• CEROS  |  WEDNESDAY, JULY 27, 2016
    [Generation, Linkedin] All About Those Leads: Crafting Content for Conversion
    Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer. eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. Happy reading! promise!
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Linkedin] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Many companies set up their lead management process such that any lead that is converted is left with a residual lead status of “SQL” or “Converted.”
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Generation, Linkedin] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    Full funnel marketing, often called pipeline marketing on the Bizible blog, is the process of Marketing having a role at every stage of the funnel, not just lead generation. Full funnel marketing means engaging at every stage of the buying process, far deeper than marketers traditionally focus. With MQLs? Is that enough?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Generation, Linkedin] How to Use Trigger Events for More and Better Leads
    This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Lead Generation
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] Definitive Guide to Planning a New Content Initiative
    Do we have the people and processes in place to sustain this initiative? generate more leads” aren’t good enough. resources or process issues. Create a process that facilitates regular customer conversations. analytics platforms and look for the pages or posts that have generated the most traffic. the process.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology into a seamless process. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] Content Methodology: A Best Practices Report
    connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. process, bolsters the larger Raymond James brand. processes and. generation Lead generation: Create. Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] Staffing and Launching Your Content Marketing Program
    all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. At Contently, we boil this process down to the. Now that’s ROI!
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. Our blog generated 2 million views. essential to Moz, a company that generates all of their. five-step process. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. efficiencies in the process.” 4. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Generation, Linkedin] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Buyers are often eager to view their order confirmation because it provides reassurance that their purchase was processed and gives them information on when they’ll receive their order. For example, LinkedIn sends a CTA email when you receive a new LinkedIn invitation that is personalized and prompts the user to confirm the invitation.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Linkedin] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. It’s a simple process where intentionality is the most important factor. 6 months ago, I didn't care a hoot about augmented reality games. So what? Be that guy!
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Generation, Linkedin] Interactive Content Marketing Weekly Roundup: July 11-15
    And when your sales team begins to rely on that content as a major part of the sales process with each customer, that is when you can track actual revenue generation. We’re smack dab in the middle of the summer months. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content?
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [Generation, Linkedin] No I Do Not Want To See Your Demo
    The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. The understanding today is that the buyers buying process trumps the sales process. ”   .
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Generation, Linkedin] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. At the very least their personal social profiles like LinkedIn should be fully optimized. There is still some work to be done on that mind-set issue. Who Can Nurture B2B Leads?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Generation, Linkedin] How to Design an Employee Mentorship Program That Doesn’t Suck
    This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career. entees earn more money and experience more satisfaction in their work. Creating a Mentorship Program.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Generation, Linkedin] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    It does not do marketing and lead generation for you, but rather assists with scaling already successful actions. 2) Building marketing messages around the real, live person at the end of the campaigns, i.e. building personalized, relevant content. With this, sales can engage leads from any source: LinkedIn, your CRM, a website, etc.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Generation, Linkedin] 14 Hacks for Improving Your B2B Paid Social Campaigns
    In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Odds are, you already understand the many benefits of paid social advertising and the role it plays in the B2B content marketing process. Lead Generation Cards > Promoted Tweets. LinkedIn. Twitter. Source: Social Media Examiner. Facebook.
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Generation, Linkedin] 7 Killer Tips to Boost Your Infographic Performance
    Maps that show best practices and processes. For B2B marketers, this is likely to be LinkedIn and Twitter. For example, maybe your audience would follow you on Twitter if you asked them, or download a gated eBook on the same topic offering more information (generating leads with clear interests). Start with the right topic.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Generation, Linkedin] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    This process begins with the subject line. The soft scientists we call “copywriters” have been perfecting this process for years. We’re going to discuss, in-depth, the entire process of crafting emails that just refuse to stay unread. #1 Subject Line. – Your LinkedIn profile. worthy of clicking on.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Generation, Linkedin] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work. With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach. The idea of inbound marketing seemed outrageous. Control for Change.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Generation, Linkedin] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Removing all ambiguity and simplifying the engagement process for readers is essential. #5 Personalize It. – Your LinkedIn profile. – Sales generated – typically, this is higher than the open or response rates. Why are you so frustrated by sending cold outreach emails? “Because ”, you protest.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Generation, Linkedin] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. Use Advanced Targeting on LinkedIn. Optimize the Process with Attribution. Are Facebook, LinkedIn or Twitter ads driving clicks that turn into customers?
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Generation, Linkedin] Why You Should Never Email a Proposal
    Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? Rather, the problem begins during the sales process. How to Define the Sales Process. In addition, you should see the client's interest and trust in your abilities increase during the process.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Generation, Linkedin] Top 10 Advantages of Online Marketing for Professional Services
    As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn. Figure 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Generation, Linkedin] How to Find Influencers for B2B Online Marketing Campaigns
    To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. B2B marketers can use this tool to examine influencers that write about a topic to build highly targeted marketing campaigns and a quicker influencer discovery process.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Generation, Linkedin] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. The site’s news block struggled to generate sustained interest. Ask a CMO.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Generation, Linkedin] Get Your Blog On: 4 Steps to Blogging Success
    Fueling demand generation. Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Objections: Objections you anticipate from them during the sales process. Role in decision-making process. Author: Elaine Ip To blog or not to blog, there is no question. Topic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Generation, Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As a first check, use a word cloud generator to extract the terms that are used most in the job description. Instead, move this process to the top of your job search to-do list. According to a study by Bright.com , applicants that apply on a Monday are most likely to advance in the hiring process. Trying to Find a Job?
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Generation, Linkedin] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Double-counting due to isolated attribution processes. If you engage with these leads through other marketing channels, like LinkedIn or email, their impact is not considered by AdWords. From there, you can say that an ad generated X amount of leads and each lead is worth $X. What is Google’s new Salesforce integration product?
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Generation, Linkedin] Is Anyone Leading Lead Management?
    Sales Lead Management is a complicated process. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. Telemarketing Outbound (qualification and lead generation). Digital Agencies.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Generation, Linkedin] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Microsoft’s acquisition of LinkedIn could mean we see sponsored ads inside Outlook. With LinkedIn Lead Accelerator, Microsoft enters the retargeting game. But what about Outlook?
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Generation, Linkedin] 5 Ways B2B Marketers Can Learn to Love Facebook
    And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. They’re focusing on lead generation. Third?
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Generation, Linkedin] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. With LinkedIn, Microsoft has the customer master that is constantly updated and refreshed by 433 million professionals. Featured B2B Marketing acquisition linkedin microsoft
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Generation, Linkedin] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    Making the decision to invest in new technology is a long, arduous process. With some cross-departmental coordination between customer support/success teams, sales, and marketing, you can win the loyalty of your customers, turn them into brand advocates, and unlock a lucrative lead generation and revenue channel. What do you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Generation, Linkedin] Should your content generate leads or relationships?
    His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. ” I asked.
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Generation, Linkedin] B2B Marketing to Millennials
    Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. This purchase process presents a lot of opportunities for an integrated B2B marketing plan to reach out to them. LinkedIn. 7%. Census Bureau. million, surpassing the 74.9 Step Two. Step Three.
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Generation, Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. You can’t! Like this post?
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Generation, Linkedin] How to Recruit Top Talent Using an Inbound Framework
    We've seen fire hand exactly how effective this formula is for improving recruiting, which is why we're sharing our process with you below. You’re probably starting to think that this process sounds a lot like the way companies used to compete for potential customers. Are you using LinkedIn? The same applies to recruiting.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Generation, Linkedin] 10 Metrics Every Marketing Team Should Track
    So, tracking social media followers by platform (LinkedIn or Twitter followers, for example) is a powerful way to gauge the breadth of your visibility and how prospects are checking you out. 3) Email. Or are your leads falling off too early in the engagement process? That is because visibility is the key to referrals and new business.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Generation, Linkedin] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. But direct mail doesn’t have to be a “batch” process.
  • OPENTOPIC  |  TUESDAY, JUNE 7, 2016
    [Generation, Linkedin] 5 Ways to Get More LinkedIn Leads : Social Media Examiner
    Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile. While getting.
  • OPENTOPIC  |  TUESDAY, JUNE 7, 2016
    [Generation, Linkedin] 5 Ways to Get More LinkedIn Leads : Social Media Examiner
    Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile. While getting.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Generation, Linkedin] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation. And lead generation is very dependent on brand awareness, so the strategies and tactics did look very similar for B2B and B2C. It’s not a forsaking of traditional lead generation, but rather an expansion of it.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Linkedin] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Linkedin] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 5, 2016
    [Generation, Linkedin] The Death of Rolodex Marketing
    In the pre-internet world, personal relationships, referrals and endorsements played a significant role in the decision-making process. For generations, human interaction served as the primary validation process in decision-making. The excuses we hear from them most often include: “We’re in a relationship business.”.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Generation, Linkedin] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0).
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Generation, Linkedin] How to Generate More Engagement (Without Creating More Content)
    On the quality side, your content will only be valuable enough to generate engagement, subscribers, backlinks, leads, etc. Here are a few ideas for how to generate engagement without having to create more content. Ever feel like your content team is stuck in creation mode? The quality vs. quantity content debate is ongoing.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Generation, Linkedin] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    Don't rush the process. We found that verbs generate more shares on Twitter than nouns and adjectives -- the same can be true for Instagram. While serious, jargon-heavy copy may work well on LinkedIn, for example, that same copy won't work as well on Instagram. At the end of the day, Instagram is all about the visuals. FRIYAY.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Generation, Linkedin] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. This kind of customer intelligence helps organizations understand markets and the quality of channels in terms of customer generation. Welcome back to our final lesson on marketing operations success.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Generation, Linkedin] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Expert Insights on Lead Generation.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Generation, Linkedin] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Expert Insights on Lead Generation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Generation, Linkedin] B2B Social Media: An Underutilized Method for Improving SEO Performance
    At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. From Facebook to LinkedIn, every generation is socially active. Link Building.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation, Linkedin] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Generation, Linkedin] 10 Online Lead Generation Techniques for Professional Services
    Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Online Lead Generation Techniques that Work. Any Industry Lead Generation
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [Generation, Linkedin] Optimizing Your Content for Account-Based Marketing
    Traditional content marketing uses this model: Finding a problem Understand the problem Address the problem (create content) Unfortunately, there is such an overwhelming amount of content available out there which can make the traditional content generation model less effective. This is where Account-Based Marketing can come into play.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Generation, Linkedin] The 14 Best Content Planning and Research Tools
    With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. It works by using a large store of expert-level knowledge and algorithms to automatically answer questions, perform analysis, and generate reports.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Generation, Linkedin] Top B2B Website Metrics to Monitor Using Google Analytics
    Another example would be a technology firm that creates custom business applications and publishes blog posts in their resources section about how to improve business processes and overall efficiency. Channels are the paths or processes that led a visitor to your site. Why is this metric important? Anything over 2.00 Don’t panic.
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Generation, Linkedin] Haley Marketing to Present at CSP
    Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool…IF you know what to do! In this session, David and Brad will show you the science behind social media, and how you can use it for direct sales and inbound lead generation.  Or are they playing Candy Crush?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Generation, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? How to Best Drive Inbound Lead Generation?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Generation, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? How to Best Drive Inbound Lead Generation?
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Generation, Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 Technology can simplify the editorial process, but storytelling is—and will remain—a people-centric practice. billion franchise that bumped the corporation’s first-quarter earnings 13 percent. Feed the mid-funnel pipeline.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Generation, Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 Technology can simplify the editorial process, but storytelling is—and will remain—a people-centric practice. billion franchise that bumped the corporation’s first-quarter earnings 13 percent. Feed the mid-funnel pipeline.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Generation, Linkedin] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. That’s why we created this series. Attribution.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Generation, Linkedin] Boost Your Demand Gen Mix with Account-Based Marketing
    As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. Companies using ABM generate 208% more revenue for their marketing effort. Is lead generation over? Being a marketer at Act-On is great. Why not with ABM? buyers. Engagio ).
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Generation, Linkedin] Focus on Accounts – Not Leads – for Better ROI
    As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. Companies using ABM generate 208% more revenue for their marketing effort. Is lead generation over? Being a marketer at Act-On is great. Why not with ABM? buyers. Engagio ).
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Generation, Linkedin] The 7 Building Blocks of a Solid Content Marketing Plan
    Below we’ve outlined a few challenges that arise during the planning process, and discuss actionable ways to overcome them so you can get started on putting together a documented strategy. 1. Leverage user-generated content. Ask your followers to submit images and stories or use a hashtag campaign to generate a discussion.
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Generation, Linkedin] LinkedIn for B2B Marketing and Sales: What’s Missing?
    Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. B2B Lead to Sale Process Social Sellin
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Generation, Linkedin] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    Last week, Carlos Hidalgo, author and CEO at ANNUITAS, self-published an open letter  on LinkedIn  pleading B2B content marketers to STOP creating content: Dear B2B Content Marketer: First let me say that I am one of you. Do these need to be adjusted or scaled back during the initial planning process?  . Wait, what?
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Generation, Linkedin] What Buyers Want: The Buyer’s Selection Process
    As part of our study of professional services buyers , we asked private sector and government buyers to offer insights into their purchase decision process. Confidence in the project team is another critical factor in the selection process. Join us on LinkedIn and Twitter for more marketing tips and strategies. We think so.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Generation, Linkedin] B2B Marketing Strategies that Raise Visibility and Win New Business
    Simply put, link earning is the process of associating your thought leadership and educational content with other reputable websites. Content written in a list format tends to get widely shared and generates a lot of links back to you. what goes? What are these strategies? Link Earning. Social media. Speaking engagements. Networking.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Generation, Linkedin] The Unseen Problem with Inbound Leads and How to Fix It
    As you’ve probably noticed, inbound lead generation strategies are in vogue. Influencers and inbound solutions themselves are singing the praises of these strategies from the rooftops, including their purported superior ROI and their ability to generate high quality, easily converted leads. Take Action on Inbound. Takeaway.
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Generation, Linkedin] Building Loyalty through Client Experience
    Each silo has developed internally focused processes to maximize efficiency and effectiveness. The format of the invoice, the clarity of information, and delivery method all affect the ease of which your client can process and pay. Join us on LinkedIn for more insights and resources on lead generation. How Hinge Can Help.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Generation, Linkedin] Building a marketing team to fuel triple-digit annual growth
    We are closely involved in that process. In one organization there was no demand generation, so the first person I hired was a generalist who could do demand generation but also cover the operations side. Every company I have worked for in the last ten years has gone through almost triple-digit growth every single year.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Generation, Linkedin] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    When you consider the online marketing landscape, it is important to recognize that many elements make up the new marketing mix, which complicates the process of developing a strong brand. Back in the day, one could use something like direct mail or advertising (outbound marketing) to generate interest. Key Trends Influencing the Mix.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Generation, Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 Technology can simplify the editorial process, but storytelling is—and will remain—a people-centric practice. billion franchise that bumped the corporation’s first-quarter earnings 13 percent. Feed the mid-funnel pipeline.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Generation, Linkedin] How to Match Your Content Strategy with the Buyer’s Journey
    Types of content for this visitor:  Developing (if you don’t have one in place) or leveraging your company blog is a perfect platform when creating content that is designed to generate brand awareness. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Generation, Linkedin] 10 B2B Growth-Hacking Tactics for Lead Generation
    In the digital marketplace, where your competitors are numerous, and your battleground is a vast global web, growth hacking tactics need to be employed to generate more (and higher quality) leads. Here are some tactics to help you hit the ground running: 10 B2B Growth-Hacking Tactics to Generate Leads.   1. B2B vs. B2C Growth Hacking.
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] Four Problems with Account-Based Marketing
    Account-Based Marketing Puts Sales In Control of the Marketing Process. It seems too easy to lose sight of the simple fact that incorporating account-based considerations into content strategy and lead management process are what will best serve to bolster any Account-Based Marketing strategy and drive revenue. The result?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] From Zero to Success: Building an Email List From Scratch
    You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. isn’t the only way to incentivize the email-collection process. Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. Start for Free.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] How Should Publishers Deal with Platform Overload?
    From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. Maybe you’re looking to distribute your content to new audiences and promote more user-generated sharing. Why not cast your net wide? Step 4: Prioritize. Media
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] Agencies Under Pressure to be More Digital
    In his LinkedIn post last year called 8 Tips For How To Sell Your Ad Agency To WPP , he stated: “The digital sweet spot is a firm with technological prowess, owned IP, strategic vision and industry leading expertise in a hot category like mobile, social, etc.”. Marketing has changed more in the past five years than in the past 50. over 2015.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Generation, Linkedin] Agencies Under Pressure to be More Digital
    In his LinkedIn post last year called 8 Tips For How To Sell Your Ad Agency To WPP , he stated: “The digital sweet spot is a firm with technological prowess, owned IP, strategic vision and industry leading expertise in a hot category like mobile, social, etc.”. Marketing has changed more in the past five years than in the past 50. over 2015.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Generation, Linkedin] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. While lead generation has always fallen to marketing, leads now transfer to sales at a much later stage, as lead nurturing becomes ever more important.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Generation, Linkedin] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But they unknowingly generate assets that miss the mark, as they overlook something very important: a highly strategic topic. You can use this to confirm your hunches or generate new ideas for SlideShare topics.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Generation, Linkedin] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But they unknowingly generate assets that miss the mark, as they overlook something very important: a highly strategic topic. You can use this to confirm your hunches or generate new ideas for SlideShare topics.
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Generation, Linkedin] 6 Questions to Ask Before You Build a New AEC Website
    LinkedIn is the social media juggernaut of the AEC industry, but other networks have their own advantages as well. properly engineered website can be used in conjunction with an online marketing plan to go beyond the critical supporting roll and actively generate leads. You’ve decided that your AEC firm will launch a new website.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Generation, Linkedin] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation. Forrester , 2013.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Generation, Linkedin] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation. Forrester , 2013.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Generation, Linkedin] Social employee advocacy pilot program made simple #marketing #business
    source: Edelman ; LinkedIn ). Employee-generated or shared content is eight times more effective than that shared by a branded account. LinkedIn has found that only 3 percent of employees share content relevant to their brand. Being able to measure results helps validate the sharing process to both employees and management.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Generation, Linkedin] Finding the Hidden Money in Your Content Strategy
    Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. All of our leads are either referrals, or generated through our content marketing outreach.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Generation, Linkedin] Got Dynamics? Why You Need Act-On, Too
    strategy; go-to-market approach; success measures; organizational alignment; common, integrated processes; and. They capture your sales process, but they don’t execute it. CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. technology.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Generation, Linkedin] Got Dynamics? Why You Need Act-On, Too
    strategy; go-to-market approach; success measures; organizational alignment; common, integrated processes; and. They capture your sales process, but they don’t execute it. CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. technology.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Generation, Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    These are usually the same folks that are in some way involved in the business development process. Like “SEO for lead generation” or “targeting the right audience.” Here are a few popular methods for promoting your content: LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in?
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Generation, Linkedin] Content’s Role in an Account-Based Marketing World
    Then we started doing more account-based marketing with outbound calling, company targeted ads on LinkedIn, mailers… In all, about 60% of our demand now comes from account-based marketing, up from maybe 10% a year ago. Over the last six months, we’ve been making major transformations within our marketing team. So, how do we approach it now?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Generation, Linkedin] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    Let’s be honest, blogging can be time consuming, especially if you don’t have the right processes in place to maximize efficiency. As you plan out your content, make keywords a significant part of your planning process. Starting a new blog is exciting, but it can be a little intimidating. You know the material. Be patient.
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