Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts. In cases where the data came from different sources, I've put the link on the items themselves.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SugarCRM

DECEMBER 11, 2013

Microsites. Getting automated processes integrated and flowing inside the system is one of the biggest hurdles to overcome. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. Read my post, “How to Coax Content Out of Engineers” for more on this.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Hinge Marketing

AUGUST 16, 2017

Download the Marketing Planning Guide and develop a robust marketing plan that generates leads and builds your reputation. The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. Next look at your website.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Users can build HTML emails, Web pages and multi-page microsites. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

NuSpark Consulting

JULY 17, 2010

When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. Landing pages are microsites that promote specific products/services with call-to-action web forms. remember, websites need to be lead generators; not online brochures.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Can you give any advice for handling the whole content marketing process as a small team with little to no budget? Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The process may seem exhaustingly repetitious to the marketers executing on it, but keep in mind that different prospects consume different types of media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. From early-March to late-April, sales teams pushed hard to generate pipelines, leading to a 42% increase in email volume. Streamline your sales process with this guide to frictionless selling (and this course ).

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Albacross

JANUARY 17, 2020

For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool. Although generating outbound leads is not the most fun activity, Get Prospect has helped with managing that task. Kristijan Arsov Alite International. Jason Barry FeaturePeek. Hubspot helps me manage my workflow. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. As the workforce ages, the generations with purchasing power are shifting as well. While we should not neglect other generations of buyers when creating B2B tech content, it might not be a bad idea to prioritize Millennials in 2019 and beyond. Don’t Overlook the Power of LinkedIn. Whitepapers. Case Studies.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Sales Process / Methodology. This can include opt-in management, bounce handling, unsubscribe processing, and suppression lists, as well as higher-end services such as dedicated IP addresses and capabilities like email preview, spam checking, link validation, and delivery monitoring. Marketing Automation. Account Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

LeadSquared

JULY 31, 2019

Technology has impacted everything we do, including the way we buy and sell and even go about lead generation. And any savvy marketer knows you have to change with time and create appropriate lead generation strategies. What is Lead Generation ? Lead generation is the fuel that keeps any organization going.

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52

Martech

OCTOBER 4, 2022

. “…For an individual(s) to commit time and sometimes with a fee, the content better be compelling and not be just a ‘televised’ event version of your stage, participants and presentations,” wrote event consultant Bob Mitchell in a LinkedIn post. Registration and payment processing. Data collection, analysis and activation.

Enterprise Management 119

Enterprise Management Marketing Management Budget Programs SIC 119

Seismic

JANUARY 9, 2023

In order to engage these buyers and create repeatable success, organizations need processes that enable sales efficiency and sales effectiveness. Sales effectiveness ultimately comes down to closed-won deals and revenue generation. An inefficient, ineffective sales process can prove costly. What is sales effectiveness?

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Outgrow

JULY 12, 2022

And the really unique thing is that it’s not just a PowerPoint presentation, so anybody can utilize Mediafly and our interactive content capabilities for demand generation on your website. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

Convince & Convert

APRIL 18, 2016

Marketers are investing heavily in technology and processes that set them up to deliver on the power of hyper-personalized 1-to-1 email messages. Len Shneyder, Vice President of Industry Relations at email service provider SparkPost, says, “The IoT has the potential to generate trillions of messages a day.”. ” The answer is both.

Marketing Management 109

Marketing Management Email Marketing Paid Search Agency Microsite 109

Valasys

DECEMBER 20, 2019

The Use of Account-Based Marketing by Couchbase to generate a sales pipeline worth $1.5 It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. HubSpot commercial called “What is HubSpot?”.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Marketing Insider Group

FEBRUARY 28, 2013

— things like landing pages, microsites, or app-like interactions. Clearly there’s tremendous interest in harnessing all the data generated by the digital “vapor trails” of prospects and customers and using that to power more effective marketing programs. Analysis is important. raw data) into gold (i.e.,

Planning 100

Planning Work Management B2B Thought Leadership Marketing Management 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? B2B Sales Lead Generation using SMM , Monday, July 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

JULY 18, 2017

People are emotion-generating machines. People are emotion-generating machines. Customers want someone to listen to them and care about their unique struggles—not make broad assumptions based on their LinkedIn job title. This post was originally published on Upshot. Businesses don’t care about your content.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

KEO Marketing

OCTOBER 17, 2017

The planning process clarifies your target audience. Microsites (44%). Generating B2B Leads with Social Media. When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. When you generate leads, only 27% are ready to buy.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

OCTOBER 22, 2013

Our process at Moz isn’t much different than most companies. You can connect with Kelsey on Twitter , G+ , or LinkedIn. Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. You can connect with him on Twitter , LinkedIn , and Pinterest.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. Linkedin (83).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” Share your expertise to guide them through the process to better understand their issues.” What sources are driving the most traffic? The most revenue?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Madison Logic

MARCH 25, 2022

Traditional lead generation programs typically call for marketers to attract as many leads as possible before qualifying them. Comparing these various rates gives you greater insight into the different parts of your lead nurturing process, enabling you to make informed strategic decisions. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Generate leads for our sales products.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Hubspot

DECEMBER 16, 2013

Technology, data, and attribution -- Having technologies, systems, and processes in place that allow for better communication, closed-loop marketing, and sales insights. Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JULY 7, 2017

To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? Bottom line: it’s a numbers game. Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hinge Marketing

JANUARY 17, 2019

In 2018, we saw the impact of native LinkedIn video skyrocket, the Google Medic Update , and technology obsessions with blockchain, virtual reality and artificial intelligence get more intense. A generation raised on the web is fast becoming the beating heart of our industry. Marketing is changing rapidly. 2 Might Come as a Surprise.

Marketing AI 91

Marketing AI Trends Planning First-Mover Advantage 91

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

FEBRUARY 24, 2015

Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. Is it optimized for lead generation and conversions? Note this post generated nearly 700 comments. Does it use responsive design?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100