• HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Generation, Linkedin] Conducting Brand Research: Whose Perspective Should You Get?
    Below are the types of individuals that engage with your brand during the buying process, and a description of their various perspectives. 1. Their perspective of your brand can come in handy when you want to generate more referrals. 6. In today’s business world, everyone is connected. Are you a startup with a clean slate?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    93% The Percentage of Top Performers that regard “Generate. LinkedIn, Twitter, and Facebook to share. value they can deliver in the process, the more likely they are to lift sales with. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. topic. report on Campaign.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. world.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Generation, Linkedin] Why Professional Photography Matters On Your Website
    We process imagery more quickly than text and many of us are visual learners. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. Your website says a lot about your firm.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Generation, Linkedin] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    As we cursed and sweated over a bad shot or cheered on when we got lucky, the conversation drifted towards the common challenges that channel marketers struggle with in their demand generation efforts. They can neither predict lead generation outcomes nor measure the effectiveness of their demand generation programs.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Generation, Linkedin] Closing the Sale: Why the Best Firm Doesn’t Always Win
    When you’re learning about your prospect’s business and developing your proposal, you need to give them a taste of your expertise, thought processes and what it’s like to work with you. Join us on LinkedIn and Twitter for more marketing tips and strategies. We have all had the experience. Frustrating. Experts educate.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Generation, Linkedin] What Does A Content Marketing Plan Look Like?
    How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Generation, Linkedin] Digital Marketing: The 7 Essential Channels
    Furthermore, developments in the display ad buying process now allow marketers to pre-define their target audiences based on demographics and psychographics (e.g., The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. Wouldn’t it be great if business were like that today?
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Generation, Linkedin] ReadyPulse to Sponsor Demandware XChange Conference
    As a Demandware LINK Partner, with a certified Demandware LINK Cartridge, ReadyPulse integrates social user-generated content with e-commerce product catalogs. The ReadyPulse Demandware LINK Cartridge helped us greatly speed up the process of deploying albums of user generated content on our e-commerce site, blog, and social platforms.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Generation, Linkedin] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    They can support multiple strategic efforts, including brand awareness, lead generation, training and education, and thought leadership. The power of webinars is clear: They can deliver rich and engaging experiences, create interest, build trust, and encourage participants to take the next natural step in their decision-making process.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Generation, Linkedin] How Marketing Can Contribute To Revenue Generation
    They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. In doing so, marketing can helps sales reps better do their job and, in turn, actually impact revenue generation in the process. Demand Generation marketing revenue revenue generation
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Generation, Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Pipeline management: What process do we have in place to ensure every lead is touched and routed to the next stage of the journey? Step 1 – Revenue Influencer Feedback.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Generation, Linkedin] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Below, I’ve laid out a straightforward process that will generate tangible results from your social media marketing campaigns. The offer is attractive and the process to enter is straightforward for individuals.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Generation, Linkedin] How to Balance Website User Experience and SEO
    Navigating a website should be a clear and intuitive process. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Avoid keyword stuffing.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Generation, Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Increased spending on lead generation.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Generation, Linkedin] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. As a marketer, this change is a great opportunity to save money and streamline the conversion process of video ads. Right now, many marketers (you?) may word of advice: Wait! Finally!
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Generation, Linkedin] 5 Social Selling Best Practices that Deliver Dramatic Results
    People hate it when they log into their LinkedIn accounts and have connection requests from sales people they’ve never heard of. But calling people out of nowhere forces the sales process. We – the consumers – want to control the sales process. And while us buyers do want to control the sales process now, we love information.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Generation, Linkedin] Bare Essentials: Marketing as a Necessary Evil
    all of which may be more likely to generate distractions and invoices than new accounts or revenue growth. Here are some ways to make this process simpler and more effective: Create a repeatable format, such as an interview series, a partner letter, or hypothetical (or real) case studies. Avoid being overly self-promotional.
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Generation, Linkedin] Interesting Infographics: Visual Content Drives Social Media Growth
    It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. People process images far faster than text – 600,000 times faster, to be exact. Processes 3 billion searches per month. The science backs it up.
  • LEADERSHIP  |  THURSDAY, AUGUST 13, 2015
    [Generation, Linkedin] 7 Essentials of Your B2B Customer Self-Service Strategy
    Test your systems and processes, online, offline and on mobile channels, to ensure that whatever your customers need to do in order to use your self-service tools, it is simple, straight-forward and quick. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry.  . Simplify and speed up.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Generation, Linkedin] Protecting Your Employment Brand – Lessons From the Oracle of Omaha
    Make sure that your website, career portal, and job postings all clearly (and consistently) explain your screening, interviewing, selection and placement processes. Visit platforms like LinkedIn, Facebook and Glassdoor to find out what applicants are saying about you. Generate more positive reviews. How can Warren Buffett help?
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Generation, Linkedin] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. What is not easy is the process of sifting the grain from the chaff and finding true leads. Even better if your lead generation program offers 360° visibility!
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Generation, Linkedin] 5 Ways to Boost Your B2B Marketing into Overdrive
    Often, your sales team is not even present for much of this process. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. The earlier you do this in the B2B sales process, the better. Originally published on LinkedIn Marketing Solutions Blog. You need a new approach.
  • ANNUITAS  |  TUESDAY, AUGUST 4, 2015
    [Generation, Linkedin] Is Your Content Marketing Missing the Mark?
    Do any of these statements sound familiar? “We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”. “We can’t keep up with all the campaign requests we get from sales.”. “We have white papers for every buying stage, but we just can’t get enough people to download them.”. Personas.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Generation, Linkedin] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. With merely 10 reviews by verified users, a company can generate tens of thousands of impressions to buyers. Business technology purchases are no less important.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Generation, Linkedin] Millennials Hate Ads! Want This Instead
    The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation. If you are one of many brand marketers out there who are scratching their head and struggling to find a way to connect with millennials, here are 5 things you need to know to better target and reach this generation.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Generation, Linkedin] How to Get a Bigger Bang from Your Press Releases
    Some examples: “Join the conversation on Twitter, circle us on Google+, friend us on Facebook and get to know the company on LinkedIn.” Check in the process that you hyperlink each and every channel you mention, to make it easy for readers to follow you. Press releases drew eyes. They were go-tos for information. Find Your Influencers.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Generation, Linkedin] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Is our marketing budget and campaign planning process making the right use of customer data? How can we apply real-time business intelligence and predictive analytics to our lead generation campaigns? Is there one?
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Generation, Linkedin] Effective Social Selling = Mindset over Tactics
    If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Others swear by it as the holy grail of lead generation. They’re supposed to be generating leads that fill the sales pipeline, right? What is it about the term “Social Selling” that gets people riled up? Who’s right?
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Generation, Linkedin] The Content-Ready Buyer Persona
    What could keep this persona from taking the next step at each stage of the buying process? Ardath recommends  against one-off short-term campaigns, and instead recommends thinking of engagements across a continuum that spans the entirety of the buying process. 8. Demand GenerationSo what goes into a content-ready buyer persona?
  • HINGE MARKETING  |  THURSDAY, JULY 23, 2015
    [Generation, Linkedin] Generating Architecture Leads: 3 Important Lessons for Principals
    Client referrals and networking are no longer the only way for architects to generate leads. So, when it comes to lead generation techniques for competing in today’s dynamic marketplace, three important lessons should be top of mind. 1. Lead generation is the process of identifying potential new clients.
  • HINGE MARKETING  |  TUESDAY, JULY 21, 2015
    [Generation, Linkedin] Rethinking Referral Marketing: Demonstrate Your Expertise
    But there are ways to simplify the process. With original and truly educational content, you will have one of the key ingredients of a successful referral marketing strategy, helping generate new referrals from folks you may never even interact with. Join us on Twitter and LinkedIn for more tips on driving referrals and new business.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. I've also written a few ultimate guides in my time.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Generation, Linkedin] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    LinkedIn, too, is friendly to videos and slideshows, and increasingly it’s a good place for blogs, as well as Twitter-like commentary. The process starts and builds slowly – much like the B2B selling cycle itself. Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. Sometimes this is the case, but not always.
  • HINGE MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Generation, Linkedin] A 10 Step Brand Development Strategy for Your Professional Services Firm
    Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases. The other variety does the above and also generates and nurtures potential new clients. Not convinced? Consider what a professional services brand is.
  • LEADERSHIP  |  TUESDAY, JULY 14, 2015
    [Generation, Linkedin] What’s Falling Between the Cracks in Your Lead Generation?
    And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Everything we have talked about with regards to demand generation for your products and services requires knowing your target market. Do you have questions about how to drive better performance for your B2B lead generation campaigns?
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Generation, Linkedin] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Blog posts help to demonstrate your firm’s specialized expertise, builds visibility, drives website traffic, and attracts prospective clients who are early in the sales process. Your blog should be an essential component of your lead generation strategy. Join us on LinkedIn for more insights and resources on content marketing.
  • HINGE MARKETING  |  MONDAY, JULY 13, 2015
    [Generation, Linkedin] What Every Managing Partner Needs to Know About Lead Generation
    Lead generation means different things to different firms. While seeking client referrals and networking are both legitimate approaches to lead generation, they are no longer the whole story. Let’s look at what lead generation has evolved into, starting with the basics. Lead Generation Defined. Lead Generation
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 10, 2015
    [Generation, Linkedin] How To Use Content Marketing To Be An Incredible Seller
    Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Source: LinkedIN). Do you want to hear a social selling fairy tale? What The Social Selling Influencer Facts Tell Us.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Generation, Linkedin] Stop Being Snubbed On The Buyer’s Journey!
    GerryMoran.png" alt="Hitch A Ride | MarketingThink.com | @ GerryMoran " width="465" height="260" />92% of customers would engage with their sales contacts who are thought leaders on some level (Source: LinkedIn). Learn how to retweet , learn how to tweet and learn how us LinkedIn posts to help you build your customer credibility. 3.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Generation, Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Generation, Linkedin] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    Consider this idea – All humans go through a process when they make a decision – ANY decision. great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. Demand & Lead Generation demand generation inbound inbound marketing lead generation outbound outbound marketing
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Generation, Linkedin] Widen Top of Funnel Marketing and Generate More MQLs
    The account-based model is focused on simply generating leads and revenue from a pre-defined company list.  For example, the “skills” or “groups” highlighted on their LinkedIn profile contains actionable intelligence that can be leveraged within your contact discovery strategy. Demand Generation TrendingContact Gap Analysis.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Generation, Linkedin] How to Create Irresistibly Shareable Content
    Creating shareable content requires taking a step back and thinking about the process. While the process may not be entirely predictable, there are certain steps you can take to make your content as shareable as possible. Here’s Every now and then, a piece of content goes absolutely viral on the internet. Enjoy! Chose the Right Topic.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Generation, Linkedin] A Mindset Shift for AEC Professionals
    wide world of lead generation and business growth extends well beyond RFPs and networking events. Ensure that your AEC firm is giving adequate attention to the three key areas below to enhance your marketing efforts and generate new business. 1. Online marketing works. Your Website. How Buyers Check Out AEC Services Providers. Video.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Generation, Linkedin] Where is Your Demand Generation Program on the Effectiveness Quotient?
    In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He said, “We are aiming to be among the 2.8% of marketers who believe their demand generation campaigns are effective.”. success rate for demand generation program effectiveness!
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Generation, Linkedin] Top 7 Branding Ideas for Your Consulting Firm
    When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. Visible Experts help generate more leads and cement your credibility in the marketplace, making it easier to close more sales and grow. 4. On Twitter or LinkedIn? Marketing collateral.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Generation, Linkedin] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. By using data from marketing automation, companies can see which tactics are generating the highest return at any given time, and strategically pursue these. On Twitter+ or LinkedIn?
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Generation, Linkedin] Stop Focusing On The Sales Process, Silly!
    The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. So, are you creating your business strategy based on the selling process or the buyer’s journey? Focus on Content Development For Each Phase Of The Buying Process.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Generation, Linkedin] Choosing the Best Big Social Networks for Publishers
    Should you use Twitter or LinkedIn? But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. LinkedIn. LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. Or maybe Facebook? How many should you be on? All of them?
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Generation, Linkedin] Business Blogging as an Equalizer for Small and Medium Businesses
    According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. demand generation, with a targeted number of leads generated and nurtured per quarter). Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Generation, Linkedin] The Importance of Social Listening to Connecting With Prospects
    In fact, LinkedIn is expected to have 500 million members by 2020. This process involves monitoring social outlets for what’s being said about your firm, services, brand, and even employees. You might find your audiences are spending more time networking on LinkedIn than on Google+. That advantage is social listening.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Generation, Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". In a perfect world, you should always take as much time as you need during the content creation process to ensure that you're creating something you're proud of. Section 3: 9 Unique Ways to Generate Leads With QR Codes.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JUNE 19, 2015
    [Generation, Linkedin] Making the Short List: Get into the B2B Game or Go Home
    He knew I was motivated, and different from those applicants who were willing to participate in his selection process. B2B Marketing Marketing Strategy #content marketing #LinkedIn #PR B2B marketing Making the Short List new business developmentAs I left his office, I asked the manager about my chances of getting a waiter’s job there.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Generation, Linkedin] A guide to content curation. Where can I find shareable social content?
    We haven’t got resource to generate content all day long.”. It takes the pressure off needing to generate new unique content all the time and allows you to appear knowledgeable about key issues. But it’s a good process to go through for key targets. How can we keep the content monster fed and happy? Stick to the plan.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Generation, Linkedin] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    If agencies are going to navigate this new world successfully, they’ll need to complement their creative process, and even the ad technology they currently use, with the new generation of marketing technology. Side note: Whoever selected the location for this event is a genius.). How will they do this? Send Me to France!
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Generation, Linkedin] The Blogging Tactic No One Is Talking About: Optimizing the Past
    And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. Update old blog content and generate more traffic and leads from it in the process. The goal? Great for us, right? nuts, right?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Generation, Linkedin] How To Get A Positive Return On Your Marketing Investment
    But marketers are eager to “hack” the process. Regardless of what medium you’re working in, some tactics work better than others. A/B testing (sometimes referred to as “split testing”) is the process of comparing alternate versions of a similar asset and deciding which yields better results, without guesswork. Use A/B Testing.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JUNE 11, 2015
    [Generation, Linkedin] Checklist Marketing: Too Many Shoes in Your Suitcase?
    LinkedIn and Twitter Accounts…check / check. The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” Or “We were mentioned in the   Wall Street Journal   and   Forbes , and no one has contacted us based on that exposure.”. White Paper…check.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Generation, Linkedin] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    Effective demand generation is like creating a garden that blooms all year long (or as close as your growing season allows). However, just as in gardening, demand gen processes are not always perfect; folks pop into your programs at all stages, and they may need special handling just like some plants do.  Demand Generation Trending
  • HINGE MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Generation, Linkedin] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    websites, brochures, newsletters, emails) than lead and revenue generation? When working together, marketing will be able to generate highly qualified leads for the sales funnel and find the best venues to showcase your Visible Experts. Get tips and strategies for demonstrating thought leadership by joining us on LinkedIn.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 10, 2015
    [Generation, Linkedin] Understanding the Millennial B2B Buyer Will Change How You Sell
    In the following interview, Dustin Grosse, Chief Operating Officer of ClearSlide , a sales engagement platform that empowers sales teams to engage customers, shares his thoughts about the changing dynamics of buying, selling and managing the generation that is out to save the world. 1. Implementing sales mobility is also key. think it is.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 8, 2015
    [Generation, Linkedin] Marketing Maturity: How Do You Stack Up?
    They may be generating leads, supporting their sales teams and developing creative content that reinforces their products and services. If you are interested in finding out your marketing maturity level, we have a Modern Marketing Assessment tool designed to help you identify strengths and gaps in your marketing processes.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Generation, Linkedin] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Another example of a compelling, competitive gamification process is eBay. Method 2: Open to Engagement.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Generation, Linkedin] Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
    You'll be able to do this more easily if you have defined personas because you'll have identified readers' pain points during the persona creation process. (If you haven't created buyer personas yet, read this blog post to get started.). Lead generation via social media. Not to make you paranoid, but. you should be paranoid. How about.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Generation, Linkedin] 10 Tips for Getting Long-Term Traffic to Your Content
    The theory is that when you try to generate many headlines for your content, you will likely come up with a couple of valuable gems out of the rough. If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. Most of us publish blog posts the same way. We then hit publish. It’s simple.
  • HINGE MARKETING  |  TUESDAY, MAY 26, 2015
    [Generation, Linkedin] Rethinking Referral Marketing: Where Are You Now?
    It’s a crucial and highly beneficial process – but it’s also one that can easily stir emotions among colleagues. Factors you will need to examine include: 1) Marketing activities What initiatives are you currently undertaking as a firm in order to generate referrals? On Google+ or LinkedIn? Referrals
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Generation, Linkedin] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    However, despite growing access to better customer data, research from CEB shows that most marketers ignore new data when developing market expansions and generating leads. Where lead generation used to be about buying lead lists and running poorly-converting display ads, it’s now about discovering new markets and predicting growth.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Generation, Linkedin] 5 Disruptive Social Selling Technologies
    Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. Each of the five technologies I have chosen focus on different problems in the sales process, so they do not compete with each other, despite having some overlapping features/benefits.  These Benefits It Offers. Benefits It Offers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Generation, Linkedin] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. 10%), 2 engagement worth $250k in revenue.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Generation, Linkedin] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. That is a very important lesson for us marketers, especially in the world of B2B lead generation. 10 Steps to Boost B2B Lead Generation Performance. You need an integrated lead-to-revenue process model.
  • HINGE MARKETING  |  MONDAY, MAY 18, 2015
    [Generation, Linkedin] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
    Decade after decade, firms have sought to generate referrals from clients and turn successful relationships into new business. And in the process, they’re leaving a startling amount of business on the table. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The result? Researching Referrals.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Generation, Linkedin] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities. Set a timer for 40 to 50 minutes, take a 10-minute break and repeat the process.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Generation, Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    LinkedIn Groups can be a great source of inspiration, since like-minded people often post the issues they’re dealing with every day. Usually when I have trouble coming up with ideas, it’s because I’m not really enjoying the whole process anymore. Try a funny content idea generator – Portent has a good one. What then? Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Generation, Linkedin] Is there a place for social media in a boring business?
    Chipotle began producing two-minute animated mini-movies telling a story of their restaurant as an oasis of natural goodness in an otherwise bleak and dystopian world of processed food. HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. Are you a conversational business? Comments?
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Generation, Linkedin] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    How effective are these activities in generating new business? Consistently, firms that are not generating leads online lag behind those with robust online marketing programs. While firms with strong online presences lead the pack, the fastest-growing firms are t hose with strong online and offline lead generation efforts.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Generation, Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). Respect the process. Your response and timeliness are part of the interview process as well. We want to help. Listen.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Generation, Linkedin] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    Landing page creation and testing tools like Unbounce make this process relatively painless and free up the need to tie down IT resources and design team members. Users are going to shop around, get frustrated with long application processes, take breaks, and delay enrolling until the last minute. turning 65)?
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Generation, Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
    But what many don’t realize is that search engine optimization (SEO) is an essential component of this process. No matter how well-crafted your website is, no matter how vibrant your content and efficient your lead-generation strategy, none of it will be effective if folks don’t find you in the first place. The top reason?
  • HINGE MARKETING  |  THURSDAY, APRIL 30, 2015
    [Generation, Linkedin] New Research on the Visible Expert? Advantage in Management Consulting
    Not surprisingly, generating new business was a top challenge for professional services firms across industries. When asked how they planned to address these challenges, management consulting firms reported these four marketing initiatives as their top priority: Try to Generate More Referrals (47.6 On Twitter and LinkedIn?
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Generation, Linkedin] 9 Ways to Generate Leads with Mobile Marketing
    We want to ride it to success – generating more leads, more conversions, and more revenue. In a new eBook from Act-On , marketing expert Jamie Turner outlines the steps you need to take to generate leads with mobile marketing. Otherwise your lead generation strategies will be less likely to succeed. Mobile is huge. We get it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Generation, Linkedin] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    According to the author,  the campaign worked by increasing sales!!! . I’m not sure how he knows that. I’m not sure how he knows that it wasn’t the media spend alone and not the creative. I’m not sure how he isolated all the social interactions the creative generated from the media or the creative itself. Not once.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Generation, Linkedin] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Here are the five most important things to focus on when building a blog in order to increase traffic and generate leads : 1) Write Unique And Educational Content. Which option would you choose?
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Generation, Linkedin] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. What I do believe to be critical is that you recognize where the prospect is in the buying process and move the sale forward from there. Sales ProcessExciting when it works. Period. Reheat.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Generation, Linkedin] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    In fact, customer experience management research shows that organizations with a process to map and manage customer journeys – including implementation / use case journeys where customers engage with their own customers –enjoy a year-over-year growth in their customer win-back rate that is three times the rate of their peers.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Generation, Linkedin] Not Getting What You Want From Blogging? Ask These 11 Questions
    You’re generating a handful of views but people aren’t flocking to your posts … and they’re not converting either. The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. You did it. Insert victorious music here.].
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Generation, Linkedin] Case study in data-driven B2B customer acquisition marketing
    With responsibility for demand generation, Sechrist is mired in database marketing. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling. Five9 also looks at individual personas among their customer base, using a similar process.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Generation, Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Sales Cycle: B2B marketing involves a multi-step buying process, meaning a longer sales cycle. B2C has a single-step buying process with a shorter sales cycle. Here Are 7 B2B Lead Generation Tactics that Still Work. What are some of the tactics that your organization has found useful and effective in lead generation?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Generation, Linkedin] Hey Marketing: An Inquiry Is Not A Lead
    spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. Meaning you need 351 inquiries to generate a new customer. Demand Generation
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Generation, Linkedin] The Importance of Brand Integrity in the Digital Age
    As the hub of your organization’s online presence, your brand website is a powerful tool to effectively communicate your brand message, attract prospects, generate leads and sales, and build long-term advocacy. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Generation, Linkedin] Email: Retention Strategies in an Acquisition World
    For so long the lead generation channel has been this open secret. Feeding the lead generation beast. DAVID : There is a lot of emphasis on lead generation. SHERRY : Is it like, in the social sense, like somebody reaching out and saying, “Hey I see via LinkedIn that you’re a friend of David Fowler. I am too.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Generation, Linkedin] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. This is arguably the most important part of the process. I’m looking at the top hospitals across the United States and finding the right person to reach out to. 30pm – Connect with new contacts on LinkedIn. 30am – Get to work.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Generation, Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. There are a few different types of awareness that people will have during the sales process. And she''s not just any copywriter. Be different.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Generation, Linkedin] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    LinkedIn is a fixture of the professional services world, and among the top ways that buyers check out potential services providers. Market research also gives you insight into how your processes are performing. In fact, this process is essential for technology firms. On Twitter or LinkedIn? Technology Online Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Generation, Linkedin] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach prospects and customers as they self-educate through the buying process. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Generation, Linkedin] 7 Modern Marketing Experience Takeaways
    Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Generation, Linkedin] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    conversion rates, etc.), AND even tie leads generated via their platforms directly to revenue through a connection to your CRM.   Paid advertising (through Google, Bing, LinkedIn) allows you to distribute your message immediately.  Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Generation, Linkedin] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    Some students experienced major anecdotal wins in the process. In the process of doing outreach to promote the article, she got in touch with a major online music publisher. Connect with Scott on Twitter @scottcowley or LinkedIn. And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. Get attention, drive action.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Generation, Linkedin] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. Then you can see where technology fits into it, where an overall lead generation and lead nurturing program fits in, and how that helps the firm really achieve their goals. On Google+ or LinkedIn? Ready to learn more?
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Generation, Linkedin] What Shazam Can Teach Marketers about Predictive Analytics
    What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. Suddenly, we saw that the new paid ads were responsible for most of the inbound calls that were generating more customers. It’s the missing piece.
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