• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. world.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Linkedin] A Beginner's Guide to Retargeting Campaigns
    Same end result, but the process is a little more convoluted. So marketers need to be prepared to help their buyers through that convoluted process. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information. People pop over to your website then leave.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation, Linkedin] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    " An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal. Adoption process. Another way of saying "the buying process." Buying Process/Cycle. Data Entry/Processing. "Always Be Closing."
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Generation, Linkedin] 14 Key Takeaways from the B2B Content Marketing Report
    As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there. Current customers may be under-valued.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Generation, Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs. Almost no one looks for that – when they post sales management jobs on LinkedIn. 'This is a great lesson for hiring mangers. What you think will work often does not.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Generation, Linkedin] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Throughout the process everything is measured, analyzed, iterated and refined to improve the results. One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation, Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. LinkedIn. Content Creation Lead Generation 1) Title.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Generation, Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Generation, Linkedin] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline. After all, the concept of inbound - aligning sales and marketing with the buyer’s intent and process, attracting them to you rather than pushing yourself on them - works. But wait!
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Linkedin] Who Are Your B2B Buyers?
    These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. Maybe not even LinkedIn…so don’t assume they are. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Generation, Linkedin] The Big List of Inside Sales Messaging Statistics
    The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Want that toolkit? Tweet this stat.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Generation, Linkedin] How to Make it Rain: Part 2
    It goes without saying that generating a lot of money from event sponsorship requires reaching out to a big pipeline of partners. You can also leverage LinkedIn Groups or your internal community platform. It’s important to get a head start on this process because it can be time consuming to set up. 2)    Offer a Discount.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Generation, Linkedin] How To Break Through The Noise With The 3 Vs Of Content Marketing
    For some brands that may include common marketing objectives like brand awareness and lead generation. And your brand can begin the process of breaking through the noise on a consistent basis. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Make the customer the hero.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Generation, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    Rather than training them in features and benefits of your company offerings, you need to teach them to read a 10-K report and bios on LinkedIn, for instance, so they can discuss the profit changes possible and competitive advantages with your company offerings. In addition, special financial goals need to be set for your process.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Linkedin] Should Salespeople Prospect Anymore?
    Several of the salespeople blamed marketing for not generating enough quality leads (ever hear that before?) What is your sales process? LinkedIn: read my blog on Acumen Power Networking or ask me for it: Ken@AcumenMgmt.com. This process is repeated each week. 'Should Salespeople Prospect Anymore? First, it depends.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Linkedin] 27 surprising facts about salespeople who are Social Selling
    It’s a real way for generating revenue and results. 98% of sales reps with 5000+ LinkedIn connections achieve quota (source:  Sales Benchmark Index ). 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 61% of US marketers use social media for lead generation (source: IBM).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation, Linkedin] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    What better way to increase your brand awareness and generate new leads? Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. Blogging is a collaborative process. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation, Linkedin] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    What better way to increase your brand awareness and generate new leads? Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. Blogging is a collaborative process. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Generation, Linkedin] Is Content Marketing A Sustainable Marketing Strategy?
    The post was shared thousands of times, generated hundreds of comments, and follow-up posts (you can now add this one). And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Always has.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Generation, Linkedin] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. Other companies (such as Act-On) have enriched the marketing discipline with automation and tools for lead generation, lead nurturing , and lead scoring. 'What in the world is data science? 
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Generation, Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
    We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Image Credit: LinkedIn.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Generation, Linkedin] The Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  For instance, 2 Yes’s would generate just 40 points. 'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here. link]. 20 points). 20 points). 20 points).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation, Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
    lead generation, lead conversion, etc.). you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help. Not to worry.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Generation, Linkedin] Step 3: What you do when a visitor to your website is NOT ready to buy?
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! To get a nice education on the whole process, go to Find New Customers and download the FREE white paper, How to Find New Customers. Buyer Personas – good understanding of the buying process is critical to marketing. Hey Tampa/St.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Generation, Linkedin] Your Leads Are Annoyed With You: Here's Why [Data]
    'When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Generation, Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! And we were in the process of finding paying show sponsors when I was badly hurt and in the hospital for 4 1/2 months. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Generation, Linkedin] How To Chop Up Your Webinar Content
    They can generate hundreds of high-quality leads, foster valuable partnerships, and do it at a low cost. But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. And she loves helping them do it. Before the Webinar.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Generation, Linkedin] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    We’ve processed all that data below to give you a better idea which platforms are driving the best results, which publications are receiving the lion''s share of social traffic, and what types of content perform the best. LinkedIn. LinkedIn. LinkedIn. That''s why we''ve put together the following post. Pinterest.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Generation, Linkedin] How Did That Banner Ad Get To Your Website?
    When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. This process takes place in milliseconds as a user’s computer loads a webpage. see below). Programmatic Advertising.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Generation, Linkedin] 5 Marketing Lessons Learned from marketing Find New Customers
    As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them. Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations. Marketing is an Ongoing Process – It Never Stops. Stop Selling. Face it.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Generation, Linkedin] A Brief History of Marketing Technology (and Social Media Marketing)
    The Industrial Revolution brought with it new technologies to automate various processes, just as the digital revolution brought with it new software, including what’s now known as marketing automation. These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. Technology often brings change. Source: Wikipedia).
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Generation, Linkedin] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). b)  We consider what types of content will have the biggest visual impact to generate social shares. 2)  How do you keep your content process organized/streamlined? Have fun! d)  All of the above. d)  All of the above. Glitchska.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Generation, Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    'While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Generation, Linkedin] How to Streamline Your Video Content Marketing Operation
    Ensure everyone involved in the video process can see it, and that there’s some buffer time built in for feedback before a video goes live. Social promo images (for Twitter, Facebook, LinkedIn, and retargeting ads, etc.). lead generation, brand awareness, etc.). But how do you create great videos time and time again?
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Generation, Linkedin] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    And once you''ve read the LinkedIn post, think about which weird endorsements you can endorse your friends for on LinkedIn. 20 Skills You Won''t Believe You Can Endorse People for on LinkedIn. You can endorse people for "snacks" on LinkedIn? 'This week''s most popular content covered a wide range of subjects. Tweet.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Generation, Linkedin] The Role of Webinars in the Sales and Marketing Process
    As illustrated below, the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and nurturing to cross-selling and upselling. Move prospects and opportunities faster in the purchase process. Enhance marketers’ lead scoring and nurturing process.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Generation, Linkedin] Intermediate Techniques to Build a Better Email Marketing Campaign
    Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. You may also want to measure the total revenue you’ve generated from email marketing. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Offer strategies.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Generation, Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
    To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and industry. What are some of the primary tactics used for lead generation today? Who are some of your top competitors?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Generation, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    Rather than training them in features and benefits of your company offerings, you need to teach them to read a 10-K report and bios on LinkedIn, for instance, so they can discuss the profit changes possible and competitive advantages with your company offerings. In addition, special financial goals need to be set for your process.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Generation, Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation, however, is more than just a branding concept or early funnel marketing tactic. ” Don’t worry.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Generation, Linkedin] Marketing Automation: How to Choose the Right Software for Your Firm
    ​ " Increase lead generation by 30% in six months" is an example of a goal with metrics that can be tracked and measured with marketing automation to ensure you are meeting them. What is the on-boarding process? On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Let’s get started.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Generation, Linkedin] Lead Generation: It’s all about building relationships
    'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. They are looking at, “How do we generate revenue now and meet the immediate needs?” Steve: That’s crazy!
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Generation, Linkedin] How to Create Compelling Technology Client Case Stories
    Those are the basics, but if you’re looking for examples to guide your thought process, check out a few real life case stories presented by Hinge by clicking here. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. And this is more than speculation on our part. Show what you can do. Approach them.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Generation, Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. While there are B2B companies that have large followings on Facebook and have generated traffic and leads, if you are struggling to build an audience there, you may be chasing shadows. At any point during this evaluation process, you can ask select customers or prospects about the value of your content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Generation, Linkedin] Sales and Marketing Alignment Equals More Revenue
    However, in order to create an effective lead generation process, the two departments must be on the same page from the very beginning. Make lead scoring a collaborative process: A lead scoring model is very flexible; therefore it should be consistently tested to make sure that it is accurately sending over the best MQLS.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Generation, Linkedin] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Market research also gives you insight into how your processes are performing. Create a lead generation website. To use your website as a lead generation tool, you need to provide your visitors with value that encourages them to advance your relationship. And of those 60%, 70% use LinkedIn. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation, Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Content mapping is a process that helps you identify the holes in your content. Calls-to-action (CTAs) are the keys to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. 'So, you''ve decided to become an inbound marketer. Woohoo! Let''s do it. Timely.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Generation, Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Lead Generation. On Google+ or LinkedIn?
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Generation, Linkedin] B2B Demand Generation Experts—A Call to Arms
    When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Sales teams that demand continuous generation of new content. Google?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Generation, Linkedin] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Generation, Linkedin] Seven Ways to Get The Most Out of Industry Events
    'Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Connect with them on LinkedIn in advance of the show. Awesome!
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Generation, Linkedin] What You Should Expect From Your Marketing Department
    Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. Without accurate measurement of results, it is very easy to lose sight of progress through the process. On Twitter or LinkedIn? This is truly a tragedy.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Generation, Linkedin] Optimize Your Content for Inbound Marketing: Part 2
    This is because specialized (long) search queries tend to be from individuals who are further along in their decision-making process and, by extension, farther down the sales funnel. This is a pretty prescriptive edict, but if lead generation is your goal, it’s hard to beat the response rates from a free guide. Thankfully, no. BUT ….
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Generation, Linkedin] 60 Marketing Acronyms Every Industry Pro Should Know
    Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. See SaaS.). Find out why.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Generation, Linkedin] Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference
    In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. ” Already, Pariveda was a business with a difference. More specifically, they put an uncommon focus on their employees.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Generation, Linkedin] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you are trying to generate leads through your email marketing, for example, you will probably want to use content that''s gated by a form. 4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. How do I speed up this process? It isn''t easy, is it?
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Generation, Linkedin] Study: How Marketers Optimize Their Social Content
    Of the marketers who took our survey, the vast majority (84 percent) said they actively posted content on at least three or more social networks—most likely including Facebook, Twitter and/or LinkedIn. Taken as a whole, the data demonstrates that many marketers have an established plan for consistently generating and posting content.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Generation, Linkedin] Visible Expert Profile: Jay Baer
    ” The process “helped me see that fear is just a state of mind,” Jay says. According to Jay, books “amplify everything else I’m doing,” generating bigger and better clients and speaking opportunities. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Teamwork.
  • HINGE MARKETING  |  MONDAY, JUNE 9, 2014
    [Generation, Linkedin] New Research Report: How Experts Build Their Brand
    Becoming a Visible Expert℠ From lead generation and billing rates to brand development and partnering, these high visibility experts have an unparalleled impact on the fortunes of their firms. Experts were selected using a multiple step screening process to insure that their status was legitimate. The best example is LinkedIn.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Generation, Linkedin] 6 Jobs the Best Social Media Managers Actually Do
    That includes macro data -- like overall reach, leads generated, leads nurtured, customer cases supported -- all the way down to micro data, like individual experiments around content positioning. They need to share content that generate leads, and run new campaigns to find the best ways to do lead generation via social media.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Generation, Linkedin] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. The Business Model is a critical component to creating a successful Demand Generation Program. 
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Generation, Linkedin] A Go-To Guide to Screwing Up Your Landing Pages
    'Landing pages are the core of the conversion process. To get people to convert on your website, the conversion process needs to be a) easy, and b) enjoyable. Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages.
  • HINGE MARKETING  |  MONDAY, JUNE 2, 2014
    [Generation, Linkedin] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
    The most frequent concern is around how to generate the content. The one thing that is very clear is that simply asking practice leaders or subject matter experts to generate engaging content has not been yielding great results. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Generation, Linkedin] What the World Would Be Like If B2B Marketing Didn’t Exist?
    While it may take more time and attention, the efforts to forge a genuine personal connection through unique emails , thank you cards, or even LinkedIn requests can go a long way, especially because it makes you stand out over everyone else that is throwing their marketing emails out into the mailing list wilderness and hoping they catch something.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Generation, Linkedin] How to Hire a Content Strategist
    For example, Little Bird , a company I advise, can quickly generate a list of hundreds of “insiders” on the subject of “content strategy.” LinkedIn is, obviously, the go-to starting point for sourcing candidates, but avoid focusing only on scanning profiles. 1) Focus on Skills, Not Title. 2) Follow the Leaders.
  • HINGE MARKETING  |  MONDAY, MAY 26, 2014
    [Generation, Linkedin] What Every Managing Partner Needs To Know About Branding Professional Services
    On the flip side, a powerful brand will generate new business and attract talented employees regardless of the specifics of the clients or staff. In the absence of a systematic and dedicated process the market will continue to see you as it always has. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • SALES CHALLENGER  |  MONDAY, MAY 19, 2014
    [Generation, Linkedin] Social Selling: What Sales Leaders Need to Know
    Begin with one or a couple of social media outlets (like Twitter and LinkedIn) and do those well. Do things like embed social media initiatives into the onboarding process, talk about it around the office, and remind your team that it’s actually something that you as an organization are promoting. Start simple and take small steps.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Generation, Linkedin] The Essential Ebook Creation Methodology for New Inbound Marketers
    No time is this more common than when businesses set out to create their first lead generation ebook. When your machine is chugging along more smoothly and you start to see results, you can repeat this process and even amp it up with other resource investments. The Methodology That''ll Get You Your First Lead Generation Ebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Generation, Linkedin] Five important lessons on the economics of social media
    The process of writing the book with Stan was one of the most pleasurable creative experiences of my career. Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? The process of writing the book with Stan was one of the most pleasurable creative experiences of my career. was blown away.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 15, 2014
    [Generation, Linkedin] Better Demand Generation Marries Data And Content
    They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation. Data quality process. Demand Generation
  • 3D2B  |  TUESDAY, MAY 13, 2014
    [Generation, Linkedin] Account Profiling: The Key to Building a Valuable B2B Marketing List
    'Even the best tele-services agency cannot generate leads from a bad marketing list. You need to understand as much as possible about the prospect’s decision-making process and who is involved so you can move forward with your marketing outreach in an intelligent way. . The Complex Web of Decision Making. Creating an Account Profile.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Generation, Linkedin] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    'You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g. No doubt that finding the right, qualified people is a challenging task. Citation.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Linkedin] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Content marketing is the process of producing informative and valuable content to help your target audience educate themselves. It requires the frequent generation of educational content that your target audience will find interesting and engaging—that’s a tall order. On Twitter or LinkedIn? Online marketers.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Linkedin] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    PT) -- executives from Facebook, LinkedIn, and Twitter will distill the good advice from the bad. For the particular campaign below, the overall engagement rate was 2.50%, but as the chart shows, not all the followers from the usernames that we targeted generated the same amount of engagement. ET (11 a.m. Want to tune in? ET/ 11 a.m.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Linkedin] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Lose the complication and make the buying process simple. Make the conversion process simple (or as simple as possible). Choosing the best technology, communicating effectively, and simplifying the buying process will always be part of a successful business plan. Follow Ve Interactive on Twitter Follow Beth on Linkedin
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Linkedin] 7 Unglamorous, Unpopular Truths About Content Marketing
    Creating a content asset is only the very beginning of the process. Three ways we try to get in front of new audiences are: Writing for LinkedIn, Huffington Post, Forbes, and other business publications, or getting them to syndicate articles that we already published on our blog. So, that''s what I did. So, h ow do we do it? Now what?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Generation, Linkedin] The Critical Ingredients Of Effective Demand Generation
    'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Rob Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Generation, Linkedin] 13 Solutions to Your Most Common Landing Page Problems
    If you''re looking to generate traffic to your landing pages through your blog, here are some more tips for you. Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. Let''s say you''re using a landing page to generate leads. 'On the surface, landing pages seem simple, right? right?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Generation, Linkedin] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    80% of the average salesperson’s day is spent on non-revenue generating activities, including not knowing where to find good prospects or recognizing them once they find them. The next time you review your lead metrics, remember that the root cause for dips in performance can often be traced back to process and focus. Productivity.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Generation, Linkedin] 83 Exceptional Social Media and Marketing Statistics for 2014
    What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Generation, Linkedin] How Can Content Marketing Generate Leads?
    With new Google updates such as Panda and Penguin, the  linkbuilding process has had to evolve to avoid penalties. Links, simply put, equal lead generation by bringing more visitors to your site. Externally placement generates leads by putting your brand into another sphere of consumers. Some How Does Content Marketing Work?
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Generation, Linkedin] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    But current high school students are more connected online than any other generation, ever. If you''re sharing your content on your Facebook Page, LinkedIn, Twitter, and even Instagram, you have a much bigger chance of getting those students to visit your website, download your content, and provide you with their contact information.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Generation, Linkedin] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Choosing which sessions to attend on Tuesday was a painful process for many – not only was there something for everybody, there were multiple somethings for everybody. Even outside of your company, find other people like you through local user groups, LinkedIn, volunteer opportunities, and technology conferences like Summit.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation, Linkedin] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation, Linkedin] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Generation, Linkedin] Tweet Less and Talk More
    The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. 'Toss the technology.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Generation, Linkedin] 30 Killer Resources to Learn Content Marketing
    From idea generation to strategy and more, here are the best of the best: 1. CMI Content Process Roundtable. LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. 'Image credit Adobe. Content Marketing Made Easy.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Generation, Linkedin] A Small Biz Guide to Digital Marketing Acronyms
    Ex: Grab their attention, hold their interest, invoke desire (by talking about benefits, or solving a problem), and generate a call to action to influence your readers to do what you want them to do. It’s the amount of profit you’ll get based on the revenue generated less the money you spent on an advertising activity.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Generation, Linkedin] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed. Always Be Influencing.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Generation, Linkedin] Webinar Recap: How to Develop a Successful Content Marketing Program
    helpful hint: we found in our research that firms that generate at least 40% of their leads online through a content marketing strategy grow 4 times faster than firms who don’t. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Fast forward to today, and it IS the marketing approach of choice.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Linkedin] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    'A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. Thus, attaining a successful funnel is not about how many contacts or names you generate, it’s about what converts to revenue at the bottom of the funnel. But it is now.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Linkedin] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. This process really helps you build out your content strategy because most likely, what''s working for them will work for you as well. Segment Based on Sales Cycle Stage.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Generation, Linkedin] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. 'Though the format is sometimes misused (i.e., Use graphics.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Generation, Linkedin] The 2014 Digital Marketing Ecosystem
    'Originally posted on LinkedIn by Cody Ward. If a company can add value to the buying process, they’re much more likely to continue the relationship and make the sale. ” “To launch campaigns, the team can obtain contacts from Data.com and generate content with WriterAccess. Basic questions.:
  • HINGE MARKETING  |  FRIDAY, MARCH 14, 2014
    [Generation, Linkedin] 3 Ways to Get the Most Out of LinkedIn Groups
    'LinkedIn’s active user base grew to over 250 million by the end of 2013. Many of us joined LinkedIn when it wasn’t much more than an online business card. The next step is taking advantage of LinkedIn as an awareness too l and business development resource. On Twitter or LinkedIn? Look at the current posts.
  • 3D2B  |  FRIDAY, MARCH 14, 2014
    [Generation, Linkedin] How to Quit Hitting the Snooze Button On Database Cleanup
    But it’s also a critically important part of the lead generation and sales lead qualification process because people change positions quite often and contact data gets stale. You’ll find a treasure trove of data when you dig into LinkedIn, company websites, email validation sites, online searches, press releases and more.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 10, 2014
    [Generation, Linkedin] 5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)
    On the flip side, IT’s typically methodical processes are slow enough to dry out the revenue stream. 3 – B2B Salespeople Need More Thank LinkedIn To Be Successful. Barbara Giamanco is a top LinkedIn user, and gives a lot of credit to the platform. '#1 – Reducing Tension in Sales Greatly Affects ROI. The end result?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Generation, Linkedin] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Generation, Linkedin] Who Is Your B2B Customer & How Do They Find You?
    Creating accurate buyer personas is not only effective for lead generation , but it can also assist in creating useful and compelling content. Picking up on trends in this process can influence your marketing team to create valuable assets that satisfy your potential buyers and potentially find their way into search results. Video.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Generation, Linkedin] You’ve Heard Of Big Data But What Is Big Content?
    In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.
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