• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    93% The Percentage of Top Performers that regard “Generate. LinkedIn, Twitter, and Facebook to share. value they can deliver in the process, the more likely they are to lift sales with. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. terms of use. topic. report on Campaign.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    the data that’s generated every time a viewer interacts with the material. This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. world.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] The Ultimate Guide to Building a Content Marketing Team
    Content Influencer Interview: Jason Miller of Linkedin Marketing Solutions. Source: LinkedIn Technology Marketing 5oe is Vice President of Content. What do you want to achieve through your content marketing program: thought leadership, SEO improvement, lead generation tools or customer. to LinkedIn’s. 1 PLAYER. by J.D.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] Grande Guide to B2B Blogging
    GENERATE LEADS Featuring opt-in content on your blog is a fantastic way. content can generate massive reach for your brand. Generate leads? relatively easy to generate extensive metrics covering. What is the approval process? benefits in the process. How Does Blogging Tie to Lead Generation? series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] The Demand Gen Pro's Cookbook
    generation is very much like a succulent recipe: The right, complementary ingredients and perfect prep offer up tasty. Enjoy this collection of demand generation. data that complements any demand generation system. RTMike THE KITCHEN The ReadyTalk demand generation team works. generate leads and revenue. delight.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] The Ultimate Guide: Getting started with Social Selling
    Source: LinkedIn Global Survey of. sales process Social Selling Solutions: • Find connected decision makers through LinkedIn. through the sales process • 20-30 of the deals being worked on at any time. Better lead generation and. process and have aligned social selling goals. to generate warm connections.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Linkedin] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. social advertising on LinkedIn, programmatic networks like Choozle) that. Is the buying process seamless—are.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Generation, Linkedin] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. With this tool, you are able to plan out and map your content creation and marketing process so that you may follow your plan in a step-by-step fashion. Meme Generator. Guest post by Joan Guilbert. Buffer. Yoast. MailChimp. PRWeb. Bundlr.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Generation, Linkedin] It’s More Than a Job – 3 Ways to Maximize Internships
    It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. There is always a new case study, work process, or software application to learn and then master. For the students out there…with summer slowly approaching, you know what time it is. So make the most of it.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation, Linkedin] 23 Account-Based Marketing Leaders to Follow on Twitter
    B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before. ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn https://t.co/v8uGpGdClr And for good reason. https://t.co/7DLsBxzgnO.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Generation, Linkedin] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    If you look at a scatter plot of your connections on Twitter, Instagram, Facebook, and LinkedIn, chances are your network lines up roughly to past jobs you have had, schools you have attended, and places you have lived. Resolve to follow ten new people on Twitter and LinkedIn this week. and my life. The lesson? In her book, Why Not Me?
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Generation, Linkedin] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Last year, SAP generated $27 million in revenue with ABM. Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. But there are a number of other ABM tools that can help you optimize different stages of the process. On LinkedIn? But what if that isn’t happening? Don’t do that.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Generation, Linkedin] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    This content -- ebook, webinar, templates, etc. -- typically sits behind a lead generation form to capture contact information. In the end, this process will help to ensure that both partners hold up their end of the bargain. If you assign tasks based on who is good at what, the process will be less painful, and much more efficient.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Generation, Linkedin] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Generation, Linkedin] 5 Ways Video will Transform Digital Marketing in 2016
    But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. More and more sales teams will be empowered to create customized and personalized videos to share with prospects to bring the human element back into the selling process. Video blogs. 8.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Generation, Linkedin] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. Attribution is the process of attributing revenue to specific marketing activities that contributed to the conversion of those customers. Linkedin. click to view larger). Website. Syndication.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Generation, Linkedin] The Brand Resolution That You Can’t Skip
    Extend the review process. For example, at the end of each day, the social team could send their scheduled tweets, Facebook posts, and LinkedIn posts to a cross-functional team of reviewers. This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in. Yes, of course it does! Playful.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Generation, Linkedin] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    Millennials became the largest generation in the workforce this year, and these money-makers are more willing and likely to give via text or online than Gen Xer’s or Baby Boomers. Organizations with a more mature audience on the other hand, should look to more established platforms like Facebook, Twitter, and LinkedIn. So What Do I Do?
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Generation, Linkedin] 5 New Year’s Resolutions for Marketers
    It’s not an easy process, but the results can be amazing, not only in sales and revenue but also in team morale. 2. In order to continually generate demand, we need to create the right kind of content for every stage of the customer lifecycle. Hope springs eternal. In 2016, I plan to take this approach to heart.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Generation, Linkedin] An Overview of My Top Content Published Throughout 2015
    Not every post was easy, but I've learned that as you continue writing, the process starts to refine itself and become more manageable. Posting daily content to Facebook, Twitter, LinkedIn, Google+ might seem downright dreadful, but, if you stick with it, I promise you will start to see results. 90 Posts in 90 Days. It was tough!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Generation, Linkedin] KoMarketing Year in Review: Top Posts from 2015
    It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. 2015 has been another amazing year for KoMarketing. TOP 10 KOMARKETING BLOG POSTS OF 2015. by Krystle Vermes.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Generation, Linkedin] A Digital Marketer's Christmas Wish List
    Among the ranks of this year’s holiday season hopefuls is the beleaguered digital marketer, whose job description includes the unenviable task of harnessing the wild, unceasing tumult of a seemingly never-ending and ever-growing Digital Tsunami to enhance the customer experience and generate positive ROI. Nick now more than ever. Here goes.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Generation, Linkedin] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    At this point, you are going to open up a new tab or window within your internet browser and visit the following URL: Generate custom campaign parameters for your advertising URLs. When all fields are filled in as shown above, select generate URL and copy that URL. want to know more. want to know what initiatives drove those sessions.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Generation, Linkedin] 50 Things We Learnt About Content Marketing This Year
    Research is important as it can provide insights into content trends and how we can improve our content to generate better results. As a consequence, content marketers are developing content to support the sales process. 48% of content marketers support the different buying stages of the sales process with dedicated content.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Generation, Linkedin] What Were The Most Effective B2B Marketing Tactics of 2015?
    In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. One example: We used our content marketing platform to analyze data on historical content and found that long-form blog posts generate nine times more leads than short-form blog posts. SOCIAL MEDIA MARKETING.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Generation, Linkedin] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    But once they understand that content is among the most effective marketing tools for generating leads, marketers perk up. Where do they get their content (LinkedIn, industry blogs or print publications)? Develop Content Aimed at Generating Leads. Content Marketing Lead Generation“Content is King.” Industries?
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Generation, Linkedin] Why Your Company Should Hire an Inbound Marketing Agency
    In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Content Creation.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Generation, Linkedin] How Factoring Visible Expertise Into Your Next Marketing Budget Can Stimulate Growth in 2016
    percent of firms listed “generating more referrals” as their primary marketing objective. It’s a strategic, multi-faceted process that begins with these three key planning steps: 1. It’s December, and, while some of us may have our 2016 marketing budget buttoned up and others may be asking “Budget?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Generation, Linkedin] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    It is important to know not only which new technical capabilities you will need in the coming year, but also what will integrate into your existing tech stack and processes. At the same time, automation is critical for eliminating manual tasks and streamlining processes for quicker returns. Work With What You’ve Got. Spend Wisely.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 3, 2015
    [Generation, Linkedin] Marketing to Millennial business buyers
    The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. For advertising, use social media like Facebook and LinkedIn. So we B2B marketers must consider how to appeal to them effectively.  Tell stories.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Generation, Linkedin] How We Overcame 2015’s Top Content Marketing Challenges
    Don’t hesitate to ask leadership for their input on any task you might be working on, as they’re a great resource for idea generation and better understanding the audience. Developing an authoritative “voice” in the community can be a challenge, but there are certainly ways to expedite the process and become a trusted source of your own.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Generation, Linkedin] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. As I mentioned before, combining these elements can prove to be really powerful in terms of generating and engaging leads.
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [Generation, Linkedin] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    And, if you search the web, you won't find much to guide you on the process. During this process, it’s important to communicate your primary challenges and goals up-front with each vendor. This article originally appeared on LinkedIn Pulse. Here’s how top B2B companies approach annual planning. If not, what didn’t go as planned?
  • NUSPARK  |  MONDAY, NOVEMBER 30, 2015
    [Generation, Linkedin] Use Content Curation to Create Leads on LinkedIn. Really!
    Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Which brings us to social media, and, more specifically for this post, LinkedIn.  The post Use Content Curation to Create Leads on LinkedIn.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Linkedin] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is probably because it’s so easy to pin items – usually a two click process. didn’t have a quick answer, because, well, it depends. Your philosophy?
  • FATHOM  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Linkedin] 7 Steps to Transform Your Social Selling Strategy
    Selling in the Age of Content Marketing at LinkedIn’s Sales Connect 2015. We’re focused on enabling a new generation of sales and marketing leaders to stand out above the noise by publishing their knowledge and expertise across video and audio platforms. Our intent is not political. Please watch the video to learn more.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Linkedin] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Below we'll kick off this process by walking you through establishing your campaign and offer. Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Generate 5,000 sign-ups for our holiday shopping app by November 30, 2015. or maybe that's just me. Don't panic.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Linkedin] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Marketers responding to a LinkedIn survey ranked case studies even higher; 89% said case studies are their most effective tactic. Let your customers generate their own testimonials. According to a white paper published by Baazar Voice, 51% of Americans trust user-generated content (UCG) more than other sources of information.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Linkedin] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    Demand Generation Marketer: Empower Your Sales Team with Better Profile Data and the Right Messaging. Second, the Profiler sales tool can be accessed as a Google Chrome Extension, allowing salespeople to access relevant profile information as they visit a contact’s LinkedIn or company website. increase in revenue.
  • BIZIBLE  |  MONDAY, NOVEMBER 16, 2015
    [Generation, Linkedin] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
    Paid media agency clients have very similar priorities compared to the average marketer, with generating demand and converting leads to revenue being their top two priorities by far. Seeing as the majority of our respondents were from the B2B industry, LinkedIn Ads come in second on the paid advertising channel chart.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Generation, Linkedin] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    These days, pipeline marketers and demand generation experts are tasked with not just generating leads, but driving revenue as well. This report has critical insights on what successful pipeline marketers do differently, like creating opportunities and customers rather than generating leads in target. CLICK TO TWEET.
  • SALES ENGINE  |  THURSDAY, NOVEMBER 12, 2015
    [Generation, Linkedin] Redefining sales prospecting in an era where no one wants to talk to you
    Companies still need to sell to generate more revenue, right? In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet.
  • VIDYARD  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Linkedin] 6 Key Lessons that Will Change How You Market in 2016
    So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes. Yes, that’s a 16x multiplier.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Linkedin] There is No Such Thing As an Offline Business Anymore
    Be Lead Generation Ready. Make sure your website is ready to generate leads with an offer you will create in Step 3. Step 3) Create a Lead Generation Content Offer. This is where you capture your leads and start the nurturing process. If you're a B2B company, LinkedIn is probably your best network. Try new things.
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Linkedin] Earned Media: What It Is & Why You Want More of It
    The trust factor extends to the B2B world too, and LinkedIn has become an increasingly popular hub for pros seeking advice. It generates leads. Anyone who retweets, embeds, reviews, shares, comments, likes, and curates your paid and owned media elements generates earned media. How to generate earned media. Paid media.
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Generation, Linkedin] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    Are you reaching buyers on LinkedIn? 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). 53% of marketing teams plan to allocate budgets across the entire customer journey in order to generate higher revenue. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Generation, Linkedin] Why Lead Nurturing is Now Marketing’s Domain
    Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. This mythical lunch was a part of the lead nurturing process. Today, much of this nurturing process takes place online. It’s the marketing department. Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Generation, Linkedin] Why Lead Nurturing Is Now Marketing’s Domain
    Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. This mythical lunch was a part of the lead nurturing process. Today, much of this nurturing process takes place online. It’s the marketing department. Marketing Automation
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Generation, Linkedin] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    This was not always the case. A few years back, setting up ad campaigns on most social platforms tended to be a confusing and cumbersome process. Advertising on LinkedIn. As the company’s Ads FAQs make abundantly clear, all you need is a LinkedIn account and a credit card to get started. Groups (on pages in LinkedIn Groups).
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Generation, Linkedin] 17 Realistic Ways to Get More Website Traffic
    know video production can seem intimidating, but once you’re used to the process of making short videos, they often take less time than blog posts. LinkedIn, Medium, and Business 2 Community  all get enormous amounts of traffic. Blog commenting won’t ever get you a tidal wave of traffic, but it can generate a steady trickle.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation, Linkedin] A SaaS Marketing Plan for High Growth Companies
    To do this, work backward from the gross revenue amount that marketing is responsible for generating ( generally around 40 percent ). It will also help you determine how many visitors and leads the marketing team needs to generate to hit its goals by working backwards from these metrics. Marketing and sales alignment. Marketing budget.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Generation, Linkedin] My Favorite Tool For Content Ideas
    This process helps you gather as much research and data as you can to inform your brainstorming and content ideation process, which will lead to better content ideas. BuzzSumo is my favorite tool to help you generate content ideas and build out your strategy. Great content is a must for any successful content strategy.
  • INFLUITIVE B2B  |  MONDAY, OCTOBER 26, 2015
    [Generation, Linkedin] 9 Stellar Referral Program Examples
    According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. Referrals are an important part of a healthy B2B sales pipeline. Google.
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Generation, Linkedin] Key SaaS Metrics for Accelerating Growth
    What generates a fast-moving new pipeline? In most cases, inbound marketing is the fastest way to generate a new pipeline. Inbound Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. First, evaluate your strategy and your go-to-market model. Trials?
  • OPENTOPIC  |  FRIDAY, OCTOBER 23, 2015
    [Generation, Linkedin] The Transaction Machine: Build Your Content Strategy for Transactions
    This week, we talked about creating a content marketing strategy that resonates with your audience and generates conversions. It’s a process and you cant skip any steps. Kitedesk - an o nline sales prospecting software for lead generation. Get the video recap and see upcoming shows here. This week's Summary. RenderTribe , an.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Generation, Linkedin] Here’s just a taste of what transpired at MarTech Europe this week
    Matt Lerner , the London distro partner for 500 Startups, chatted with his growth hacker colleagues around the world and came up with a Top 10 list of cool marketing tools that his firm’s fast-moving start-ups use to drive growth in lead generation, web traffic, conversion optimization, and email marketing. ” I had to look it up.)
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [Generation, Linkedin] Carlos Hidalgo On His New Book Driving Demand
    Driving Demand discusses how to first change the marketing and sales culture as well as how to align people, process, content, technology, and KPIs to the buyer in order to effectively execute demand generation. The biggest challenge was effective demand generation programs. Demand Process. Demand Generation
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Generation, Linkedin] Make a Blockbuster: 8 Tips to Promote Your Webinar
    Keep track of the number of attendees each promotional channel is responsible for generating so you can ramp up your efforts in any channels that aren’t pulling their weight – or quietly kill those that under-perform and put that budget into channels that do produce (or try something new and promising). Make a promotion plan.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Generation, Linkedin] Why Mobile Advertising Is Critical for B2B Marketers
    This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Half of LinkedIn’s visitors access the site via mobile device. Generate App Downloads and Engagement. How Can We Best Utilize Mobile Advertising in the B2B Space?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Generation, Linkedin] New research: An exceptional path to social selling success
    The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. Developing buyer personas aid many social selling efforts but they must be adjusted on an on-going basis to reflect changing business dynamics and the stage of the decision process. Social selling best practices. Marketing.
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [Generation, Linkedin] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    Robert Rose – 2015 state of the enterprise of content marketing: When Robert sees marketing departments struggle with adopting a content marketing approach, it’s usually because they’re applying the same old marketing structures, rules, processes, and tactics – layering in content “assets” to power it. This week’s show. link]. 6.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Generation, Linkedin] Unveiling The Pipeline Marketing Technology Stack
    Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. How on earth do marketers keep all of the various marketing technologies straight in their mind? The Stack, Explained. Traffic Technology. Experience Technology.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Generation, Linkedin] Double Your Publication’s Visits from Social In 10 Minutes a Day
    And, that every minute people process 4 million Google searches and post 1400 blog posts? You may find that one draws more traffic on social than others. 3) Streamline Your Process. Social media is a lead generation tool, and should be treated as such. 7) Check Results Often. Social media is one such tool. Media
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation, Linkedin] Pipeline Marketing: A Conversation With Our Partners
    When I started Heinz Marketing seven years ago, our initial focus was on lead generation. Add definitions of qualified leads and opportunities to that, apply an estimated sales cycle length so that the leads are generated early enough, and you have a plan to build from. We need our business process to mirror this same thinking.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation, Linkedin] Why Blog? The Benefits of Blogging for Business and Marketing
    Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 29, 2015
    [Generation, Linkedin] The Power of Simplicity
    Yes, we are all very busy; we barely have time to look over our email inbox daily, yet we want to Tweet every few hours, post updates on Facebook, answer a question on LinkedIn, watch a video on YouTube, absorb the highlights of a great presentation on SlideShare, distribute a bunch of whitepapers—so much to do and so little time! 27 th ).
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Generation, Linkedin] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. In June, our team started created weekly blogging content and sharing that content through the company's Facebook, LinkedIn, Twitter, and Google+ pages. Connect with me on LinkedIn. this stuff works. You are not too old to get started.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Generation, Linkedin] 17 of the Best WordPress Plugins for Marketers
    From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Generation, Linkedin] 7 Game-Changing Marketing Trends To Tackle in 2016
    This helps companies develop strong, emotional customer connections to their brands that drive word-of-mouth promotions and lead generation. Billion and is leading the way in lead generation and prospect nurturing. Make the buying process easier, but also make it an experience. 7) The Internet of Things (IoT). It looks that way.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Generation, Linkedin] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    The process of getting your advertisement on a website fell back on a direct sales process between the advertiser and the website owner where ad space could be purchased on a cost-per-thousand basis. Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn.
  • FATHOM  |  FRIDAY, SEPTEMBER 18, 2015
    [Generation, Linkedin] The “Marketing” Guide for Higher Education Content Marketing
    The answer is most likely no, but just like the greater game of SEO, a blog is a contributing factor to the overall decision process. Where is your school in the YouTube channel development process? Put it on LinkedIn in. Don’t put that on LinkedIn, how many high school seniors have a LinkedIn? Geyer).
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation, Linkedin] Social Media Marketing: Top 100 Influencers and Brands
    MySpace, Facebook, Google+, Twitter, Snapchat, Pinterest, Instagram, Reddit, Vine, LinkedIn – to name a few –  each trying to do something different, each attracting particular audiences but ultimately, all with the possibility of being marketing tool. Broadcasting to many is losing its allure as the best way to generate interest.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation, Linkedin] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. The chart below shows the average volume of traffic generated from organic search to a URL, broken down by the word count of that post. In short: Posts with 300+ links generate the most organic traffic and social shares.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation, Linkedin] 5 Big tips to make LinkedIn ads work for you
    LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. Chances are, a portion of your business audience uses LinkedIn regularly.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation, Linkedin] The Essential Marketing & Sales Metrics Your Team Should Track
    They usually write and edit blog posts, provide feedback to contributors, optimize content for SEO and lead generation, contribute to long-form content projects, conduct analytical projects, and grow blog subscribers. Once you have a healthy amount of traffic coming to your website, you'll want to track many leads your blog content generates.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Generation, Linkedin] What Every Managing Partner Needs to Know About Content Marketing
    Buyers cite reputation as the number one factor in the selection process. The process starts by clearly identifying your audience. Also, as you analyze your results, you’ll be able to tweak and optimize your lead generation process. Join us on LinkedIn for more insights and resources on content marketing.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 11, 2015
    [Generation, Linkedin] A 10-Point SLA for Sales and Marketing
    What they are really doing is playing around with Facebook, Twitter, LinkedIn, and other channels. They don’t follow up on the leads we generate – they lose time and don’t convert. Marketing complains that Sales does not give any feedback on lead generation programs and quality of leads; hence they cannot identify and fill the gaps.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Generation, Linkedin] Media and Mobile: What the Future Holds
    The process begins by following several strategic areas: User Experience. Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. Advertisers are making sure that their media budgets are generating an ROI. How do you create consistent experiences across devices?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Generation, Linkedin] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    Reilly describes this thought process, “How do you align your branded content with relevancy for your readers? As LinkedIn gained popularity during the past five years or so, OPEN Forum decided to embrace and integrate the social channel rather than resisting and competing against it. Remember your audience is # 1. Blur the sell.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation, Linkedin] The Relationship Between B2B SEO, PPC, and Social Media
    Still another was interested in learning about our perspective on optimization for LinkedIn. We receive a lot of questions about our “online marketing process”. For KoMarketing, the mechanisms we use to generate results revolve around a comprehensive search engine marketing plan built on content and third party communication.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation, Linkedin] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    According to CEB, Challenger marketing is a new approach to content marketing and lead generation that helps companies stand out from the crowd. Things our sales and marketing teams used to be able to do in-person with customers early on in their purchase process. “Our biggest competitors are our customers.” But first.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation, Linkedin] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Validation” is the process of ascertaining whether or not an email address is live and capable of receiving an email – at the time of validation (things change fast in this world). Harness the power of forms to help you capture information about previously anonymous visitors – crucial to generating qualified leads. Purchasing Lists.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Generation, Linkedin] B2B vs. B2C: How Content Marketing Changes by Target Audience
    If prospective customers recognize your business’s name and acknowledge your authority in your field, they can skip the Initial Research” stage of the consumer buying process -- moving directly from "Recognition of a Need” to "Evaluation of Alternatives,” with your business at the top of that list. Intent. Messaging. Channel. Format.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 4, 2015
    [Generation, Linkedin] Top 10 Recommendations to Revitalize Your B2B Marketing
    Here are 3 useful recommendations: Look beyond buyer personas and lifecycle marketing: In our enthusiasm to plan lead generation campaigns based on proper segmentation, we tend to sometimes get carried away with marketing to buyer personas. That is like spike marketing—you may get a sudden peak in lead generation but it won’t last.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Generation, Linkedin] Top 10 Tips For Writing A Case Story
    Here are some of our favorite tips to make the process easier and much more effective. 1. They can be useful in describing the magnitude of a challenge, the process you used and, of course, the results you achieved. Join us on LinkedIn and Twitter for more insights on tactics to attract more prospects. You are not alone.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Generation, Linkedin] What Is Account-Based Marketing (ABM) and Is It Right for You?
    This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts. The ABM marketer not only speaks the same language, but also works closely with sales to identify accounts and pursue them throughout the sales process.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Generation, Linkedin] Are You Using First Party Data To Drive Personalized Customer Experience?
    You can start with the data generated by your mobile web/application channels, offline sources/point-of-sale, CRM, email/SMS databases, beacons and sensors, as well as your call centers. Errors are often introduced when data is collected, processed and used. Consumer data is no longer optional. It is the key to marketers’ success.
  • SALES ENGINE  |  TUESDAY, SEPTEMBER 1, 2015
    [Generation, Linkedin] Content Marketing Is No Longer a Choice
    Sales can’t control this whole process anymore. As a side note, I know many top performing sales reps that would not even consider a position in a company that wasn’t generating at least half of their leads from marketing. Content marketing done correctly will fundamentally affect the revenue process of the entire company.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Generation, Linkedin] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? The signature characteristic of compounding posts is that they eventually surpass the initial traffic that they generate soon after publication. What Are Compounding Posts?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Generation, Linkedin] 5 Myths of Social Media Marketing
    2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Myth #3:  Social Media is Only about Lead Generation. Have you tied your social media efforts to a positive ROI? Not so, says that Forrester report.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Generation, Linkedin] Avoid these 10 Marketing Automation Rookie Mistakes
    Advanced Form Processing Steps. Automating a bad process or having no process Automating a contact washing machine that is incorrectly updating contacts is not a good idea. He specializes in marketing automation, demand generation, analytics, and marketing technology. Follow Alp on LinkedIn and Twitter @alpmimar.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Generation, Linkedin] The B2B Content Marketing Buyer Disconnect [Research]
    And in the process they are disconnecting from their buyers, from their business goals, and from measurement and ROI. And yet the survey found that 75% of executives involved in the buying process say their primary purpose for seeking out content is to get informed about find new ideas. Buyer Disconnect. Business Goal Disconnect.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Generation, Linkedin] Conducting Brand Research: Whose Perspective Should You Get?
    Below are the types of individuals that engage with your brand during the buying process, and a description of their various perspectives. 1. Their perspective of your brand can come in handy when you want to generate more referrals. 6. In today’s business world, everyone is connected. Are you a startup with a clean slate?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Generation, Linkedin] Why Professional Photography Matters On Your Website
    We process imagery more quickly than text and many of us are visual learners. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. Your website says a lot about your firm.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Generation, Linkedin] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    As we cursed and sweated over a bad shot or cheered on when we got lucky, the conversation drifted towards the common challenges that channel marketers struggle with in their demand generation efforts. They can neither predict lead generation outcomes nor measure the effectiveness of their demand generation programs.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Generation, Linkedin] Closing the Sale: Why the Best Firm Doesn’t Always Win
    When you’re learning about your prospect’s business and developing your proposal, you need to give them a taste of your expertise, thought processes and what it’s like to work with you. Join us on LinkedIn and Twitter for more marketing tips and strategies. We have all had the experience. Frustrating. Experts educate.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Generation, Linkedin] What Does A Content Marketing Plan Look Like?
    How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Generation, Linkedin] Digital Marketing: The 7 Essential Channels
    Furthermore, developments in the display ad buying process now allow marketers to pre-define their target audiences based on demographics and psychographics (e.g., The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. Wouldn’t it be great if business were like that today?
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