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Deciding what topics and issues to include in your blog can be a challenge.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Linkedin] 57 Notable and Unique Content Marketing Ideas
    posts created in real-time, using a collaborative process. The step-by-step guides your customer service representatives give over the phone to new customers every day could actually make a pretty awesome content offer to generate leads. LinkedIn and Google+ Communities. Let that statistic just sink in for a minute. Co-Creation.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Linkedin] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    'Are your salespeople actively engaged in social media as part of their lead generation efforts? Generate content your sales team can use. Keep an active LinkedIn presence. For sales of B2B products and services, LinkedIn is probably the most significant platform for your sales team’s activities. Promote sales blogging.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Generation, Linkedin] New Research Study: How Professional Services Buyers Check You Out
    This research fills in an important gap in the professional services business development process. Understanding how the evaluation process works will obviously allow you to develop a more effective business development strategy. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Why This Study?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Generation, Linkedin] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    But the much more common reasons apply to people with no marketing automation in place: improve lead management, automate processes, and get more/better features than current [non-marketing automation] tools. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Here’s how I see things.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation, Linkedin] How To Protect Your B2B Marketing Budget
    'In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? For example, if you can generate more leads at less cost, why wouldn’t the company take advantage of your efficiency?
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Generation, Linkedin] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    'In an effort to expand our content marketing and lead gen efforts, we''ve starting putting some cash into LinkedIn Sponsored Updates. Our budget isn''t terribly large, but it''s big enough to generate some useful data. The best thing about LinkedIn Sponsored Updates is that you can be VERY targeted with your audience.
  • LEADERSHIP  |  MONDAY, FEBRUARY 10, 2014
    [Generation, Linkedin] B2B Leads—5 Tips to (Super) Bowl Them Over with Social Media
    Having said that, I am strongly of the opinion that, if used the right way, social media can be a very effective tool in your B2B lead generation toolkit. Social Media Strategies That Deliver Results For B2B Lead Generation. LinkedIn continues to lead the pack when it comes to social networks that deliver visible results for B2B.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 10, 2014
    [Generation, Linkedin] To B2B or not to B2B, is that the question?
    It’s fair to say that the days of lead generation being “if you cold-call them, they will buy” have more or less been superseded. But it’s wrong to discount emotional reactions, delivered in a variety of media, in this process. 'Recently, B2B marketing has been suffering from an existential crisis.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 5, 2014
    [Generation, Linkedin] Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters
    The best case scenario to ensure consistency in your sales process is to mandate that all virtual sales reps use the same system, ideally one with a central data repository that will provide easy access to data and management dashboards. And other features designed for lead generation and prospecting. For Workers. Software Selection.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Generation, Linkedin] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). The site has also made strides as a content hub, becoming in the process a valuable tool for lead generation and an essential for recruitment.
  • EMAGAZINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Generation, Linkedin] The B2B Online Marketing Quick Checklist for 2014
    For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. LinkedIn. Facebook.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Generation, Linkedin] Why Did You Lose the Sale? How to Gain Big from Lost Sale Research
    We’ll explore how you can determine which prospects to contact, what to ask, and what you’ll learn in the process. It’s easy to sweep missed opportunities under the rug of our hottest leads and bids in process, but that would be a costly mistake. On Twitter or LinkedIn? 'Why did you lose the sale? Value.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Generation, Linkedin] 14 B2B Blogging Best Practices from Creation to Promotion
    Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.  . While going overboard isn’t necessary (and could have negative effects), make sure to do something unique with the headline to generate more clicks.
  • MARKETING ACTION  |  THURSDAY, JANUARY 9, 2014
    [Generation, Linkedin] How to Win (Social) Friends & Influencers
    'As third-party review sites like Quora and Yelp come to play outsized roles in the brand-building process, and reviews figure into Google+, LinkedIn and other forums, it’s well worth marketers’ time to consider the influence today’s buyers wield online. How can you make this more than serendipity? Keep your advances subtle. license.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Generation, Linkedin] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Case studies are a great way to show your company’s performance and allow potential customers to see processes you have taken to solve the challenges of other customers. Check out these 7 ways manufacturers can make the most of Linkedin. The ultimate goal with marketing is to generate more revenue. 1.)    Blog Post.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Generation, Linkedin] 3 Steps to Establish Thought Leadership with Your B2B Blog
    My mind rapidly processes my comfort level and confidence in the host, his or her passion (or lack of it) about the food, the overall ambiance of the place and how engaged I feel in the dining experience even before the food has arrived. B2B buyers process their experience with a seller in much the same way. 'HAPPY NEW YEAR EVERYONE!
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Generation, Linkedin] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    Sharing your content generates buzz about your firm. If you pinpoint a range of target audiences in a variety of stages in the buying process, you’ll have a larger pool of potential leads. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'By Jessie Biele. You Can Show What You Know. How so?
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Generation, Linkedin] Marketing Resolutions for 2014
    Perhaps you are in the process of setting your personal resolutions for 2014: lose a few pounds, run a marathon, learn to speak a new language, and so forth. While sending out my end of year message to  LinkedIn contacts, I estimated that less than half of the company names are indicative of what the company actually does.
  • HINGE MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Generation, Linkedin] Top 10 Professional Services Marketing Blog Posts For 2013
    However, the two go hand-in-hand and when they work in tandem, the sales process and actually closing the sale can become much simpler. This post draws from Hinge’s research and breaks down the 5 things professional services marketers should know to generate more business and make the sales process both easier and more effective.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation, Linkedin] Building a Brand Through Differentiation: How to Stand Out from Your Competition
    Building a brand is a process of narrowing your focus and building a reputation for serving your clients well—and of making that reputation visible. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. The Value of Design in Brand Differentiation 5 Ways to Generate Leads through Partnership Marketin
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation, Linkedin] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. Visual content is processed by the brain 60,000 times faster than text. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Infographics
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Generation, Linkedin] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    Technology, data, and attribution -- Having technologies, systems, and processes in place that allow for better communication, closed-loop marketing, and sales insights. Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Generation, Linkedin] The 25 Best Slideshare Presentations Of 2013
    493,000 pageciews for this presentation which tells the unique process for ho you too can gain publicity by trading up the news chain. This rant from Bruce Kasanoff has generated more than 366,000 pageviews as it hits a chord with many of us. Did I miss any of your favorites? Let me know what you think in the comments below.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation, Linkedin] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    So how does one boil this down to a manageable process? We''ll help explain how you can develop a kicking lead generation campaign around a simple, effective piece of content. Creating a cornerstone piece of content first makes the process of building out ebooks, blog posts, emails, and social updates incredibly easy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation, Linkedin] What Did I Learn About Social Selling to Prepare for 2014?
    They use Facebook at home, but haven''t correlated using LinkedIn as anything more than a resume. thought Social Selling would be easier for sales reps to adopt without a prescribed training process … but it’s not. They want to see not only $’s, but the activity it takes to generate the $’s (so they can scale and replicate).
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Generation, Linkedin] 4 Key Steps to Socialize Data in the REAL B2B World
    'My piece last week generated some valuable feedback about Big Data and how it is, for many B2B marketers, a scary beast. There needs to be a clearly defined process for mapping social behavioural data with existing data points in your CRM. Jumpstart your B2B demand generation using these tried and tested best practices.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Generation, Linkedin] 10 Essential Reports and Research for B2B Marketers
    While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Pardot’s The State of Demand Generation. Moz’s 2013 Search Engine Ranking Factors.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Generation, Linkedin] The 2014 Content Marketing Imperative
    It may even hurt us in the buying process. Content marketing is the process of creating content that our customers actually want or need. There are more potential buyers in the middle of the buying process than in the latest stages. It’s really a question of whether resources are aligned to the buying process.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Generation, Linkedin] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    'LinkedIn has revolutionized the way over 259 million business people connect with one another, making it an incredibly valuable resource for B2B companies. As LinkedIn’s strategic account executive Brian Tietje explains: The biggest mistake salespeople make is using LinkedIn like a database. Step 2: Position yourself.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Generation, Linkedin] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    'LinkedIn has revolutionized the way over 259 million business people connect with one another, making it an incredibly valuable resource for B2B companies. As LinkedIn’s strategic account executive Brian Tietje explains: The biggest mistake salespeople make is using LinkedIn like a database. Step 2: Position yourself.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 4, 2013
    [Generation, Linkedin] B2B Experts: Content Marketing Will Not Replace Social Media
    Content marketing solutions will converge with either demand generation systems or social media management systems, depending on where content finds its “center of gravity” in large organizations. Senior Manager, Content Marketing, Marketing Solutions at LinkedIn. This question was part of my original line of thinking.
  • WWW.BRAINSHARK.COM  |  TUESDAY, DECEMBER 3, 2013
    [Generation, Linkedin] 4 Types of Videos Every Content Marketing Strategy Should Have
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Last month, social media and marketing guru Lisa Barone shared eight video types that can be used to “increase awareness, build lead generation, and establish trust with customers.” Demand Generation. Ideas Blog.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Generation, Linkedin] 9 Ways To Get More Prospects To Discover Your B2B Blog
    For your blog to be effective, you need to do a few things to make it a lead generation machine. The human brain processes images infinitely faster than words. Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. These nine tactics will get your blog discovered by more readers. Everything revolves around it.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 26, 2013
    [Generation, Linkedin] Why Do So Many Marketers Fail at Content Marketing?
    Every marketer is hastily adding details about content marketing expertise to their LinkedIn profile. Most marketers either aren''t actually doing content marketing or they aren''t generating anything useful from their content marketing. How will you generate leads from your content marketing? seconds. I''m sick of reading them.
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Generation, Linkedin] 3 Social Media Tools That Make Experts Happy
    Whether you are in the process of developing a brand new social media strategy or are looking to improve the current state of things, Social Inbox is beyond helpful, as it delivers real social media ROI. It also simplifies the process of social media monitoring. Image Credit: PhotoPin. Social Inbox by HubSpot. SocialBro. Hootsuite.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Generation, Linkedin] Interesting Infographics: How B2B Sales Has Changed
    According to an infographic designed by the Maximize Social Media team, we need to view the internet as a “trade show”  About 54% of B2B buyers start their purchasing process with informal research, especially research that surrounds their business obstacles. LinkedIn (57%). The outbound approach is too assertive.
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Generation, Linkedin] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. They’re ideal advocates because they’re already familiar with your sales process and have helped you close deals. Here are the key takeaways from our conversation.
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Generation, Linkedin] Nevermind the Fear, Law Firms Need to Get Social
    The figures for LinkedIn are more promising and fit with the perception of it being a more professional social networking site: 37% of law firms and 62% of individual lawyers have a presence on LinkedIn. 'This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Generation, Linkedin] A 13-step crash course in digital marketing
    WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website? When the purpose is defined, the focus and energy behind the digital effort changes whether the purpose is: 1) Establish expertise, 2) generate leads, 3) secure sales, 4) be found or 5) customer service. magazines, newspapers)? And it’s not stopping. Before
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Generation, Linkedin] 2013 State of the Sales Rep Report: Content Strategies Drive Sales Effectiveness
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. 61% of sales reps are sometimes, rarely or never part of the content development process ( Click to tweet ). Demand Generation. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Disqus.
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Generation, Linkedin] Sales Survey: 44% of Reps Prep for Meetings in the Parking Lot [Infographic]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. In a recent survey, Brainshark asked over 400 sales reps and managers about processes and challenges they face preparing for meetings, presenting to prospects and following up afterward. Demand Generation. Demand generation.
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Generation, Linkedin] 3 REALLY Simple Ways to Use Video for Social Selling
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Add a video to your LinkedIn profile. Of all the social selling channels, LinkedIn is probably the most valuable for B2Bs, and success begins with a complete and engaging profile page. Demand Generation. Ideas Blog.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Generation, Linkedin] Need More B2B Sales Leads? Ignore This Research
    'According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. Social signals are driven by links from Twitter, LinkedIn, Facebook, YouTube, Google+, and even Pinterest.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Generation, Linkedin] Need More B2B Sales Leads? Ignore This Research
    'According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. Social signals are driven by links from Twitter, LinkedIn, Facebook, YouTube, Google+, and even Pinterest.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 5, 2013
    [Generation, Linkedin] How Much Does A Lead Cost? [Infographic]
    It’s been a while since I’ve written about Demand Generation techniques, so here’s a definition for those of you new to my blog, new to marketing or new to demand generation. Please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Generation, Linkedin] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Inbound marketers aim to generate buzz, and to do so they contribute others’ blogs, build engaged social media communities, host and promote contributed content, etc. Find her on Google+ or LinkedIn. thought.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Generation, Linkedin] Guest Post: Top 9 Tips For Local Businesses Wanting Success with Google AdWords
    'Optimizing AdWords campaigns for local companies is a completely different task than managing AdWords for an e-commerce or lead generation website. Set Up a Process to Import Your Offline Conversions. It doesn’t work if you just have a feeling for what your campaign is generating. Don’t make that mistake. Landscaper. Plumber.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 28, 2013
    [Generation, Linkedin] DMA 2013: Top Takeaways for B2B Marketers #DMA13
    While there was a lot of information being passed around at the conference, here are a few key takeaways worth discussing: Generation Connected Is Mobile. Solis discussed how as technology has evolved and, as more people are using smartphones and tablets, generations are converging to become one generation: Generation Connected.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 16, 2013
    [Generation, Linkedin] The Importance of Clean Marketing Data for Higher Conversion Rates
    Just look at your LinkedIn feed to see how many people in your network have changed jobs in the past year alone. The impact of bad data on demand creation is such that for every 1% of data quality improvement, marketing can generate 5-6% of incremental revenue. You can find him on Twitter: @Powers_M33 or add him on LinkedIn
  • WWW.BRAINSHARK.COM  |  MONDAY, OCTOBER 14, 2013
    [Generation, Linkedin] Video Still Rising with B2B Content Marketers [Report]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. The biggest factor could be that marketers today are simply more educated on the value and processes involved with creating more video content. Demand Generation. Demand generation. Ideas Blog. Entire Site. Search.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Generation, Linkedin] How to Build a Social Media Marketing Presence for Management Consulting
    Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Custom-Build Your Social Media Strategy.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Generation, Linkedin] The Missing Piece to Your Content Marketing Strategy
    The missing piece to your content strategy may very well be content promotion, arguably the most important part of the content process. Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. Sounds pretty easy, doesn’t it?
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Generation, Linkedin] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. And as you continue to analyze your site’s traffic, be aware that website marketing and traffic building are ongoing processes. The short answer? All of them!
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Generation, Linkedin] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. And as you continue to analyze your site’s traffic, be aware that website marketing and traffic building are ongoing processes. The short answer? All of them!
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Generation, Linkedin] “How-to” Video Content as Your First Line of Case Deflection
    Customers prefer self-serve information they can access conveniently at any point in the buying process, and especially when performing product research. lead generation and 2. 'Today the customer has more purchasing power than ever. In fact, as Jay Baer pointed out at ExactTarget Connections ’13, it typically takes 10.4
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Generation, Linkedin] What I Learned at Video Marketing Space Camp
    When you consider how brands like Red Bull produce content, you can learn a lot from their process. Companies are using email gates and forms on video marketing assets for lead generation, but which types of content do you limit access to? Fashioning content assets that are believable for the brand. videospacecamp.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 2, 2013
    [Generation, Linkedin] How Trigger Data Guides Workflows for Sales and Marketing
    Here''s a comprehensive look at how we use trigger data to complement the entire sales and marketing process. If you missed the webinar, tune in to this recorded version to see the complete process in action. Follow her on Twitter and LinkedIn Let’s not write off the weatherman just yet. The moral is: timing is everything.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Generation, Linkedin] The 45 Inbound Marketing Terms You Should Know [Glossary]
    This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. LinkedIn.
  • BRN.SK  |  THURSDAY, SEPTEMBER 26, 2013
    [Generation, Linkedin] YouTube Annotations Now Support External Links – What It Means for You - See more at: [link]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. The process, however, isn’t exactly seamless. Demand Generation. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. September 19, 2013 08:39 AM. The value of annotations. Disqus.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Generation, Linkedin] 9 Questions On Content Marketing [Q & A]
    Marketing has to deliver results using business metrics: how many new customers were delivered, how much revenue did they generate and what is the return on the marketing investment. It generates leads directly. That way, whichever stage of the buying process our visitors are in, we can nurture them to the next level.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Generation, Linkedin] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
    'A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Generation, Linkedin] Why Traditional Lead Qualification Filters Are No Longer Enough
    To someone whose LinkedIn profile and Twitter followers count as job qualifications, an old-fashioned cold call is an abomination. As online services and mobile applications become increasingly ingrained in our lives, why wouldn’t we include them in our business processes? Lead Generation. Find her on Google+ or LinkedIn.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation, Linkedin] A Winning Business Philosophy: “Everything We Do Is Impossible”
    'The Definitive B2B Lead Generation Checklist: Part 1. Do you have the processes and best practices to make what was thought to be impossible possible? Make sure you have the essential ingredients for a successful lead generation recipe. The whole experience even during the buying process has been very pleasing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Generation, Linkedin] 14 Essential Elements of a Flawless Product Launch
    3) Don’t expect to generate boatloads of leads. Testing your messaging with members of your buyer persona early in your launch planning process will help you narrow in on a message that resonates and avoid an expensive flop at the launch. 'Getting ready to launch a new product? 14 Product Launch Lessons for New Product Marketers.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Generation, Linkedin] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Tip 4 – Make Helping a Process and Not a Project. You’ll want to monitor sharing of the big three – Facebook, LinkedIn and Twitter. Lead Generation Metrics. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Now that’s useful.
  • WRITTENT  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation, Linkedin] 10 Reasons You Need to Create a Cool Infographic
    Besides, as marketing blogger Fernando Biz points out, many of the links generated from infographic creation are highly relevant, due to the highly-targeted nature of this type of content. 'Content marketing isn’t just about blogging. Copywriting expert Barry Feldman reports that demand for infographics on the web increases 1% each day!
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Linkedin] BANT: Is it Still a Useful Tool for B2B lead Qualification?
    BANT has another virtue in that it gives the marketing and sales departments a good way to measure their B2B lead generation success. This will require a much higher quantity of inquiries at the top of the funnel, but make the rest of the lead qualification process more efficient. Let your prospects percolate. Always provide options.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Linkedin] 4 Tips for Running a Successful Facebook Contest
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. First of all, they help give your contest legitimacy by providing a more official entry process instead of simply requiring users to like or comment on a post to enter. Demand Generation. Demand generation. Search.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Linkedin] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The greater the online lead generation, the greater the profitability.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Generation, Linkedin] The Complete Guide to Updating and Republishing Outdated Blog Content
    So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Which old posts are still generating a lot of traffic for you? Facebook, LinkedIn, Twitter, Google+, etc.). 'Every once in a while, things need to be updated. not so much. Why Bother?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Generation, Linkedin] Lead Gen: A proposed replacement for BANT
    'Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Another 17% ask budget-related questions. A = Authority.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Generation, Linkedin] Hinge’s Fab Five: August 2013
    This infographic breaks down the process into three easy steps. PPC for LinkedIn: What’s the Difference? More and more professional services firms are experimenting with LinkedIn advertising as a way to generate new leads. Read this article to get started with the process. Enjoy! Infographic].
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, SEPTEMBER 6, 2013
    [Generation, Linkedin] A LinkedIn Strategy That Amplifies Your Credibility
    'Lots of sellers don''t realize just what a big impact LinkedIn can have on their personal credibility. In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. Linkedin Posts.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Generation, Linkedin] 9 B2B Social Media Lessons from Buzzfeed CEO Memo
    'Jonah Peretti, Founder and CEO of Buzzfeed, the content site that is the source of those crazy Facebook posts that your friends share but you never do, posted an internal memo with the year’s upcoming plan on LinkedIn. Even social media posts, especially LinkedIn company updates, can be targeted by geography and language. Video.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Generation, Linkedin] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. The 157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined.
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 22, 2013
    [Generation, Linkedin] Top 5 Mistakes In Content Marketing
    The post generated some good discussion, with a few commenters calling attention to some of the basic challenges of this burgeoning marketing tool.  At the very least, include the “Big Four”—Twitter, Facebook, LinkedIn, and Google+— although additional platforms might also be worth including, depending on your target audience.
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