MADISONLOGIC B2B WHITE PAPERS | FRIDAY, APRIL 24, 2015
[Generation, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
the data that’s generated every time a viewer interacts with the material. This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. world.
BIZNOLOGY | FRIDAY, APRIL 24, 2015
[Generation, Linkedin] Case study in data-driven B2B customer acquisition marketing
With responsibility for demand generation, Sechrist is mired in database marketing. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling. Five9 also looks at individual personas among their customer base, using a similar process.
LEADERSHIP | TUESDAY, APRIL 21, 2015
[Generation, Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
Sales Cycle: B2B marketing involves a multi-step buying process, meaning a longer sales cycle. B2C has a single-step buying process with a shorter sales cycle. Here Are 7 B2B Lead Generation Tactics that Still Work. What are some of the tactics that your organization has found useful and effective in lead generation?
B2B MARKETING INSIDER | MONDAY, APRIL 20, 2015
[Generation, Linkedin] Hey Marketing: An Inquiry Is Not A Lead
spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. Meaning you need 351 inquiries to generate a new customer. Demand Generation
SYNECORE | SATURDAY, APRIL 18, 2015
[Generation, Linkedin] The Importance of Brand Integrity in the Digital Age
As the hub of your organization’s online presence, your brand website is a powerful tool to effectively communicate your brand message, attract prospects, generate leads and sales, and build long-term advocacy. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”.
MARKETING ACTION | WEDNESDAY, APRIL 15, 2015
[Generation, Linkedin] Email: Retention Strategies in an Acquisition World
For so long the lead generation channel has been this open secret. Feeding the lead generation beast. DAVID : There is a lot of emphasis on lead generation. SHERRY : Is it like, in the social sense, like somebody reaching out and saying, “Hey I see via LinkedIn that you’re a friend of David Fowler. I am too.
EMAGINE B2B BLOG | TUESDAY, APRIL 14, 2015
[Generation, Linkedin] Digital Awesomeness Series: A Day In The The Life
Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. This is arguably the most important part of the process. I’m looking at the top hospitals across the United States and finding the right person to reach out to. 30pm – Connect with new contacts on LinkedIn. 30am – Get to work.
HUBSPOT | MONDAY, APRIL 13, 2015
[Generation, Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. There are a few different types of awareness that people will have during the sales process. And she''s not just any copywriter. Be different.
HINGE MARKETING | THURSDAY, APRIL 9, 2015
[Generation, Linkedin] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
LinkedIn is a fixture of the professional services world, and among the top ways that buyers check out potential services providers. Market research also gives you insight into how your processes are performing. In fact, this process is essential for technology firms. On Twitter or LinkedIn? Technology Online Marketing
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 8, 2015
[Generation, Linkedin] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach prospects and customers as they self-educate through the buying process. Content Marketing
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 7, 2015
[Generation, Linkedin] 7 Modern Marketing Experience Takeaways
Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
FATHOM | THURSDAY, APRIL 2, 2015
[Generation, Linkedin] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
conversion rates, etc.), AND even tie leads generated via their platforms directly to revenue through a connection to your CRM. Paid advertising (through Google, Bing, LinkedIn) allows you to distribute your message immediately. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 1, 2015
[Generation, Linkedin] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
Some students experienced major anecdotal wins in the process. In the process of doing outreach to promote the article, she got in touch with a major online music publisher. Connect with Scott on Twitter @scottcowley or LinkedIn. And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. Get attention, drive action.
HINGE MARKETING | FRIDAY, MARCH 27, 2015
[Generation, Linkedin] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. Then you can see where technology fits into it, where an overall lead generation and lead nurturing program fits in, and how that helps the firm really achieve their goals. On Google+ or LinkedIn? Ready to learn more?
CMO ESSENTIALS | THURSDAY, MARCH 26, 2015
[Generation, Linkedin] What Shazam Can Teach Marketers about Predictive Analytics
What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. Suddenly, we saw that the new paid ads were responsible for most of the inbound calls that were generating more customers. It’s the missing piece.
WEBBIQUITY | WEDNESDAY, MARCH 25, 2015
[Generation, Linkedin] 13 Great Guides to Growing Your Blog Audience
How can you generate more organic search traffic? ” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Simple—but not easy. Email?
HUBSPOT | TUESDAY, MARCH 24, 2015
[Generation, Linkedin] How to Produce an Internet Radio Show
There are lots of ways to generate and publish content for your inbound marketing efforts. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Let''s get started.
HUBSPOT | TUESDAY, MARCH 24, 2015
[Generation, Linkedin] Starting a New Job? 8 Tips for Having a Great First Day
You probably already did this as part of the interview process, but it doesn''t hurt to do it again before your first day. The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. Congrats! The hard part is over, right? Read their blog.
HUBSPOT | MONDAY, MARCH 23, 2015
[Generation, Linkedin] The Essential Reading List for Growth Hackers: 15 Experts to Follow
Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. In his blog, Brian lists practical techniques that are in-depth and up to date, making the process of execution easier for the readers. I''ve always been in awe of growth hacking. Follow @seanellis. Follow @mikaelcho. Follow @sethgodin.
BIZNOLOGY | MONDAY, MARCH 23, 2015
[Generation, Linkedin] 10 data experts explain why little data is the new big data
Why do people obsess over LinkedIn Connections or Twitter followers? The first step in the little data process is to identify key business objectives that your organization would like to have data solve. Make quintillion bits of digital data generated each day from the big data stream.” – Gary Drenik, Forbes. The exception.
THE FORWARD OBSERVER | THURSDAY, MARCH 19, 2015
[Generation, Linkedin] 4 Steps To Align Your Sales Approach With Inbound Marketing
Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? But now, with nearly unlimited information on the Internet, the buyer can avoid the seller until much later in the process. Check LinkedIn to read your lead’s profile, see if you have any shared contacts or groups.
HINGE MARKETING | WEDNESDAY, MARCH 18, 2015
[Generation, Linkedin] Does Your Professional Services Firm Need a High Performance or a Branding Website?
All of these advances can make your website more user-friendly and help your firm generate more business. Does a branding website meet your firm’s specific needs or do you need something more robust, like a high performance website that generates leads? On Google+ or LinkedIn? So, what kind of website do you need?
ANNUITAS | TUESDAY, MARCH 17, 2015
[Generation, Linkedin] The Key Marketing Automation Players On Your Team
Insight into page visits, form submissions and a clear lead equalization process are just a few of the reasons the Sales User enjoys marketing automation. The CRM User and the Power User create custom fields, triggers and workflows (in their respective platforms) to support and enable the business and sales process. Additionally,
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Generation, Linkedin] 17 Reasons Why I’m Lucky To Be In Business Development
Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also , LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. B2B Web Strategy Lead Generation Social Media Insightful Blog Posts: To add onto Feedly and Flipboard. 6.)
B2B MARKETING UNPLUGGED | MONDAY, MARCH 16, 2015
[Generation, Linkedin] Three Reasons Customer Experience Management Fails – Part II
To be sure, a problem is an inflexion point in the relationship, and if you screw it up by trying to process all the emotion out of it, you’re probably not going to turn it around. But CRM B2B marketing bizmarketer CEM customer experience management Elizabeth Williams linkedin porcupines Reason #2: We focus on the problem. Uh oh.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 16, 2015
[Generation, Linkedin] How to Use LinkedIn to Generate Leads
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.
HINGE MARKETING | THURSDAY, MARCH 12, 2015
[Generation, Linkedin] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
They follow your company on LinkedIn (though maybe they’re just looking for a job). When you speak with a lead, ask thoughtful questions meant to uncover their needs, determine their decision-making process, and discover the criteria they’re looking for in service providers. On Twitter or LinkedIn?
HINGE MARKETING | TUESDAY, MARCH 10, 2015
[Generation, Linkedin] Finding the Niche Within the Niche: A Profile of Architect and Visible Expert? Dale Mulfinger
In the process, he has become a nationwide expert on cabins and second homes, combining a solid professional and academic foundation with an ability to personalize his brand and take it to the national stage. The book generated interest and led to his being hired to design cabin projects of his own. On Twitter or LinkedIn?
LEADERSHIP | TUESDAY, MARCH 3, 2015
[Generation, Linkedin] What’s Holding Back Your B2B Lead Generation?
He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. FROZEN. It’s been a brutal winter for sure.
CMO ESSENTIALS | MONDAY, MARCH 2, 2015
[Generation, Linkedin] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
My view is the customer-focused, revenue-generating mandate for marketing is enormous and marketing is evolving way too fast to wait for these execs – who speak completely different languages ? Rarely, do IT groups have deep knowledge in marketing process or customer behaviors (unless marketing is your business). Sound familiar CMOs?
HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Generation, Linkedin] How to Use LinkedIn for Business Development
LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Most likely, you’ll find these potential prospects on LinkedIn. On LinkedIn?
MARKETING ACTION | THURSDAY, FEBRUARY 26, 2015
[Generation, Linkedin] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. How many LinkedIn profiles have you read?
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 24, 2015
[Generation, Linkedin] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
Generate Leads for Exports. Two key resources from Google for managing and optimizing this process: Products Feed Specification – details required and important to consider for integrating and optimizing individual product information. Leverage LinkedIn Relationships. Those tactics in summary: YouTube Integration.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Generation, Linkedin] 48 Phenomenal SEO Guides, Tips & Tactics
Is it optimized for lead generation and conversions? Except that he really didn’t; he only said that spammy guest-blogging purely for the purpose of generating backlinks is dead. Note this post generated nearly 700 comments. It automatically generates a source code for me to use, so I don’t need to know much about coding.”
HINGE MARKETING | MONDAY, FEBRUARY 23, 2015
[Generation, Linkedin] Top 5 Business Challenges for Management Consulting Firms
For comparison, 72% of all professional services firms cite generating new business as their number one challenge. In addition to its strong focus on generating new business, this was another distinguishing feature for the management consulting industry in our study. Firms must showcase their expertise, thought processes, and results.
MARKETING ACTION | THURSDAY, FEBRUARY 19, 2015
[Generation, Linkedin] Social Selling 101 – 3 Social Technologies To Get You Started
When you start out social selling , don’t automate any of your processes. Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Buffer can connect you to LinkedIn, Google+, Facebook, & Twitter. They are all easy to use. Begin with Twitter.
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 16, 2015
[Generation, Linkedin] Top 3 Media Buying Mistakes B2B Marketers Make
million in revenue from a $15,000 lead generation program and another that expected to use content created for help desk administrators in a program to increase visibility with VPs and CIOs. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Media advertising lead generation mistakes toby hudson Content.
MI6 MARKETING AGENCY | SATURDAY, FEBRUARY 14, 2015
[Generation, Linkedin] Mi6 Marketing Wrap Up #19
This update include: 1) Building Your User Engagement Pyramid | 2) Your Personal Brand is the New Sales Call | 3) B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views | 4) Intelligently Evaluating Lead Costs – Looking Beyond the CPL | 5) Everything You Need To Know About LinkedIn Endorsements. 1. But, all is not lost!
MARKETING CRAFTMANSHIP | FRIDAY, FEBRUARY 13, 2015
[Generation, Linkedin] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
Ideally, your website should express institutional values, explain investment processes, showcase human capital, provide examples of thought leadership and include inherent 3 rd party endorsements. Harness the market reach of LinkedIn. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.
HUBSPOT | THURSDAY, FEBRUARY 12, 2015
[Generation, Linkedin] How to Prepare for Your Next Job Interview
Your LinkedIn profile should be optimized to a T. The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. Check out your interviewers'' LinkedIn profiles. Do you have experience with lead generation and you''re interviewing with the Director of Lead Gen? Applying for jobs isn''t easy.
HINGE MARKETING | FRIDAY, FEBRUARY 6, 2015
[Generation, Linkedin] 3 Steps to Repurpose Your Content in B2B Content Marketing
Between topic generation, production, and promotion, content creation can be a full-time job. Remember the hidden B2B content marketing gem that makes the whole process easier: content repurposing. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Strategies for Repurposing Your Content 1.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Generation, Linkedin] 57 Basic Marketing Analytics Terms Everyone Should Know
The process of only showing these posts is called filtering. For example, using HubSpot, you can run a Revenue Report based on how much revenue your email marketing or social media efforts have generated. S. When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? Annotations.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 4, 2015
[Generation, Linkedin] Everyone Can Do More With New B2B Technology
Talking About My Generation And Yours. One of the most common ways we tend to define generational gaps today is by the way we think about B2B technology and how we let it influence our lives and our work. I can say that with some authority. Can someone please explain to me the legitimate appeal of Snapchat?). It enhances that skill.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 2, 2015
[Generation, Linkedin] In Content Marketing, every word matters. Thus Buyer Personas matter!
There was a question recently on LinkedIn about how to get multiple writers on the same page and that’s the question that was asked “How do we get multiple writers on the same page?” You simply cannot pre-plan buyer personas, because they are in-effect – a detective process. Thanks so much, Adele.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 28, 2015
[Generation, Linkedin] How to Integrate Social Media and Blogging from The Art of Social Media
While this exact process might not be the best for your personal brand or organization, by looking at your click-through data and doing some testing, you can find the cadence that works best for your audience. The process is free, so there’s little downside. Then, keep your LinkedIn account up-to-date and join relevant LinkedIn groups.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Generation, Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Can you give any advice for handling the whole content marketing process as a small team with little to no budget? Twitter, Facebook, Linkedin, etc.
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Generation, Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process. Creating engaging content will become increasingly important, and personas will be a helpful tool in guiding that creative process. There’s been a clear shift in LinkedIn’s positioning overall. B2B Marketing
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 27, 2015
[Generation, Linkedin] 6 Broader Business Questions to Inform Your SEO Strategy
As part of the internal process, product and brand employees would come together to complete a Product Brief. For example, reviewing Product Briefs became a useful part of our keyword research process. We turned around and used the insights generated to build content and link building assets. What worked well?
MARKETING ACTION | MONDAY, JANUARY 26, 2015
[Generation, Linkedin] 6 Steps to a Content Marketing Plan that Can Drive Conversions
We can help that decision-making process by engaging, entertaining, and educating them with relevant information during their research. The value of content marketing is generating information, awareness, and engagement. The things we read daily influence our thought process. And it makes sense. Before We Begin. Key Takeaways.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Generation, Linkedin] New Marketing Automation Options for Small Business in the VEST Report
CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. Here are thumbnails of the others. Most clients have fewer than ten employees.
FEARLESS COMPETITOR | FRIDAY, JANUARY 23, 2015
[Generation, Linkedin] 5 Tips for Developing Strong Buyer Personas
Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns , you start with buyer personas. Without deep buyer(People) personas, you simply cannot be great at demand generation or lead generation at all.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Generation, Linkedin] The State of Marketing Technology in Asia
They also increasingly use the marketing technologies and platforms that can automate many of their processes, and engage customers and prospects efficiently and effectively at scale. That requires more than just signing up for some software – it requires a comprehensive look at your people, processes, content and technologies.
HINGE MARKETING | WEDNESDAY, JANUARY 21, 2015
[Generation, Linkedin] 5 Lead Generating B2B Website Trends
In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. 1) Calls-to-Action (CTA). lead generating website uses effective calls-to-action to convert visitors into leads. On Google+ or LinkedIn?
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Generation, Linkedin] Right Time, Real Time Selling
Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. They have a clear and customer-centric process that uncovers pains and process. They Find New Customers is a B2B lead generation company in the Tampa/St.
WEBBIQUITY | TUESDAY, JANUARY 20, 2015
[Generation, Linkedin] 28 (of the) Best LinkedIn Marketing Guides of 2014
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.
HINGE MARKETING | MONDAY, JANUARY 19, 2015
[Generation, Linkedin] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
Others have grown up with the belief that face-to-face networking was the only useful strategy for generating new business and everything else was just a waste of time and resources. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The result? This is a common and problematic misperception. Conclusion.
FEARLESS COMPETITOR | MONDAY, JANUARY 19, 2015
[Generation, Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
Hire great processes. Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs and we are partnered with Likeable Local, Social Media Marketing Software to make YOU more Successful. ” Amen, Dr. King. We are all human beings.”
HUBSPOT | MONDAY, JANUARY 19, 2015
[Generation, Linkedin] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
By re-purposing the full capacity of your blog content on social media, and not just the headline, you generate a stream of diverse content that your audience can easily re-share. Here is a post on how to generate click-to-tweet links for your content. Step-by-Step processes. Quite the opposite. Bonus Tip. Example. Bonus Tip.
MARKETING ACTION | MONDAY, JANUARY 19, 2015
[Generation, Linkedin] 4 Killer Tips to Boost Social Content Sharing
One good place to begin the process of sales and marketing alignment is in social selling. Sales leaders and reps, you could be generating customized leads from your content writing and sharing efforts. This level of visibility is needed if you’re serious about getting sales more involved in the social sharing process.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 15, 2015
[Generation, Linkedin] Recapping 2014 in Content Marketing
History has shown us that few content teams are successful without a smart content marketing strategy - read: tied to business goals - and the process and tools to execute it. Low effort is usually more user generated content - it may not be perfect, may need a little polish, but it is authentic. Content marketing had a huge year!
B2B MARKETING INSIDER | THURSDAY, JANUARY 15, 2015
[Generation, Linkedin] How To Plan And Build A Successful Content Marketing Strategy
The Content Marketing “Rule of Thirds” And I talked about the budgeting process for your overall budget and for your content budget. One-third of your budget on User Generated Content (UGC) or co-created content with employees, influencers, customers. Did you know that every day on the internet: There are 4.75 There are 1.8
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Generation, Linkedin] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
In most cases, “somewhere” is the top of the funnel with lead generation. (It’s no mistake that most organizations spend the largest chunk of marketing budget on acquisition.) There are countless ways content marketing is used to generate leads. How to use content marketing to generate leads. lead generation form in front of it.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Generation, Linkedin] 15 Important Ways to Use Case Studies in Your Marketing
Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. Get Inspired: Want to generate more leads with SlideShare, but not sure how to get started?
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Generation, Linkedin] How I Easily Got 25% More Views on My LinkedIn Profile
Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., But who''s searching for awards on LinkedIn?
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Generation, Linkedin] 10 of the Most Successful B2B Blog Post Themes
These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. Read, write, review. To stay educated, you read.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Generation, Linkedin] 19 More Outstanding Social Media Marketing Guides
How can different networks be used most effectively for lead generation? Michael Brenner examines findings from Adobe regarding the top social networks for business in the view of CMOs, based on their value for SEO, brand awareness, customer communication, and traffic generation. Image credit: KISSmetrics. Thank goodness!).”
MARKETING CRAFTMANSHIP | SATURDAY, JANUARY 10, 2015
[Generation, Linkedin] Hedge Fund Marketing: From Oxymoron to Best Practices
Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Any firm that operates without a formal plan (which should be simple, and not require a lengthy process to create), eventually becomes a victim of “trust me it’s working” marketing.
AVITAGE | WEDNESDAY, JANUARY 7, 2015
[Generation, Linkedin] Continuum and Process vs. Event, Project or Campaign Thinking
It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. While I haven’t yet read it, this morning LinkedIn delivered an interview-based article that introduces a key theme of the book. The consensus is clear.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[Generation, Linkedin] There Is No One Size Fits All B2B SEO Program
Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn. Lead generation will always be a top priority for B2B marketers. Preliminary SEO Analysis. Competitive assessment.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 6, 2015
[Generation, Linkedin] What will replace Facebook? Six considerations
think it is possible to remain relevant generation to generation. Without changing the product, it has remained vital across the generations for 120 years! The investment Facebook has spent billions of dollars on software development and the extraordinarily complex processes that make it work. What will replace Facebook?
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Generation, Linkedin] The Top 10 Benefits of Using Social Media Marketing for Business
In the professional services world, LinkedIn Groups are one of the most common places to find social media communities and conversations around your industry. 2) Buyers are turning to social media to check out firms before purchasing. You might link to a webinar on Twitter or share a tutorial blog post on LinkedIn. Social Media
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Generation, Linkedin] 87 New (Really) Marketing Automation Stats
Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ). They’re getting old.
PAUL GILLIN | FRIDAY, JANUARY 2, 2015
[Generation, Linkedin] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation. 22, 2014. 15, 2014. 16, 2014.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Generation, Linkedin] 56 Reasons Why Content Marketing Works
The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. 6. Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% vs. 3.8%). Coull ).
HINGE MARKETING | FRIDAY, JANUARY 2, 2015
[Generation, Linkedin] The Road to Revenue, Part 3: The Content Marketing Toolbox
But to be truly successful — to effectively generate leads — they should all be deployed as part of a comprehensive content marketing strategy. The challenge here, of course, is that for the content marketing process to work as I’ve described it above, business development and marketing will need to coordinate closely.
BIZNOLOGY | WEDNESDAY, DECEMBER 31, 2014
[Generation, Linkedin] Exciting new tools for B2B prospecting
Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Are they growing?
MARKETING ACTION | WEDNESDAY, DECEMBER 31, 2014
[Generation, Linkedin] 5 New Year’s Resolutions for Marketers
It’s not an easy process, but the results can be amazing, not only in sales and revenue but also in team morale. 2. In order to continually generate demand, we need to create the right kind of content for every stage of the customer lifecycle. Hope springs eternal. In 2015, I plan to take this approach to heart.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 30, 2014
[Generation, Linkedin] Our Favorite Online Marketing Blog Posts and Articles of 2014
You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Content Promotion is a crucial part of the online marketing process. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 26, 2014
[Generation, Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. I’m not sure exactly why they chose that term, apart from the fact that everybody likes revenue. Forms can generate an alert or take another action after they are submitted.
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 23, 2014
[Generation, Linkedin] 3 Important Sales Trends & Predictions for 2015
And LinkedIn blogging went from sharp and provocative to “look at me” noisy in less than a year. We get maximum leverage in our customer acquisition process when we use technology for what it’s good for, then pair that with humans doing emotion-based jobs, like interacting with qualified leads. TREND #1: Content Fatigue / Focus.
BIZNOLOGY | MONDAY, DECEMBER 22, 2014
[Generation, Linkedin] 37 facts on the future of Social Selling vs. Cold Calling
98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 80% of introductions generate a sale (source: DSWA ). 61% of US marketers use social media for lead generation (source: IBM).
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Generation, Linkedin] 7 Ways to Get Non-Marketing Employees to Blog
To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. ways to overcome this: Show data that content marketing works and helps generates leads that will turn into more business. So what can be done?
HINGE MARKETING | THURSDAY, DECEMBER 18, 2014
[Generation, Linkedin] The Top 5 Business Challenges for Accounting & Financial Services Firms
In many market segments, it’s growing more and more challenging to generate new clients. SEE ALSO: 4 Steps to Successful Website Lead Generation for Professional Service Firms 2. We’ve already touched on it briefly above: generational change and cyclical labor shortage. On Google+ or LinkedIn?
SAZBEAN | WEDNESDAY, DECEMBER 17, 2014
[Generation, Linkedin] Amplify Your Business with Social Media Giveaways
But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. You’ll see a much higher participation rate, and a more multidimensional process from start to finish. Marketing
LEADERSHIP | FRIDAY, DECEMBER 12, 2014
[Generation, Linkedin] Interesting Infographics: Who Do People Buy From?
We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to people that know their stuff, who generate trust and help them make informed decisions throughout the process. What resonates best with a B2B buyer? Becoming Thought Leaders.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Generation, Linkedin] The 19 Best Content Marketing Blogs From 2014
In this post, Neil provides a simple framework for generating that ultimate list of customer questions and marketing stories that you should be writing about. 8. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Yep that’s right!
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Generation, Linkedin] Top Trends in A/E/C Marketing for 2015
You can imagine why such a process is important. Ongoing Generational Shift. The Reuters Institute Digital Report finds that people are consuming media in dramatically new ways: online media is overtaking traditional media as the primary source of information in younger generations. On Google+ or LinkedIn?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 8, 2014
[Generation, Linkedin] 7 Ideas to keep pace with the furious pace of social media change
This whole bit about processing rapid change does not come naturally, does it? Even two generations ago, our ancestors lived in a world that was pretty close to the one they grew up in. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. “I give up,” she said. Let’s be honest. Avoid FOMO.
MARKETING ACTION | THURSDAY, DECEMBER 4, 2014
[Generation, Linkedin] 20 Social Media Terms for Non-Digital Natives
Your score (1-100) is determined by how much interest you generate when you post on various social media outlets. This is the process of listening for certain words and phrases on social media, and categorizing them by sentiment (i.e. When someone mentions “reach” do you think of toothbrushes? It’s okay, I’ve got your back. Big Data.
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Generation, Linkedin] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
Images are a key play for garnering engagement on your social pages, and data shows they help generate more likes, shares, and comments. For example, posting images on LinkedIn results in a 98% higher comment rate. LinkedIn. Like Facebook, LinkedIn also uses the Open Graph Protocol. We''ve all been there before. Facebook.
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Generation, Linkedin] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. Of these, 83% use Facebook. 8% use LinkedIn.
HINGE MARKETING | WEDNESDAY, NOVEMBER 26, 2014
[Generation, Linkedin] The Road to Revenue, Part 2: Selling Expertise
Think about the areas of expertise involved in providing that service: interpreting RRPs, responding to RFPs, word processing, government regulations and schedules, contractors, proposals, proposal creation process, document version control, approval process, binding…the list goes on. On Twitter or LinkedIn?
HINGE MARKETING | TUESDAY, NOVEMBER 25, 2014
[Generation, Linkedin] LinkedIn Networking Tips: How to Increase Connections and Engagement
LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. Monitor your LinkedIn notifications for responses and continue to engage.
MI6 MARKETING AGENCY | SUNDAY, NOVEMBER 23, 2014
[Generation, Linkedin] Community Models
This video by Colleen Young [ LinkedIn | Twitter | Website ], Manager, Social Innovation, Princess Margaret Cancer Centre at University Health Network is well worth your time watching. The focus at this stage is on scaling, documenting processes that are repeatable and can be executed by others. Chapter 3: Community Models. Timeline.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Generation, Linkedin] A Beginner's Guide to Retargeting Campaigns
Same end result, but the process is a little more convoluted. So marketers need to be prepared to help their buyers through that convoluted process. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information. People pop over to your website then leave.
HINGE MARKETING | TUESDAY, NOVEMBER 18, 2014
[Generation, Linkedin] 4 Metrics to Track ROI in B2B Online Marketing
Lead generation through content. Our research shows that 77% of professional firms generate new business leads online. And firms that generate at least 40% of their leads online are positioned to become two times more profitable than those who don’t. How many impressions do your LinkedIn updates have?
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Generation, Linkedin] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
" An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal. Adoption process. Another way of saying "the buying process." Buying Process/Cycle. Data Entry/Processing. "Always Be Closing."
WEBBIQUITY | MONDAY, NOVEMBER 3, 2014
[Generation, Linkedin] 14 Key Takeaways from the B2B Content Marketing Report
As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there. Current customers may be under-valued.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 30, 2014
[Generation, Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs. Almost no one looks for that – when they post sales management jobs on LinkedIn. This is a great lesson for hiring mangers. What you think will work often does not.
THE FORWARD OBSERVER | TUESDAY, OCTOBER 21, 2014
[Generation, Linkedin] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
Throughout the process everything is measured, analyzed, iterated and refined to improve the results. One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million.