MADISONLOGIC B2B WHITE PAPERS | SATURDAY, OCTOBER 3, 2015
[Generation, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
MADISONLOGIC B2B WHITE PAPERS | SATURDAY, OCTOBER 3, 2015
[Generation, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
the data that’s generated every time a viewer interacts with the material. This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. world.
HUBSPOT | WEDNESDAY, SEPTEMBER 30, 2015
[Generation, Linkedin] Why Blog? The Benefits of Blogging for Business and Marketing
Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads.
LEADERSHIP | TUESDAY, SEPTEMBER 29, 2015
[Generation, Linkedin] The Power of Simplicity
Yes, we are all very busy; we barely have time to look over our email inbox daily, yet we want to Tweet every few hours, post updates on Facebook, answer a question on LinkedIn, watch a video on YouTube, absorb the highlights of a great presentation on SlideShare, distribute a bunch of whitepapers—so much to do and so little time! 27 th ).
HUBSPOT | TUESDAY, SEPTEMBER 29, 2015
[Generation, Linkedin] 17 of the Best WordPress Plugins for Marketers
From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn.
HUBSPOT | FRIDAY, SEPTEMBER 25, 2015
[Generation, Linkedin] 7 Game-Changing Marketing Trends To Tackle in 2016
This helps companies develop strong, emotional customer connections to their brands that drive word-of-mouth promotions and lead generation. Billion and is leading the way in lead generation and prospect nurturing. Make the buying process easier, but also make it an experience. 7) The Internet of Things (IoT). It looks that way.
HUBSPOT | FRIDAY, SEPTEMBER 25, 2015
[Generation, Linkedin] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
The process of getting your advertisement on a website fell back on a direct sales process between the advertiser and the website owner where ad space could be purchased on a cost-per-thousand basis. Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn.
FATHOM | FRIDAY, SEPTEMBER 18, 2015
[Generation, Linkedin] The “Marketing” Guide for Higher Education Content Marketing
The answer is most likely no, but just like the greater game of SEO, a blog is a contributing factor to the overall decision process. Where is your school in the YouTube channel development process? Put it on LinkedIn in. Don’t put that on LinkedIn, how many high school seniors have a LinkedIn? Geyer).
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Generation, Linkedin] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. The chart below shows the average volume of traffic generated from organic search to a URL, broken down by the word count of that post. In short: Posts with 300+ links generate the most organic traffic and social shares.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 16, 2015
[Generation, Linkedin] 5 Big tips to make LinkedIn ads work for you
LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. Chances are, a portion of your business audience uses LinkedIn regularly.
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Generation, Linkedin] The Essential Marketing & Sales Metrics Your Team Should Track
They usually write and edit blog posts, provide feedback to contributors, optimize content for SEO and lead generation, contribute to long-form content projects, conduct analytical projects, and grow blog subscribers. Once you have a healthy amount of traffic coming to your website, you'll want to track many leads your blog content generates.
HINGE MARKETING | MONDAY, SEPTEMBER 14, 2015
[Generation, Linkedin] What Every Managing Partner Needs to Know About Content Marketing
Buyers cite reputation as the number one factor in the selection process. The process starts by clearly identifying your audience. Also, as you analyze your results, you’ll be able to tweak and optimize your lead generation process. Join us on LinkedIn for more insights and resources on content marketing.
LEADERSHIP | FRIDAY, SEPTEMBER 11, 2015
[Generation, Linkedin] A 10-Point SLA for Sales and Marketing
What they are really doing is playing around with Facebook, Twitter, LinkedIn, and other channels. They don’t follow up on the leads we generate – they lose time and don’t convert. Marketing complains that Sales does not give any feedback on lead generation programs and quality of leads; hence they cannot identify and fill the gaps.
HUBSPOT | THURSDAY, SEPTEMBER 10, 2015
[Generation, Linkedin] Media and Mobile: What the Future Holds
The process begins by following several strategic areas: User Experience. Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. Advertisers are making sure that their media budgets are generating an ROI. How do you create consistent experiences across devices?
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 9, 2015
[Generation, Linkedin] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
Reilly describes this thought process, “How do you align your branded content with relevancy for your readers? As LinkedIn gained popularity during the past five years or so, OPEN Forum decided to embrace and integrate the social channel rather than resisting and competing against it. Remember your audience is # 1. Blur the sell.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 8, 2015
[Generation, Linkedin] The Relationship Between B2B SEO, PPC, and Social Media
Still another was interested in learning about our perspective on optimization for LinkedIn. We receive a lot of questions about our “online marketing process”. For KoMarketing, the mechanisms we use to generate results revolve around a comprehensive search engine marketing plan built on content and third party communication.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 8, 2015
[Generation, Linkedin] Challenger Marketing: How To Succeed In Today’s B2B Battleground
According to CEB, Challenger marketing is a new approach to content marketing and lead generation that helps companies stand out from the crowd. Things our sales and marketing teams used to be able to do in-person with customers early on in their purchase process. “Our biggest competitors are our customers.” But first.
MARKETING ACTION | TUESDAY, SEPTEMBER 8, 2015
[Generation, Linkedin] Agencies: How to Build an Email Campaign – When Your Client Has No List
Validation” is the process of ascertaining whether or not an email address is live and capable of receiving an email – at the time of validation (things change fast in this world). Harness the power of forms to help you capture information about previously anonymous visitors – crucial to generating qualified leads. Purchasing Lists.
HUBSPOT | MONDAY, SEPTEMBER 7, 2015
[Generation, Linkedin] B2B vs. B2C: How Content Marketing Changes by Target Audience
If prospective customers recognize your business’s name and acknowledge your authority in your field, they can skip the Initial Research” stage of the consumer buying process -- moving directly from "Recognition of a Need” to "Evaluation of Alternatives,” with your business at the top of that list. Intent. Messaging. Channel. Format.
LEADERSHIP | FRIDAY, SEPTEMBER 4, 2015
[Generation, Linkedin] Top 10 Recommendations to Revitalize Your B2B Marketing
Here are 3 useful recommendations: Look beyond buyer personas and lifecycle marketing: In our enthusiasm to plan lead generation campaigns based on proper segmentation, we tend to sometimes get carried away with marketing to buyer personas. That is like spike marketing—you may get a sudden peak in lead generation but it won’t last.
HINGE MARKETING | FRIDAY, SEPTEMBER 4, 2015
[Generation, Linkedin] Top 10 Tips For Writing A Case Story
Here are some of our favorite tips to make the process easier and much more effective. 1. They can be useful in describing the magnitude of a challenge, the process you used and, of course, the results you achieved. Join us on LinkedIn and Twitter for more insights on tactics to attract more prospects. You are not alone.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2015
[Generation, Linkedin] What Is Account-Based Marketing (ABM) and Is It Right for You?
This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts. The ABM marketer not only speaks the same language, but also works closely with sales to identify accounts and pursue them throughout the sales process.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Generation, Linkedin] Are You Using First Party Data To Drive Personalized Customer Experience?
You can start with the data generated by your mobile web/application channels, offline sources/point-of-sale, CRM, email/SMS databases, beacons and sensors, as well as your call centers. Errors are often introduced when data is collected, processed and used. Consumer data is no longer optional. It is the key to marketers’ success.
HUBSPOT | TUESDAY, SEPTEMBER 1, 2015
[Generation, Linkedin] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? The signature characteristic of compounding posts is that they eventually surpass the initial traffic that they generate soon after publication. What Are Compounding Posts?
MARKETING ACTION | TUESDAY, SEPTEMBER 1, 2015
[Generation, Linkedin] 5 Myths of Social Media Marketing
2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Myth #3: Social Media is Only about Lead Generation. Have you tied your social media efforts to a positive ROI? Not so, says that Forrester report.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 31, 2015
[Generation, Linkedin] Avoid these 10 Marketing Automation Rookie Mistakes
Advanced Form Processing Steps. Automating a bad process or having no process Automating a contact washing machine that is incorrectly updating contacts is not a good idea. He specializes in marketing automation, demand generation, analytics, and marketing technology. Follow Alp on LinkedIn and Twitter @alpmimar.
B2B MARKETING INSIDER | MONDAY, AUGUST 31, 2015
[Generation, Linkedin] The B2B Content Marketing Buyer Disconnect [Research]
And in the process they are disconnecting from their buyers, from their business goals, and from measurement and ROI. And yet the survey found that 75% of executives involved in the buying process say their primary purpose for seeking out content is to get informed about find new ideas. Buyer Disconnect. Business Goal Disconnect.
HINGE MARKETING | FRIDAY, AUGUST 28, 2015
[Generation, Linkedin] Conducting Brand Research: Whose Perspective Should You Get?
Below are the types of individuals that engage with your brand during the buying process, and a description of their various perspectives. 1. Their perspective of your brand can come in handy when you want to generate more referrals. 6. In today’s business world, everyone is connected. Are you a startup with a clean slate?
HINGE MARKETING | WEDNESDAY, AUGUST 26, 2015
[Generation, Linkedin] Why Professional Photography Matters On Your Website
We process imagery more quickly than text and many of us are visual learners. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. Your website says a lot about your firm.
LEADERSHIP | TUESDAY, AUGUST 25, 2015
[Generation, Linkedin] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
As we cursed and sweated over a bad shot or cheered on when we got lucky, the conversation drifted towards the common challenges that channel marketers struggle with in their demand generation efforts. They can neither predict lead generation outcomes nor measure the effectiveness of their demand generation programs.
HINGE MARKETING | MONDAY, AUGUST 24, 2015
[Generation, Linkedin] Closing the Sale: Why the Best Firm Doesn’t Always Win
When you’re learning about your prospect’s business and developing your proposal, you need to give them a taste of your expertise, thought processes and what it’s like to work with you. Join us on LinkedIn and Twitter for more marketing tips and strategies. We have all had the experience. Frustrating. Experts educate.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Generation, Linkedin] What Does A Content Marketing Plan Look Like?
How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.
MARKETING ACTION | MONDAY, AUGUST 24, 2015
[Generation, Linkedin] Digital Marketing: The 7 Essential Channels
Furthermore, developments in the display ad buying process now allow marketers to pre-define their target audiences based on demographics and psychographics (e.g., The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. Wouldn’t it be great if business were like that today?
READYPULSE | SATURDAY, AUGUST 22, 2015
[Generation, Linkedin] ReadyPulse to Sponsor Demandware XChange Conference
As a Demandware LINK Partner, with a certified Demandware LINK Cartridge, ReadyPulse integrates social user-generated content with e-commerce product catalogs. The ReadyPulse Demandware LINK Cartridge helped us greatly speed up the process of deploying albums of user generated content on our e-commerce site, blog, and social platforms.
MARKETING ACTION | FRIDAY, AUGUST 21, 2015
[Generation, Linkedin] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
They can support multiple strategic efforts, including brand awareness, lead generation, training and education, and thought leadership. The power of webinars is clear: They can deliver rich and engaging experiences, create interest, build trust, and encourage participants to take the next natural step in their decision-making process.
CRIMSON MARKETING | THURSDAY, AUGUST 20, 2015
[Generation, Linkedin] How Marketing Can Contribute To Revenue Generation
They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. In doing so, marketing can helps sales reps better do their job and, in turn, actually impact revenue generation in the process. Demand Generation marketing revenue revenue generation
VIEWPOINT | THURSDAY, AUGUST 20, 2015
[Generation, Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Pipeline management: What process do we have in place to ensure every lead is touched and routed to the next stage of the journey? Step 1 – Revenue Influencer Feedback.
MARKETING ACTION | THURSDAY, AUGUST 20, 2015
[Generation, Linkedin] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Below, I’ve laid out a straightforward process that will generate tangible results from your social media marketing campaigns. The offer is attractive and the process to enter is straightforward for individuals.
HINGE MARKETING | WEDNESDAY, AUGUST 19, 2015
[Generation, Linkedin] How to Balance Website User Experience and SEO
Navigating a website should be a clear and intuitive process. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Avoid keyword stuffing.
VIEWPOINT | TUESDAY, AUGUST 18, 2015
[Generation, Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Increased spending on lead generation.
MODERN B2B MARKETING | TUESDAY, AUGUST 18, 2015
[Generation, Linkedin] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. As a marketer, this change is a great opportunity to save money and streamline the conversion process of video ads. Right now, many marketers (you?) may word of advice: Wait! Finally!
MARKETING ACTION | TUESDAY, AUGUST 18, 2015
[Generation, Linkedin] 5 Social Selling Best Practices that Deliver Dramatic Results
People hate it when they log into their LinkedIn accounts and have connection requests from sales people they’ve never heard of. But calling people out of nowhere forces the sales process. We – the consumers – want to control the sales process. And while us buyers do want to control the sales process now, we love information.
MARKETING CRAFTMANSHIP | FRIDAY, AUGUST 14, 2015
[Generation, Linkedin] Bare Essentials: Marketing as a Necessary Evil
all of which may be more likely to generate distractions and invoices than new accounts or revenue growth. Here are some ways to make this process simpler and more effective: Create a repeatable format, such as an interview series, a partner letter, or hypothetical (or real) case studies. Avoid being overly self-promotional.
LEADERSHIP | FRIDAY, AUGUST 14, 2015
[Generation, Linkedin] Interesting Infographics: Visual Content Drives Social Media Growth
It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. People process images far faster than text – 600,000 times faster, to be exact. Processes 3 billion searches per month. The science backs it up.
LEADERSHIP | THURSDAY, AUGUST 13, 2015
[Generation, Linkedin] 7 Essentials of Your B2B Customer Self-Service Strategy
Test your systems and processes, online, offline and on mobile channels, to ensure that whatever your customers need to do in order to use your self-service tools, it is simple, straight-forward and quick. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. . Simplify and speed up.
HALEY MARKETING | WEDNESDAY, AUGUST 12, 2015
[Generation, Linkedin] Protecting Your Employment Brand – Lessons From the Oracle of Omaha
Make sure that your website, career portal, and job postings all clearly (and consistently) explain your screening, interviewing, selection and placement processes. Visit platforms like LinkedIn, Facebook and Glassdoor to find out what applicants are saying about you. Generate more positive reviews. How can Warren Buffett help?
LEADERSHIP | WEDNESDAY, AUGUST 5, 2015
[Generation, Linkedin] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. What is not easy is the process of sifting the grain from the chaff and finding true leads. Even better if your lead generation program offers 360° visibility!
CRIMSON MARKETING | TUESDAY, AUGUST 4, 2015
[Generation, Linkedin] 5 Ways to Boost Your B2B Marketing into Overdrive
Often, your sales team is not even present for much of this process. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. The earlier you do this in the B2B sales process, the better. Originally published on LinkedIn Marketing Solutions Blog. You need a new approach.
ANNUITAS | TUESDAY, AUGUST 4, 2015
[Generation, Linkedin] Is Your Content Marketing Missing the Mark?
Do any of these statements sound familiar? “We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”. “We can’t keep up with all the campaign requests we get from sales.”. “We have white papers for every buying stage, but we just can’t get enough people to download them.”. Personas.
MODERN B2B MARKETING | TUESDAY, AUGUST 4, 2015
[Generation, Linkedin] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. With merely 10 reviews by verified users, a company can generate tens of thousands of impressions to buyers. Business technology purchases are no less important.
B2B MARKETING INSIDER | MONDAY, AUGUST 3, 2015
[Generation, Linkedin] Millennials Hate Ads! Want This Instead
The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation. If you are one of many brand marketers out there who are scratching their head and struggling to find a way to connect with millennials, here are 5 things you need to know to better target and reach this generation.
MARKETING ACTION | FRIDAY, JULY 31, 2015
[Generation, Linkedin] How to Get a Bigger Bang from Your Press Releases
Some examples: “Join the conversation on Twitter, circle us on Google+, friend us on Facebook and get to know the company on LinkedIn.” Check in the process that you hyperlink each and every channel you mention, to make it easy for readers to follow you. Press releases drew eyes. They were go-tos for information. Find Your Influencers.
LEADERSHIP | TUESDAY, JULY 28, 2015
[Generation, Linkedin] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Is our marketing budget and campaign planning process making the right use of customer data? How can we apply real-time business intelligence and predictive analytics to our lead generation campaigns? Is there one?
NUSPARK | TUESDAY, JULY 28, 2015
[Generation, Linkedin] Effective Social Selling = Mindset over Tactics
If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Others swear by it as the holy grail of lead generation. They’re supposed to be generating leads that fill the sales pipeline, right? What is it about the term “Social Selling” that gets people riled up? Who’s right?
B2B MARKETING INSIDER | FRIDAY, JULY 24, 2015
[Generation, Linkedin] The Content-Ready Buyer Persona
What could keep this persona from taking the next step at each stage of the buying process? Ardath recommends against one-off short-term campaigns, and instead recommends thinking of engagements across a continuum that spans the entirety of the buying process. 8. Demand GenerationSo what goes into a content-ready buyer persona?
HINGE MARKETING | THURSDAY, JULY 23, 2015
[Generation, Linkedin] Generating Architecture Leads: 3 Important Lessons for Principals
Client referrals and networking are no longer the only way for architects to generate leads. So, when it comes to lead generation techniques for competing in today’s dynamic marketplace, three important lessons should be top of mind. 1. Lead generation is the process of identifying potential new clients.
HINGE MARKETING | TUESDAY, JULY 21, 2015
[Generation, Linkedin] Rethinking Referral Marketing: Demonstrate Your Expertise
But there are ways to simplify the process. With original and truly educational content, you will have one of the key ingredients of a successful referral marketing strategy, helping generate new referrals from folks you may never even interact with. Join us on Twitter and LinkedIn for more tips on driving referrals and new business.
HUBSPOT | TUESDAY, JULY 21, 2015
[Generation, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. I've also written a few ultimate guides in my time.
CMO ESSENTIALS | FRIDAY, JULY 17, 2015
[Generation, Linkedin] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
LinkedIn, too, is friendly to videos and slideshows, and increasingly it’s a good place for blogs, as well as Twitter-like commentary. The process starts and builds slowly – much like the B2B selling cycle itself. Connect with Scott on Twitter via @ScottAVaughan or on Linkedin. Sometimes this is the case, but not always.
HINGE MARKETING | WEDNESDAY, JULY 15, 2015
[Generation, Linkedin] A 10 Step Brand Development Strategy for Your Professional Services Firm
Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases. The other variety does the above and also generates and nurtures potential new clients. Not convinced? Consider what a professional services brand is.
LEADERSHIP | TUESDAY, JULY 14, 2015
[Generation, Linkedin] What’s Falling Between the Cracks in Your Lead Generation?
And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Everything we have talked about with regards to demand generation for your products and services requires knowing your target market. Do you have questions about how to drive better performance for your B2B lead generation campaigns?
HINGE MARKETING | TUESDAY, JULY 14, 2015
[Generation, Linkedin] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
Blog posts help to demonstrate your firm’s specialized expertise, builds visibility, drives website traffic, and attracts prospective clients who are early in the sales process. Your blog should be an essential component of your lead generation strategy. Join us on LinkedIn for more insights and resources on content marketing.
HINGE MARKETING | MONDAY, JULY 13, 2015
[Generation, Linkedin] What Every Managing Partner Needs to Know About Lead Generation
Lead generation means different things to different firms. While seeking client referrals and networking are both legitimate approaches to lead generation, they are no longer the whole story. Let’s look at what lead generation has evolved into, starting with the basics. Lead Generation Defined. Lead Generation
B2B MARKETING INSIDER | FRIDAY, JULY 10, 2015
[Generation, Linkedin] How To Use Content Marketing To Be An Incredible Seller
Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Source: LinkedIN). Do you want to hear a social selling fairy tale? What The Social Selling Influencer Facts Tell Us.
B2B MARKETING INSIDER | WEDNESDAY, JULY 8, 2015
[Generation, Linkedin] Stop Being Snubbed On The Buyer’s Journey!
GerryMoran.png" alt="Hitch A Ride | MarketingThink.com | @ GerryMoran " width="465" height="260" />92% of customers would engage with their sales contacts who are thought leaders on some level (Source: LinkedIn). Learn how to retweet , learn how to tweet and learn how us LinkedIn posts to help you build your customer credibility. 3.
KOMARKETING ASSOCIATES | TUESDAY, JULY 7, 2015
[Generation, Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
MARKETING ACTION | TUESDAY, JULY 7, 2015
[Generation, Linkedin] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
Consider this idea – All humans go through a process when they make a decision – ANY decision. great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. Demand & Lead Generation demand generation inbound inbound marketing lead generation outbound outbound marketing
CMO ESSENTIALS | MONDAY, JULY 6, 2015
[Generation, Linkedin] Widen Top of Funnel Marketing and Generate More MQLs
The account-based model is focused on simply generating leads and revenue from a pre-defined company list. For example, the “skills” or “groups” highlighted on their LinkedIn profile contains actionable intelligence that can be leveraged within your contact discovery strategy. Demand Generation TrendingContact Gap Analysis.
KOMARKETING ASSOCIATES | THURSDAY, JULY 2, 2015
[Generation, Linkedin] How to Create Irresistibly Shareable Content
Creating shareable content requires taking a step back and thinking about the process. While the process may not be entirely predictable, there are certain steps you can take to make your content as shareable as possible. Here’s Every now and then, a piece of content goes absolutely viral on the internet. Enjoy! Chose the Right Topic.
HINGE MARKETING | THURSDAY, JULY 2, 2015
[Generation, Linkedin] A Mindset Shift for AEC Professionals
wide world of lead generation and business growth extends well beyond RFPs and networking events. Ensure that your AEC firm is giving adequate attention to the three key areas below to enhance your marketing efforts and generate new business. 1. Online marketing works. Your Website. How Buyers Check Out AEC Services Providers. Video.
LEADERSHIP | TUESDAY, JUNE 30, 2015
[Generation, Linkedin] Where is Your Demand Generation Program on the Effectiveness Quotient?
In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He said, “We are aiming to be among the 2.8% of marketers who believe their demand generation campaigns are effective.”. success rate for demand generation program effectiveness!
HINGE MARKETING | MONDAY, JUNE 29, 2015
[Generation, Linkedin] Top 7 Branding Ideas for Your Consulting Firm
When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. Visible Experts help generate more leads and cement your credibility in the marketplace, making it easier to close more sales and grow. 4. On Twitter or LinkedIn? Marketing collateral.
HINGE MARKETING | FRIDAY, JUNE 26, 2015
[Generation, Linkedin] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. By using data from marketing automation, companies can see which tactics are generating the highest return at any given time, and strategically pursue these. On Twitter+ or LinkedIn?
B2B MARKETING INSIDER | FRIDAY, JUNE 26, 2015
[Generation, Linkedin] Stop Focusing On The Sales Process, Silly!
The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. So, are you creating your business strategy based on the selling process or the buyer’s journey? Focus on Content Development For Each Phase Of The Buying Process.
HUBSPOT | THURSDAY, JUNE 25, 2015
[Generation, Linkedin] Choosing the Best Big Social Networks for Publishers
Should you use Twitter or LinkedIn? But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. LinkedIn. LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. Or maybe Facebook? How many should you be on? All of them?
MARKETING ACTION | THURSDAY, JUNE 25, 2015
[Generation, Linkedin] Business Blogging as an Equalizer for Small and Medium Businesses
According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. demand generation, with a targeted number of leads generated and nurtured per quarter). Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies.
HINGE MARKETING | WEDNESDAY, JUNE 24, 2015
[Generation, Linkedin] The Importance of Social Listening to Connecting With Prospects
In fact, LinkedIn is expected to have 500 million members by 2020. This process involves monitoring social outlets for what’s being said about your firm, services, brand, and even employees. You might find your audiences are spending more time networking on LinkedIn than on Google+. That advantage is social listening.
HUBSPOT | MONDAY, JUNE 22, 2015
[Generation, Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". In a perfect world, you should always take as much time as you need during the content creation process to ensure that you're creating something you're proud of. Section 3: 9 Unique Ways to Generate Leads With QR Codes.
MARKETING CRAFTMANSHIP | FRIDAY, JUNE 19, 2015
[Generation, Linkedin] Making the Short List: Get into the B2B Game or Go Home
He knew I was motivated, and different from those applicants who were willing to participate in his selection process. B2B Marketing Marketing Strategy #content marketing #LinkedIn #PR B2B marketing Making the Short List new business developmentAs I left his office, I asked the manager about my chances of getting a waiter’s job there.
EARNEST ABOUT B2B | FRIDAY, JUNE 19, 2015
[Generation, Linkedin] A guide to content curation. Where can I find shareable social content?
We haven’t got resource to generate content all day long.”. It takes the pressure off needing to generate new unique content all the time and allows you to appear knowledgeable about key issues. But it’s a good process to go through for key targets. How can we keep the content monster fed and happy? Stick to the plan.
MODERN B2B MARKETING | FRIDAY, JUNE 19, 2015
[Generation, Linkedin] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
If agencies are going to navigate this new world successfully, they’ll need to complement their creative process, and even the ad technology they currently use, with the new generation of marketing technology. Side note: Whoever selected the location for this event is a genius.). How will they do this? Send Me to France!
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Generation, Linkedin] The Blogging Tactic No One Is Talking About: Optimizing the Past
And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. Update old blog content and generate more traffic and leads from it in the process. The goal? Great for us, right? nuts, right?
B2B MARKETING INSIDER | MONDAY, JUNE 15, 2015
[Generation, Linkedin] How To Get A Positive Return On Your Marketing Investment
But marketers are eager to “hack” the process. Regardless of what medium you’re working in, some tactics work better than others. A/B testing (sometimes referred to as “split testing”) is the process of comparing alternate versions of a similar asset and deciding which yields better results, without guesswork. Use A/B Testing.
MARKETING CRAFTMANSHIP | THURSDAY, JUNE 11, 2015
[Generation, Linkedin] Checklist Marketing: Too Many Shoes in Your Suitcase?
LinkedIn and Twitter Accounts…check / check. The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” Or “We were mentioned in the Wall Street Journal and Forbes , and no one has contacted us based on that exposure.”. White Paper…check.
CMO ESSENTIALS | THURSDAY, JUNE 11, 2015
[Generation, Linkedin] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
Effective demand generation is like creating a garden that blooms all year long (or as close as your growing season allows). However, just as in gardening, demand gen processes are not always perfect; folks pop into your programs at all stages, and they may need special handling just like some plants do. Demand Generation Trending
HINGE MARKETING | WEDNESDAY, JUNE 10, 2015
[Generation, Linkedin] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
websites, brochures, newsletters, emails) than lead and revenue generation? When working together, marketing will be able to generate highly qualified leads for the sales funnel and find the best venues to showcase your Visible Experts. Get tips and strategies for demonstrating thought leadership by joining us on LinkedIn.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 10, 2015
[Generation, Linkedin] Understanding the Millennial B2B Buyer Will Change How You Sell
In the following interview, Dustin Grosse, Chief Operating Officer of ClearSlide , a sales engagement platform that empowers sales teams to engage customers, shares his thoughts about the changing dynamics of buying, selling and managing the generation that is out to save the world. 1. Implementing sales mobility is also key. think it is.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 8, 2015
[Generation, Linkedin] Marketing Maturity: How Do You Stack Up?
They may be generating leads, supporting their sales teams and developing creative content that reinforces their products and services. If you are interested in finding out your marketing maturity level, we have a Modern Marketing Assessment tool designed to help you identify strengths and gaps in your marketing processes.
MODERN B2B MARKETING | THURSDAY, JUNE 4, 2015
[Generation, Linkedin] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Another example of a compelling, competitive gamification process is eBay. Method 2: Open to Engagement.
HUBSPOT | WEDNESDAY, JUNE 3, 2015
[Generation, Linkedin] Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
You'll be able to do this more easily if you have defined personas because you'll have identified readers' pain points during the persona creation process. (If you haven't created buyer personas yet, read this blog post to get started.). Lead generation via social media. Not to make you paranoid, but. you should be paranoid. How about.
HUBSPOT | MONDAY, JUNE 1, 2015
[Generation, Linkedin] 10 Tips for Getting Long-Term Traffic to Your Content
The theory is that when you try to generate many headlines for your content, you will likely come up with a couple of valuable gems out of the rough. If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. Most of us publish blog posts the same way. We then hit publish. It’s simple.
HINGE MARKETING | TUESDAY, MAY 26, 2015
[Generation, Linkedin] Rethinking Referral Marketing: Where Are You Now?
It’s a crucial and highly beneficial process – but it’s also one that can easily stir emotions among colleagues. Factors you will need to examine include: 1) Marketing activities What initiatives are you currently undertaking as a firm in order to generate referrals? On Google+ or LinkedIn? Referrals
VIDYARD | TUESDAY, MAY 26, 2015
[Generation, Linkedin] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
However, despite growing access to better customer data, research from CEB shows that most marketers ignore new data when developing market expansions and generating leads. Where lead generation used to be about buying lead lists and running poorly-converting display ads, it’s now about discovering new markets and predicting growth.
MARKETING ACTION | FRIDAY, MAY 22, 2015
[Generation, Linkedin] 5 Disruptive Social Selling Technologies
Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. Each of the five technologies I have chosen focus on different problems in the sales process, so they do not compete with each other, despite having some overlapping features/benefits. These Benefits It Offers. Benefits It Offers.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Generation, Linkedin] 33 Inspiring B2B digital marketing case studies
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. 10%), 2 engagement worth $250k in revenue.
LEADERSHIP | WEDNESDAY, MAY 20, 2015
[Generation, Linkedin] High Performance B2B Lead Generation Engine —A 10-Point Checklist
An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. That is a very important lesson for us marketers, especially in the world of B2B lead generation. 10 Steps to Boost B2B Lead Generation Performance. You need an integrated lead-to-revenue process model.
HINGE MARKETING | MONDAY, MAY 18, 2015
[Generation, Linkedin] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
Decade after decade, firms have sought to generate referrals from clients and turn successful relationships into new business. And in the process, they’re leaving a startling amount of business on the table. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The result? Researching Referrals.
HINGE MARKETING | FRIDAY, MAY 15, 2015
[Generation, Linkedin] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities. Set a timer for 40 to 50 minutes, take a 10-minute break and repeat the process.
MARKETING ACTION | THURSDAY, MAY 14, 2015
[Generation, Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
LinkedIn Groups can be a great source of inspiration, since like-minded people often post the issues they’re dealing with every day. Usually when I have trouble coming up with ideas, it’s because I’m not really enjoying the whole process anymore. Try a funny content idea generator – Portent has a good one. What then? Yikes!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 12, 2015
[Generation, Linkedin] Is there a place for social media in a boring business?
Chipotle began producing two-minute animated mini-movies telling a story of their restaurant as an oasis of natural goodness in an otherwise bleak and dystopian world of processed food. HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. Are you a conversational business? Comments?