• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Generation, Linkedin] Content Methodology: A Best Practices Report
    connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. process, bolsters the larger Raymond James brand. processes and. generation Lead generation: Create. Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Generation, Linkedin] Staffing and Launching Your Content Marketing Program
    all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. At Contently, we boil this process down to the. Now that’s ROI!
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Generation, Linkedin] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. Our blog generated 2 million views. essential to Moz, a company that generates all of their. five-step process. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Generation, Linkedin] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. efficiencies in the process.” 4. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. All rights reserved.
  • AKOONU B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Generation, Linkedin] Be Experts. Start with a Buyer-Centric B2B Marketing Strategy
    marketing, and digital marketing h Content marketing 14 h Product marketing 15 h Demand generation 17 h Social media marketing 18 h Digital marketing 19 The essential elements. process, not simply an expert in your product. supporting their buying process in the manner they desire. process, not simply an expert in your product.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Generation, Linkedin] 10 Online Lead Generation Techniques for Professional Services
    Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Online Lead Generation Techniques that Work. Any Industry Lead Generation
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [Generation, Linkedin] Optimizing Your Content for Account-Based Marketing
    Traditional content marketing uses this model: Finding a problem Understand the problem Address the problem (create content) Unfortunately, there is such an overwhelming amount of content available out there which can make the traditional content generation model less effective. This is where Account-Based Marketing can come into play.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Generation, Linkedin] The 14 Best Content Planning and Research Tools
    With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. It works by using a large store of expert-level knowledge and algorithms to automatically answer questions, perform analysis, and generate reports.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Generation, Linkedin] Top B2B Website Metrics to Monitor Using Google Analytics
    Another example would be a technology firm that creates custom business applications and publishes blog posts in their resources section about how to improve business processes and overall efficiency. Channels are the paths or processes that led a visitor to your site. Why is this metric important? Anything over 2.00 Don’t panic.
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Generation, Linkedin] Haley Marketing to Present at CSP
    Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool…IF you know what to do! In this session, David and Brad will show you the science behind social media, and how you can use it for direct sales and inbound lead generation.  Or are they playing Candy Crush?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Generation, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? How to Best Drive Inbound Lead Generation?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Generation, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? How to Best Drive Inbound Lead Generation?
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Generation, Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 Technology can simplify the editorial process, but storytelling is—and will remain—a people-centric practice. billion franchise that bumped the corporation’s first-quarter earnings 13 percent. Feed the mid-funnel pipeline.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Generation, Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 Technology can simplify the editorial process, but storytelling is—and will remain—a people-centric practice. billion franchise that bumped the corporation’s first-quarter earnings 13 percent. Feed the mid-funnel pipeline.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Generation, Linkedin] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. That’s why we created this series. Attribution.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Generation, Linkedin] Focus on Accounts – Not Leads – for Better ROI
    As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. Companies using ABM generate 208% more revenue for their marketing effort. Is lead generation over? Being a marketer at Act-On is great. Why not with ABM? buyers. Engagio ).
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Generation, Linkedin] LinkedIn for B2B Marketing and Sales: What’s Missing?
    Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. B2B Lead to Sale Process Social Sellin
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Generation, Linkedin] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    Last week, Carlos Hidalgo, author and CEO at ANNUITAS, self-published an open letter  on LinkedIn  pleading B2B content marketers to STOP creating content: Dear B2B Content Marketer: First let me say that I am one of you. Do these need to be adjusted or scaled back during the initial planning process?  . Wait, what?
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Generation, Linkedin] What Buyers Want: The Buyer’s Selection Process
    As part of our study of professional services buyers , we asked private sector and government buyers to offer insights into their purchase decision process. Confidence in the project team is another critical factor in the selection process. Join us on LinkedIn and Twitter for more marketing tips and strategies. We think so.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Generation, Linkedin] B2B Marketing Strategies that Raise Visibility and Win New Business
    Simply put, link earning is the process of associating your thought leadership and educational content with other reputable websites. Content written in a list format tends to get widely shared and generates a lot of links back to you. what goes? What are these strategies? Link Earning. Social media. Speaking engagements. Networking.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Generation, Linkedin] The Unseen Problem with Inbound Leads and How to Fix It
    As you’ve probably noticed, inbound lead generation strategies are in vogue. Influencers and inbound solutions themselves are singing the praises of these strategies from the rooftops, including their purported superior ROI and their ability to generate high quality, easily converted leads. Take Action on Inbound. Takeaway.
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Generation, Linkedin] Building Loyalty through Client Experience
    Each silo has developed internally focused processes to maximize efficiency and effectiveness. The format of the invoice, the clarity of information, and delivery method all affect the ease of which your client can process and pay. Join us on LinkedIn for more insights and resources on lead generation. How Hinge Can Help.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Generation, Linkedin] Building a marketing team to fuel triple-digit annual growth
    We are closely involved in that process. In one organization there was no demand generation, so the first person I hired was a generalist who could do demand generation but also cover the operations side. Every company I have worked for in the last ten years has gone through almost triple-digit growth every single year.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Generation, Linkedin] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    When you consider the online marketing landscape, it is important to recognize that many elements make up the new marketing mix, which complicates the process of developing a strong brand. Back in the day, one could use something like direct mail or advertising (outbound marketing) to generate interest. Key Trends Influencing the Mix.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Generation, Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 Technology can simplify the editorial process, but storytelling is—and will remain—a people-centric practice. billion franchise that bumped the corporation’s first-quarter earnings 13 percent. Feed the mid-funnel pipeline.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Generation, Linkedin] How to Match Your Content Strategy with the Buyer’s Journey
    Types of content for this visitor:  Developing (if you don’t have one in place) or leveraging your company blog is a perfect platform when creating content that is designed to generate brand awareness. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Generation, Linkedin] 10 B2B Growth-Hacking Tactics for Lead Generation
    In the digital marketplace, where your competitors are numerous, and your battleground is a vast global web, growth hacking tactics need to be employed to generate more (and higher quality) leads. Here are some tactics to help you hit the ground running: 10 B2B Growth-Hacking Tactics to Generate Leads.   1. B2B vs. B2C Growth Hacking.
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] Four Problems with Account-Based Marketing
    Account-Based Marketing Puts Sales In Control of the Marketing Process. It seems too easy to lose sight of the simple fact that incorporating account-based considerations into content strategy and lead management process are what will best serve to bolster any Account-Based Marketing strategy and drive revenue. The result?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] From Zero to Success: Building an Email List From Scratch
    You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. isn’t the only way to incentivize the email-collection process. Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. Start for Free.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] How Should Publishers Deal with Platform Overload?
    From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. Maybe you’re looking to distribute your content to new audiences and promote more user-generated sharing. Why not cast your net wide? Step 4: Prioritize. Media
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] Agencies Under Pressure to be More Digital
    In his LinkedIn post last year called 8 Tips For How To Sell Your Ad Agency To WPP , he stated: “The digital sweet spot is a firm with technological prowess, owned IP, strategic vision and industry leading expertise in a hot category like mobile, social, etc.”. Marketing has changed more in the past five years than in the past 50. over 2015.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Generation, Linkedin] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. While lead generation has always fallen to marketing, leads now transfer to sales at a much later stage, as lead nurturing becomes ever more important.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Generation, Linkedin] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But they unknowingly generate assets that miss the mark, as they overlook something very important: a highly strategic topic. You can use this to confirm your hunches or generate new ideas for SlideShare topics.
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Generation, Linkedin] 6 Questions to Ask Before You Build a New AEC Website
    LinkedIn is the social media juggernaut of the AEC industry, but other networks have their own advantages as well. properly engineered website can be used in conjunction with an online marketing plan to go beyond the critical supporting roll and actively generate leads. You’ve decided that your AEC firm will launch a new website.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Generation, Linkedin] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation. Forrester , 2013.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Generation, Linkedin] Social employee advocacy pilot program made simple #marketing #business
    source: Edelman ; LinkedIn ). Employee-generated or shared content is eight times more effective than that shared by a branded account. LinkedIn has found that only 3 percent of employees share content relevant to their brand. Being able to measure results helps validate the sharing process to both employees and management.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Generation, Linkedin] Finding the Hidden Money in Your Content Strategy
    Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. All of our leads are either referrals, or generated through our content marketing outreach.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Generation, Linkedin] Got Dynamics? Why You Need Act-On, Too
    strategy; go-to-market approach; success measures; organizational alignment; common, integrated processes; and. They capture your sales process, but they don’t execute it. CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. technology.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Generation, Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    These are usually the same folks that are in some way involved in the business development process. Like “SEO for lead generation” or “targeting the right audience.” Here are a few popular methods for promoting your content: LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in?
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Generation, Linkedin] Content’s Role in an Account-Based Marketing World
    Then we started doing more account-based marketing with outbound calling, company targeted ads on LinkedIn, mailers… In all, about 60% of our demand now comes from account-based marketing, up from maybe 10% a year ago. Over the last six months, we’ve been making major transformations within our marketing team. So, how do we approach it now?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Generation, Linkedin] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    Let’s be honest, blogging can be time consuming, especially if you don’t have the right processes in place to maximize efficiency. As you plan out your content, make keywords a significant part of your planning process. Starting a new blog is exciting, but it can be a little intimidating. You know the material. Be patient.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Generation, Linkedin] New Research on How B2B Marketers Get More Leads
    Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. Because lead generation is so important, there’s quite a bit of research that’s been done about it. Most marketers’ lead generation efforts are not generating the results they want. That’s harder than it sounds.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Generation, Linkedin] 5 Blunders Made by Blogging Novices
    Let’s be honest, blogging can be time consuming, especially if you don’t have the right processes in place to maximize efficiency. As you plan out your content, make keywords a significant part of your planning process. Starting a new blog is exciting, but it can be a little intimidating. You know the material. Be patient.
  • HINGE MARKETING  |  TUESDAY, MARCH 22, 2016
    [Generation, Linkedin] Client Referrals: The Reason Why AEC is Never Addressed in Business Text Books
    No company would spend millions of dollars for a Super Bowl ad if they had to go through the typical AEC bid selection process. This process is how clients short-list firms without the hassle of reading 50 proposals. Join us on Twitter and LinkedIn for more tips on driving referrals and new business. Only 5.5%
  • HALEY MARKETING  |  FRIDAY, MARCH 18, 2016
    [Generation, Linkedin] How Can LinkedIn Bring Traffic to My Website?
    If a post has numerous likes and shares, the organic reach will increase (thanks to the algorithm on Facebook, LinkedIn and now Twitter ) and drive traffic (free traffic!) What’s the Process? In the past few months, one of the places that we are seeing really good traffic for 365 Healthcare Staffing is through LinkedIn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 17, 2016
    [Generation, Linkedin] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    However, less than one in five marketers believe they manage their content well due to a lack of skilled talent, technology deficiencies and process issues. Numbers behind this trend : An eBook from LinkedIn revealed that 52 percent of B2B buyers consider trust to be the largest force behind thriving vendor relationships. Source ).
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Generation, Linkedin] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    In addition to technology itself, the most important changes will always be around the use of technology -- and how the organizations will change processes and make spending decisions in the next several years. Over the next 3-5 years, ABM technology will continue to mature to match the development of the technology for demand generation.
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Generation, Linkedin] Content Marketing: A Key Component of Professional Services Marketing Plans
    In both scenarios, the process of matching a firm to a buyer is fraught with inefficiency. The firms are not vetted until late in the process, which means a lot of time is wasted communicating with firms or prospective clients that may not be a good match. And in the process, it can reach a much larger audience. Builds trust.
  • JUNTA 42  |  SATURDAY, MARCH 12, 2016
    [Generation, Linkedin] This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job
    Rants and raves include Chick-fil-A’s clever “cell phone coop,” one LinkedIn group admin’s heavy-handed solution to self-promotion, and Rita Gunther McGrath’s analysis of Yahoo’s problems. marketing tactic for lead generation. Content Marketing Examples Facebook Industry News and Trends LinkedIn Operations, Teams and Process PNR
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Generation, Linkedin] How Digital Plagiarism Detection of Your Content Protects Your Business
    With 85% saying they will focus on content for its lead generation potential in 2016. Report the offense to the publishing website : If the stolen content has been placed on publishing platforms like Linkedin, Huffpo, or other industry news outlets, you can file a complaint report directly with the publisher. But one thing is certain.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Generation, Linkedin] Plagiarism-Proof Your Content Marketing Strategy
    With 85% saying they will focus on content for its lead generation potential in 2016. Report the offense to the publishing website : If the stolen content has been placed on publishing platforms like Linkedin, Huffpo, or other industry news outlets, you can file a complaint report directly with the publisher. But one thing is certain.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Generation, Linkedin] The Ultimate Dictionary of Marketing Terms You Should Know
    This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It's a U.S.
  • WEBBIQUITY  |  THURSDAY, MARCH 10, 2016
    [Generation, Linkedin] Four Key Ways To Build Your B2B Brand Online
    Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation. On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Understand the B2B process.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Generation, Linkedin] 17 Ways to Promote Your White Paper for Lead Generation
    Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here That was a lot of work. Now you can relax. Video.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Generation, Linkedin] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Inbound marketing helps generate leads through the promotion of pieces of free premium content. While the generation of leads is a key milestone for inbound marketing, it’s not the end goal. Can you create persona and lifecycle-specific workflows that will help automate the nurturing process? What tone do take? Leads are great.
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Generation, Linkedin] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    The ability to generate links is a major benefit to your marketing and SEO. How to Generate Content Ideas Using Buzzsumo (and APIs). e) High search engine rankings. How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher. If you need an answer to a question where do you turn? How To Be The Best Answer.
  • 6SENSE  |  TUESDAY, MARCH 1, 2016
    [Generation, Linkedin] Will You Be My Customer? Buying Signals in the Era of Predictive Intelligence
    We now see “buying signals” in digital terms, and we leverage many different technology tools and processes to generate leads and support sales. Today, powerful predictive technologies are picking up where the older generation of marketing solutions left off. According to LinkedIn, that’s about  90% of website visitors. What
  • HINGE MARKETING  |  TUESDAY, MARCH 1, 2016
    [Generation, Linkedin] Evolution of Marketing for Professional Services: New Learning Frontiers
    Marketing and sales tools that automate and optimize lead generation and our nurturing efforts. LinkedIn, Twitter, Facebook, YouTube, and others). ” SEE ALSO: 3 Great Reasons To Embrace Your Next Generation Of Industry Experts. Looking back just a few years, I am amazed by how much the marketing landscape has change.
  • LEANDATA  |  THURSDAY, FEBRUARY 25, 2016
    [Generation, Linkedin] Adventures in Flipping Funnels
    Protesters” carried signs with slogans like “Lead Generation is the Way” and loudly chanted: “More Leads, Not Less!”. The process of choosing target accounts with the help of predictive analytics company EverString. Finding the right people inside those accounts with Datanyze and LinkedIn. They had reason to be upset.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 25, 2016
    [Generation, Linkedin] Marketing hated IT, and IT hated marketing — and that wasn’t right
    His LinkedIn profile succinctly sums up his experience and outlook as “sales & marketing guy at heart and technologist by training.” We sat down with him recently to discuss his background and his current role in transforming the digital marketing environment at one of the world’s largest healthcare corporations. Why that topic? Learn.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Generation, Linkedin] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton  -  Content and Social Team at LinkedIn. LinkedIn.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 18, 2016
    [Generation, Linkedin] How Marketers Can Earn Better Grades From The C-Suite
    We recently spoke with Laura about her thoughts on how marketers can earn better grades from the C-suite, and why it’s so important to thoroughly understand the marketing process before adopting and using technology. So many marketers are focused on the tools when they really need to understand the systems and processes first.
  • 6SENSE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation, Linkedin] The 5 Use Cases of Predictive ABM
    true ABM strategy will touch every part of your lead-to-revenue process, remaking the way your marketing and sales teams drive growth for your business. Over the past 5 years, advances in outbound SDR tactics and the rise of tools like LinkedIn Navigator have taken prospecting to new heights. What is Driving ABM Adoption? Latest
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation, Linkedin] IoT 2016: Top 100 Influencers and Brands
    It is already here, as more and more devices are generating data. First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. Among the brands Intel and IBM have consistently appeared year on year. WTVox.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation, Linkedin] Fast Forward: Video Content Goes Interactive and Personal
    They’ll weave the viewer’s name, company logo, or LinkedIn picture seamlessly into the video content to draw the viewer into the story and create a unique and memorable experience. Ten years ago, if I had told you we would all have a person or team dedicated to Facebook, Twitter, and LinkedIn, you would have told me I was nuts.
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Generation, Linkedin] Why Customer Experience is the Hot New Thing in Marketing
    That user-generated content is some of the best earned media you’ll get. From the time they make a first connection on LinkedIn, to when they meet a prospect in person the first time, they are the face of your business, they are your customers’ experience. “The customer experience is the next competitive battleground.”. Or a lot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Generation, Linkedin] Are marketers getting lost in the Dark Funnel?
    ” This report said the “real process looks more like a complex network of detours, back alleys, alternate entry and exit points, external influences and alternative resources” thereby making a marketer’s job all the more difficult. Follow her @KristaLaRiviere and on LinkedIn. How did this person hear about us?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Generation, Linkedin] 4 Elements that drive B2B direct marketing results
    We then get into a conversation about the issues of developing a lead generation campaign, and it becomes painfully apparent that few know the basics of how to develop a campaign that has even a small chance to generate leads.  . The start of the process is targeting who is likely to want your product or service. Like this post?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Generation, Linkedin] Why We’re Thinking About Messaging Apps All Wrong
    Their chart below compares WhatsApp, Facebook Messenger, WeChat, and Viber to Facebook, LinkedIn, Twitter and Instagram. One reason messaging apps spread so quickly with younger generations is due to the fact that they became known as the free alternative to text messaging. where chat apps took longer to catch on. Likely not.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Generation, Linkedin] What to expect when you’re expecting #MarTech next month
    From establishing workflow strategies to cross-departmental visibility and collaboration, you will learn how to establish an efficient marketing content production process. We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat. Siri anyone?
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Generation, Linkedin] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    This term is a catch-all for the culture, messaging and other advertising, positioning, processes, and (even more squishy) the relationship with the customer that gets developed over the years, and that is passed on to future generations ( and customers ). And if you’re big enough, the saying goes, the paint is always on sale. Videos.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Generation, Linkedin] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. With this tool, you are able to plan out and map your content creation and marketing process so that you may follow your plan in a step-by-step fashion. Meme Generator. Guest post by Joan Guilbert. Buffer. Yoast. MailChimp. PRWeb. Bundlr.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Generation, Linkedin] It’s More Than a Job – 3 Ways to Maximize Internships
    It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. There is always a new case study, work process, or software application to learn and then master. For the students out there…with summer slowly approaching, you know what time it is. So make the most of it.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation, Linkedin] 23 Account-Based Marketing Leaders to Follow on Twitter
    B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before. ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn https://t.co/v8uGpGdClr And for good reason. https://t.co/7DLsBxzgnO.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation, Linkedin] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    If you look at a scatter plot of your connections on Twitter, Instagram, Facebook, and LinkedIn, chances are your network lines up roughly to past jobs you have had, schools you have attended, and places you have lived. Resolve to follow ten new people on Twitter and LinkedIn this week. and my life. The lesson? In her book, Why Not Me?
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Generation, Linkedin] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Last year, SAP generated $27 million in revenue with ABM. Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. But there are a number of other ABM tools that can help you optimize different stages of the process. On LinkedIn? But what if that isn’t happening? Don’t do that.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Generation, Linkedin] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    This content -- ebook, webinar, templates, etc. -- typically sits behind a lead generation form to capture contact information. In the end, this process will help to ensure that both partners hold up their end of the bargain. If you assign tasks based on who is good at what, the process will be less painful, and much more efficient.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Generation, Linkedin] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Generation, Linkedin] 5 Ways Video will Transform Digital Marketing in 2016
    But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. More and more sales teams will be empowered to create customized and personalized videos to share with prospects to bring the human element back into the selling process. Video blogs. 8.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Generation, Linkedin] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. Attribution is the process of attributing revenue to specific marketing activities that contributed to the conversion of those customers. Linkedin. click to view larger). Website. Syndication.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Generation, Linkedin] The Brand Resolution That You Can’t Skip
    Extend the review process. For example, at the end of each day, the social team could send their scheduled tweets, Facebook posts, and LinkedIn posts to a cross-functional team of reviewers. This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in. Yes, of course it does! Playful.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Generation, Linkedin] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    Millennials became the largest generation in the workforce this year, and these money-makers are more willing and likely to give via text or online than Gen Xer’s or Baby Boomers. Organizations with a more mature audience on the other hand, should look to more established platforms like Facebook, Twitter, and LinkedIn. So What Do I Do?
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Generation, Linkedin] 5 New Year’s Resolutions for Marketers
    It’s not an easy process, but the results can be amazing, not only in sales and revenue but also in team morale. 2. In order to continually generate demand, we need to create the right kind of content for every stage of the customer lifecycle. Hope springs eternal. In 2016, I plan to take this approach to heart.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Generation, Linkedin] An Overview of My Top Content Published Throughout 2015
    Not every post was easy, but I've learned that as you continue writing, the process starts to refine itself and become more manageable. Posting daily content to Facebook, Twitter, LinkedIn, Google+ might seem downright dreadful, but, if you stick with it, I promise you will start to see results. 90 Posts in 90 Days. It was tough!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Generation, Linkedin] KoMarketing Year in Review: Top Posts from 2015
    It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. 2015 has been another amazing year for KoMarketing. TOP 10 KOMARKETING BLOG POSTS OF 2015. by Krystle Vermes.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Generation, Linkedin] The Language of Account-Based Marketing
    They also are valuable in generating specific messaging toward the real people who fit those personas. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Red-hot trend. Mainstream strategy.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Generation, Linkedin] A Digital Marketer's Christmas Wish List
    Among the ranks of this year’s holiday season hopefuls is the beleaguered digital marketer, whose job description includes the unenviable task of harnessing the wild, unceasing tumult of a seemingly never-ending and ever-growing Digital Tsunami to enhance the customer experience and generate positive ROI. Nick now more than ever. Here goes.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Generation, Linkedin] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    At this point, you are going to open up a new tab or window within your internet browser and visit the following URL: Generate custom campaign parameters for your advertising URLs. When all fields are filled in as shown above, select generate URL and copy that URL. want to know more. want to know what initiatives drove those sessions.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Generation, Linkedin] 50 Things We Learnt About Content Marketing This Year
    Research is important as it can provide insights into content trends and how we can improve our content to generate better results. As a consequence, content marketers are developing content to support the sales process. 48% of content marketers support the different buying stages of the sales process with dedicated content.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Generation, Linkedin] What Were The Most Effective B2B Marketing Tactics of 2015?
    In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. One example: We used our content marketing platform to analyze data on historical content and found that long-form blog posts generate nine times more leads than short-form blog posts. SOCIAL MEDIA MARKETING.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Generation, Linkedin] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    But once they understand that content is among the most effective marketing tools for generating leads, marketers perk up. Where do they get their content (LinkedIn, industry blogs or print publications)? Develop Content Aimed at Generating Leads. Content Marketing Lead Generation“Content is King.” Industries?
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Generation, Linkedin] Why Your Company Should Hire an Inbound Marketing Agency
    In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Content Creation.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Generation, Linkedin] How Factoring Visible Expertise Into Your Next Marketing Budget Can Stimulate Growth in 2016
    percent of firms listed “generating more referrals” as their primary marketing objective. It’s a strategic, multi-faceted process that begins with these three key planning steps: 1. It’s December, and, while some of us may have our 2016 marketing budget buttoned up and others may be asking “Budget?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Generation, Linkedin] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    It is important to know not only which new technical capabilities you will need in the coming year, but also what will integrate into your existing tech stack and processes. At the same time, automation is critical for eliminating manual tasks and streamlining processes for quicker returns. Work With What You’ve Got. Spend Wisely.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 3, 2015
    [Generation, Linkedin] Marketing to Millennial business buyers
    The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. For advertising, use social media like Facebook and LinkedIn. So we B2B marketers must consider how to appeal to them effectively.  Tell stories.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Generation, Linkedin] How We Overcame 2015’s Top Content Marketing Challenges
    Don’t hesitate to ask leadership for their input on any task you might be working on, as they’re a great resource for idea generation and better understanding the audience. Developing an authoritative “voice” in the community can be a challenge, but there are certainly ways to expedite the process and become a trusted source of your own.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Generation, Linkedin] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. As I mentioned before, combining these elements can prove to be really powerful in terms of generating and engaging leads.
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [Generation, Linkedin] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    And, if you search the web, you won't find much to guide you on the process. During this process, it’s important to communicate your primary challenges and goals up-front with each vendor. This article originally appeared on LinkedIn Pulse. Here’s how top B2B companies approach annual planning. If not, what didn’t go as planned?
  • NUSPARK  |  MONDAY, NOVEMBER 30, 2015
    [Generation, Linkedin] Use Content Curation to Create Leads on LinkedIn. Really!
    Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Which brings us to social media, and, more specifically for this post, LinkedIn.  The post Use Content Curation to Create Leads on LinkedIn.
  • SNAPAPP  |  TUESDAY, NOVEMBER 24, 2015
    [Generation, Linkedin] 5 Lessons From An Amazing B2B “March Madness” Campaign
    At the end of the day, the project drove huge results for HCSS – a single sale generated from the contest more than paid for the entire campaign. Start with a simple email with a suggested Tweet or LinkedIn post around your next blog. What does it actually take to launch an interactive marketing campaign? The very idea can be daunting.
<< 1 2 3 ... 15 16 >>