• DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Linkedin] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. A typical show rate for webinars is between 30-50%, depending on the quality of your registration process and periodical reminders as well as how compelling your webinar topic is.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Linkedin] Storytelling Is Not a Strategy
    Technology exists to automate and streamline the process of content creation. There are over 4,000 open content marketing jobs on LinkedIn. Through Contently’s analytics platform, our clients can measure how their stories influence and generate leads , and keep track of how much each lead costs. That’s right, zero.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Linkedin] 5 steps to wrangling your most important social media channels
    For those of you linear thinkers, checklists take the stress and guesswork out of the process. You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Spend five or ten minutes reviewing your checklists to pinpoint which activities are most meaningful and generate results. That’s it!
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Linkedin] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A lot has changed in the B2B buying process over the years. The B2B buying process is broken. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Generation, Linkedin] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. 1:30pm – IBM.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Generation, Linkedin] The 17 Best Photo Editing Tools
    Photos of faces even more so, generating 38% more likes and comments. Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. 3 ) Pixlr.
  • NETLINE B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Generation, Linkedin] Revenue Summit 2017 – Post Event Insights
    In fact, we have for the greater part of a decade helped B2B companies build lead generation programs around target account lists. Do they go by “Michael”, “Mike”, or “Mikey”—use LinkedIn as your guide. Have a process in place that ensures optimal results. Generating revenue is in our camp.” What’s so new about it?”
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Generation, Linkedin] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? Swift.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Generation, Linkedin] 3 Simple Ways to Validate Your Content Ideas
    A scenario is outlined where a team had an awesome idea they thought would do wonders but when they embarked on the process and published the content, the target audience showed complete disinterest. Or use a marketing attribution solution to track which content generated the most engagement from leads that went on to become customers.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Generation, Linkedin] How to Build Brand Recognition at your Professional Services Firm
    Even if every client were to refer you once, that wouldn’t generate enough business to fuel strong growth. Here are three low-performing techniques you may want to minimize or avoid: Sponsorships — Other than generating a small amount of visibility for a short amount of time, sponsorships don’t really move the needle. So what works?
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Generation, Linkedin] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    As a former mentor said to me, “marketing is less about the sexy part and more just rhythm and process.” While it does work (a bit) and generates some meetings, it doesn’t consider the number of people who now think less highly of your company. We looked at their Twitter profile, LinkedIn, blog posts, etc.,
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Generation, Linkedin] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. Run multiple social demand generation campaigns concurrently to reach each of your audience segments and promote multiple products. 1) Rafflecopter.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Generation, Linkedin] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill’s LinkedIn profile. Marketing plays a role in the entire process. Usually, I go to LinkedIn. I don’t hear a name without wanting to go to LinkedIn to get context of who Michelle Huff is. So I go and I look at LinkedIn. So I do all the LinkedIn scanning. I’m a busy woman,” she says. NASCAR.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Generation, Linkedin] Marketing Research to Bookmark for Your Next Blog Post
    In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. How User-Generated Content Shapes Millennial Habits. B2B Paid Content Distribution: Facebook vs. LinkedIn. Why is research so important? 1) Nielsen.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Generation, Linkedin] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This article is a guest post by Eric Ramos of BusinessOnline.
  • ENGAGIO  |  TUESDAY, FEBRUARY 28, 2017
    [Generation, Linkedin] Orchestrating Customer Success at Engagio: How I Use PlayMaker to Delight Our Customers
    A personalized reply from the CSM follows immediately after, along with information about the onboarding process and a meeting invitation to kick things off. My CAM (Customer Advocacy Manager) Leslie Barrett , runs the NPS survey process (we currently use Delighted ) and also runs the post-survey plays. The Onboarding Play.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Generation, Linkedin] The Silent Marketing Roadblock – Choice
    Why Choice Generates Attention … But Not More Sales. The answer resides in the human brain and how it processes all that choice. One would think the process is complete after you make the choice, but unfortunately, your brain is still back there at the counter, thinking about the flavors you passed up. But why? Were they better?
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Generation, Linkedin] What is Brand Marketing?
    Too often, today’s marketer is defined as a demand marketer, or the function of generating the demand that sales then takes and closes. It’s more than just generating the end results of new business.”. There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Just what is brand marketing?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Generation, Linkedin] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Generation, Linkedin] The 26 Best WordPress Plugins
    A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics. Use the process of A/B Testing to try different variations of your post titles to get a higher click through rate. WordPress is far and away the most popular content management system (CMS) for websites. 1) Publicize. Pricing: free.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Generation, Linkedin] How to Get More Leads From Social Media
    What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. Goals vs. Barriers for Lead Generation. eMarketer Effective Lead Generation Tactics.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Generation, Linkedin] 75 Interactive Infographic Examples to Inspire 2017
    Will this generation change the ways we buy and sell? A great example of how to use interactive content to better engage your audience and generate qualified business leads. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Generation, Linkedin] Scaling Inside Sales for New Product Introductions or Market Expansion
    After all, there’s a lot involved — creating a sales process, hiring and training sales people, and ensuring they have the tools they need to do their jobs efficiently and successfully. Outline Your Sales Process Because your sales process has implications on who you hire and the technology you select, start by defining it.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Generation, Linkedin] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. While the process is involved and complex, it’s incredibly rewarding and highly effective if done properly. There are two categories of hacks involved in the process — technical and strategic. Like it? Hackies
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Generation, Linkedin] Tips for Using Video to Increase Social Media ROI
    For those reasons and more, B2B marketers need to employ video marketing if they want to stay on the cutting edge of lead generation and brand evangelism. Whichever route you take, the following types of videos are likely to do well when distributed via social channels: Processes and procedures. Customer case study. Promotional.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 6, 2017
    [Generation, Linkedin] This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations
    comes courtesy of a recent Nielson survey that showed Generation X is even more addicted to social media than millennials. So 86% of buyers start with a preference for one supplier even before the review process. goes to engineering firm Arconic who in a bid to launch its new brand has given TV cartoon ‘The Jetsons’ a reboot. Really ?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Generation, Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Generation, Linkedin] How to Write a Case Study: The Ultimate Guide & Template
    Kick off the process with an email that runs through exactly what they can expect from you, as well as what is expected of them. As noted in the sample email, this document serves as an outline for the entire case study process. What did your decision-making process look like? The Decision Process. Product Knowledge.
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Generation, Linkedin] How to Build a Better Lead Form
    “I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. It’s in your best interest to make the process as simple as possible for anyone who comes across your lead form. ROI Email lead form lead generation MarketoLocation?
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Generation, Linkedin] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers. It attracts visitors to your blog, cultivates brand awareness, and helps you generate leads for your organization. The Current State of Content Marketing. Write quality content.
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Generation, Linkedin] Client-Created Content is Key – Wise Words from Stephanie Totty
    Not the most fun process, was it? As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I Blog Demand Generation Marketing Marketing CommunicationsSaying “Can you help us do this?”
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Generation, Linkedin] Why Atlassian will be a $50+ billion company in 10 years
    I’ve used LinkedIn data to run some numbers about Atlassian’s engineering retention, and computed how long it would take for the company to churn through all of its current software engineers (a “wipeout” period *). This article was originally published on VentureBeat by Vik Singh , Co-Founder and CEO at Infer. Here are four reasons why: 1.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Generation, Linkedin] 5 reasons B2B firms should invest in social media
    In most B2B industries today buyers will check providers out on social media as part of their decision-making process. This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Research.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Generation, Linkedin] 4 Smart Ways to Keep Up With Google in 2017
    This is great for the frequent Google searchers in all of us -- Google processes more than 2 trillion searches per year -- but it can make it challenging to adapt your strategy and achieve your SEO goals. >" src="https://no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png">. png">. The solution? SEO Daily Tactical
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Generation, Linkedin] 30 SEO Best Practices for B2B Organizations in 2017
    It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. However, you shouldn’t overlook the importance of a well-constructed landing page to improve conversions and generate leads. With this, you must reconsider their keyword research process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Generation, Linkedin] The new standards for strategy and social media success
    Generational changes in consumer behavior. You wrote in a LinkedIn post about companies only being concerned with building an audience, but not dedicated to moving people from being involved with the brand to being committed to it. Is there a process to do that? I will codify the process of building an optimal digital self.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Generation, Linkedin] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    — Market intelligence data is integral to the sales development process. Data is critical to enriching the sales communication process, and our newly solidified relationship with HG Data enhances our customers’ ability to determine specific target accounts. Read on for the rest of the conversation. What keeps you up at night?
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Generation, Linkedin] The Traits and Habits of Successful Business Development Pros
    Having worked with hundreds of business development professionals, I’ve noticed that those who generate the lion’s share of revenues share certain habits and traits. This includes CRM, email, and social platforms such as LinkedIn, which enable them to reach out and engage with potential buyers. Keep an Eye on the Future. Tele-Service
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Generation, Linkedin] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Actually, I know why it is. There’s also a smart way to do it.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Generation, Linkedin] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Generation, Linkedin] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. The report revealed a lead generation waste count of roughly 50 percent. Click here to read our case studies to see our process in action.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Generation, Linkedin] For Better Push Notifications, Take a Cue from Publishers
    You’ve got shopping app updates, breaking news stories, a LinkedIn update, and what looks like a game request from your six-year-old niece. A poorly created notification can generate problems, however. Are push notifications at risk of becoming spam? It’s a question brands and publishers have been struggling to answer.
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Generation, Linkedin] HG Data 2016 and Beyond
    HG Focus is a Chrome extension that is also visible inside Salesforce, LinkedIn, Microsoft 365 and Gmail. Our data is a great differentiator: We know who’s doing what…and where they are in the process. In recent years, we’ve seen a gradual evolution from quantity to quality in lead generation. We encourage you to try all three.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Generation, Linkedin] Using Content Marketing in the Professional Services Industry
    In a more subtle way, they also serve as a testament to your process and show that you’re results-driven. If you don’t currently have a blog set up on your website, the LinkedIn Publishing tool is a good workaround, though you’re going to be limiting your audience to only people active on LinkedIn. By sharing that solution!
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Generation, Linkedin] How to Cultivate a Culture of Testing
    You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. Our generation is ready to use data to make our marketing better. That’s why I encourage my team at LinkedIn to make data our playground. It’s happened to us more than once.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Generation, Linkedin] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    1: Microsoft’s acquisition of LinkedIn has officially gone through, and a new post from Microsoft CEO Satya Nadella on LinkedIn Pulse outlines some key points of the company’s integration plan. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Generation, Linkedin] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Maximise your presence on Twitter and LinkedIn to harvest relationships. Marketing automation. Personalization. Wes Yee.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Generation, Linkedin] All your best content may now be considered fake news
    Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. It’s time for you to really invest in your own personal or professional social platforms.
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Generation, Linkedin] This Week in Content Marketing: The Business Case for Content Marketing as PR
    The Daily Mail takes a $31 million write-off on Facebook publisher fail (7:37): Elite Daily once cracked the code on using Facebook to generate clicks with high-volume, low-brow, dude-friendly content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Image source.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Generation, Linkedin] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    Previously, she served as the director of brand and marketing solutions at LinkedIn. Episode Breakdown: How the explosion of Amazon’s review process affects B2B review sites. G2Crowd is disrupting the traditional analyst quadrants. Why Martech utilization is up. What’s in the G2 sales and marketing stack.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Generation, Linkedin] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You need everyone’s support: social presence from all of your employees, internal contributors, LinkedIn shares, new marketing technologies. Your team may be in charge of executing on the brand storytelling venture as a whole, but strategy development is a top-down process that requires the involvement of brand leadership.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Generation, Linkedin] How to Develop a Business Guest Post Program
    If you are going to manage this process on your own, be sure to put time and reminders on your calendar from the get-go so your outreach and follow-up doesn’t fall through the cracks. If you have an employee who can manage the process, check in at regularly scheduled intervals to ensure steady progress. But it’s not. Develop a Plan.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Generation, Linkedin] 28 of the Best Chrome Extensions for SEO, Productivity & More
    This tool provides an easy way to see how much engagement your content is generating. Coming soon to HubSpot software, Collect will automatically generate author attributions and citations if you want to cite a link you saved for a blog post. How many times have you sat down to work and been pulled into a pit of procrastination ?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Generation, Linkedin] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Sometimes, this information might already exist in-house; perhaps someone on your team previously researched this target, but didn’t complete the ABM process of reaching it the right way. We find that LinkedIn is an excellent way to uncover that data with a fairly simple advanced search. That's why we're here to help. Why is that?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Generation, Linkedin] Marketing in the Staffing Industry: Is There a Secret Weapon?
    Search engine optimization and LinkedIn came in second and third, with average ratings of 3.41 Enhance your service process. Up Next: Marketing – Generating Sales Leads. In an industry crowded with competitors, what’s the best way to stand out, stay top-of-mind and sell more? on a 1 to 5 scale. Build SEO.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Generation, Linkedin] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. Long-form blog posts generate 9x more leads than short-form blog posts. Content Marketing Stats for 2017. Orbit Media Studios.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Generation, Linkedin] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. I reply, and I give her a link to The Art of a LinkedIn Invite. Lead Generation
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Generation, Linkedin] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Does your brand look like one company on LinkedIn and quite another company on Facebook and yet something still different on your website? Analysis may be the foundation for marketing in our networked age, but when you’re depending on separate point tools that deliver discrete reports, data continuity turns into a manual process.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Generation, Linkedin] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Recommended Content: One popular post -- “ Don’t Be Ugly By Accident ” -- talks about crafting great profile pictures for online dating, but the advice is applicable to virtually anyone who wants to put their best foot forward online, whether it is a dating site, Facebook, or LinkedIn. Check them out below. 1) OkCupid. 2) GrubHub. 3) Jawbone.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Generation, Linkedin] 6 Tips for Collaboration When Producing and Sharing Great Content
    This includes not just planning and production, but the way the entire process flows. Having an initial needs assessment meeting with all stakeholders present is a good way to develop a view of the big picture, so all the players can see where they will be fitting into the process. Streamline the Approval Process.
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Generation, Linkedin] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Like being able to run multiple campaigns simultaneously while constantly generating new ideas to take your business forward. His point: as B2B marketers are now focusing on the buyer or participant in the buying process as a person, the emphasis should be on creating richer content that’s much more personalised and relevant. Discuss.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Generation, Linkedin] How We Increased Pipeline 504%
    We’re now able to create content specifically for LinkedIn, SEO, and/or our personas and use that content as sponsored posts on social. Shifted our Strategy from Demand Generation to Account-Based Marketing. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Generation, Linkedin] 12 Great Examples That Prove the Power of Repurposing Content
    I recommend paying attention to views, time on site, and social engagement, but you can also simplify the process by ranking content based on the total number of views and how it has declined over time. Every week, he produced content that was relevant to the chapters of his book for LinkedIn and the blog at Content Marketing Institute.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Generation, Linkedin] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. (He’s The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Over and over.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Generation, Linkedin] Should You Optimize Content for Google AMP?
    Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. And will you generate less traffic and so see fewer leads in the future? The company offers a tutorial that walks you (or your technical team) through the process, including: Creating your first AMP page. What is Google AMP? No cost.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Generation, Linkedin] What Qualities Should You Look for in a Marketing Automation Manager?
    ResearchCorp’s Demand Generation Adoption Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Because they’re already familiar with your organization’s culture, processes, and business model, they’ll be easier to get up to speed.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Generation, Linkedin] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    In the process, it bypassed search as the digital format that accounts for the most ad spend. Companies ranked between 11th and 25th generated just 10 percent of Q2 revenue. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Here’s how. Mobile ad spend is booming. climbed 89 percent to $15.5
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Generation, Linkedin] The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
    LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. Top 20 Most Common Phrases on LinkedIn.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Linkedin] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. Recent studies show that account-based marketing approaches generate a higher ROI. Like this post?
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Linkedin] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    You want to hire top talent, and sometimes that means hunting down the best of the best from LinkedIn or other sources, and reaching out to them. You don’t have to create one video for every candidate – Personalized Video just requires one video that automatically generates for each person. Okay, many reasons. Is that you?
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Linkedin] How to Create Social Media and Content Marketing Synergy
    His goal is to generate 10% more followers on Twitter this quarter, and his plan is to create and promote the content that will make that happen. While increasing traffic is good, a strong strategy can do much better than simply generate followers. Her company’s goal is to generate 10% more leads this quarter. LinkedIn.
  • HG DATA  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Linkedin] A Complete Strategic and Tactical Sales Guide
    A friend of HG Data published this very useful reference – The Sales Development Bible – all about managing lead-generation teams and monetizing the leads they produce. You can contact and learn more about Mike via his LinkedIn profile. . The post A Complete Strategic and Tactical Sales Guide appeared first on HG Data.
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Generation, Linkedin] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads. Transitioning from Demand Generation to ABM: Content Strategy. Not so fast. Conclusion.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Generation, Linkedin] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. It understands how important user-generated content (UGC) will be for brands and businesses, and it plans to roll out further support for UGC and analysis of it.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Generation, Linkedin] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. 3) You aren't using your blog to generate leads.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Generation, Linkedin] A Simple Guide to Creating an Expert Roundup Post
    It is, well, as long as you have the right process. Luckily, I've successfully applied this approach multiple times -- and I've learned a thing or two about how to drive the most traffic, shares, and engagement in the process. Do Expert Roundups Actually Generate Results? Sounds easy, right? Have I piqued your interest yet?
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Generation, Linkedin] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. As part of this process, I became more interested in how sales and marketing were becoming more closely integrated. He is a fantastic speaker and worth connecting with on LinkedIn. This is easy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Generation, Linkedin] 20 Content Marketing Tools to Rely on From Start to Finish
    Tools for Topic Generation. When generating new content ideas, I typically start the process with Google. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. Portent’s Content Idea Generator. Pocket.
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Generation, Linkedin] B2B Marketers Lose with Inbound Only Strategies
    I encourage you to read this post to make sure you’re not losing lead generation opportunities. Create lead generation forms capture the traffic. Top tools for content syndication only campaigns that do not include lead generation: Outbrain , Taboola , LinkedIn. WHAT’S AN INBOUND STRATEGY? WHAT IS CONTENT SYNDICATION?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Generation, Linkedin] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. And by integrating an SRP with a sophisticated marketing automation platform, like Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns. What’s next? in new revenue.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Generation, Linkedin] Shared Content Optimization: What It Is & Why You Need to Care
    Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales. For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram. Automating the sharing process will increase productivity for marketers of every level.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Linkedin] How to Write a Job Ad That Excites Candidates
    And if it’s not formatted using big, bold, clear, and concise subheads to make the scanning process effortless, they’ll move on. Your goal will be to drive thousands of people to subscribe to our newsletter and follow us on LinkedIn. That said, responsibilities can also generate excitement and promise in a passionate candidate.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Generation, Linkedin] What is a Marketing-Qualified Lead? What MQL Really Means
    Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Marketing teams are judged by the numbers of MQLs they generate. The good news is, it works and generates ROI. Defining an SQO from an SAL can be a simple process.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2016
    [Generation, Linkedin] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    But beyond the standard DMP function of generating advertising audiences, Krux gives Salesforce a solid customer data foundation to support all kinds of marketing management. billion for LinkedIn. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Generation, Linkedin] The Secret Ingredient to Effective B2B Content Marketing Performance
    For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. LinkedIn Group Participation. What successes or obstacles in the content marketing process have you encountered? B2B Content Marketing & SEO. Final Thoughts.
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation, Linkedin] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This year it was all about ABM and the tactics and tools to make this new and exciting process impact how we think about and track interaction with our prospects at key accounts. Super exciting stuff!
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation, Linkedin] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Content Marketing Demand Generation Social media B2B Social media strategyAnd this is not a listicle.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation, Linkedin] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. This is so true.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Linkedin] What is Account-Based Marketing? Everything You Need to Know
    Companies with aligned sales and marketing teams are 67% better at closing deals and generate 208% more revenue from marketing efforts, according to Marketo and MarketingProfs respectively. ABM on LinkedIn. All of these attributes can be used to target ideal contacts on LinkedIn. This post is for you. Program. Top 20 Accounts.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation, Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    With the right approach, your site can generate job orders and placements day in and day out! So when we sit down I use Analytics to look at ok how much traffic came from LinkedIn this month? It’s a very critical part to the website copy of that process. Lead Generation Forms. Video Transcript. So you cannot. Maybe?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation, Linkedin] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As Was this because they were LinkedIn aficionados who would share anything related to the social network? Yet at the time of me taking that screenshot, eight people had Retweeted Molly.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Since then my team and I have continued to refine and build on the process.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Linkedin] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    It was in this vacuum that Anthem Blue Cross Blue Shield saw an opportunity to cement itself in a uniquely visible position within its industry, while also helping millions of Americans in the process. To date, The Benefits Guide has generated more than two million page views and has a healthy returning audience of over 14 percent.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. These are often your best leads.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Generation, Linkedin] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    A multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. In the B2B buying process, it can take many months for a prospect to go from first touch to closed-won. You can read more about calculating paid media ROI here.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation, Linkedin] 7 Ways to Create More Interesting Content for Your Blog
    Here are seven strategies for generating more engaging and effective content. The blog post captured large amounts of attention and generated high engagement, with 248 comments. You can apply the same process – discovery of what people really care about – to other issues you can create content around. Old topic … new spin.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Generation, Linkedin] Multi-Touch Attribution, A Full User Debrief
    The models, methods, data, reporting, strategy, and results are all part of the process. Single-touch attribution (first touch modeling above) overestimates the number of leads generated by the organic search channel. Also, single-touch modeling underestimates the opportunities and revenue generated from the referral/direct channel.
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