• JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Generation, Linkedin] This Week in Content Marketing: The Business Case for Content Marketing as PR
    The Daily Mail takes a $31 million write-off on Facebook publisher fail (7:37): Elite Daily once cracked the code on using Facebook to generate clicks with high-volume, low-brow, dude-friendly content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Image source.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Generation, Linkedin] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    Previously, she served as the director of brand and marketing solutions at LinkedIn. Episode Breakdown: How the explosion of Amazon’s review process affects B2B review sites. G2Crowd is disrupting the traditional analyst quadrants. Why Martech utilization is up. What’s in the G2 sales and marketing stack.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Generation, Linkedin] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You need everyone’s support: social presence from all of your employees, internal contributors, LinkedIn shares, new marketing technologies. Your team may be in charge of executing on the brand storytelling venture as a whole, but strategy development is a top-down process that requires the involvement of brand leadership.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Generation, Linkedin] How to Develop a Business Guest Post Program
    If you are going to manage this process on your own, be sure to put time and reminders on your calendar from the get-go so your outreach and follow-up doesn’t fall through the cracks. If you have an employee who can manage the process, check in at regularly scheduled intervals to ensure steady progress. But it’s not. Develop a Plan.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Generation, Linkedin] 28 of the Best Chrome Extensions for SEO, Productivity & More
    This tool provides an easy way to see how much engagement your content is generating. Coming soon to HubSpot software, Collect will automatically generate author attributions and citations if you want to cite a link you saved for a blog post. How many times have you sat down to work and been pulled into a pit of procrastination ?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Generation, Linkedin] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Sometimes, this information might already exist in-house; perhaps someone on your team previously researched this target, but didn’t complete the ABM process of reaching it the right way. We find that LinkedIn is an excellent way to uncover that data with a fairly simple advanced search. That's why we're here to help. Why is that?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Generation, Linkedin] Marketing in the Staffing Industry: Is There a Secret Weapon?
    Search engine optimization and LinkedIn came in second and third, with average ratings of 3.41 and 3.38, respectively. Enhance your service process. Up Next: Marketing – Generating Sales Leads. In an industry crowded with competitors, what’s the best way to stand out, stay top-of-mind and sell more? Build SEO.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Generation, Linkedin] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. Long-form blog posts generate 9x more leads than short-form blog posts. Content Marketing Stats for 2017. 1. Orbit Media Studios.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Generation, Linkedin] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. reply, and I give her a link to The Art of a LinkedIn Invite. Lead Generation
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Generation, Linkedin] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Does your brand look like one company on LinkedIn and quite another company on Facebook and yet something still different on your website? Analysis may be the foundation for marketing in our networked age, but when you’re depending on separate point tools that deliver discrete reports, data continuity turns into a manual process.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Generation, Linkedin] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Recommended Content: One popular post -- “ Don’t Be Ugly By Accident ” -- talks about crafting great profile pictures for online dating, but the advice is applicable to virtually anyone who wants to put their best foot forward online, whether it is a dating site, Facebook, or LinkedIn. 2) GrubHub. Check them out below. The result? The lesson?
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Generation, Linkedin] 6 Tips for Collaboration When Producing and Sharing Great Content
    This includes not just planning and production, but the way the entire process flows. Having an initial needs assessment meeting with all stakeholders present is a good way to develop a view of the big picture, so all the players can see where they will be fitting into the process. Streamline the Approval Process.
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Generation, Linkedin] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Like being able to run multiple campaigns simultaneously while constantly generating new ideas to take your business forward. His point: as B2B marketers are now focusing on the buyer or participant in the buying process as a person, the emphasis should be on creating richer content that’s much more personalised and relevant. Discuss.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Generation, Linkedin] How We Increased Pipeline 504%
    We’re now able to create content specifically for LinkedIn, SEO, and/or our personas and use that content as sponsored posts on social. Shifted our Strategy from Demand Generation to Account-Based Marketing. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Generation, Linkedin] 12 Great Examples That Prove the Power of Repurposing Content
    recommend paying attention to views, time on site, and social engagement, but you can also simplify the process by ranking content based on the total number of views and how it has declined over time. Every week, he produced content that was relevant to the chapters of his book for LinkedIn and the blog at Content Marketing Institute.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Generation, Linkedin] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds. Over and over.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Generation, Linkedin] Should You Optimize Content for Google AMP?
    Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. And will you generate less traffic and so see fewer leads in the future? The company offers a tutorial that walks you (or your technical team) through the process, including: Creating your first AMP page. What is Google AMP? No cost.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Generation, Linkedin] What Qualities Should You Look for in a Marketing Automation Manager?
    ResearchCorp’s Demand Generation Adoption Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Because they’re already familiar with your organization’s culture, processes, and business model, they’ll be easier to get up to speed.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Generation, Linkedin] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    In the process, it bypassed search as the digital format that accounts for the most ad spend. Companies ranked between 11th and 25th generated just 10 percent of Q2 revenue. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Here’s how. 1. Mobile ad spend is booming. climbed 89 percent to $15.5
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Generation, Linkedin] The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
    LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. Top 20 Most Common Phrases on LinkedIn.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Linkedin] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. Recent studies show that account-based marketing approaches generate a higher ROI. Like this post?
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Linkedin] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    You want to hire top talent, and sometimes that means hunting down the best of the best from LinkedIn or other sources, and reaching out to them. You don’t have to create one video for every candidate – Personalized Video just requires one video that automatically generates for each person. Okay, many reasons. Is that you?
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Linkedin] How to Create Social Media and Content Marketing Synergy
    His goal is to generate 10% more followers on Twitter this quarter, and his plan is to create and promote the content that will make that happen. While increasing traffic is good, a strong strategy can do much better than simply generate followers. Her company’s goal is to generate 10% more leads this quarter. LinkedIn.
  • HG DATA  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Linkedin] A Complete Strategic and Tactical Sales Guide
    friend of HG Data published this very useful reference – The Sales Development Bible – all about managing lead-generation teams and monetizing the leads they produce. You can contact and learn more about Mike via his LinkedIn profile. . The post A Complete Strategic and Tactical Sales Guide appeared first on HG Data.
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Generation, Linkedin] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads. Transitioning from Demand Generation to ABM: Content Strategy. Not so fast. Conclusion.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Generation, Linkedin] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. Video conveys emotion much better than the written word, and the human brain processes it 60,000 times faster than text, according to the report.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Generation, Linkedin] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. But leads don't grow on trees. How to Fix It.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Generation, Linkedin] A Simple Guide to Creating an Expert Roundup Post
    It is, well, as long as you have the right process. Luckily, I've successfully applied this approach multiple times -- and I've learned a thing or two about how to drive the most traffic, shares, and engagement in the process. Do Expert Roundups Actually Generate Results? Sounds easy, right? Have I piqued your interest yet?
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Generation, Linkedin] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. As part of this process, I became more interested in how sales and marketing were becoming more closely integrated. He is a fantastic speaker and worth connecting with on LinkedIn. Over This is easy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Generation, Linkedin] 20 Content Marketing Tools to Rely on From Start to Finish
    Tools for Topic Generation. When generating new content ideas, I typically start the process with Google. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. Portent’s Content Idea Generator. Pocket.
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Generation, Linkedin] B2B Marketers Lose with Inbound Only Strategies
    encourage you to read this post to make sure you’re not losing lead generation opportunities. Create lead generation forms capture the traffic. Top tools for content syndication only campaigns that do not include lead generation: Outbrain , Taboola , LinkedIn. WHAT’S AN INBOUND STRATEGY? WHAT IS CONTENT SYNDICATION?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Generation, Linkedin] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. And by integrating an SRP with a sophisticated marketing automation platform, like  Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns. What’s next? Start with listening.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Generation, Linkedin] Shared Content Optimization: What It Is & Why You Need to Care
    Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales. For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram. Automating the sharing process will increase productivity for marketers of every level.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Linkedin] How to Write a Job Ad That Excites Candidates
    And if it’s not formatted using big, bold, clear, and concise subheads to make the scanning process effortless, they’ll move on. Your goal will be to drive thousands of people to subscribe to our newsletter and follow us on LinkedIn. That said, responsibilities can also generate excitement and promise in a passionate candidate.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Generation, Linkedin] What is a Marketing-Qualified Lead? What MQL Really Means
    Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Marketing teams are judged by the numbers of MQLs they generate. The good news is, it works and generates ROI. Defining an SQO from an SAL can be a simple process.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2016
    [Generation, Linkedin] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    But beyond the standard DMP function of generating advertising audiences, Krux gives Salesforce a solid customer data foundation to support all kinds of marketing management. billion for LinkedIn. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Generation, Linkedin] The Secret Ingredient to Effective B2B Content Marketing Performance
    For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. LinkedIn Group Participation. What successes or obstacles in the content marketing process have you encountered? B2B Content Marketing & SEO. Final Thoughts.
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation, Linkedin] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This year it was all about ABM and the tactics and tools to make this new and exciting process impact how we think about and track interaction with our prospects at key accounts. Super exciting stuff!
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation, Linkedin] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Content Marketing Demand Generation Social media B2B Social media strategyAnd this is not a listicle.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation, Linkedin] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. This is so true.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Linkedin] What is Account-Based Marketing? Everything You Need to Know
    Companies with aligned sales and marketing teams are 67% better at closing deals and generate 208% more revenue from marketing efforts, according to Marketo and MarketingProfs respectively. ABM on LinkedIn. All of these attributes can be used to target ideal contacts on LinkedIn. This post is for you. Program. Company Emails.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation, Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    With the right approach, your site can generate job orders and placements day in and day out! So when we sit down I use Analytics to look at ok how much traffic came from LinkedIn this month? It’s a very critical part to the website copy of that process. Want to turn your website into a staffing ATM? Video Transcript.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation, Linkedin] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.) Yet at the time of me taking that screenshot, eight people had Retweeted Molly.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Linkedin] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    It was in this vacuum that Anthem Blue Cross Blue Shield saw an opportunity to cement itself in a uniquely visible position within its industry, while also helping millions of Americans in the process. To date, The Benefits Guide has generated more than two million page views and has a healthy returning audience of over 14 percent.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. These are often your best leads.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Generation, Linkedin] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. In the B2B buying process, it can take many months for a prospect to go from first touch to closed-won. You can read more about calculating paid media ROI here.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation, Linkedin] 7 Ways to Create More Interesting Content for Your Blog
    Here are seven strategies for generating more engaging and effective content. 1. The blog post captured large amounts of attention and generated high engagement, with 248 comments. You can apply the same process – discovery of what people really care about – to other issues you can create content around. Old topic … new spin.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Generation, Linkedin] Multi-Touch Attribution, A Full User Debrief
    The models, methods, data, reporting, strategy, and results are all part of the process. Single-touch attribution (first touch modeling above) overestimates the number of leads generated by the organic search channel. Also, single-touch modeling underestimates the opportunities and revenue generated from the referral/direct channel.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Generation, Linkedin] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Not to mention, employees are able to generate 8 times more engagement than all of their company’s social accounts combined. But this race gets very tiring. What is Employee Advocacy? Why is Employee Advocacy Important?
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Generation, Linkedin] See What Content Marketing Success Truly Looks Like
    ARC Magazine is a lifestyle magazine with an editorial mission of creating a deeper affinity for the art and craft of welding and metal fabrication and making it accessible and attractive to a new generation of craftsmen. Average LinkedIn click-through rates and engagement rates nearly tripled industry benchmarks. nsfavourites.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Generation, Linkedin] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Your marketing and sales teams should be operating on social—the measurable benefits are undeniable. But Web 2.0 Marketing Social Media
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Generation, Linkedin] Remember to market to your own influencer network
    So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually  and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Generation, Linkedin] Marketing Jobs: The Outlook is (Still) Bright
    Salespeople often use tools created by marketing; they may find themselves gravitating towards creating those tools themselves, and fascinated by the process that converts customers behind the scenes. LinkedIn’s Take. Statistics and references have been updated. We’re celebrating Labor Day by turning the lens on our own industry.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Generation, Linkedin] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Performance and Lead Generation. So What Exactly is Digital Marketing?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Generation, Linkedin] How to Tie Your Content Marketing into Your Account-Based Marketing
    To help you take the first steps toward an account-based approach, or to refine the processes you’ve started, we wanted to explore how content marketing fits within this new strategy. Your sales team members are the ideal vetters of any computer-generated list – they know the landscape better than anybody. It’s not hard to see why.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Generation, Linkedin] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    If you’ve transitioned to a revenue-focused mindset, then multi-touch attribution will help inform your strategy with down-funnel insights -- such as which keywords, ebooks, articles, and emails generate the most opportunities and customer conversions. -- -- -- -- -- --. 2. Paid social (LinkedIn, Facebook, Twitter, etc.). Organic.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Generation, Linkedin] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. High-growth firms understand that the first step to generating leads is simply being visible. High-growth firms understand that blogging is an effective lead generation tactic.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Generation, Linkedin] How To Measure Paid Media ROI (ROAS)
    Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. And second, are the leads that you are generating converting into customers? How much revenue was generated by the amount invested?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Generation, Linkedin] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    To get ahead of the competition, learn why SEO is one of your greatest strengths and how it can yield low hanging fruit you may be overlooking: 61% of B2B decision-makers start the decision-making process with a web search. 2. Dynamic In fact, research shows that less than 1% of leads turn into revenue generating customers. They key?
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [Generation, Linkedin] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    B2B brands see 20 times more engagement on Instagram than on LinkedIn. The product and service Birchbox offers simplifies the process of shopping for beauty products, while its Instagram handle offers consistent tips and tricks for simplifying your beauty/grooming routine. ” The report revealed that 24.6 Patagonia. Birchbox.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Generation, Linkedin] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. What are the five ways you can immediately improve your account based marketing (ABM) and selling? Break].
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Generation, Linkedin] How to Hire the Perfect Person to Run Your SEO
    LinkedIn ads have served me well for several years. Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. Ask them to write responses and send them back to you before continuing on in the interview process. What is your process for remedying a penalization? link].
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2016
    [Generation, Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.  My recent LinkedIn marketing study shows this.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Generation, Linkedin] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    It’s a multi-faceted process that spans months to years of a buyer’s journey. Marketers also add lead generation metrics to their web-activity reports, and they mainly report on lead volume. Marketing automation has exceptional power to increase content marketing efficiency and generate nurture campaigns. Where are you?
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Generation, Linkedin] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    For example if the CMO has a $1M demand generation budget, there are technologies that can help identify the right market mix model (% spend on various channels email vs. display vs. SEO vs. events, etc.) Then, Anne goes to LinkedIn to follow this company. When it comes to marketing technology Bala Kudaravalli thrives on simplicity.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Linkedin] 62 Experts Share Their #1 Actionable SEO Technique
    If you’re just starting a blog – this process will lay the foundation. For revising your content, I recommend sorting the data by page, and then clicking on your top pages to view the queries generating impressions for each page. Look for keyword variants and phrases that are generating impressions but few clicks. Zac Johnson.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Generation, Linkedin] The Top 10 Free Content Analytics Tools
    You can find out not only how many people are going through the process of making a purchase, but also how many are abandoning it at a certain stage. reports how many clicks each link generated and when people clicked, down to the hour. And here’s the kicker: You don’t want to use up half your budget for such a service.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Generation, Linkedin] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry leaders now rely on Vidyard ’s integration with Oracle Eloqua to connect with more buyers and generate new insights on their true levels of engagement. Today’s buyers expect video to be part of the learning process,” said Vidyard co-founder and CEO Michael Litt.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Generation, Linkedin] Metrics to Help You Track Brand, Demand, and Expand
    The post below generated over 800 likes and helped to build more brand awareness. The company set out to create thought leadership, and they generated enough exposure to win the “Killer Content Award” for Best Influencer Campaign from Demand Gen Report. Here are a few examples of companies that used content to generate leads.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Generation, Linkedin] All About Those Leads: Crafting Content for Conversion
    Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer. eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. Happy reading! promise!
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Linkedin] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Many companies set up their lead management process such that any lead that is converted is left with a residual lead status of “SQL” or “Converted.”
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Generation, Linkedin] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    Full funnel marketing, often called pipeline marketing on the Bizible blog, is the process of Marketing having a role at every stage of the funnel, not just lead generation. Full funnel marketing means engaging at every stage of the buying process, far deeper than marketers traditionally focus. With MQLs? Is that enough?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Generation, Linkedin] How to Use Trigger Events for More and Better Leads
    This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Lead Generation
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Buyers are often eager to view their order confirmation because it provides reassurance that their purchase was processed and gives them information on when they’ll receive their order. For example, LinkedIn sends a CTA email when you receive a new LinkedIn invitation that is personalized and prompts the user to confirm the invitation.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Linkedin] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. It’s a simple process where intentionality is the most important factor. 6 months ago, I didn't care a hoot about augmented reality games. So what? Be that guy!
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Generation, Linkedin] Interactive Content Marketing Weekly Roundup: July 11-15
    And when your sales team begins to rely on that content as a major part of the sales process with each customer, that is when you can track actual revenue generation. We’re smack dab in the middle of the summer months. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content?
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [Generation, Linkedin] No I Do Not Want To See Your Demo
    The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. The understanding today is that the buyers buying process trumps the sales process. ”   .
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Generation, Linkedin] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. At the very least their personal social profiles like LinkedIn should be fully optimized. There is still some work to be done on that mind-set issue. Who Can Nurture B2B Leads?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Generation, Linkedin] How to Design an Employee Mentorship Program That Doesn’t Suck
    This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career. entees earn more money and experience more satisfaction in their work. Creating a Mentorship Program.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Generation, Linkedin] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    It does not do marketing and lead generation for you, but rather assists with scaling already successful actions. 2) Building marketing messages around the real, live person at the end of the campaigns, i.e. building personalized, relevant content. With this, sales can engage leads from any source: LinkedIn, your CRM, a website, etc.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Generation, Linkedin] 14 Hacks for Improving Your B2B Paid Social Campaigns
    In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Odds are, you already understand the many benefits of paid social advertising and the role it plays in the B2B content marketing process. Lead Generation Cards > Promoted Tweets. LinkedIn. Twitter. Source: Social Media Examiner. Facebook.
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Generation, Linkedin] 7 Killer Tips to Boost Your Infographic Performance
    Maps that show best practices and processes. For B2B marketers, this is likely to be LinkedIn and Twitter. For example, maybe your audience would follow you on Twitter if you asked them, or download a gated eBook on the same topic offering more information (generating leads with clear interests). Start with the right topic.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Generation, Linkedin] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    This process begins with the subject line. The soft scientists we call “copywriters” have been perfecting this process for years. We’re going to discuss, in-depth, the entire process of crafting emails that just refuse to stay unread. #1 Subject Line. – Your LinkedIn profile. worthy of clicking on.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Generation, Linkedin] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work. With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach. The idea of inbound marketing seemed outrageous. Control for Change.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Generation, Linkedin] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Removing all ambiguity and simplifying the engagement process for readers is essential. #5 Personalize It. – Your LinkedIn profile. – Sales generated – typically, this is higher than the open or response rates. Why are you so frustrated by sending cold outreach emails? “Because ”, you protest.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Generation, Linkedin] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. Use Advanced Targeting on LinkedIn. Optimize the Process with Attribution. Are Facebook, LinkedIn or Twitter ads driving clicks that turn into customers?
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Generation, Linkedin] Why You Should Never Email a Proposal
    Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? Rather, the problem begins during the sales process. How to Define the Sales Process. In addition, you should see the client's interest and trust in your abilities increase during the process.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Generation, Linkedin] Top 10 Advantages of Online Marketing for Professional Services
    As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn. Figure 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Generation, Linkedin] How to Find Influencers for B2B Online Marketing Campaigns
    To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. B2B marketers can use this tool to examine influencers that write about a topic to build highly targeted marketing campaigns and a quicker influencer discovery process.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Generation, Linkedin] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. The site’s news block struggled to generate sustained interest. Ask a CMO.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Generation, Linkedin] Get Your Blog On: 4 Steps to Blogging Success
    Fueling demand generation. Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Objections: Objections you anticipate from them during the sales process. Role in decision-making process. Author: Elaine Ip To blog or not to blog, there is no question. Topic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Generation, Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As a first check, use a word cloud generator to extract the terms that are used most in the job description. Instead, move this process to the top of your job search to-do list. According to a study by Bright.com , applicants that apply on a Monday are most likely to advance in the hiring process. Trying to Find a Job?
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Generation, Linkedin] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Double-counting due to isolated attribution processes. If you engage with these leads through other marketing channels, like LinkedIn or email, their impact is not considered by AdWords. From there, you can say that an ad generated X amount of leads and each lead is worth $X. What is Google’s new Salesforce integration product?
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Generation, Linkedin] Is Anyone Leading Lead Management?
    Sales Lead Management is a complicated process. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. Telemarketing Outbound (qualification and lead generation). Digital Agencies.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Generation, Linkedin] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Microsoft’s acquisition of LinkedIn could mean we see sponsored ads inside Outlook. With LinkedIn Lead Accelerator, Microsoft enters the retargeting game. But what about Outlook?
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Generation, Linkedin] 5 Ways B2B Marketers Can Learn to Love Facebook
    And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. They’re focusing on lead generation. Third?
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